PORTFOLIO SOCIAL MEDIA MARKETING

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PORTFOLIO Widya Ayu

ABOUT ME

Experienced in the digital creative world for more than 5 years

Experienced in conducting social media marketing in more than 5 industries

Experienced as a social media marketing for more than 3 years

Experienced in KOL/Influencer marketing

Experienced as a broadcaster

Experienced in forming and developing communities

I have experience in the world of writing for more than 6 years, i have published 3 books, been the editor of 6 books.

I’ve been a speakers and judges in national and regional scale in the field of writing, self-development, and mental health in more than 30 events

Widya Ayu

EXPERIENCES work

Social

Media Marketing Book Author Book Editor

Widya Ayu

(2018 - 2025)

Created the social media marketing strategies, content plans, script writing, content writing, and copywriting in accordance with Tamasia brand.

Directing videographer, graphic designer and talent in creating content marketing. This content has a total reach of more than 100 thousand and has high engagement rates. for details, click this link: https://www.instagram.com/p/CjXpxMsrPQe/

Created conten plan and writing social media educational content in a story telling style for Divistant Teknologi Indonesia. for details, click this link:

https://www.instagram.com/p/CrnTL_wPaE2/ ?igsh=NWZyaWs4aXRpZWw0

https://www.instagram.com/p/CsI9PWAvxJK/ ?igsh=MTlrYW5uZDV6eTdkYQ==

MEDIA MARKETING SOCIAL

At Levelscarves, sccessfully increased TikTok followers from 58 to 5K+ with organic content just in 3 months, achieved 4M+ views of influencer marketing campaign just from 1 influencer in 1 month on TikTok, achieved 1M+ FB account reach within 1 week with organic content (increased FB reach by 123% through organic content just in 1 week)

https://vt.tiktok.com/ZSMtPPFMt/

https://vt.tiktok.com/ZSMtfnaUq/

https://vt.tiktok.com/ZSMN25EGL/

MEDIA MARKETING SOCIAL

Ceatied scripts for Levelscarvers social media content videos, directing video grapher and talent to execute the scripts.

https://www.instagram.com/reel/CZ2F JSlBmnU/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/reel/CYl GyvspbK1/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/p/CV6yT8Q hFAw/?igshid=YmMyMTA2M2Y=

https://www.instagram.com/p/CV6yT8QhF Aw/?igshid=YmMyMTA2M2Y=

BOOK AUTHOR

2020: The Author of Hujan Cahaya; a self development book that discusses about love, dream, and career. The book, with a target market of 18 - 26 years old, was successfully sold to various regions in Indonesia through social media marketing within two weeks.

2019: The Author of The Inspiration of Life; an anthology book written by 15 writers in Indonesia that discusses inspirational stories.

2018: The Author of Renjana; Renjana is a book that tells about love, heartbreak, and healing. The target market of this book is women aged 18-24 years. This book was published when I didn't have a strong enough branding as a writer. However, this book was sold more than 70 copies within 2 weeks through social media marketing.

BOOK EDITOR

Responsible for editing the client's book manuscript until it is published. Since April 2019, I have edited 6 books with a total 109.770 words. 5 edited books have been published and all published books have an ISBN (International Standard Book Number). All books that have been published can be read at the National Library of the Republic of Indonesia.

EDUCATION

2021: Ministry of Communication and Information Republic Indonesia x Rakamin Academy

2.5 months digital marketing course

Graduated with predicate ‘excellent’ with score of 85.29 on a 100 scale. - Led the final project team and succeeded in increasing social media performance; increasing followers by 50.65%, ER by 44.78%, and selling by 11.89% just in 2 weeks

Agrotechnology Department, Agriculture

Faculty of Lampung University

With GPA of 3.59 on a 4.00 Scale

Awarded Scholarship by Kemenristek Dikti (2013 – 2017)

2019: @somadaboutwriting by bestselling authors (Alvi Syahrin and Ardhi Mohamad)

EDUCATION

Learned about creative writing, stroy telling, copywriting, editing, self-branding in social media, and work as a writer

Agrotechnology Department, Agriculture

Faculty of Lampung University

With GPA of 3.59 on a 4.00 Scale

Awarded Scholarship by Kemenristek Dikti (2013 – 2017)

2017: Youth and Sports department of Lampung Province

3 days workshop: The Utilization of Social Media

Learned about social media marketing, Facebook Ads, and copywriting

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