DIOR
The Denim Edit The use of denim at Dior began during the era of John Galliano in which denim was used in a nontraditional form, straying away from denims original emergence as a utilitarian material, but rather as what it can represent to the luxury market. The creation of the denim saddle bag by Galliano
helped to transform the forms in which denim as a material could take on. The bag has become one of Dior’s bestselling items. Furthermore, the work of Hedi Slimane for Dior saw the rise in slim fit denim for me, revitalising the notion of jeans not being seen as a typically luxe item for fashion houses.
EMMA CHAMBERLAIN A life online- the YouTube star talks fashion Emma Chamberlain is a twenty-year old YouTuber and internet personality who gained popularity through her relatable style of videos. Chamberlain has partnered with a variety of fashion brands such as Louis Vuitton and Levi’s throughout her career due to her status as a fashion icon amongst her young audience. Chamberlain displays her keen eye for fashion through her styling
videos and frequent apperances as Paris Fashion Week. Chamberlain connects to Dior through shared beliefs in pushing the boundaries of fashion. The choice of Chamberlain to undertake the unconventional career as a YouTuber demonstrates her drive to succeed as an entirely self-made businesswoman, reflecting the values of both Dior and Maria Grazia Chiuri.
escape,
with Dior
M G C
ARIA
RAZIA
HIURI
“You must always be courageous. Don’t let others define who you are” Maria Grazia Chiuri
and
was born in Rome,
landed a job at Fendi.
when
Chiuri
women
in
eventually
then
Italy were subjected
seventeen
to
Valentino
traditional
spent
years
at
before
roles. However, the
being
women in Chiuri’s
artistic
family
worked
Dior. Chiuri’s themes
supported
in her in work at Dior
and
all
themselves,
which
appointed director
of
include art (Georgia
inspired Chiuri to
O’Keefe),
go after her own
archives, tarot cards/
dreams.
mythical
Chiuri
dior
themes,
studied fashion at
nature, active women
university
and feminism.
evasion,
avec Dio r
ior D e r o d J’a
The
DIOR
Legacy
Christian Dior was a French fashion designer, born into a wealthy family, who began his career post World War II. Dior rose to prominence when he presented his first show in February 1947, which shifted away from the more c o n s e r v a t i v e,
boxy style of fashion that became common throughout the war. Dior became famous through his revitalisation of women’s fashion. Dior’s iconic silhouettes featured more full skirts with a tight waist and an accentuated bust known as ‘Bar’, which became known as the ‘New Look’.
t a s u re t o e t e s M ior D the
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DIOR