Brick. Simply better.
Simply more convincing. Clay building materials are among the oldest building materials in the world and have remained highly popular to the present day. This is not surprising since clay building materials are natural, versatile, durable and stable in value. Those who choose clay roof tiles, clay blocks, facing bricks and clay pavers by Wienerberger play it safe. And have, as compared to other building materials, most advantages on their side.
versatile
Clay building materials allow a wide range of applications. They can be used for walls, façades, roofs as well as outdoor areas. Clay building materials can be used almost anywhere and for all architectural styles.
energy-efficient
Owing to their excellent insulation properties and heat storage capacity, clay blocks, facing bricks and clay roof tiles help to reduce the energy consumption of buildings.
durable
Building materials made of clay are robust and stable and thus especially durable. They have a lifespan of far more than hundred years. Brick buildings, which have survived the centuries, can be found all over the world.
aesthetic
Clay building materials are aesthetic and versatile. Design and variation possibilities are almost unlimited thanks to a large selection of available colours, shapes and surface textures. The colour spectrum ranges from super white to classic red through to coal black. There are rough, smooth and glazed surface finishes, oblong and wide formats. Clay roof tiles, facing bricks and pavers can be perfectly coordinated with each other.
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economical
Clay building materials allow the quick and flexible construction of a massive building envelope – that saves both time and costs. Wind and weather, heat, frost and also insects are not able to damage clay building materials, which also don’t mould. As a result, hardly any repair and maintenance costs are incurred.
natural
Clay blocks, facing bricks and roof tiles as well as pavers are particularly sustainable and natural building materials because they consist of the natural resources clay and water. Clay building materials are absolutely nontoxic and allergen-free and thus perfectly compatible with people and nature.
stable in value
The value of brick buildings is retained over many years or even increases. Owing to their durability, stability and the special atmosphere of living they provide, buildings and apartments built of clay building materials are in great demand and achieve high re-sale values. Furthermore, clay building materials are easy-to-clean and require very little maintenance.
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Simply more versatile. Whether for roof, façade, wall, terrace, public area or garden, clay building materials allow a wide range of applications. They are robust, have a proven lifespan of far more than hundred years and retain their quality and value for generations.
The façade
Each facing brick is a design element and best suited to express the wishes, style and visions of the owner of the building – regardless whether they are used for the interior or exterior, for single-family homes or multi-storey office buildings. A broad selection of colours, formats and surface finishes in combination with different bond patterns and mortar colours allow countless possible designs. Furthermore, facing bricks are able to protect against cold, moisture as well as heat and they are absolutely fireproof.
Wienerberger provides a comprehensive product range for the entire building as well as for gardens and public areas:
The wall
Not only is a solid building built of bricks and clay blocks durable and safe, it also saves energy because brick walls keep rooms cool in summer and warm in winter. Moreover, they regulate room temperature and room air humidity and thus ensure a pleasant indoor climate. Additional advantages they offer are earthquake resistance, fire and sound protection.
Not only impress brick façades with their beautiful appearance, they are also indestructible, durable and maintenance-free.
Walls built of bricks or clay blocks work like an air-conditioning system: they regulate the room temperature and air humidity and permanently provide a pleasant and healthy indoor climate.
The outdoor area
In vast parts of Europe, a pitched roof is part of the cultural heritage. Owing to the broad range of shapes, formats and surface textures, roof tiles by Wienerberger are as diverse as nature itself – and as individual as the people living under their shelter. The inclination of the pitched roof can be individually chosen depending on the regional climate to provide optimal protection against heavy rain, snow load and wind.
Not only impress clay pavers with their strong characteristic aesthetic, they are also extremely resistant to mechanical loads, frost, dirt, environmental pollution and chemicals. Clay pavers are made of high-quality clay baked extra hard, which does not fade or weather, not even after many years. As a result, clay pavers are ideally suited for private gardens and driveways as well as for public areas and infrastructural projects in particular.
