CONTENTS 3- Statement 4- Logo Development 5- Mood Board 6- Brand Board 7- Trend Analysis 8 Development Sketches 9- Illustrations 10- Technical Sketches 11- Styling
STATEMENT
Sahba embodies past craftsmanship and the essence of elegance. The word “Sahba” originates from the Arabic language, it does not have a distinct meaning. The high fashion streetwear label paints emotion rather than a story, hoping to create a positive incentive to take risks and embrace the pain to become a happier version of yourself. Sahba has been built on emotion. The emotional building blocks channel a pathway for success challenging everything and anything head-on, fearless. It’s an outlet for expression, a choice to stay true to yourself, it may be challenging for society as we are born into a man-made system.
In 5 years “Sahba” hopes to have infiltrated a range of industries and cultures, spreading itself as a lifestyle perspective, viewpoint. Pathing success and happiness through its consumers
Development Sketches
Illustration
Technical Drawings