THE NEXT GENERATION OF BUSINESS LEADERS WISCONSIN SCHOOL OF BUSINESS
UNDERGRADUATE PROGRAM
BECOME BECOMEAN A EMPATHETIC, BOLD, RELENTLESSLY CURIOUS, FUTURE-READY, PURPOSEFUL BUSINESS TRUSTED LEADER
BUSINESS LEADER
Find yourself out in front with a business degree from the University of Wisconsin–Madison. Find yourself out in front with a business degree from the University of Wisconsin–Madison. Discover your unique path. Follow your individual passions. Join a supportive community.
#
8
#
best public undergraduate business program
undergraduate business program among public universities
—U.S. News & World Report, 2027
—Poets&Quants, 2025
4
best public university in the U.S. —Time, 2026
New Ivy —Forbes, 2026
The Wisconsin Business Badger experience ON THE PULSE OF INNOVATION
FOCUSED ON LEADERSHIP
DEDICATED TO COLLABORATION
DRIVEN BY EXPERIENTIAL LEARNING
CONNECTED TO TOP COMPANIES
PREPARE FOR LIFE IN BUSINESS WITH CAREER FORWARD As an integral part of the Wisconsin Business Badger experience, the Career Forward program offers a different type of careerreadiness. You’re paired with a supportive network of career coaches, academic advisors, and career pathway consultants to immerse yourself in the possibilities for your future.
40+ career pathways to explore 25 staff and faculty make up our career engagement team 10 interview rooms available for practice and recruiting
2 | Wisconsin School of Business Undergraduate Program
Your personal roadmap to success Career Forward is here to support you on your journey—because no two are the same.
1 Explore
Sam’s Career Forward journey
Take time to reflect and identify your values, interests, and passions. One-on-one career coaching, events, and school resources help you explore the school’s business majors and identify career pathways you’re excited about.
Sam Komisar (BBA ’23) Consultant, Deloitte Chicago
Start discovering your career options now! Take our quiz and explore how your interests match our majors. Plus, see career outcomes for recent graduates.
Interns at The Ability Center
Year
1
2 Prepare Understand the skills and experiences you need to successfully pursue your career of choice. Participate in competitions and student organizations. WSB resources help you configure course sequencing and recruiting timelines, get access to leadership opportunities and experiential learning, and connect with alumni and companies across the country.
Year
2
Lands internship at Baird with the help of Career Forward to explore investment career options Year
3
Works with the career engagement team to discover consulting is the right career path for him
3 Recruit After creating a tailored plan to be recruited, you’ll have face time with a variety of employers through career fairs, on-campus events, employer site visits, and networking opportunities. Career coaches support you through your application and interview process to help you put your best foot forward.
Visits consulting firm Spaulding Ridge as part of a career trek to Chicago
4 Transition As you prepare to enter an internship or full-time job, Career Forward ensures you have the skills and confidence to stand out, adapt, and lead in a rapidly changing business landscape.
Interns at Spaulding Ridge
Year
4
With the help of career coaches, alumni, and his involvement with student orgs, is hired for a full-time job at Deloitte
business.wisc.edu/undergraduate | 3
BENEFIT FROM A PIPELINE TO TOP COMPANIES The Wisconsin School of Business partners with leading companies from across the nation and around the globe that recruit and hire our students, year after year, because they know Wisconsin graduates are experienced, confident, and prepared for success.
3,800
$
Almost all students complete at least one internship
average monthly internship salary
500+ recruiting companies 4,689
$
94
%
average base salary
6,248
$
of students secure a full-time position within six months of graduation
average bonus
Data from Class of 2025
Leading hiring partners:
4 | Wisconsin School of Business Undergraduate Program
Find the career perfectly suited for you Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the world. UW–Madison’s enthusiastic alumni help connect you to opportunities across industries.
