in 1985, iconic DJ Bill Kelly started Winter Music Conference (WMC) in South Florida, an event that has flourished into one of the largest of its kind from very humble beginnings. WMC draws people from all over the world, with 35 percent of attendees coming from outside of the U.S. Many locals associate WMC with the insane parties that feature some of the world’s biggest and best names in electronic dance music (popularly known as EDM) performing to massive crowds. However, WMC is not a music festival or a week of club parties, although both of these are a big part of the Conference.