DENIM DIOR ‘FEEDING THE FIRE OF FEMINISM’
ARIA GRAZIA CHURI The Creative Director
“Its a collection to remember, it burns with femenist passion”
Maria grazia churi is the creative director of the new
and improved Dior. Her work provides the store with a new direction and since 2018 her modern approach to fashion has met the requirements of an audience that believes in the power of women, prediction, vision and the natural elements.Tthis can be seen most clearly in three resort collections by Christian Dior. Theme of women’s activism in, the 2018 cruise collection is based upon artists such as Georgia O’Keefe and Feminon tarot cards such as the “mother piece the encapsulate her views on womens role in society in the 21st century. Another is the 2019 collection is based upon the Escaramuza who were female Mexican horse riders that are traditional to rodeo and symbolise women’s power and the projection of this in the rodeo circuit. Combining both these ideas is the 2021 resort collection under the influence of Maria Grazia Churi and again represents the reoccurring theme of women’s activism as the collection spotlights the region’s native crafts and craftspeople where women were at the head of art. spirituality. Avins, J. (n.d.). [online]
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NNABELLE WALLIS The Ambassadore
My ambassador is Annabelle
Wallis, a well-known actress starring in horror and action films as well as her newest accomplishment in peaky blinders. Her values include feminism, huge support for charity with many of her own starting. She also has an interest in the natural elements, sustainability and honouring the earth that we live on including the animals that live on it. Annabelle Wallis’ key links to Dior include her active feminism, her abundance of charity work and her love of the natural elements. As well as working DIOR them, due to a love of Paris and fashion very recently as a witness to couture. Her character in the show peaky blinders also connects to active women as she plays a young spy, named Grace, with female agency. ‘ Grace’ is deemed to be the only one for the job and the best in the field. this also connects to Dior’s creative director Maria Grazia Churi and her love of the feminist community and her values as one herself. The setting of the 1920s also connects to the Dior archives as Christian Dior also created
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a 1920s couture collection and shares the combine love of this era between Wallis and Dior. As denim is a workwear piece of clothing it would be easy to connect to Annabelle Wallis due to her hard work in the charity field and for the most part being out with nature hence needing active pants that also have a stylish look. She also had great fun in Ireland when filming for the peaky blinders and is surrounded by work men wearing overalls and denim and was surrounded by the history of the places, she filmed in including that of the workers of Ireland. As women were also the main craftsmen and designers in this time, sewing knitting was part of their job as a housewife- the origin of fine clothing started with women.
“Merci Dior, for a collection expressing me”
EGACY OF DIOR The Client
“I create so that every woman is the most beautiful”- Christian Dior Supervised by the brand the Wallis X Christian Dior look is inspired by female role models rising to the top. Like Christian Dior himself went from small gallery owner to global fashion phenomenon women have become leaders and inspirational role models today starting with the classic housewives of the1920s who took a stand in what they worse and how they lived. Dior’s renewal of creative director helped this collection flourish in the fire of feminism basing the clothing upon the metalworks of 1920-30s Ireland in combination with the contrasting beauty of country life. The symbol of the shamrock is important to both Christian Dior in his time, as he had always been superstitious, nostalgic, dramatically creative, and forward-thinking, and the Irish today and of the time. the combination of superstition and feminist growth from past to contemporary contexts is the inspiration of this design between client, theme and ambassador.
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IOR X DENIM The fabric
The combination of a classic jacket style and the rough material of denim symbolises the theme of strong empowered women rising from flames of the roaring 20s industrial setting. and this is especially seen in the Dior Homme spring summer 2018. Dior Homme Reinterprets the Classic Suit for Spring/Summer 2018 Denim Campaignthe campaign can be considered lux due to designers, homme’s, reinterpretation of a classic Dior suit looks and appropriating the classic with a tasteful denim swap. The pallet touch light
styling includes a strong primary mainly with the use of blue and a of deep flourishing reds to highthe high tailoring of the denim.
The use of achromatic pallet of blue throughout the entire shoot also creates of sense of royalty thus why this shoot is considered lux. and this is also evident in the latest collection In addition to this it is also helpful to know the history of blue in this collection. The original blue pigment was originally created by the Egyptians through copper and natural plants and was only worn by those who were of high class. The History of the Colour Blue and This explains how something deemed as workwear can now become luxury via the use of a deep blues and achromatic pallet.
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‘THE O FEME
FIRE OF ENISM’
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Signiture Dior ‘The fire of Femenism’ burnt lattic denim jacket, $ 5356.50 styled with Dior Feu belt, $5045
Dior jacket styled with dior lead rope equestrian edition of the capsule collection, $750
SF PRODUCT SHOOT
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‘Fire of Femenism’ burnt lace jacket, the Collections Signature Dior boot, Dior Feu belt, Dior Feu gangster hat, ‘Tassel and Flame’ denim under-jacket, Original white Feu dress, ‘The Power that comes with the Pearl’ necklace, Signature ‘Ja’dior X denim choker, Dior signature lip balm, Dior signature mascara
products from top, 1] dior signature denim “fire of femenism” collectors edition Bag, $130, 45, 2] dior ‘ fire of femenism ‘ tags
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