B
ack in 2004 when we were just starting Wireless Vision, Mark, Kevin, Omar, Mike and I wrote some words down on a napkin to identify our mission and vision. These words represented what we
saw as the key foundations of a good business and helped define our Core Values. Our Core Values shaped the amazing WV Culture that we all know and love today. From the beginning, we wanted to start a company that put people first and build something special in wireless retail - and that has never changed.
Our Culture is something that we live and breathe; an essential part of who we are and what we do. But it does not exist just because we wrote some words on a page. It exists because of you. Every one of you brings the WV Culture to life by living our Values, caring for our customers and communities, tackling challenges and celebrating successes together – every single day. Through our desire to have fun, do business the right way, work hard to be the best, and always show passion for our people, we have achieved a Culture of Greatness. I am so proud of the Culture we have built together. This book is an opportunity to celebrate the things that make us unique. The things that make us a nationally recognized Great Place to Work. But most importantly, the things that make us a family...
...The WV Family.
STARTED FROM THE BOTTOM...
2009 Based upon success of WV’s pilot, T- Mobile expanded TPR / TPRI program nationwide
Expanded national footprint to over 100 locations, representing 8 markets
2010
Became one of the largest T-Mobile Premium Retailers in the U.S. – Opened 40+ stores in CO, AZ, MI & IL
2008
2007
2005 Opened multi-carrier locations in St. Louis & Kansas City
2006
2004
WV was founded in Detroit, MI.
WV won the T-Mobile National Service Award
TPR pilot program launched – Began operating 30 formerly corporateowned stores in OH & MO
Acquired 139 stores through the Express Locations, opened another 110 stores organically, & entered 9 new markets
2020
Opened 14 stores organically, acquired 35 stores through 2B, another 91 through TM Wireless, & expanded into CA market
2018/2019
2017
Expanded into the Baltimore/DC market, including VA & MD, with organic door growth
Acquired 43 stores through the acquisitions of ATI (NY) & Mobility (Chicago)
2016
2015
WV took over the Milwaukee market
Acquired 41 stores from Catcorp
2012
2011
... NOW WE'RE HERE
Currently 560+ stores & growing!
+
! p i h s tner
r a P t c e f r e re P
u t c i P A
As we started our business and had our first conversations with T-Mobile. We knew this was the group of people we wanted to do business with in wireless.
Years later as our business has grown, our relationship with T-Mobile has grown and continued to get better. It is a relationship built on trust and respect.
- Saber Ammori
"
You are only as good as the people you partner with. We are blessed with a great partnership with T-Mobile.
- Mark Denha
THINK LIKE AN OWNER FOCUS ON WINNING AS AN INDIVIDUAL AND A TEAM STAY COMPETITIVE - IT MAKES US ALL BETTER! Drive results in every aspect of our business Always strive to be the best in the industry
All WE do is win win win !!! no matter what
"At WV our values aren't words on a page, they are part of our culture. Best in Class means total commitment to bringing your best effort to everything you do." -Byrne Doyle Chief Operating Officer
LET US TELL YOU HOW AWESOME YOU ARE
Ways We Brag About You: A-Player of the Month Values Winners Best in Class Recognition Banner Program for Top ME of the Company, Top Store of the Company, Top DOSO of the Company, Top DSOM of the Company, and Top Region! Vision Club Social Media Recognition Posts
Monthly Best in Class recognition calls with Saber for Top Leaderboard performers!
Award ceremonies at Field Leadership meetings!
ST. LOUIS 2016
PITTSBURGH 2018
MILWAUKEE 2019
OKLAHOMA
DETROIT
CHICAGO
2015 2018
2016, 2017, 2018
COLUMBUS
FLORIDA
2016, 2017, 2019
2016, 2017, 2018, 2019, 2020
2015, 2016, 2017, 2018
!
ts! Congra
TOP
WORK PLACES
SOUTH FLORIDA 5x WINNER
WE KEEP IT COOL...
2nd TIME Coolest Place to Work CELEBRATION
T S E L O O C E H T S I V W E B O T E C PLA
Our Great Places To Work certification this year was an amazing accomplishment! We could not be more proud of our very first national recognition, especially during such unprecedented times. 2020 has made us more resilient and our employees more committed. They know we are actively listening and that they can affect change. - Yolanda Royall-Williams VP of People & Engagement
Click HERE to watch a video!
