MARKQUART MOTORS, CHIPPEWA FALLS, WISCONSIN
MARKQUART DEALERSHIP TURNS OVER A NEW LEAF WITH HIGH-PERFORMANCE VENEER SOLUTION
Project Type: Retail Design Firm: Ideation Studio, Chicago, IL
MARKQUART DEALERSHIP TURNS OVER A NEW LEAF WITH HIGH-PERFORMANCE VENEER SOLUTION The goal for Markquart Motors was to create a dealership that seamlessly blended the unique brand identities of Chrysler, Dodge, Jeep and Ram while highlighting the great outdoors and their own long-standing presence in the automobile industry. To help make that vision a reality, Markquart Motors consulted Ideation Studio, a wellregarded leader in multidisciplinary design “providing interior design, architecture, graphic design, and product design services.” Ideation Studio has more than two decades of experience in auto dealerships and a relationship with Markquart Motors, making the firm the perfect choice to meld the dealer’s business model with a modern customer experience.
CREATING A HOLISTIC, SEAMLESS EXPERIENCE FOR CUSTOMERS Ideation Studio knew that they wanted to highlight local flavor and incorporate elements particular to the northern Wisconsin location. “We wanted to create a space that would be sophisticated and timeless, yet have a little twist of outdoorsy to meld with the brand aesthetic. It was about bringing the outdoors in and allowing the cars themselves to star in the environment,” said Jennifer Nemec, Founder and Chief Creative Officer of Ideation Studio. “When designing a retail dealership, it’s about flow and the customer journey with integral focal points and managing the immersion experience for guests.“ There is more than one type of guest, from those getting their cars serviced to those purchasing an automobile, and each will experience the same space differently.”
They needed to specify products that have the durability to withstand the demands of a retail environment while keeping with the sophisticated beauty that defined the space.