60,000+
1 in 3 students
Wisconsin School of Business alumni across the globe
secures a position outside of the Midwest after graduation
Top cities for graduates: Chicago; New York; Madison, Wisconsin; Milwaukee, Wisconsin; Twin Cities, Minnesota; Los Angeles; Fox Cities, Wisconsin; San Francisco; Boston; Denver; Austin; Washington, D.C.; and Atlanta
Be empowered to shape the future of business Business for a changing world
Curriculum is focused on refining your technological, ethical, and innovative skills to prepare you to lead in an increasingly complex business landscape. From artificial intelligence to sustainable capitalism to business analytics to entrepreneuship, courses will connect you to the latest business topics and increase your confidence in emerging technologies.
Career exploration in the real world
Visit companies around the country on career treks, grow your skills and network through internships, and plan for the future you want at the Career Exploration Conference. Plus, WSB’s job shadow program offers short-term, on-site learning experiences with employer partners. Students shadow day-to-day operations and responsibilities, tour facilities, participate in discussions, and more.
Academic support to help you succeed
From academic advisors who help you manage your course load to success coaches who help you stay on track, our supportive community is here to help you succeed.
business.wisc.edu/undergraduate | 5
CHOOSE FROM 12 CAREERFOCUSED BUSINESS MAJORS Accounting
Actuarial Science
Accountants report the financial activities of a business or an individual. In accounting, you work with all aspects of money management and help businesses make strategic decisions for financial well-being.
Named National Center of Actuarial Excellence
14
#
in U.S.*
Average starting salary: $77,509
Entrepreneurship Entrepreneurial-minded professionals # 6 launch and grow their own ventures, join innovative startups, or work in in North organizations that foster an America** entrepreneurial mindset. You learn the skills needed to identify, evaluate, and pursue new business opportunities as well as to manage and lead entrepreneurial teams and organizations. Average starting salary: $66,936
Human Resource Management
Actuaries apply problem-solving skills and knowledge of math, statistics, economics, and finance to create business solutions and predict results. You can work in insurance, manage risk, or lead operations. Average starting salary: $80,274
Finance, Investment, and Banking Finance professionals manage organizations’ financial resources, weighing the risks and returns associated with financial products and institutions. You gain skills in analysis, trading, policy, financial markets, forecasting, and venture capital.
3
#
in U.S.
Average starting salary: $80,903
Information Systems
HR leaders build collaborative 13 and inclusive company cultures, in U.S.*** manage policy creation and execution, oversee staff development, and lead critical negotiations.
Professionals in information systems use technologies to analyze business problems and processes. You use these analyses to design and implement computer-based systems that support operations, decisionmaking, and planning.
Average starting salary: $65,011
Average starting salary: $73,808
Management
Marketing
Management professionals oversee staff, develop strategy, and conduct analyses to support major decisions. Learn how to lead high-performance teams, companies, nonprofits, and government agencies.
Marketers research consumer demand for products and services. in U.S. You manage corporate brands, conduct marketing communications campaigns, and lead sales teams.
Average starting salary: $65,011
Average starting salary: $64,938
#
21
#
in U.S.*
Average starting salaries are based on the Class of 2025 career outcomes.
6 | Wisconsin School of Business Undergraduate Program
#
Rankings from U.S. News & World Report, 2027 unless marked otherwise. *Ranking from U.S. News & World Report, 2026. **Ranking from Pitchbook, 2025. ***Ranking from EduRank, 2025.
Our curriculum is designed with the changing world in mind. Select multiple majors, add certificates, and tailor your education to fit your goals and build your leadership style.
Operations and Technology Management In operations and technology management, you create and improve the processes that organizations follow to deliver quality goods and services to the right place at the right time, with the right balance of cost and speed.
1
#
in U.S.
Average starting salary: $72,399
Real Estate As a real estate professional, you can work in development and construction, real estate financing, brokerage, leasing, property management, appraising and assessment, or urban planning.
1 in U.S. #
Average starting salary: $77,114
Risk Management and Insurance and insurance experts protect 1 Risk organizations and their customers in U.S. and support effective growth. You manage financial, legal, insurance, contractual, or product risks. #
Average starting salary: $79,457
Supply Chain Management
19
#
in North America
Customize your education with business certificates From foreign languages to sustainability to LGBTQ+ studies, UW–Madison offers over 70 certificates that you can add to your business degree to show your specialization and area of interest. Popular certificates have included Business Spanish, Chinese Professional Communication, Digital Studies, Sports Communication, and Accounting, as well as:
Consulting Learn critical thinking and problem-solving skills needed in the consulting field.
