2027 PARTNERSHIP OPPORTUNITIES connecting the community Supporting the Town of Winona Lake is an investment in the strength, vitality, and long-term sustainability of our community. Your generosity helps provide meaningful parks, recreational opportunities, and community programs that bring people together and enhance the quality of life for residents and visitors alike. Your continued support is essential to helping us create a vibrant, welcoming community for everyone to enjoy.
WEL COME!
Thank you for your commitment to our community and helping make Winona Lake a great place to live, work, and play. The Town of Winona Lake is committed to improving the quality of life for our residents and its surrounding communities. Throughout the year, we offer a wide variety of recreation opportunities and services for all ages and abilities. We are dedicated to working with businesses to provide exceptional events and programs for the community. Sponsorships allow us to continue delivering those events and programs at a high quality. There are many ways your business can support an event or program while creating awareness and visibility for your business and connecting with the community. Businesses can become a sponsor by providing monetary funds or in-kind donations. Please fill out the “Sponsorship Form” if you are interested in partnering with us. If you have any questions, please reach out to: Holly Hummitch, Parks and Recreation Director, parkdept@winonalake.in.gov OR Brittany Denney, Miller Sunset Pavilion Manager, mspmanager@winonalake.in.gov
WHY
GIVE IMPACT
Your contributions directly support the development and maintenance of parks, trails, playgrounds, and recreational facilities that enrich the lives of thousands of individuals in Winona Lake and beyond.
LEGACY
By giving support to our parks and recreational programs and events, you leave a legacy for future generations, ensuring that they have access to the same opportunities for outdoor recreation, education, and enrichment that we enjoy today.
COMMUNITY
Your support helps to strengthen the social fabric of our community by bringing people together in shared spaces and shared experiences, fostering connections, friendships, and a sense of belonging.
QUALITY OF LIFE
Parks and recreational amenities are essential components of a high quality of life. Your contributions help create safe, beautiful, and accessible spaces where people can relax, play, exercise, and connect with nature, enhancing their overall well-being and happiness.
PATERNSHIP
By giving support to the Town of Winona Lake, you become a valued partner in our efforts to promote health, happiness, and prosperity for all members of our community. Together, we can make a meaningful difference in the lives of those we serve.
Sponsorship
PACKAGES To get the most out of your sponsorship dollars, we offer custom sponsorship packages to fit the needs and wants of your business. Please tell us if you want to sponsor in a way not listed. Below is a list of the events and programs that are seeking sponsors. Each program is listed with detailed information, sponsorship level, and benefits.
Sponsorship Instructions 1. Read through the sponsorship opportunities and choose which event(s) or program(s) you would like to sponsor. 2. Complete the “Sponsorship Form” located online at www.winonalake.in.gov 3. Scan the QR code → 4. Submit your form in one of the following ways: a. Email the contacts listed below. b. In person at the Winona Lake Town Hall, 1310 Park Ave. c. By mail: Town of Winona Lake PO Box 338 Winona Lake, IN 46590 Checks made payable to: Town of Winona Lake
Sponsorship Questions/Contact Information Holly Hummitch Parks & Recreation Director parkdept@winonalake.in.gov 574-267-2310
Brittany Denney Miller Sunset Pavillion Manager mspmanager@winonalake.in.gov 574-267-7581
**Events may have multiple sponsors at any sponsorship level. Sponsorship commitments must be received by the corresponding deadline to ensure sponsors receive all applicable recognition and promotional benefits. Sponsorships received after the stated deadline will be accepted when possible; however, some benefits may not be available due to production or promotional timelines.
2026/2027 Opportunities
AT A GLANCE Season
Opportunities
Winter
Miller Sunset Pavillion Ice Rink Beats on Ice: 80's Skate Night Learn to Skate Beats on Ice: Korean Pop Valentine’s Day Skate Skate with a Cop KringleFest Letter’s from Santa
Spring
Pancake Breakfast Egg My House
Summer
Dog Days of Summer Independence Day Celebration Back-to-School Cookout Lunch Farmer’s Market at Winona
Fall
Trick-or-Treat on the Trail
Year-Round
Summer Park Programming Senior Programming
Winter Events 26/27
MILLER SUNSET PAVILION Miller Sunset Pavilion Ice Rink
November 21, 2026 - February 28, 2027 | 8,000+ skaters last season The State-of-the-art outdoor ice rink offers open skating, weekly adult and youth hockey, private events, school field trips, and opportunities for the community to enjoy winter recreation.
Sponsorship Deadline for Title Sponsorship: October 21, 2026 Sponsorship Deadline for Platinum & Gold Levels: October 31, 2026
Level
Title Level
Platinum Level 1
Platinum Level 2
Gold Level
Silver Level
Investment
Benefits
$5,000
Business logo 240” x 117” in the ice rink for 2 years (2026/27 and 2027/28 seasons); business name listed on town website sponsor page and Miller Sunset Pavilion social media.
$1,500
Silver Level benefits plus a 24” x 90” vinyl dasher board sign with business logo for 2 years.
$1,200
Silver Level benefits plus a 24” x 39” vinyl dasher board sign with business logo for 2 years.
