Western Montana’s Glacier Country is the officially recognized destination stewardship organization for our region including the eight counties of Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli and Sanders. Along with our in-region partner convention and visitor bureaus (CVBs), our organization is essential to the economic and social well-being of the 75+ communities we represent, driving direct economic impact through the visitor economy and fueling development across the entire economic spectrum by creating familiarity, attracting decision-makers, sustaining air service and improving quality of life for the people who call this place home.
Reach and Results
Glacier Country’s Impact
$1.1 million+ invested annually in targeted print and digital media placements
105 million paid media impressions
Audience Reach
480,000+
email newsletter subscribers
400,000+ social media followers
Visitor Impact
$4.93 billion in destination spending in Montana in 2024
65% of visitors are from outside Montana
Average Visitor Spend
$336 total including $121 at restaurants $198 in retail
$1.76 billion in destination spending in Glacier Country in 2024
Visitor Spending (2024)
Travelers to/through Glacier Country in 2025 7.8 million
520,923 deplanements at Missoula Montana Airport (MSO) in 2025
554,802 deplanements at Glacier Park International Airport (FCA) in 2025
WHEN WE PROMOTE WESTERN MONTANA TOGETHER, EVERYBODY WINS
Western Montana's Glacier Country promotes Western Montana, and all of our communities, as a tourism destination. Businesses and organizations benefit from these efforts regardless of partnership status. Here are just a few examples.
GlacierMT.com
Our website, glaciermt.com, receives more than 2.6 million unique visitors each year. Visitors spend an average of five minutes per session, relying on the site as a trusted source for timely and accurate information about Western Montana.
The site is fully responsive, adapting seamlessly to any device— whether it’s a smartphone, tablet or desktop—making it easy for users to explore while on the go.
Partner listings are prominently featured, and all communities in our region are represented.
We also operate targeted microsites for group and international travel, as well as for meeting and convention planners—valuable channels to showcase your business to key market segments.
Glacier Country Travel Guide
Each year we produce a glossy, full-color travel guide with a print distribution of 150,000 and an estimated readership of 500,000 Plus, the online version of the guide has more than 52,000 unique views annually. The Glacier Country Travel Guide is the premier source of information on attractions, culture, lodging, dining, entertainment, transportation, shopping and visitor services throughout Western Montana. This guide is distributed at more than 900 locations throughout Montana, Washington and Salt Lake City.
You can, and should, share any and all events in and around Glacier Country to our glaciermt.com/events page. Add your upcoming events, and please include as much information as possible.
Glacier Country reserves the right to monitor and edit all calendar information for appropriate content and relevance.
Social Media and Blogs
Glacier Country’s jaw-dropping scenery makes it a social media superstar. We have a combined social media audience of more than 400,000. Our weekly blog posts on blog.glaciermt.com showcase vibrant communities, world-class recreation, culinary and cultural hot spots, unique lodging, and, of course, our partners. Our B2B blog, designed for meeting planners and tour operators, has doubled its viewership over the past year and continues to focus on the benefits of Glacier Country to these travel markets. Combined, our two blogs have over 455,000 views a year
Contact Center
Our contact center receives more than 230,000 phone, email and internet inquiries each year. Our travel consultants promote our communities and businesses during these inquiries. You can also present your business or community highlights to contact center counselors at no cost or host counselors in your community for a FAM (familiarization) trip, showcasing all you have to offer.
Email Marketing
Western Montana’s Glacier Country distributes a minimum of four consumer newsletters, two meeting planner newsletters and two tour operator newsletters each year, with a total distribution of nearly one million. We have a total consumer database of more than 2,000,000
Free Trade Show Leads
Glacier Country shares leads generated from the trade shows we attend— including NTA, ABA, Go West Summit, IPW and smaller-market meeting planner shows—with our partners. To respect privacy regulations, particularly for international contacts, we only share meeting planner or operator information when we have received permission to do so. When consent is granted, we pass along qualified leads so you can connect and follow up directly.
This service is FREE to ALL, so spread the word.
Benefits for Partners
THE PERKS OF PARTNERSHIP
A Western Montana's Glacier Country partnership makes good sense. Thousands of businesses in Western Montana benefit from our marketing programs. Your business receives numerous benefits designed to help you, your community, our region and the state of Montana all succeed.
Partners include small and large businesses of all kinds—attractions, campgrounds, galleries, theater groups, hotels, golf courses, inns, outfitters, museums, resorts, restaurants, retail outlets and many more.
Partners can download and display the partner badge on their website.
There’s strength in numbers. That’s one reason why joining Western Montana's Glacier Country as a marketing partner is an excellent, profitable business decision. Together, we can market our incredible attractions, communities, businesses and services to a vast audience for a fraction of what it would cost to do it alone.
By promoting Western Montana as a premier travel destination, we’re also benefiting our visitors; we’re showing them this authentic place we’re lucky enough to call home and helping them make unforgettable memories.