Business Leadership Build the essential skills needed to be an inclusive and innovative leader who can thrive in today’s global economy.
International Business Explore the complexities of business on a global scale. Gain the cross-cultural knowledge needed for a role in a multinational company.
Product Management Gain the knowledge and skills needed to be a collaborative and strategic product manager.
Supply chain managers are essential to keep the global economy running. You strategize the flow of goods and services, source materials, and oversee the manufacturing and delivery of products.
Average starting salary: $74,481
business.wisc.edu/undergraduate | 7
AMPLIFY YOUR POTENTIAL WITH A MASTER’S DEGREE
In just one additional year, boost your career-readiness, diversify your skills, and grow your salary potential for your first post-grad job. MS in Real Estate
MS in Supply Chain Management
Handle the complexities of commercial real estate transactions. Gain knowledge and make industry connections to pursue the real estate career path of your choice. Our applied learning opportunities provide hands-on experience working on real-world projects in the community.
Guide cross-functional business processes amid major industry disruptors like shifting global trade dynamics, the rise of AI, and evolving risks related to sustainability and climate change. This is a STEM-designated program.
The program is delivered by the same faculty who have earned a #1 national ranking for the undergraduate program in real estate.
2
#
in real estate among public graduate business programs —U.S. News & World Report, 2026
6
#
master’s in supply chain management program in the U.S. —QS World University Rankings, 2025
MS in Business Analytics
MS in Finance, Investment, and Banking
Learn to leverage data to solve business problems with this STEM-designated master’s program. Use cutting-edge tools to hone your analytical skills and seize opportunities in the fast-growing world of turning data into decisions. Learn analysis, data visualization, machine learning, experimental design, and optimization.
Gain theoretical knowledge, analytical skills, and real-world insights to launch your career in investment research and portfolio management. In the program, you’ll connect with industry professionals and manage over $20 million in equities and fixed income assets.
#
9 business programs
#
in finance among public graduate —U.S. News & World Report, 2026
public master’s in business analytics program in the U.S. —QS World University Rankings, 2025
MS in Accounting and Business Analysis MS in Data, Insights, and Analytics Invest in your development, deepen your knowledge, and earn a degree that prepares you to thrive in business analytics. Part-time for two years, this program is 100% online and asynchronous, so you can watch lectures and complete coursework whenever it’s most convenient for you. MS in Financial Management and Accounting Build your technical expertise for careers in financial planning, wealth management, corporate finance, or public accounting. You’ll meet the educational requirements for CPA licensure in Wisconsin and learn to communicate financial insights, analyze data, and apply strategic thinking to real-world business challenges.
Enhance your background in accounting and learn advanced technical, consulting, and analytical skills. Take courses tailored to your desired career path: accounting, assurance, and advisory (AAA) or tax. Customize your education by choosing elective courses in specialized topic areas to give you deeper expertise and further boost your career success. For those with an undergraduate accounting major.
6 business programs
#
in accounting among public graduate —U.S. News & World Report, 2026
6 business programs
#
in accounting among public graduate —U.S. News & World Report, 2026
Explore the master’s programs at business.wisc.edu/graduate/masters business.wisc.edu/undergraduate | 9
At the Wisconsin School of Business, you get the latest, most relevant business education available. Faculty, staff, and alumni push the boundaries of business and challenge students to work with established leaders inside and outside the classroom. Introduction to Artificial Intelligence Explore the fundamentals of AI and the technology’s impact on organizations, businesses, and industries. You learn how AI tools create value, uncover insights, and drive innovation. No prior coding experience is required—this course breaks down machine learning, natural language processing, and generative AI. In a hands-on project, you use AI to create a solution for a real business problem and deliver a polished pitch to stakeholders. Ethical considerations and responsible AI practices are woven throughout, ensuring you appreciate the opportunities and challenges of these emerging technologies. Business Solutions Capstone Take the skills you’ve gained and work with your classmates to solve a real challenge for a real business. During this semester-long experiential learning course, you and your team are consultants for a sponsor company. At the end, your team presents actionable recommendations for the company. You are supported through weekly meetings with your sponsor, progress check-ins, and presentation practice.
