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Rebirth

Concept Statement Rebirth is a concept inspired by nature herself, and a variety of artists whose work focuses on the endless cycles present in nature. Environmental cycles are natual processes in which elements are continuously cycled in various forms between different compartments of the environment (air, water, soil & organisms). This collection explores these cycles not only in a conceptual sense, but a practical one in terms of circular fashion.

Rebirth communicates the cycles present in nature, symbolising that ends merely bring about even more beautiful beginnings. This collection has been made ppossible through the collaboration with an Australina artist who created a textured painting for Rebirth, which now forms the beautiful print that features throughout in various colourways. It was important that the painting was an organic representation of nature, representing Rebirth while leaving room for questioning and interpretation by the observer. Keeping in mind the impacts the fashion industry has on the environment, this collection aims to keep the entire design process as ethical and sustainable as possible. Designed with recycling and reusing in mind, the fabrications are able to be separated and put into various textile waste recycling streams at the end of it’s life.

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VOLUMINOUS SLEEVES

Simone Rocha Spring 2021 Ready-to-Wear

Marques’ Almeida Fall 2021 Ready-to-Wear

Carolina Herrera Spring 2021 Ready-to-Wear

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TEMPTING TEXTURES

Zimmermann Resort 2022

Molly Goddard Spring 2021 Ready-to-Wear

Carolina Herrera Spring 2021 Ready-to-Wear

PASTEL COLOURS

Rodebjer

Holzweiler Copenhagen Spring 2022

Zimmermann Resort 2022

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ORGANIC PRINTS

Romance Was Born Australia Resort 2022

Isabel Marant Spring 2021 Ready-to-Wear

Zimmermann Spring 2021 Ready-to-Wear

Copenhagen Spring 2022

Market Placement TARGET MARKET The target market is women aged between 18 – 40 who are kind and compassionate, caring about global sustainable issues focusing on the environment and communities. They are successful leaders in their work field and inspire others to dream big. These women have a profound spiritual and self-development understanding, and they are always looking for ways to expand their consciousness and learn. They care about the clothing they buy, however, with more of a focus on how the clothing makes them feel rather than how the garment looks.

DEMOGRAPHICS ~ Women aged between 18 – 40 years old ~ They are committed hard workers who are trying to make their mark in the world while having a positive impact on communities and the environment ~ Successful entrepreneurs and influencers who have created a following through some form of teaching/ coaching solutions for their customers ~ Love going to a quiet café and work on their business/career projects ~ Professional dressers first, although their closet consists of several cocktail-style outfits as well as casual staples ~ Their clothing style is quite minimalistic and the value for them is in the details and quality ~ Constantly listening to self-development podcasts and are interested in any medium that provides them with an opportunity to learn and discover something new about themselves ~ Spend their Sunday afternoons reading books ~ They love rom-com movies ~ Enjoy soft, casual music

Texture Development FABRIC MANIPULATION Fabric manipulations were trialled throughout the design process with the aim of bringing an added element of life to the collection. Sticking with the rebirth theme, I experimented with how I could create a texture that would compliment the print. Using the leaf shape, I used gathering techniques to create the texture, which was them sewn onto the garments.

#1 Fabric manipulation

#2 Fabric manipulation

Final crop texture

Final shirt texture

Print Development ARTWORK The print featured throughout the collection was created from a commissioned artwork by Australian abstract artist Amy Lockwood (Amy Lockwood Art). The painting was then digitally edited into a print of three varying colourways for the Rebirth collection. The print is an abstract, organic representation of nature, leaving room for personal interpretation.

Original artwork

Hero print

Print #2

Print #3 13

Organic Cotton 100% Cotton

Hero Body

Rebirth Signature Crop Retail Price Rebirth Signature Skirt Retail Price

$860.00 AUD $780.00 AUD

$610.00 USD $560.00 USD

Organic Cotton 100% Cotton

Body 2

Shirt Retail Price Short Retail Price

$685.00 AUD $499.00 AUD

$500.00 USD $370.00 USD

Organic Cotton 100% Cotton

White Denim 100% Cotton

Body 3

Textured Crop Retail Price Revival Jean Retail Price

$540.00 AUD $420.00 AUD

$400.00 USD $300.00 USD

Image References Dotson, K n.d., Aging Red Rose Close-Up Photograph, photograph, viewed 3 September 2021, <https://keithdotson.com/products/aging-red-rose-close-up-photograph-a0013814>. Dotson, K n.d., Dead Yellow Flower on Dark Slate: Black and White Photograph, photograph, viewed 3 September 2021, <https://keithdotson.com/products/dead-yellow-flower-on-black-slate- black-and-white-photograph-dsc02196>. Farfetch n.d., Aquazzura, photograph, viewed 3 September 2021, <https://www.farfetch.com/aush opping/women/aquazzura-bougainvillea-105mm-sandals-item-16536079. aspx?storeid=9183>. I Draw Fashion n.d., Fashion Croqui, photograph, viewed 3 September 2021, < https://www.idraw fashion.com/croquis/all-free-fashion-templates/>. Lockwood, A 2021, Custom Nature-Inspired Painting, painting, viewed 3 September 2021, <www. instagram.com/amylockwoodart/?hl=en>. Lovisa n.d., Gold Petal Drop Earrings, photograph, viewed 3 September 2021, <https://www.lovisa. com.au/collections/statement-earrings/products/crtr-sg-molten-flower-dr-er> Mytheresa n.d., Simone Rocha Embellished Clutch, photograph, viewed 3 September 2021, <https://www.mytheresa.com/en-au/simone-rocha-embellished-clutch-1791779>. O’Keeffe, G 1924, Light of Lris, painting, viewed 3 September 2021, <https://artdependence.com/ articles/the-symbolism-of-flowers-in-the-art-of-georgia-o-keeffe/>. Vogue 2020, Carolina Herrera Spring 2021 Ready-to-Wear, photograph, viewed 3 September 2021, <https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/carolina-herrera>. Vogue 2020, Isabel Marant Spring 2021 Ready-to-Wear, photograph, viewed 3 September 2021, <https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/isabel-marant>. Vogue 2020, Molly Goddard Spring 2021 Ready-to-Wear, photograph, viewed 3 September 2021, <https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/molly-goddard>. Vogue 2020, Simmermann Spring 2021 ready-to-Wear, photograph, viewed 3 September, <https:// www.vogue.com/fashion-shows/spring-2021-ready-to-wear/zimmermann>. Vogue 2020, Simone Rocha Spring 2021 Ready-to-Wear, photograph, viewed 3 September 2021, <https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/simone-rocha>. Vogue 2021, Holzweiler Copenhagen Spring 2022, photograph, viewed 3 September 2021, <https://www.vogue.com/fashion-shows/copenhagen-spring-2022/holzweiler>. Vogue 2021, Marques’ Almeida Fall 2021 Ready-to-Wear, photograph, viewed 3 September 2021, <https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/marques-almeida>. Vogue 2021, Rodebjer Copenhagen Spring 2022, photograph, viewed 3 September 2021, <https:// www.vogue.com/fashion-shows/copenhagen-spring-2022/rodebjer>. Vogue 2021, Romance Was Born Australia Resort 2022, photograph, viewed 3 September 2021, <https://www.vogue.com/fashion-shows/australia-resort-2022/romance-was-born>. Vogue 2021, Zimmermann Resort 2022, photograph, viewed 3 September 2021, <https://www. vogue.com/fashion-shows/resort-2022/zimmermann>.