Last year was a year of celebration and reflection on the Marlborough wine industry’s success story with the significant milestone of turning 50 years as a wine growing region.
It has been a stellar ride to global recognition and success, and it would be so easy to fall into the trap of thinking that this wave will continue forever.
How quickly we have had to readjust and reset our expectations over the past twelve months. The situation has changed for many who may be experiencing a slowing rate of sales, too much stock, changing consumption preferences, vineyards reaching replacement age or maybe having a varietal mix that isn’t optimal.
Your board are committed to making a difference and sharing information is key. However, to uptake information and make use of it, people have to be on the lookout for it and connected and engaged with the industry. Our job is to package information up and deliver the right info to the right person.
