Biography of Win Jeanfreau
Winthrop Edward Jeanfreau is an entrepreneur, executive leader, and civic educator with more than 30 years of experience in diverse fields, including manufacturing, finance, education, and firearms training. He has established 12 companies, exited eight successfully, and contributed to a cumulative revenue impact of over $680 million His professional path has ranged from business ownership to university leadership, with certifications spanning business analysis, financial services, and firearms instruction He is also a published author and respected voice in constitutional education, striving to inspire others through knowledge and preparation
Educational Background
Win Jeanfreau began his education at the University of Utah, earning a Bachelor of Science degree in Organizational Communication with a minor in Business His time there provided a
strong base in communication and organizational management He then continued his academic journey at the University of Oregon, where he earned an MBA. These studies gave him both the technical knowledge and practical insight to succeed in entrepreneurship and leadership
Entrepreneurial Beginnings and Rapid Growth
His entrepreneurial journey began in the 1990s when he launched Kameleon International, a vending franchise system that quickly grew to span ten states Win developed proprietary intellectual property, including trade dress and specialized training programs for franchisees. Under his direction, the company reached the notable milestone of 100% franchisee longevity After building the business into a profitable and scalable operation, it was successfully sold
At the same time, he co-owned Shred-it Oregon, part of a global document destruction enterprise Competing among more than 100 branches across the country, this location achieved recognition as both the fastest-growing and most profitable For three consecutive years, he led sales initiatives, broke production records, and cultivated a performance-focused culture This business was also sold, creating another strong success in his career
Innovation at the Dawn of the Digital Era
In 1999, Jeanfreau founded Aperion Audio, a direct-to-consumer high-fidelity audio company At a time when online commerce was beginning to emerge, he identified the opportunity to sell directly to customers. He oversaw engineering, manufacturing, and marketing, helping the company become a global brand recognized for award-winning products By anticipating changes in consumer behavior, he created a company that disrupted traditional retail approaches. Aperion Audio was later sold, marking another important milestone in his entrepreneurial career
Expanding Influence in Finance and Education
After his achievements in consumer products, Win co-founded Vereo Financial Group in Portland, Oregon The firm eventually merged with another organization, becoming one of the state’s leading independent wealth management companies His innovative strategy for attracting clients involved offering financial literacy seminars through community colleges. This approach provided accessible education to the public while also building trust and expanding the firm’s client base Eventually, the company’s business book was sold and absorbed into a larger wealth advisory firm
He later extended his expertise into higher education From 2013 to 2018, he worked at Utah Valley University, holding positions such as Director of the Small Business Development Center, Director of Executive Education, Director of the Business Resource Center, and Acting Associate Vice-President of Academic Outreach and Economic Development.
During his tenure, the Business Resource Center facilitated over $20 million in capital infusion for local companies. This represented an 11.5-fold increase compared to earlier years and supported the creation of 143 jobs in three years. His leadership highlighted the connection between universities and regional economic growth, strengthening community impact
Firearms Training and Constitutional Advocacy
In recent years, Jeanfreau has focused on firearms training and constitutional education As a Certified Handgun Instructor through Delta Defense and a Constitution Coach with the Patriot Academy, he provides instruction emphasizing responsibility, accuracy, and situational awareness
His teaching covers a variety of firearms, including handguns, AR platforms, shotguns, and long rifles Alongside technical training, he integrates civic education, ensuring that participants understand both their rights and responsibilities as citizens This balance between technical skills and constitutional knowledge reflects his commitment to preparation and informed civic life.
Service Beyond the Boardroom
Service has always been central to his life. As a young man, he served a mission for the Church of Jesus Christ of Latter-day Saints in New England
Later, Win devoted six years to serving as a Boy Scouts of America Scoutmaster, mentoring youth in leadership, resilience, and outdoor skills. He also served four years as a Captain in the Civil Air Patrol His faith-based service has continued through support of LDS charities, demonstrating his lasting commitment to giving back Additionally, he contributed to community leadership as a board member of the Women’s Leadership Forum, founded by a university professor
Professional Distinctions
He has earned a variety of professional certifications. These include Certified Business Analyst (CBA) and Certified Trainer in Franklin Covey’s 4 Disciplines of Execution His qualifications also cover Crucial Conversations, Profit Mastery, Business Essentials, Start Smart, and Grow Your Business.
Jeanfreau previously held FINRA Series 7 and 66 licenses as well as life and health insurance licenses in Oregon and Utah His writing has appeared in the Provo Daily Herald, where he has published articles on business strategy and entrepreneurship. He has also spoken at conferences, executive forums, and on AM 1400 KSTAR’s Talk of the Town, sharing his knowledge on business development and economic growth