A tiled roof is both the pinnacle and protective shield of a house and lasts for many decades.
Clay pavers turn every private garden or public square into something very special.
The roof
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Simply more energy-efficient. Clay building materials help save energy because they are distinguished by excellent heat insulation properties as well as a high heat storage capacity. They make sure that interiors remain warm in winter and cool in summer, even without additional exterior thermal insulation or expensive air-conditioning and ventilation systems. Any type of energy-efficient building concept can be implemented with clay building materials.
Energy-efficient construction methods and building materials make a massive contribution to reducing the total energy consumption of buildings. For many years, Wienerberger has developed new products and solutions, which meet both the requirements of energyefficient construction and the individual needs of the resident. Owing to their particularly positive thermal insulation properties and heat storage capacity, bricks and clay blocks principally ensure high energy efficiency and a pleasant quality of living. A house built of bricks and clay blocks in combination with the correct building services and heating technology can even generate more energy than the residents consume.
Simply more economical.
Construction and maintenance costs over 80 years*), net total/m² 300
Primary energy consumption in kWh/(m²a) 60 50
Constructing with clay building materials means fast, clean, uncomplicated and aesthetic construction works that are carried out without risks - because clay building materials have proven successful over thousands of years, are affordable and virtually maintenance-free.
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Bianca Lugauer Private house builder
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Today, clay building materials allow quick, flexible and precise construction in a short period of time and with low material input – that saves both time and money. Not only is the construction affordable, one also need not worry about high maintenance and operating costs or even loss of value in the long term. The positive insulation properties of clay building materials additionally contribute to minimising energy and heating costs. That is why a brick building is always a sensible investment.
» It was clear for us from the start that we wanted a brick building. We feel very much at home and our brick house generates more energy than we consume. So we do something for the environment and we also save a lot of money. What more do you want? «
brick house
e4 brick house *)
timber frame house
low-energy house **)
*) Source:
Cost comparison study: Brick
*) T he
house/timber frame house, Institute for
e4 brick house is a future oriented model house for
sustainable contruction with bricks located in Zwettl, Austria.
Building Research (IFB), Hannover 2008
www.clay-wienerberger.com/building-living-today **)
Source: www.passipedia.de
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Simply more natural. Bricks, clay blocks, roof tiles and pavers are natural building materials because their components directly come from nature. Clay is cautiously extracted, then carefully moulded and fired. Clay building materials are hundred percent ecological. Clay is a natural raw material, which is locally extracted with the greatest possible consideration given to the environment and the biodiversity of flora and fauna. Subsequently, clay is processed and prepared for production, moulded and fired at temperatures between 900°C to 1,100°C. Wienerberger continuously optimises its production processes to minimise energy consumption and CO2 emissions. As a natural building material, bricks, clay blocks, roof tiles and pavers need not be elaborately and expensively disposed of as hazardous waste. Clay building materials can be either recycled or grounded and re-used in brick production, road construction, as tennis court surface or even as soil conditioner in agriculture. That makes them an especially sustainable building material.
Simply more durable. What the ancient Romans already knew has been impressively confirmed through the centuries: clay building materials almost last forever and thereby retain their quality and beauty. Clay building materials are solid and thus especially robust and dimensionally stable. They are insensitive to environmental influences such as heat, cold and frost as well as to mechanical loads like earthquakes. As a result, houses built of clay building materials require very little maintenance and guarantee a constant quality and beauty – to last for a lifetime!
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Simply more stable in value.
Markus Reithofer Real estate expert and trustee from Vienna
Buildings and apartments built of bricks and clay blocks are an investment for generations. They combine a healthy living comfort with a high-quality and durable building structure.