$500
Silver Level benefits plus business name painted with a winter scene on one skate shop window.
$250
Business name listed on town website sponsor page and Miller Sunset Pavilion social media.
Winter Events 26
MILLER SUNSET PAVILION Learn to Skate
Thursday’s, December 3, 10 & 17, 2026 | Up to 40 participants A three-week program taught by local instructor, Chris Robinson, with Lake City Hockey. Sponsorship allows program to be offered at no cost to the community.
Sponsorship Deadline for Title Sponsorship: October 31, 2026
Level Title Level
Investment
Benefits
$2,500
Opportunity to have a table at one class to promote your business; business recognized on signage, social media, and the town website sponsor page.
Winter Events 27 LIMITLESS PARK Letters From Santa
November/December, 2027 | Approximately 100 participants Children write a letter to Santa with their Christmas wishes and receive a letter in return from the jolly man himself.
Sponsorship Deadline: February 1, 2027
Level
Investment
Benefits
Silver Level
$250
Bronze level benefits plus business recognition on social media.
Bronze Level
$150
Business name listed on town website as a sponsor.
Winter Events 27
MILLER SUNSET PAVILION Beats on Ice
Two themed skate nights. Beats on Ice is a series of themed ice-skating events designed to bring the community together through music, skating, and fun. Each event features a unique theme and audience, creating opportunities for businesses to support engaging winter recreation experiences. BEATS ON ICE: 80's SKATE NIGHT Friday, January 8, 2027 | 5 - 9 pm A fun night of ice skating to 80’s music with DJ The Jellyman Josh Schmucker spinning favorites from Blondie, AC/DC, Aerosmith, Whitesnake, Guns N’ Roses, Duran Duran, and more.
Sponsorship Deadline: December 1, 2026 BEATS ON ICE: KOREAN POP Friday, February 5, 2027 | 5 - 9 pm A themed skate night designed to appeal to the younger pre-teen and teenage crowd, featuring K-Pop and related music.
Sponsorship Deadline: January 1, 2027
Level Gold Level
Silver Level
Bronze Level
Investment
Benefits
$500
Silver Level benefits plus opportunity to have a table during the event to promote your business.
$250
Bronze Level benefits plus business name on printed event signage.
$150
Business listed on event social media and posted on town website as a sponsor.
Winter Events 27
MILLER SUNSET PAVILION Valentine’s Day Skate Sunday, February 14, 2027 | 1 - 7 pm A themed community open skate encouraging couples, friends, and families to get out, get moving, and enjoy the winter season.
Sponsorship Deadline: December 1, 2026
Level Gold Level
Silver Level
Bronze Level
Investment
Benefits
$500
Silver Level benefits plus opportunity to have a table during the event to promote your business.
$250
Bronze Level benefits plus business name on printed event signage.
$150
Business listed on event social media and posted on town website as a sponsor.
Skate with a Cop PRESIDENT’S DAY | Monday, February 15, 2027 | 10 am - 3 pm Celebrate a day off from school by skating alongside local law enforcement officers and enjoying a fun-filled community event.
Sponsorship Deadline: February 1, 2027
Level
Investment
Benefits
Silver Level
$250
Bronze Level benefits plus business name on printed event signage.
Bronze Level
$150
Business listed on event social media and posted on town website as a sponsor.
Winter Events 27
MILLER SUNSET PAVILION KringleFest
Date TBD| Approximately 300-400 in attendance A family-friendly holiday event full of fun, festivities, and Santa!
Sponsorship Deadline: November 12, 2027
Level
Investment
Benefits
$1,200
Gold Level benefits plus recognition as Activities Sponsor, exclusive activity signage with business name and logo, and event recap thank-you on social media.
$1,000
Recognized as Title Sponsor; logo on event signage; recognition on Community Center message board; event recap thank-you on social media.
Platinum Level
$700
Gold level benefits plus sponsor recognition at the information booth.
Gold Level
$500
Silver level benefits plus print media recognition.
Silver Level
$250
Bronze level benefits plus business recognition on social media.
Bronze
$150
Business name on sponsor list posted on website and sponsor signage at event.
Activities Sponsor
Title Sponsor
Spring Events 27 LIMITLESS PARK Pancake Breakfast
Thursday, March 10, 2027 | Approximately 300 in attendance A fun, free event open to everyone. Breakfast is cooked by Town departments including street, fire, police, and park staff.
Sponsorship Deadline: March 12, 2027
Level
Investment
Benefits
Silver Level
$250
Bronze Level benefits plus business recognition on social media.
Bronze Level
$150
Business listed on event social media and posted on town website as a sponsor.
Egg My House Friday, March 26 & Saturday, March 27, 2027 A FUNdraiser for Easter where the parks department delivers a basket of candy and toy-filled eggs or hides them in a participant's yard.
Sponsorship Deadline: March 12, 2027
Level
Investment
Benefits
$500
Silver Level benefits plus opportunity to place goodies with your business logo in baskets.
Silver Level
$250
Bronze Level benefits plus business recognition on social media.
Bronze Level
$150
Business listed on event social media and posted on town website as a sponsor.