BEST CEO Saber was recognized by dbusiness Detroit Magazine as one of the Most Powerful Business Leaders in Metro Detroit in 2018 & 2019
EMPOWER EMPLOYEES to UNLEASH THEIR full CAPACITY FOCUS ON DEVELOPMENT TO HELP YOU LEVEL UP HELP OUR CUSTOMERS AND COMMUNITIES THRIVE LEADING SERVICE WE HAVE YOUR BACK WE ARE FAMILY
PEOPLE FIRST
Our employee experience is just as important as our customer experience.
“ I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” "When I think of Passion for People I think of this quote from Maya Angelou - I try my best to bring 100% every day to ensure my teams not only know I support them, but can feel it as well." -KATIE MCCArty Field MANAGER, PEOPLE & ENGAGEMENT
“For me, being a leader is not about being right….it’s about doing what is right for the people as well as the organization.” -Janice Farrell-Rawls Field Director, PEOPLE & ENGAGEMENT
"A person who feels appreciated will always do more than expected." -RHODONNA BIKNDI Field MANAGER, PEOPLE & ENGAGEMENT
"
Journey is a safe place for you to be able to grow. It's not for the faint of heart, but it is absolutely worth the hard work.
- Tashara LEAGUE DSOM, SoCal Region
will have you feeling
good as hell
Click HERE to watch the video
When challenges arise, we face them
together
"
In the days after the 2019 shooting, we passed out snacks, waters, and energy drinks to police agencies that were securing the crime scene for 3-4 weeks. We teamed up with corporate and went out there to set up tents for shade and pass out water to the general public visiting the memorial site. It really pulled our team together helping our community through this tragic time.
jeff szostek, el paso Click HERE to watch the video
minnesota strong
For our very first Journey market visit, we couldn’t think of a better place to be than Minneapolis spending time with DSOMs Jon Bass and Troy Mengel and their teams. As we all know, the George Floyd incident in Minnesota sparked a civil unrest that continues even today. Jon and Troy shared with us the up-close view of what happened in Minneapolis on that tragic day of George Floyd’s death. Seeing the aftereffects of the riots was such a humbling experience and gave us greater awareness of how our employees and customers were impacted. We were moved by the resiliency of both our employees and the community itself, inspiring us to take greater care of one another and challenge the status quo. It was truly a moment of gratitude and thankfulness to be a leader at WV and demonstrate our Passion for People. Thanks to Jon, Troy and Becky Blomgren for hosting us and shout out to Carlos and the Lake & Chicago team for standing strong in the face of adversity! WE ARE STRONGER TOGETHER!
- Nicole Schmitt & Yolanda RoYall-Williams
"
After Hurricane Irma hit Florida in September of 2017, there was significant damage all over Florida and many employees were impacted. The #FloridaStrong initiative let everyone know that WV has our backs. Proceeds were collected through #FloridaStrong shirt sales and WV gift cards were distributed to those in need. In a time of uncertainty when so many people were affected in different ways, WV really made sure our employees knew that we have their back and will do anything to support and come together - stronger than ever. When you think about it, that's what family is really all about...and that's what the WV Family does.
- David lopez
DOSO, Southeast Region
florida
strong
benefits galore
"
We are investing in our employees' health and futures.
- angela chisholm Benefits Manager
you want it, we got it competitive pay 401k Match tuition coverage paid time off dailypay health & wellness employee discounts medical dental vision eap fsa
"
In light of all the abnormalities that this year has brought each of us, working for WV has opened my eyes and shown me how much I have to be grateful for. Without this job, I would not have been able to close on my family's first house in 2020! This was a big deal because we have been utilizing a lot of WV benefits to learn how to consolidate debt. WV has also supported me by covering full tuition for school and has provided discounts for family vacations. Thank you for allowing me the opportunity to be a part of Wireless Vision. I know the skills I’ve learned and opportunities I get will help me continue to catapult my success, not just at work but at home as well, and for that I am truly grateful.