» Buildings made of clay building materials are durable, low-maintenance and can be easily adapted to changed needs. There is hardly anybody who does not approve brick. As a result, houses and apartments built of bricks and clay blocks are in great demand and retain their value for generations. «
Roof tiles, clay blocks, facing bricks and clay pavers by Wienerberger retain their shape and colour even when subjected to intensive use. The durability of clay building materials, the unique comfort of living in brick houses and apartments as well as the top-quality building structure guarantee a high re-sale value after many years.
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Simply more aesthetic. Roof tiles, clay blocks, facing bricks and clay pavers are counted among the most versatile and most modern building materials of today. They allow a varied range of applications, are variable and aesthetic. The number of possible designs is practically unlimited.
Constructing with roof tiles, clay blocks, facing bricks and clay pavers means to construct according to very personal wishes and ideas. Size, colour, shape, position, orientation and distribution – in both the interior and exterior – can be individually chosen and the selection is not restricted to standard types. Roof tiles, clay blocks, facing bricks as well as clay pavers are available in hundreds of finishes, colours, formats and surface textures allowing the formation of countless possible combinations to express one’s personal style.
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Apart from single-family homes, roof tiles, clay blocks, facing bricks and clay pavers are more than ever contemporary, sustainable and versatile natural building materials, which can be used almost anywhere and for all architectural styles – for houses built in traditional style as well as for the implementation of avant-garde architecture or multi-storey housing construction. That means that modern clay building materials of today already meet the requirements of tomorrow. Since 2004, Wienerberger has awarded an international prize for brick architecture: the Wienerberger Brick Award. This award is a tribute to outstanding architectural achievements and the aesthetics and functional advantages facing bricks, clay blocks and roof tiles have to offer in contemporary architecture. www.brickaward.com
»When we talk about bricks, people think that we talk about tradition. But you can find many brick buildings with an innovative, modern approach and they give brick a new meaning and a new appearance. It all depends on how innovatively you use brick. « Wang Shu Architect and Pritzker Prize winner, jury member of the 2014 Wienerberger Brick Award
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Red Apple Building, Sofia / Bulgaria (photo: Nedyalko Nedyalkov) Lanxi Curtilage, Chengdu / China (photo: Shen Zhonghai) Frykas House, Kaunas, Lithuania (photo: Gintaras Česonis) Andel´s Hotel, Łódz / Poland (photo: Harald Eisenberger)
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Tiled roofs are simply …
Brick façades are simply … easier to maintain
Brick façades are almost indes tructible. They are resistant to wind and weather as well as to humidity, frost and heat. Professional construction provided, brick façades require no maintenance and care, despite a lifespan of more than hundred years.
more aesthetic
The façade is the flagship of a building. Facing bricks are one of the most attractive and versatile architectural stylistic devices and immediately give buildings an unmistakable character.
more expressive
Tiled roofs can be designed to add strong emphases. A broad range of colours, shapes and surface finishes offers the ideal roof tile for every taste and every demand – to create roofs with an unmistakable appearance and character.
more versatile
Tiled roofs are perfectly suited for single-family homes and apartment houses as well as office and industrial buildings. Whether pitched or flat roof, hip or saddle roof, all roof shapes can be implemented and every desired effect can be achieved, for example modern or traditional, classic or extravagant.
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more fireproof
Façades using facing bricks as natural building material do not provide any points for fire to attack. Since they have been fired before, they are absolutely fireproof and meet the standards of highest fire protection classes.
more resistant
more flexible
Roofs using clay tiles are particularly robust and resistant. They withstand storm and snow as well as heat and frost. The roof pitch can be individually chosen depending on regional and climatic conditions.
Tiled roofs are especially flexible. In case of annexes and refurbishments, clay roof tiles can be quickly, easily and cost-efficiently installed or replaced. With pitched roofs, the subsequent creation of living space beneath the roof can be done without the need of elaborate and expensive annexes or attachments.
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more sustainable
more protective
If a building has to be demolished, clay roof tiles can be sorted by type. This allows their quick and easy recycling or reuse for rooftop greening, road pavements and the improvement of the water absorption capacity of soil substrata.