Basic Partnership Signature Partnership
Basic Website Listing
Contact Center Representation
Basic Partner Center Access
Glacier Country Consumer and B2B Blog Mentions
Events
Partner Badges
A La Carte Advertising Options
Free Trade Show Leads
Or $200/year if you have an active chamber or CVB membership. Bundled business discounted pricing available; ask for details.
Contact Center Representation
Glacier Country Consumer and B2B Blog Mentions
Events
Partner Badges
A La Carte Advertising Options
Free Trade Show Leads
Travel Guide Listing
Featured Website Listing
Travel Deals
Photo Library
Full Partner Center Access
Advertising Opportunities
As a partner of Western Montana’s Glacier Country, you have opportunities not available anywhere else. While participation may involve additional fees, these benefits offer a tremendous value. Increase your reach with these partner exclusive promotions.
Travel Guide Display Advertising
Partners can purchase display advertising in our annual travel guide.
Digital Advertising on GlacierMT.com + Subsidiary Sites
Partners can purchase banner and premium advertising on glaciermt.com, our microsites and our consumer and B2B blogs. They can also purchase banners on our quarterly consumer email newsletters or those specific to the meetings or tour operator markets.
Seasonal Cooperative Advertising
Partners can participate in our winter and warm season cooperatives to leverage our annual media placements to drive traffic to your website and receive a minimum of 20,000 leads per campaign.
Low-Cost Consumer Leads
Partners can purchase qualified leads from the 210,000 consumer leads we generate each year. Each lead costs $.10, and you can either request a certain number of leads or request a dollar amount worth of leads.
Retargeting Advertising
Partners can purchase affordable, high-impact digital advertising targeting travelers who are actively planning a trip here or have already shown interest in Western Montana by visiting glaciermt.com, requesting our travel guide or engaging with our content.
THE PREMIER SOURCE OF TRAVEL INFORMATION FOR OUR REGION
Tap Into the Lucrative Visitor Market
The Glacier Country Travel Guide is the most visible and lucrative way to reach leisure travelers, tour operators, travel agents, travel media and regional communities. Enhanced with vibrant colors and photography, the Glacier Country Travel Guide is the premier source of information for attractions, culture, lodging, dining, entertainment, transportation, shopping and visitor services throughout Western Montana.
Persuade Millions of Visitors to Stay and Play
Destination spending in Glacier Country generated $1.76 billion in 2024 (ITRR). Regional attractions such as Glacier National Park, one of the top two destinations in Montana, draw millions of visitors to our area. 150,000 copies of the guide—with an estimated readership of 500,000—will be distributed in 2026 and 2027 to consumers and travel professionals. We invite you to join us in bringing the best of Western Montana to the attention of prospective visitors.
Distribution
Western Montana’s Glacier Country will distribute 150,000 travel guides to:
› Hotels, motels, bed-andbreakfasts, RV parks and campgrounds throughout Western Montana
› Consumers requesting information on Western Montana
› Over 700 displays throughout Montana including Western, Southwestern, Central and Southern Montana with key coverage in the Yellowstone National Park region
› Seattle-Tacoma International Airport and 194 locations around Salt Lake City
› Visitor information centers, welcome centers and Department of Transportation rest areas throughout Montana and Washington
› Meeting and convention groups
› Tour operators and travel agents throughout the United States
› Attractions and points of interest throughout Western Montana
› Travel/trade shows and exhibitions
› Online exposure of travel guide to over 2 million unique website visitors every year
Digital Opportunities
ONLINE ADVERTISING THAT REACHES THE RIGHT VISITORS
Get your message in front of travelers already interested in Western Montana. With over 2.6 million unique annual visitors, glaciermt.com and its blogs offer highly targeted, cost-effective placements for tourism businesses.
As traditional advertising becomes more expensive, we offer digital placements that meet both your budget and your audience needs.
Promote your business on glaciermt.com, our microsites, and consumer and industry blogs to connect with the right visitors—at the right time—with the right message.
Online advertisers also benefit from Glacier Country’s dynamic marketing efforts and digital reach:
480,000+
recipients currently receiving email newsletters
400,000+ social followers
$1.1 million+ annually in targeted print and digital media placements
HOMEPAGE PREMIUM AD
Put your brand front and center.
› One photo, headline copy and your logo featured on the glaciermt.com homepage
› Clicks directly to your website
› The only advertising placement on the homepage
INTERNAL PREMIUM AD
High-visibility placement across the site.
› Same format as the homepage premium ad
› Appears on most internal glaciermt.com webpages
› Clicks through to your website
› Runs higher on the page than standard ROS banner ads
RUN-OF-SITE (ROS) BANNER ADVERTISING
Reach travelers actively researching Western Montana.
› 728 x 90, 300 x 250 and 320 x 50 banner ads
› Rotates across glaciermt.com internal webpages
› Clicks through to your website
DESTINATION WEDDING BANNER ADVERTISING
Connect with couples planning a Western Montana wedding.
› 728 x 90, 300 x 250 and 320 x 50 banner ads
› Rotates across internal pages on weddings.glaciermt.com
› Clicks through to your website
MEETINGS & CONVENTIONS BANNER ADVERTISING
Reach planners organizing meetings and conventions in Western Montana..
