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ISSUE 329 September 2021 £3

McDonald’s signs deal with Hussle as part of annual Monopoly game page 3

Your full guide to our inaugural Tomorrow’s Workout conference starts on page 26

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UK FITNESS SCENE

McDonald’s signs deal with Hussle as part of annual Monopoly game MCDONALD’S, the UK’s largest fast-food retailer, is collaborating with Hussle to offer a fitness-based prize as part its MONOPOLY promotion at this summer. This is the first time a gym offering has been included in the popular annual giveaway, played by more than seven million people annually. The deal will give McDonald’s customers the chance to win access to any of Hussle’s 2,000 plus partner health clubs and leisure centres. Winners will be given a code to enter into Hussle’s website, where they can then select the most suitable club for them from a nationwide selection. As part of a competitive tender process, Hussle was selected rather than a single chain as the gym partner of choice, which means thousands of operators will now benefit from this exposure. For operators working with Hussle, this new partnership offers the opportunity to attract new users at no extra cost, create a good impression and ultimately, win new members. “This is unprecedented exposure for our industry – partnering with such a colossal commercial brand will mean every club on the Hussle platform is showcased to a third of the UK population (more than 3.5 million customers every day) over the six weeks the MONOPOLY promotion at McDonald’s runs in restaurants,” said Jamie Owens, director of fitness partnerships at Hussle. “And with our new Membership Conversion Service (MCS), which actively encourages customers to join clubs they visit, we are opening up a whole new joiner channel in a notoriously tricky age group, as the Monopoly audience is predominantly 16-24 year olds.” The giveaway, launched in 2005, works along similar rules to the classic Monopoly board game. Customers collect game pieces – which appear as stickers on food and drinks packaging – and each piece represents a tile on the board. When customers collect a set, they win a prize. Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk

Studio manager: Stewart Holt sth@scriptmedia. co.uk

www.workout-uk.co.uk

Refurb is completed at Crystal Leisure Centre Jamie Owens There are also instant win game pieces, which can be redeemed straight away, and Online Win game pieces, which encourage customers to engage with an Online Win microsite to win more prizes, including the Hussle prizes. “Post pandemic, with the country more focused on health than ever, now is the ideal time to get in front of the 85% of the population who never use our facilities,” added Jamie. “I can think of no better way than collaborating with The MONOPOLY promotion at McDonald’s, arguably the UK’s biggest brand engagement platform. “We’re excited to catapult the fitness industry onto this stage. “The old adage is so true … if we keep doing the same things, marketing fitness to the same people, we’ll always get those same people through our doors. “If gyms are going to be mainstream, we need to partner with mainstream brands. This campaign is uncharted territory but it’s also an exciting opportunity to directly target new customers. “This partnership parades fitness in front of seven million people we wouldn’t necessarily get to speak to otherwise.”

THE 25-metre swimming pool at the Crystal Leisure Centre has re-opened to swimmers following a refurb by Alliance Leisure. The upgrade works at Crystal Leisure Centre have included a complete tile repair, re-grout and clean of both the 25-metre pool and the leisure pool, as well as the addition of several interactive water features and a DJ booth to compliment the leisure pool, where the slides have also been relined and painted. The changing facilities have been completely remodelled to create a spacious changing village perfect for families. The works at Crystal Leisure Centre are part of a wider £31million leisure regeneration programme procured through the UK Leisure Framework, developed and managed by Denbighshire Leisure Ltd, which has seen Alliance Leisure work with construction partner Speller Metcalfe to deliver the project. Julia Goddard, senior development manager at Alliance Leisure, added: “It’s fantastic to see the difference this investment has made at the Crystal Leisure Centre. “By committing investment in leisure, Dudley Council is creating active environments for residents to