10 | Wisconsin School of Business Undergraduate Program
TAKE ON REAL-WORLD CHALLENGES RIGHT HERE
Case competitions: Where business gets real—and collaborative Wisconsin students put their business skills and knowledge to the test in case competitions across the world. You and your fellow Business Badgers work as a team and compete against other business school teams to solve real-world challenges using innovative solutions. First-year opportunities WSB participates in competitions designed for first-year students. Build confidence in public speaking, presenting your ideas, and applying your knowledge to solve business challenges. Plus, explore career interests and find areas of business that spark your curiosity. Major-specific competitions Deepen your innovation skills by digging into complex industry-specific challenges and finding solutions. Competitions specific to your major are the perfect way to showcase what you have learned in and out of the classroom. They’re also an opportunity to expand your professional network and meet potential employers. Wisconsin Consulting Case Competition The nation’s best compete on our campus. Teams from the top undergraduate business schools participate in this annual case competition hosted by WSB. The top-tier event brings together premier consulting employers, industry leaders, and alumni to network with student participants.
“It was incredibly rewarding to present a recommendation shaped by weeks of in-depth research and collaboration at the Wisconsin Consulting Case Competition. Throughout the experience, I gained a deeper appreciation for data-driven decision-making and sharpened my organizational skills. I now feel more prepared to face clients with structured deliverables and a confident pitch.” —Rawan Alnakhli (BBA ’26) 2025 Wisconsin Consulting Case Competition participant from WSB
business.wisc.edu/undergraduate | 11
The CMO at YouTube on making positive change go viral DANIELLE TIEDT (BBA ’96) Chief Marketing Officer, YouTube San Francisco, California Danielle Tiedt is the chief marketing officer at YouTube. Since joining the company in 2012, she has worked along the cutting edge, growing the company from “a platform for dogs on skateboards” to an economic powerhouse and one of the world’s most recognizable brands. Looking ahead, Danielle strives for the continued evolution of YouTube. Specifically, she envisions a platform that’s truly a source for good: a hub for reliable information on some of the world’s most challenging issues, from health literacy to climate change.
“I think the next 10 years are really about how we ensure that YouTube has all the information that people need to make positive change in the world. I think that work is never done, especially as the world gets bigger and more complex.”
12 | Wisconsin School of Business Undergraduate Program
LEADERSHIP AND ENGAGEMENT Leadership Lab: Grow your skills through an immersive experience Build the leadership skills needed to take on the nuanced challenges of today’s fast-paced business world. The Leadership Lab is a flexible program where you begin to embody the three mindsets that set Business Badgers apart, making you the leader employers—and colleagues—value. Entrepreneurial
Inclusive
Resilient
You see opportunity from every angle and turn ideas into action.
You value different perspectives and help others succeed.
You adapt to uncertainty and stay steady in complexity.
The Leadership Lab has three main requirements: 1. Leadership Mindsets in Motion series: Attend six interactive sessions focused on finding your leadership style and building the skills trusted leaders need to be successful. The series is completed with a cohort of other business students. 2. Experiential learning: Participate in at least four experiential learning opportunities offered by WSB or other schools and departments on campus. These include case competitions, study abroad, advisory boards, leadership events, career treks, and more. 3. Leadership coaching session: Reflect on your leadership experiences, identify your strengths, and practice articulating your skills.
Signature leadership experiences: Continue your leadership journey Take your leadership skills to the next level with signature experiences developed and curated by the Leadership and Engagement Center. Opportunities include: Leadership at Lambeau
Student Organization Leadership Summit
Participate in a three-day immersive leadership retreat at Lambeau Field and work on leadership skills that will prepare you for a career at a major organization. Hear from various leaders within the Green Bay Packers organization, participate in small group discussions, and go behind the scenes at Lambeau. Students who complete the Leadership Lab gain priority access to this signature experience.