› 728 x 90, 300 x 250 and 320 x 50 banner ads
› Rotates across internal pages on meetings.glaciermt.com
› Clicks through to your website
TOUR OPERATOR BANNER ADVERTISING
Target operators running tours in Western Montana.
› 728 x 90, 300 x 250 and 320 x 50 banner ads
› Rotates across internal pages on touroperators.glaciermt.com
We’re offering an affordable, high-impact digital advertising opportunity, for Signature Partners only, designed to put your business in front of the right people—travelers who have already shown interest in Western Montana by visiting glaciermt.com, requesting our travel guide or engaging with our content. This premium package helps you connect directly with a highly targeted audience that’s actively trip-planning, giving you a smarter, more efficient way to drive visibility, traffic and results.
Why It Works
These travelers are already planning their trip to Western Montana. This ad program allows you to stay in front of them during that crucial decision-making phase—when they’re choosing where to stay, what to do and where to eat—so your business stays top of mind and earns their visit.
What You Get
A fully-managed digital advertising campaign with guaranteed targeting to your most valuable potential customers, including:
• One to six months of banner ads
• Premium placement across a network of relevant sites
• Post campaign performance report
Banner sizes
• Mobile Banner (320 x 50)
• Billboard (970 x 250)
• Leaderboard (728 x 90)
• Wide Skyscraper (160 x 600)
• Medium Rectangle (300 x 250)
• Half-Page Skyscraper (300 x 600)
TOP 5 THINGS TO INCLUDE IN YOUR RETARGETING BANNERS:
1. Eye-catching Imagery
2. Logo or business name, whichever will be easiest to read given the size of the banner
3. Location + Date (if appropriate)
4. Clear Call to Action, like “Book Today” or “Shop Now”
5. Nothing Else—Keep Your Banners Direct + Uncluttered
User takes an action on your site
User clicks on YOUR ad and visits YOUR site
User then gets targeted with your ad
User later browses other sites on the internet
Seasonal Marketing Campaigns
REACH HIGH-INTENT TRAVELERS PLANNING WARM SEASON AND WINTER TRIPS TO WESTERN MONTANA
Glacier Country’s seasonal cooperative marketing campaigns put your business in front of travelers actively researching and booking trips during peak summer and winter seasons. Each campaign combines targeted paid media, high-visibility website placements and lead generation—driving qualified traffic directly to seasonal landing pages where your business is featured.
All campaigns include:
› Featured Listing with your logo, link and contact information on custom seasonal landing pages
› Banner Advertising (728 x 90, 300 x 250 and 320 x 50) rotating across glaciermt.com
› Lead Generation with a minimum of 10,000 qualified leads delivered biweekly
› Campaign Exposure from paid digital marketing driving traffic to the pages where your business is showcased
Glacier Country supports each campaign with targeted digital advertising to maximize visibility and engagement throughout the season.
Summer Campaign Access
MARCH – SEPTEMBER | PEAK VISITOR SEASON
Reach travelers planning warm-weather trips, outdoor adventures and summer getaways.
› Featured on glaciermt.com/summer and glaciermt.com/montana
› Banner ads run sitewide from March through September
In 2025, the summer campaign page received 79,500+ pageviews
The 2025-26 winter campaign page received 172,000+ pageviews
In 2025, the Montana summer page received 8,500+ pageviews
Winter Campaign Access
OCTOBER –
FEBRUARY
| WINTER TRAVEL & SNOW SEASON
Connect with visitors planning winter escapes, skiing, snowshoeing and snow-season experiences.
› Featured on glaciermt.com/winter and glaciermt.com/montana-winter
› Banner ads run sitewide from October through February
The 2025-26 Montana winter page received 10,000+ pageviews
Be Part of Their Big Day
CONNECT WITH COUPLES PLANNING WESTERN MONTANA WEDDINGS
Western Montana’s Destination Wedding Website
Why It Matters
› Thousands of destination weddings take place in Western Montana every year.
› Western Montana’s natural beauty continues to top wedding wish lists nationwide.
› 2.6 million+ annual visitors to glaciermt.com—many exploring wedding options.
› Get Featured on weddings.glaciermt.com: Our dedicated wedding microsite connects couples with venues, florists, photographers, caterers, planners and more across the region.
› Your Business Can Join For Free Businesses in Flathead, Glacier, Lake, Lincoln, Mineral, Missoula, Ravalli or Sanders counties are eligible for a complimentary BASIC PARTNERSHIP.
› Upgrade to a SIGNATURE PARTNERSHIP for premium exposure and added benefits.
Featured listing (including up to six photos, address, phone, website, email and description) on the Weddings microsite (not glaciermt.com) that links to your website, social pages and your reservations page, if applicable. $45 per year for Basic Partners. Free for Signature Partners.
BASIC LISTING
Text-only listing on a relevant internal page of your choice (see next page for options) with business name, phone, address and live website link. Free for Basic Partners.
FAQ
Scan the code for answers to frequently asked questions.
Questions? Contact Annie Mead.
Contract Agent of Western Montana’s Glacier Country annie@windfallstudio.com