enjoy for many years to come and we are delighted to have been involved in such a transformational project.” Residents in Halesowen are also to benefit from the Council’s investment, with an £8.8million remodelling project well underway at the Halesowen Leisure Centre. The fitness suite has been expanded and a wellness suite added to extend the appeal to a wider segment of the community, plus the adventure play area, café and main entrance will all enjoy a revamp. In the pool area a new changing village will enhance the experience for learners through to advanced swimmers. In Dudley, construction of the new, £18.1 million Duncan Edwards Leisure Centre is also underway, with the centre due to handover in November and open in January 2022. Benefiting from excellent public transport links via the forthcoming adjacent Metro stop and the nearby bus Interchange, the new leisure centre will include a 25-metre, eightlane swimming pool and a teaching pool with spectator provision. There will be a four-court sports hall suitable for indoor football, badminton and more, plus a sauna, 100-station gym and fitness suite, two group exercise studios and an immersive cycle studio.

CIMSPA partners with YOUR Personal Training YOUR Personal Training has gained its CIMSPA Training Provider Partner status, giving authority and industry recognition to YPT’s CPD and mentoring programme. YPT’s digital training elements, which include business support, how to market and promote your business, and lead generation strategy, are complimentary to all YPT trainers, supporting the PT’s to have a more sustainable career and PT business. Aaron McCulloch, managing director, YOUR Personal Training, said: “We are always looking at ways to professionalise the role of the personal trainer, and our CPD educational pathway, alongside our one-to-one mentoring programme, ensures the YPT trainers are the best in the industry. “This trusted training provider partner status will enable us to continue to

create up-to-date and relevant CIMSPA accredited and recognised courses for our PT’s across the UK, which have ‘real world’ application.” James Pittam, a successful YPT personal trainer working out of Penrith Leisure Centre, added: “The YPT mentoring programme gave me a really good insight into how to run and maintain my PT business. “PTs are often great at the ‘workouts’

but not so experienced about the expectations and reality of running their own PT business. “The training put me in the right frame of mind and gave me business confidence. “It taught me how to schedule and budget, and even when it’s okay to say no. I also learnt how to approach new clients, how to promote my service and how to turn enquiries into bookings. “The CPD put me on the right path to success.” Aaron added: “The PTs feedback to us on what support they need and, using our industry experience and expertise, we create the content in an easily digestible format, enabling our PT’s to put the training into immediate practice, which further supports the success of their coaching and PT businesses.

UK FITNESS SCENE

David Beckham teams up with F45

DAVID Beckham has been announced as the new global partner for leading fitness training community, F45 Training Holdings Inc. David, a businessman, investor, philanthropist and football club owner, had a celebrated 25-year playing career at the highest-level of world football in addition to captaining his country. This new partnership will see him champion the rapid adoption of F45 and play a key role in F45 Training’s brand marketing initiatives to support its continued expansion across the globe, helping to communicate the benefits of its unique workouts and fitness philosophy. David was introduced to recently listed F45 Training by actor and businessman Mark Wahlberg, who has been an investor in the franchise business since

2019. Having trained at a London F45 studio, he was impressed by the innovative workouts, community spirit and unrivalled results, contributing to his decision to become a partner in the business as it moves into the next stage of its growth as a public company. Having continued to prioritise his fitness after retirement from professional sport, and as an advocate for wellness and active lifestyles, he was engaged by the accessibility and inclusivity of F45 workouts, enabling people of all levels to join its community and achieve their fitness goals. David said: “I’ve been a fan of the F45 franchise and training model since being introduced by my friend Mark Wahlberg. “Health and fitness have always been a big part of my life and, since my days playing football, I have always found

I’m at my best when training as part of a team. “F45 has a strong community and trainers that help you reach your goals and achieve powerful results. “This partnership is an exciting business venture for me also, and I’m looking forward to the journey with F45 as the business continues to expand globally.” “This is a monumental partnership for F45,” added Adam Gilchrist, founder and CEO of F45 Training. “David is a global sporting legend and his commitment to fitness throughout his career has been iconic.” “Having David on board strengthens our dominant place in the fitness industry and his support reflects the inclusivity of what I believe is the best workout in the world.