- Justin McBride Asset Protection Auditor
health
& wellness
k r o w rd a h
Diversity is part of the strength of who we are at WV - the thread that runs through each of our Core Values, makes us proud to celebrate our moments of success & acknowledge those things we can improve.
CHAMPIONING DIVERSITY
“ Ubuntu is the essence of what understanding and championing diversity is all about."
" it is the willingness to see the humanity in another person."
Every person is unique and has a unique contribution to make. “somewhere�
1. Diversity is about inclusion and engagement leaving no one behind. 2. Synergy can be achieved only when everyone is working together. 3. Every team member deserves a base level of dignity and respect. 4. Everyone adds value and must have an equal opportunity to contribute and achieve. 5. High-performance teams eliminate the effects of prejudice.
The Cornerstones
OF DIVERSITY
6. Understanding diversity must occur at all levels of the organization. 7. Diversity solutions must be situation specific. 8. Diversity is everyone’s responsibility. 9. You don’t have to be one of, to stand with.
DIVERSITY CHAMPIONS
are willing to be open to the contributions of everyone.
AT WV WE EXPECT ALL OF OUR DIVERSITY CHAMPIONS TO: Be proactive Be respectful Be loyal to the absent Value other members of the organization Focus on treating all customers & co-workers well
help us celebrate our diverse and unique crew by using our Diversity hashtags on social!
Share photos & videos that showcase your uniqueness & cultural diversity
"Vision is Everybody is our way of making everyone feel welcomed at Vision. It is not optional for us - we take it personally. It is part of who we are to be collaborative and inclusive. This extends to our employees and customers because we know and truly believe We Are Stronger Together!"
- Yolanda Royall-williams vice president of PEOPLE & ENGAGEMENT
. . . R I A E H T N I S I E V O L Vision Club was the perfect getaway for my girlfriend and I. After introducing her to everyone I was told multiple times to "put a ring on it already" by the one and only Kosta while Coco jokingly offered his officiant services on the spot. Unbeknownst to them, the ring was already in my pocket at the time. That night before the big party, we took a walk on the beach by ourselves and I knew this was it. WV is all about family and I couldn't imagine a better place to start mine or a better group to celebrate with! -Rob Fallis
ZENA & VINNIE A WV LoVE STORY...
I made the decision to work for Wireless Vision in 2016, not knowing it would be a life-changing decision and I would meet my future husband. In the first couple of months I worked there, Vinnie would stop by my desk and say hello. It went from saying hi regularly, to him stopping by my desk everyday to chat, to him finally asking me on a date. We found out we had a mutual network and our relationship grew from there. We kept it a secret at the office and events for months until we bumped into the recruiting manager at dinner…we couldn’t hide it anymore and gradually everyone at the office found out we were a couple. After a few years of dating, we got engaged in 2018 and said “I do” August 16th, 2019. We just celebrated our one year anniversary! WV is not only a part of my life, it is a part of my love story and where I found my soulmate. -Zena Bashi
E F I L Y M D E G N A H C V W W
HO
When my 4 year old burned my house down, WV raised money to help us get through it around $2,000. WV helps me in a lot of ways: my 5 kids and I have a stable roof over our heads and this job is helping me to get my life on track. -Sarah G.
Orlando RSM, Demetrius, & Sarah with the items that were collected to help her family through a difficult time.
I was able to use my paychecks to pay for private university tuition, got a brand new car, and am currently saving to buy my first house by the end of the year! -Alina A.
Thank you to WV and T-Mobile for allowing me to have one of my dreams come true and obtain my GTI! I am so grateful for the opportunities and chance to be the best I can be day in and day out. -Alexander A.
DO WHAT's RIGHT, EVEN WHEN NO ONE IS WATCHING GIVE RESPECT & SHOW HUMILITY BE YOUR AUTHENTIC SELF BE HONEST WITH YOURSELF AND OTHERS BE OPEN TO GIVING & RECEIVING FEEDBACK
YOUR VOICE
matters.
