Wine Merchant Media Pack 2026

Media Pack 2026 The Wine Merchant published its first edition in April 2012. Fourteen years on, it remains the only trade magazine devoted entirely to the specialist independent wine trade – and the only publication claiming total coverage of this booming sector. We’re embedded in the independent trade, and pride ourselves on knowing our audience. We visit indies in their shops and bars; we host them at roundtable events, tastings and masterclasses; we invite them on buying trips across Europe, and sometimes beyond. We write about indies when they open new shops. We report their opinions and their concerns. We celebrate their rising stars and their bright ideas. Every article we publish is written from an indie perspective. Indeed, many of our most popular articles are written by indies themselves. The Wine Merchant’s success is aligned with that of the market we write about. As independent numbers have grown in number from fewer than 700 when we launched to more than 1,000 now, so has our circulation, and our pagination.