A conference-style event designed for student organization leaders to build the confidence and skills needed to lead effectively. The summit features networking opportunities, faculty and industry keynote speakers, and interactive sessions focused on inclusive decision‑making, entrepreneurial thinking, and building your leadership legacy.
Learn more at business.wisc.edu/undergraduate/leadership business.wisc.edu/undergraduate | 13
TAP INTO RESOURCES FOR YOUR SUCCESS
Situated in the heart of the bustling UW–Madison campus, Grainger Hall is the perfect home for your exciting new journey as a business scholar, taking your knowledge and career-readiness to great heights.
The Learning Commons is a library and study space that integrates three floors in Grainger Hall to create a vibrant atmosphere where students, faculty, staff, alumni, and industry leaders learn from and engage with one another. It includes a Finance and Analytics Lab, collaborative learning classrooms, group workspace, individual study space, and tutoring support services.
10 Bloomberg Terminals
The Business Study Cooperative
Success coaches
The cooperative provides academic support and tutoring resources for students in core business courses. These include accounting, economics, finance, psychology, calculus, operations and technology management, and business analytics coursework. The Business Study Cooperative provides small group tutoring, study group coordination, and individual study space.
Our success coaches serve as advocates and connection points for students, and they can partner with you to work collaboratively with instructors. Leadership and Engagement Center
Our advisors work one-on-one with you to help you explore your interests, pair majors and certificates, and work to prioritize customizable experiences such as study abroad and internships.
The Leadership and Engagement Center is a place for connection and community. The center is a hub for student organizations to engage with fellow students and host meetings. Huddle rooms, co-working spaces, and staff offices in the center create opportunities for frequent collaboration and professional development with student org leaders. The center also helps students develop and practice leadership skills through workshops, case competitions, conferences, and more. It is home to the Leadership Lab.
Mental health services
Career coaches
In partnership with a mental health provider embedded within WSB, the business school offers student support services and individual and group therapy sessions. A counselor offers drop-in consultations to WSB students and engages in outreach services, programming, consultations, and trainings.
Our career coaches help with career exploration, internship and job search strategies, interview preparation, résumés and cover letters, and more.
Academic advising team
appointments are conducted each year 9,500+ one-on-one
business.wisc.edu/undergraduate | 15
ADD YOUR UNIQUE EXPERIENCES, TALENTS, AND INTERESTS TO OUR COMMUNITY Experience an inclusive culture where everyone is valued. We support students of all interests, experiences, and backgrounds. Multicultural Center The Multicultural Center in Grainger Hall hosts events and provides resources to strengthen and sustain an inclusive campus where all students can realize an authentic Wisconsin experience. The center gives students an opportunity to come together and build community. Join a business-focused living community UW–Madison offers two business-specific living communities. Business Connect in Ogg Hall is home to 120 first-year students directly admitted to the Wisconsin School of Business. Students participate in WSB programming and mentoring, develop study groups, and work on new business ideas and concepts. StartUp is an entrepreneurship-focused community located in Sellery Hall. Each year, 65 students from a variety of majors live and learn together. Students work to bring their business ideas to life, network with peers, and compete for funding opportunities. Personal and Professional Foundations in Business course Meet new people, build community, and reflect on your future goals in this introductory course taken your first semester. Led by undergraduate business students and a co-instructor, this course is capped at 25 business students per class to help you transition to college and provide a thorough introduction to career exploration, different leadership styles, networking and interview etiquette, and more.
16 | Wisconsin School of Business Undergraduate Program
Strive for your goals alongside lifelong friends Wisconsin undergraduate business students come from around the country and the globe to build a supportive network, learn from different perspectives, and strive to make an impact on the business world. Providing a welcoming environment is central to the Wisconsin School of Business’ efforts to educate the next generation of business leaders.
Fall 2025 enrollment
3,540
40 states
total students
(plus Washington, D.C., and Puerto Rico)
35 countries
98% of Fall 2024 first-year students returned for their second year in 2025 Get involved
1,000+ UW–Madison student orgs
Find the perfect student organization for you at win.wisc.edu/organizations
0+
business student orgs
“Being involved is so important. It’s not only how you learn and network, but also how you meet your people. Student orgs are a great way to meet new friends and learn about specific jobs and industries. There is really a club or student org for everyone.” —Maren DeSonia (BBA ‘27)
business.wisc.edu/undergraduate | 17
IMMERSE YOURSELF IN LIFE ABROAD
The Wisconsin School of Business offers business-focused study abroad programs in 15+ different countries. The programs are hosted by highly regarded business schools around the world. About 40% of business students study abroad.