"
Feedback is the gift that keeps on giving... so give it to us, WV we can take it! #LevelUp - Yolanda Royall-williams VP of People & Engagement
"
I tell this to every employee and person I recruit. At a Holiday Leadership meeting, I shared the elevator with Draymond Green of the GS Warriors. It was pretty cool, but later that night I was sharing the interaction with Saber and I mentioned that I would've much rather met Steve Kerr. A few weeks later, Saber sent me an email with an article from the Wall Street Journal written about Steve Kerr and his leadership style. The article was great, but having a CEO who not only listened and engaged but remembered the conversation when he saw the article shows just how great Saber and our leadership team are.
- richard j, central
this week on...
"
How does Captain America keep his suit wrinkle-free?
With his Iron, Man!
- Rob & The Stone
w/ byrne & tubbs
tune in on thursdays
"Customers have a lot of choices on how and when to buy. If we don't give them a great experience, someone else will." - Rob Stapleton Sr. DOSO, Great Lakes
"
Wireless Vision has always strived to create a strong sense of family, from top to bottom, and in doing so we have been able to continually grow as a company while giving back to our community.
- Saber ammori
How it all began... WV's Got Your Back started in 2013 and was originally intended to give backpacks to local children in need during back-to-school season. Hence, the "We've Got Your Back" slogan. Initially in partnership with the T-Mobile's Got Your Back program, WV eventually branched out on our own upon gaining a following and brand separate from T-Mobile. That's when our giveback program evolved into an exclusive WVGYB initiative and successfully grew to become our social responsibility drive that focuses on education, kids, military, and helping our communities. Giving back to our community is a MUST for Saber. Described best by Mark Denha, “If it were up to Saber, the company wouldn’t make money because he would give it all away." His passion for people and the dedication of WV volunteers has allowed us to donate over 50,000 backpacks, $150, 000+ to the St. Baldrick’s Organization, countless meals, warm coats and clothing with food drives and collections to the homeless, acknowledge and support our veterans by making 700 hygiene kits and giving away devices, and the list goes on and on! We want to be known as the company that everyone can count on. We are incredibly proud to be an organization that truly puts people first. Our leaders have paved the way for us to be a part of the Giveback Movement and we will continue to share our success with the communities we serve.
It is an honor to give back to the communities we are a part of. We wanted to take a moment to showcase all of the good things that happened across our organization in 2019 and say THANK YOU to everyone who has taken the time to volunteer and lend a hand within our communities.
backpack drive
6,000 Backpacks Veterans
St Baldricks
vision empowerment academy
Adopt-a-family
toys for tots
$60,000+ $17,000 in Donated Scholarships
700 $4,000+ for Hygiene Kits Local Families
2,000+ Toys
We also partnered with these organizations to give back: Friends of Global Change, Rainbow Connection, Gigi’s Playhouse, Jerome Bettis Caring For Kids Gala, Disability Network of Wayne County, Movember, Detroit Wayne Integrated Health Network, Cell Phones For Soldiers, Coalition on Temporary Shelter (COTS)
"We've Got Your Back!" Click HERE to watch the video
We've got our veterans' backs!
During this WVGYB event, the entire national leadership team split up in groups & worked together to earn each component of hygiene kits that they later assembled to donate to disabled veterans.
Working together, this national leadership team was able to assemble & donate over
700 hygiene kits and $5,000 to the Disability Network of Wayne County!
Feeding phoenix This Arizona squad worked with the organization Feed My Starving Children to assemble bags of food for children and families in need.
Bags: 1260 Meals: 41,904 Kids fed for a year: 114 Total cost: $9219
"Feed My Starving Children did such an amazing job putting this event together. They made it competitive by challenging each group to assemble as many kits possible in the allotted time and be the 'Biggest Difference Maker of the Day.' It was such a fun way to help the community!" karil BARBIEUX Field Training manager
Feeding Detroit This Detroit crew teamed up with the Tavern on Broadway food truck to serve nearly 270 meals to homeless individuals during this recent giveback event! Nearly twenty individuals from both organizations volunteered at the event held at Detroit Rescue Mission Ministries.
At WV, we make volunteering fun & fulfilling. Our humility & willingness to donate our time & OUR HAIR for the benefit of others is part of what makes WV the place to be - for our employees & our communities!
75 heads shaved!
Over $60,000 Raised!