Gold Level
Summer Events 27 LIMITLESS PARK Dog Days of Summer
Friday’s, June 11 - July 30, 2027 | Approximately 150-200 weekly participants Every Friday during June and July, the parks department cooks hot dogs for visiting park patrons.
Sponsorship Deadline: May 14, 2027
Level Silver Level
Bronze Level
Investment
Benefits
$250
Bronze Level benefits plus opportunity to have a table for one hour during the event to promote your business.
$150
Business listed on event social media and posted on town website as a sponsor.
Back-to-School Cookout Lunch Friday, July 30, 2027 | Approximately 500 in attendance Join the Winona Lake Police Department for Chief Joe's annual 'Jacked up on Mt. Dew Back-To-School Cook Out Lunch.' Everyone is invited and all are welcome.
Sponsorship Deadline: July 16, 2027
Level
Investment
Benefits
Gold Level
$500
Silver Level benefits plus print media recognition.
Silver Level
$250
Bronze Level benefits plus business recognition on social media.
$150
Business listed on event social media and posted on town website as a sponsor.
Bronze Level
Summer Events 27 LIMITLESS PARK
Independence Day Celebration *Saturday, July 3, 2027 | Approximately 1,500 - 2,000 in attendance An annual community festival featuring a parade, live music, activities, games, food vendors, and more, concluding with fireworks over the lake at dusk. *Date subject to change dependent on fireworks.
Sponsorship Deadline: June 11, 2027
Level
Investment
Benefits
$1,000+
Recognized as Title sponsor; logo on event signage; recognition on Community Center message board; event recap thank-you on social media.
Platinum Level
$750
Gold level benefits plus sponsor recognition at parade registration table and information booth.
Gold Level
$500
Silver Level benefits plus print media recognition.
$250
Bronze level benefit plus business recognition on social media.
$150
Business name on sponsor list posted on website and sponsor signage at event.
Title Level
Silver Level
Gold Level
Fall Events 27
LIMITLESS PARK
Trick-or-Treat on the Trail *Saturday, October 23, 2027 | Approximately 2,500 - 3,000 in attendance A fun, safe, family-friendly trick-or-treating experience along the Winona Lake Greenway and Heritage Trail, followed by s'mores, a bonfire, games, and a movie at the park. A pumpkin decorating contest and penny vote add to the festivities.
Sponsorship Deadline: October 15, 2027
Level Gold Level
Silver Level
Bronze Level
Investment
Benefits
$500
Silver Level benefits plus print media recognition and opportunity to have a table at the park portion of the event.
$250
Bronze Level benefits plus business recognition on social media.
$150
Business listed on event social media and posted on town website as a sponsor.
Winter & Summer Seasons 26/27 MILLER SUNSET PAVILION Farmers Market at Winona
Summer & Winter Seasons | 15,000+ in attendance last season A producers-only market featuring locally made and grown goods, food trucks, live music, a bounce house, and a welcoming community atmosphere.
Sponsorship Deadline: October 31, 2026
Level
Investment
Benefits
$5,000
Business recognition on an 18” x 24” sign for sponsorship of the bounce house at the Farmers Market and an inflatable interactive snow globe during KringleFest.
$3,000
Business name on social media promoting live music at the market and town website sponsor recognition; helps fund weekly summer musicians.
Gold Level
$500
Silver Level benefits plus print media recognition and opportunity to have a table at the park portion of the event.
Silver Level
$250
Bronze Level benefits plus business recognition on social media.
Title Level
Platinum Level
Year-Round Programming WINONA LAKE PARKS Summer Park Programming
Seasonal Programming | Approximately 300-400 annual participants Support a variety of park programs ranging from arts to athletics for area youth.
Sponsorship Deadline: Year-Round
Level
Investment
Benefits
Gold Level
$500
Silver Level benefits plus business name or logo listed in the annual Park and Recreation Guide.
Silver Level
$250
Business name on sponsor list posted on website.
Senior Programming | The Willow at Winona The Willow at Winona serves adults age 60 and better yearround through fellowship, educational opportunities, chair aerobics, cards, dominoes, puzzles, service projects, birthday parties, BINGO, carry-in meals, and holiday celebrations.
Sponsorship Deadline: Year-Round
Level
In-Kind/Monetary Donations
Investment
Benefits
Custom
Opportunities include BINGO prizes, monthly meals, birthday celebrations, and monetary support. Businesses may promote services through a flyer or table topper at the Senior Center and connect with seniors during monthly educational sessions or lectures.
LET'S MAKE
WAVES TOGETHER! Your support helps make it possible to provide meaningful events, programs, and experiences that bring our community together throughout the year. Every sponsorship makes a difference and helps us continue creating opportunities for residents and visitors of all ages to connect, celebrate, and enjoy Winona Lake. We are grateful for the businesses, organizations, and individuals who choose to invest in our community. Thank you for partnering with us and helping make these events possible. Our sponsorship team is ready to craft a package that perfectly aligns with your brand and brings joy to our beloved Winona Lake community. Reach out today and let's make a lasting splash together. We look forward to working with you for another great year!