35+
study abroad and exchange partners
Students also have the opportunity to participate in a nonbusiness-focused study abroad program through one of UW–Madison’s 300+ additional programs on six continents. Studying abroad is a great way to customize your college experience, meet people from around the world, and explore your interests. •D evelop a global perspective that changes your worldview
Dublin
•E xperience international business and prepare for a global economy •C hallenge yourself and build your confidence There are semester, summer, and short-term programs. WSB’s short-term programs typically occur during winter and spring breaks and have been held in England, Germany, India, Norway, Senegal, Sweden, and Vietnam. Seville
Read blog posts by Wisconsin undergraduate students abroad at blog.studyabroad.wisc.edu
18 | Wisconsin School of Business Undergraduate Program
UW–Madison
#
2
among all U.S. institutions for semester study abroad participation —Open Doors Report, 2024
Brussels
Laomani Sisongkham grew both as a student and as a person while studying in Singapore
Laomani Sisongkham (BBA ’25) Business Analyst, Efficio New York
Majors Operations and Technology Management, Supply Chain Management, and Marketing
Traveled in Spring 2024 National University of Singapore Business School, Singapore
“I will always remember the greenery and walking all the gardens that I could—whether it was the morning runs in Kent Ridge Park, the seven-mile hike alongside wild monkeys (yes, wild monkeys) in MacRitchie Reservoir, peaceful walks in the Botanic Gardens, or watching night shows at Gardens by the Bay. I bring this collection of memories up because the act of walking through a park is metaphorically significant to my personal growth while abroad: learning as I go, taking in the moment, and smiling as I view all the beauty. This exchange program at the National University of Singapore has brought me an entirely new perspective and so much joy in life. I look forward to building a lifelong relationship with Singapore and will happily reflect on my time here as I return home.”
BECOME A BUSINESS BADGER Discover your path to a Wisconsin undergraduate business degree 3 Paths to Admission Direct Admit
Directly from high school
PreBusiness
Current UW–Madison student
Transfer
Transferring from another institution
Undergraduate business students, no matter how they are admitted, graduate from UW–Madison in an average of
3.7 years
20 | Wisconsin School of Business Undergraduate Program
Direct admission from high school
1
# #
Apply to the University of Wisconsin–Madison at apply.wisconsin.edu or commonapp.org.
business or a specific Wisconsin undergraduate 2 Indicate business major to be considered for direct admission.
ll students who apply to UW–Madison and indicate business as their A first choice of major are automatically considered for direct admission.
Admission as a current UW–Madison student or transfer student
Approximately one third of the program’s students are admitted after at least one year at UW–Madison or another institution. Students can apply a maximum of one time during the spring semester after meeting the prerequisite requirements. Schedule a meeting with a Wisconsin undergraduate business program admissions counselor to discuss our pre-business path and ways to prepare for admission. Visit business.wisc.edu/undergraduate/events for more info.
3 courses required before you begin your business degree Every Wisconsin undergraduate business student must take three prerequisite courses before beginning upper-level business courses—regardless of how you are admitted. You may transfer AP or college credits for these courses before you arrive at UW–Madison. However, once you start at UW–Madison, any remaining prerequisite courses must be taken on campus. 1. Communications Part A
2. Calculus
3. Microeconomics
Learn more about the prerequisites for Wisconsin undergraduate business students by visiting business.wisc.edu/undergraduate/admissions/pre-business-policies/ or by scanning the QR code.
business.wisc.edu/undergraduate | 21
Sample curriculum timeline
First year
Second year
Third year
Fourth year
Business liberal studies* Business experiential learning Pre-business Business fundamentals* Business core Business major Business signature *The majority of Wisconsin undergraduate business students, regardless of how they are admitted, begin business liberal studies during their first year and business fundamentals during their second year. Direct admit students may have the opportunity to begin business fundamentals during their first year depending on course availability.