Owing to the high density of facing bricks, buildings with brick façades perfectly shield the interiors from sound and electromagnetic radiation. Hardly any noise and electric smog can enter the interior so that it remains pleasantly quiet inside.
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Walls built of clay blocks are simply … healthier
Clay pavers are simply … colour-faster
more loadable
Clay pavers are not only used for private gardens or driveways. Owing to their high load-bearing capacity and durability, they are ideally suited for public areas and infrastructural projects. The variety of colours, formats and surface textures additionally allows individual bond patterns, regardless whether traditional or avant-garde, classic or modern, elegant or rustic.
more slip-proof
Owing to the combination of the clay block shape and the consistency of clay, the blocks can do what other building materials can’t: namely insulate against heat and store heat. They thus prevent rapid cooling down in winter and protect against overheating in summer. And they do so without additional thermal insulation on the façade or air-conditioning and ventilation systems.
easier to clean
Since clay pavers only absorb minimum quantities of water, they are especially resistant to dirt, environmental pollution and chemicals. De-icing salts, alkaline solutions or acids, even oil and petrol do not leave any marks. Cleaning can be left to the next shower of rain.
Owing to their slightly rough surface, clay pavers are slip-proof and abrasion-proof and thus always safe to walk on in bad weather.
Houses built of massive clay building materials are particularly stable, safe and accept high loads. Owing to their mechanical strength and stability, walls built of clay blocks not only provide shelter against thunderstorms, they also protect against earthquakes and fire. Clay blocks are incombustible and thus prevent the spread of fire to other rooms or buildings. On top of that, clay building materials do not release toxic gases in case of fire.
more energy-efficient
The colouring of clay pavers is exclusively achieved through firing natural clay. The colours are “genuinely natural”, that’s why they cannot leach out or fade in sunlight. Clay pavers by Wienerberger are available in more than sixty different colours as well as numerous formats and surface finishes.
Clay pavers consist of high-quality clay fired extra hard at a temperature of 1,100°C. This process makes them dimensionally stable and resistant against mechanical loads, heat, frost and thunderstorms.
safer
Clay building materials are particu‑ larly healthy, firstly, because they don’t give of any pollutants or allergens to their surroundings and, secondly, because they are able to breathe. They absorb room air humidity and gradually give it off again. That way they provide healthy indoor air and a pleasant living comfort.
quieter
Clay block walls have excellent sound insulation properties. The more massive the wall, the better the reduction of noise from both outside and inside the house.
more universal
BRICK HOUSE
consisting of: clay blocks*) mortar EPS **)
TIMBERFRAME HOUSE
CONCRETE HOUSE
110 m3 1 m3 0 m3
consisting of: concrete steel
58 m3 6 t
EPS **)
30 m3
consisting of: timber chipboards mineral fibre EPS **)
» Bricks and clay blocks consist of natural clay and therefore they are particularly natural and healthy. They are able to breathe, store heat and optimally balance room air humidity and temperature. In short: bricks and clay blocks provide for a healthy and pleasant room climate « 7 m3 638 m2 33 m3 8 m3
Peter Tappler Environmental analyst
The comparison is based on a single-family house. Floor area: 150m2; U-value: 0.18 W/m2K (www.schlagmann.de/wasstecktinderwand) *) Clay blocks in monolithic construction with 50 cm wall thickness, **) Expanded polystyrene
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Why chose clay building materials? The decision is easy: Natural and sustainable building material Highly economical regarding construction and operation No expenses for maintenance and repairs Durable and stable in value over many generations Maximum energy efficiency of the building envelope Healthy indoor climate conducive to well-being Wide product ranges allows varied design possibilities for walls, roofs and façades as well as gardens, terraces or public areas.
Wienerberger AG Clay Building Materials Europe Wienerbergstrasse 11 1100 Vienna, Austria +43 1 60 192 10551 marketing @ wienerberger.com www.clay-wienerberger.com