Your all-new, free marketing channel Hussle brings gyms additional revenue via people who don’t currently engage with traditional memberships. In the last 18 months Hussle has: • Brought 66,000 disengaged ex-members back • Encouraged 14,000 brand new customers into gyms • Turned 30,000+ try-before-you-buy customers into direct club members

S SML/EL .I C OM MY- G Y M W W W. H U S S LH E .U CO S T-

“His expertise and knowledge are world-class, and we are privileged to have him on board to help expand F45 on a global scale.” Founded in 2013 in Sydney, Australia, F45 is one of the fastest-growing fitness franchisors in the US based on the number of franchises sold. With a focus on creating a leading global fitness training and lifestyle brand, F45 offers fast-paced, innovative, high-intensity interval training and functional 45-minute workouts. F45 delivers workouts to its digitallyconnected global network of studios through a differentiated, technologyenabled platform that creates unique workouts for its member base. F45 currently has sold more than 2,200 studios across 63 countries.

UK FITNESS SCENE

Club increases retention and engagement COVID-19 caused huge challenges for businesses across the globe, and The Lensbury Club was no exception to this. Retaining members and enhancing its community approach was harder to achieve remotely. So, The Lensbury sought the expertise of Legend to provide a virtual workout app that would not only engage its members, but that would become a long-term retention tool. The Lensbury Club is an exclusive leisure club, spa, hotel and conference centre, owned by London and Regional Hotels. Set in 25 acres of gardens and grounds on the banks of the River Thames, The Lensbury offers a new gym and studios, tennis, swimming and even a watersports centre. Engaging members With a long-standing legacy of creating a strong community and over 7,000 leisure members, The Lensbury initially found it difficult to keep this loyal community spirit alive when the first lockdown was enforced across the country. Marketing and communications director Sam Woolmore said: “A big part of our club is the community element and we love being in touch with our members. “Before the pandemic, a lot of our members would come in as many as six times in a week to not only workout, but to socialise, eat, or just take time out from their busy schedules. “The longer the lockdown went on, the more isolated we felt from our members

average 73 times each. Since launching the app, The Lensbury has gained more than 250 virtual members, which not only exceeded the club’s initial target of 150, but has also enabled the club to generate revenue, even with the physical club closed.

so we started looking into ways to engage and keep in touch with them.” The Lensbury started to offer members third-party content from well-known brands such as Les Mills and lululemon, sent via links in email marketing campaigns. High demand for this content and the impact it had in engaging members and restarting conversations led to The Lensbury exploring how the activity could be expanded to include its own content through a more accessible platform. Creating a virtual community During England’s second national lockdown in November 2020, Legend proposed a solution for The Lensbury to create its own app, with content generated by its own instructors

allowing members to see familiar faces and begin to replicate the experience they had grown accustomed to in the club, at home. Developed in partnership with Innovatise UG, The Lensbury app enabled its fitness classes to be delivered to members in the comfort of their own homes. Initially offered to members at no extra cost, high demand for the app and support from members prompted The Lensbury to introduce a £40 charge per month for use of the app. In return, members could access constant fresh content and mirror their in-club class timetables, at home. 190 live and on-demand classes were hosted on The Lensbury’s member app during lockdown The classes have been viewed on

Looking to the future What started as a tool to engage members and reestablish the lost community feeling, has quickly become a long-term retention strategy to complement The Lensbury’s previous £1million investment in the club itself. With Covid-19 as a catalyst for fast forwarding the implementation of a strategy that would have likely waited for a couple of years, The Lensbury is confident that use of the app will continue, due to many of its members being frequent travellers who would be keen to benefit from the flexibility of ondemand virtual workouts. “The pandemic has certainly provided a chance for many of our members to get used to using this technology that ordinarily may have been reluctant to adopt it,” said Sam. “The use of the app is a huge opportunity for The Lensbury moving forward; there are so many ways that we can utilise this technology. “The teams have worked hard to bring our vision for the app to life extremely quickly and create something that has worked very well for our members, so we are excited to see how we can use it to continue to adapt to the changing demands of our members in the future.”

servicing and repair Ensure your gym equipment is in tip-top shape and take away the worry of potential breakdowns or safety issues. A service contract will ensure your gym equipment stays in good working order, keeping your customers safe.