Vision Empowerment Academy is a mentoring program under Wireless Vision’s Got Your Back social responsibility. We believe that every child deserves to have an equal education. Therefore, VEA aims to inspire & prepare young high school students to be successful through education, technology, & life skills.
Be A Goal Getter BRING YOUR A-GAME EVERY SINGLE DAY OWN YOUR PERSONAL GROWTH & NEVER STOP LEARNING PROCATIVELY LOOK FOR WAYS TO IMPROVE
GIVE NOTHING LESS THAN YOUR 100% BEst
READY TO LEARN? WE GOT YOU
THANKS FOR STOPPING BY!
Vision Learning Center has everything you need to level up your knowledge & skills! From our role-specific Level Up Paths to our product, policy, & systems training, playbooks, videos, resources, and monthly news from the Learning Lineup, VLC offers a one-stop shop for your development!
Whether you are a New or Existing Employee, we have a specific learning path to match your role & your level of experience!
Go for the gold!
Once you have completed your mandatory role training path, STAY HUNGRY for your development by completing the Bronze, Silver, & Gold paths to help you master your current role or get ready for the next one!
SESSIONS
"Honestly, the best training I've ever had."
"Super interactive, it was so different than I thought it was going to be."
"I learned so much! Thank you WV!"
"Coolest teacher I've ever had! Thank you!"
"I've never felt more prepared to win!"
Corey BARFUSS, Virtual Training Manager We don't just expect excellence from our people, we diligently coach, train, & nurture people to achieve excellent performance.
n r a e l o t y r g Hun
ile T-Mob d r a d stan ining of the l l a t ntal tra ant to e e g m u e o l y supp n’t w nly do e offer L UP! We do "Not o w lp t u b g, VE t to he E n L a w u o trainin e elp y le; w ed to h earn your ro n one!” g i s e l d e next ou y h t p r l o e f just h e you cution prepar ld Exe r, Fie BAYARDing Manage Y M IM J Train SENIOR
S L IL K S ip h s r e d a e L . HUNGRY FOR..
"We offer leadership development at every level, from high potential Mobile Experts to Directors and above! By engaging our Senior Leaders as facilitators, you'll get to learn values-based leadership lessons in true WV-style... from the very best of the best!"
- Collette Charboneau Senior Manager, Instructional Design
# WVistheplacetoGROW
WV's Development program is LIT! "it was super engaging and fun, i think everyone would absolutely love this class. keep it up!" "10/10! loved it! very clear and goal driven!" "Class was awesome. Learned new things to expand my knowledge and my trainer did an excellent job explaining the material for simplistic understanding."
RSM LIT CLASS OF 2019
LT
"Our Leader-in-Training program provides opportunities for our team to grow their leadership skills as we build a talent pipeline of future leaders. The program runs from Mobile Expert through Director level, with hands on experiences & next level training."
- Sarah COLEMAN, Content delivery & design manager
75%
Did you know?
of WV leadership roles
are promoted internally!
JUNE 2019 LEADERSHIP ACADEMY CLASS
"Leadership Academy is an immersive 3 day learning experience for our new Retail Store Managers. You will gain skills in Sales, People, Operations, coaching, personal development and more with daily activities to keep you engaged, guest speakers for motivation and training coming straight from the field experts!"
- TIA SEVIGNEY, LEAD INTEGRATION MANAGER
5
+ 0 0
rd a o n-B019! O ersnce 2 d a si Le
ed
IN-PERSON or virtual, Leadership Academy is always a fun & engaging way to teach our leaders the SKILLS they need to INSPIRE THEIR TEAMS AND be successful!
experience
ROOM
The Experience Room at our corporate office is the Place To Be for training and events! With a state of the art training room, full kitchen, recording studio, and even a SWAG store, we're always ready for fun and learning with our WV family!
There's the freshman 15... then there's the WV 20 #WorkHardEatCAKE!
WE LITERALLY
stay hungry
HOW IT ALL BEGAN...