2026-27 estimated academic year cost of attendance
Wisconsin resident
Nonresident
Minnesota resident
Tuition and fees
$15,629*
$49,145*
$21,453*
Books and supplies
$700
$700
$700
Housing and meals
$14,994
$14,994
$14,994
Miscellaneous
$3,230
$3,840
$3,484
Total
$34,553
$68,679
$40,631
*Undergraduate business school tuition adds an additional $3,213 (Minnesota fees may differ) and is included in the tuition and fees figures.
Scholarships and financial aid The Wisconsin School of Business provides over $2 million in scholarship support to admitted and enrolled Wisconsin undergraduate business students each year. There is a wide variety of financial aid and scholarship options available to incoming UW–Madison and/or WSB students. To be considered for most awards, completion of the FAFSA is required.
22 | Wisconsin School of Business Undergraduate Program
Driving change on the golf course NOE VITAL (BBA ’15) CEO and Co-Founder, Vibez Golf Club San Diego, California Noe Vital always knew he wanted to start a business—but the idea for that business came to him in an unexpected place: the golf course. As he began to enjoy playing golf, he noticed a lack of diversity in the game. Noe launched Vibez Golf Club with nine friends to expand the game of golf by paving the way for new demographics. Vibez aims to rebrand the sport and introduce it to kids who never thought golf might be an option for them.
“We just need to remove the barriers to get someone from ‘I want to play’ to ‘I’m on a golf course.’ How do we remove all those barriers? Make it as welcoming and approachable as possible—and then once they get there, they can experience the game on their own.”
business.wisc.edu/undergraduate | 23
#1 Best College Football Town —Bleacher Report, 2016
Among the
TOP 100 places to live in the U.S. —Livability.com, 2026
Camp Randall Stadium, Kohl Center, UW Field House, LaBahn Arena Homes of the Wisconsin Badgers sports teams—many of which consistently top national rankings and compete for Big Ten championships.
FALL IN LOVE WITH MADISON Unmatched biking, hiking, and sports. World-class art, music, and theater. Madison is consistently rated one of America’s favorite places to live or go to school. Take advantage of urban amenities and enjoy small-town friendliness. Immerse yourself in a vibrant capital city, engage with a growing startup community, and benefit from a relaxed, nature-filled environment. Visit Madison.wisc.edu to get a glimpse of all Madison has to offer.
State Capitol The beautiful Wisconsin State Capitol building rests in the center of the city, flanked by restaurants, shopping, and museums. The Capitol Square hosts a wildly popular farmers market. State Street Madison’s legendary pedestrian-only street connects campus and the Capitol Square and is dotted with restaurants, shops, and concert venues.
24 | Wisconsin School of Business Undergraduate Program
# happiest city in America —Fortune, 2025
Memorial Union Just blocks from Grainger Hall, the Memorial Union is UW–Madison’s cultural hub and iconic waterfront hangout. Overlooking Lake Mendota, the Memorial Union Terrace has water sports, presents a regular lineup of music and cinema, and showcases Alumni Park. Inside, students participate in lectures and performances featuring the world’s most current and prominent cultural voices.
BEST MID-SIZED CITY for Gen Z
—CommercialCafe, 2025
Lake Mendota and Lake Monona Madison has five gorgeous lakes, with campus bordering Lake Mendota and within walking distance of Lake Monona. Students sail, paddleboard, hang out at the scenic Memorial Union Terrace, and hike or bike along the shores. Make sure to check out the picturesque Picnic Point. Visual and Performing Arts Madison is a major hub for the arts, with several music, theater, and comedy venues close to campus, a stunning contemporary art museum, and an array of outdoor festivals.
CONTINUE THE CONVERSATION Wisconsin Undergraduate Business Program Contact current student ambassadors: admissions@wsb.wisc.edu Schedule a visit: business.wisc.edu/undergraduate
Wisconsin School of Business University of Wisconsin–Madison business.wisc.edu/undergraduate Instagram: @wisconsinbusinessbadgers