Our first logo was created for Vision Club Las Vegas in April 2016. We wanted a slogan that really embodied the drive it takes to win Vision Club. Vision Hustles Harder has this Best In Class attitude...that we strive to do more, be more, and push more than any other company. We handed out the t-shirts to every winner and, boy, did it blow up into something bigger than we expected. Everyone, from mobile experts to executives, wanted this swag. We had daily emails, messages, and people coming to the office asking how they could get their hands on that shirt. In August 2017, our online store was launched, which turned into a flagship store at the office, pop up shops at events, and now the exclusive swag store in the Experience Room. Our swag represents our WV pride, values, and company culture. -Monica Arafat Senior Marketing & Communications ManagerÂ
NATIONAL SWAG DAY
“Swag is such a huge part of the WV Culture. We have designated August 15th as our National Swag Day. We represent a powerful brand and community and wear it on our hearts. Our apparel represents our people, our grit, and our willingness to always win.� -Zena Bashi Marketing Specialist
GOT SWAG?
yha a l P d r a ##WooFH
rd
S T E P & S KID N O I S I V E V LO TOO!
OP T S t ' N A C ... P O T S t ' WON PING SHOP
EVENT SALES
THE OG SWAG STORE...
' N I P P STE IN OUT AG SW
Every time I put on a piece of WV swag, I feel a sense of pride, confidence and swagger that comes from our amazing culture. Not only do we talk and live our values, we literally wear them like a badge of honor. -Keith Fagan Senior Director of Marketing, Communications, & Training
WV SNAP IS WHERE IT's AT!
IT U P G A T HASH
ToBe e c a l P The oGrow T #WVis e c a l TheP #WVis trong #WVS yHard a l P d r Ha #Work s irlBos er #WVG sHard e l t s u  #WVH ement v o M e h #JoinT YB #WVG
WE LOVE SEEING YOU ON SOCIAL
SHOW US YOUR SWAG AND Your...
TAG US @wirelessvision
@wirelessvision @thatsammori
@wirelessvision
@wireless_vision
STRONG WORK ETHIC PAYS OFF GO ALL IN ON WORK AND FUN SHOW GENUINE RECOGNITION TO OUR TOP PERFORMERS CELEBRATE ACCOMPLISHMENTS LARGE & SMALL CULTIVATE A FUN, ENERGETIC, FAMILY ENVIRONMENT
Vision Club is our annual reward trip designed to recognize our top A-Player talent in the company. There is no better way to reward and inspire high-performing employees than an all-inclusive trip to a fabulous location where they can spend time with the best of the best in the company and the executive team. From our signature White Party to pool partying with Lil Jon, WV takes Play Hard to the next level!
Click HERE to watch the video
? E R E H T U O Y WILL WE SEE
...how it all began When I found out that WV employees were not able to attend T-Mobile's Winners Circle, I put together a presentation to convince Saber that we should do our own. I researched a ton of companies that have incentive programs, added how much value it can bring a company, and prepared to present. When we sat down, he skipped to the last page, nodded his head, and said APPROVED without me saying a word. The rest is Vision Club History!
-Monica Arafat Senior Marketing & Communications Manager
destination: PARADISE
2014
ORLANDo, FL
2016
LAS VEGAS, NV
2018
ARUBA
2015
DANA POINT, CA
2017 NASSAU, BAHAMAS
2019
NASSAU, BAHAMAS
Click HERE to share your Vision Club story!
. . . S Y A D I HOL WV Style
# HOLIDAYHUSTLE
Click HERE to share your party photos!
E K I L Y T R NO PA Y T R A P V AW
E C I F F O E H T
FIELD LEADERSHIP MEETINGS
#CHANGETHEGAME
N O I S I V # TEAM
Sell Accessories Song (to the music of Bare Necessities) We need to Sell Accessories Just simply Sell Accessories Don’t forget about Protection & Power I mean just Sell Accessories Use Aaron Tubbs’ recipes That Help you Sell Accessories for life Whether you use MAPP, whether you use PPAM Take care of your customers, and never slam The ME’s are Buzzin’ in the store To make their money and some more When you sell the right things every time And maybe even Add a Line Then Saber will be happy too The rewards of Selling Accessories will come to you They’ll come to you! *Repeat*
NASHVILLE SHOWDOWN
DECEMBER FIELD LEADERSHIP MEETINGS
Keep the Culture Alive! We want to hear your stories! CLICK HERE to share your favorite WV moments or share on social with the hashtag #WVisthePlacetoBe and tag @wirelessvision!