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UK FITNESS SCENE

Four keys to social media promotion for health clubs By Kate Landers

Looking for new gym wear or workwear? HIGH quality embroidery can be hard to find at a reasonable price. Overpriced services with poor quality garments and embroidery can leave you feeling let down. Embroidered workwear and gym wear allow customers to identify who your employees work for. Your business’ professionalism is a key factor in making your business stand out. It is important that the quality of your workwear is at a high standard. T-shirt printing is fast but when poor materials are used, it can become a major problem when it comes to washing the garments. But with our screen-printed logos, they can last up to 60 washes ensuring quality control. Instyle Clothing provides a high-quality service for personalised workwear and gym wear. With increasing costs and hassle, finding the right place for you can be difficult. We aim to make the process as easy as possible. Helping to reduce stress and increase productivity. We pride ourselves in high quality garments, with thousands of lines to choose from. With our extensive knowledge of materials and embroidery, our team can

find the best suited garments to fit your company’s needs. Many of our clients are from different occupations. From builders’ workwear to equine clothing and horse numnahs, we cater for a variety of different companies. Recently, we have worked with The Hidden Hut, producing t-shirts, gilets, sweatshirts and caps. This order was completed just in time for the 2021 G7 Summit. A high stitch count is necessary to ensure that the embroidery is sustainable. Daily usages and after many washes cause the materials to look worn and tired. We ensure that we always use a high stitch count with the best quality threads, this is reflected in the finished product. Vinyl printing and screen-printing processes for T-shirts and other garments are efficient ways to print your company’s logos or designs. This process is also quick and efficient, especially if you are looking for a fast turnaround. Call us today to get a quote for your workwear. Call 01257 447338 or email info@instyleclothing.co.uk

THERE is no doubt, Facebook is no longer the be-all and end-all of social media. Instagram, Tik Tok, Snap Chat and Twitter are also great platforms that health clubs use to engage with their members and promote their offerings. There are many different things to consider when creating your social media strategy to attract and retain new members to your club. Here are four of the key aspects that you should think about: 1. Engagement – Probably the most important thing to consider when using social media is engagement. When people interact with your content, it is then shown to even more users. Put some thought into the kind of content that people will enjoy. Be original and human, tell a story, use visuals and spend some time to create attention-grabbing titles or captions for your content. Create content that will spark emotion. 2. Leverage your members – Within your club you have a gold-mine of fantastic content potential and advocates for your brand. Perhaps you have some members from

Kate Landers a local sports team who have just won their league competition, or a member who has just completed a 100km charity walk. Telling these type of member stories is great feel-good content that people love to see, and as a bonus is fantastic for engagement as friends and family members interact with it. 3. Quality over quantity – So often I see clubs posting just for the sake of it. A good golden rule to follow is to answer the question, why am I posting this? There should always be a purpose behind your posts. It is better to have two or three high quality posts per week than ten irrelevant posts that no-one interacts with. 4. Paid advertising – If you have a marketing budget, then paid advertising can be a great way to deliver your message to more people. Unlike traditional media, there are many targeting options on advertising platforms, so that you can deliver your message to the right people at the right time, based on gender, age, interests, location and more eg if you have a ladies only section in your club, you could target ads to woman only who are interested in health, fitness and weight loss. n Kate Landers is the advertising accounts manager at Creative Fitness Marketing.

Programme to support future stars launched PARKWOOD Leisure is offering free access to its leisure centres to support talented athletes with the provision of training facilities. The Promising Athletes Programme is aimed at those competing at national or regional levels in sports recognised by the Sports Councils of England and Wales. The initiative will provide individuals with free access to fitness facilities, swimming pools and group exercise, as well as off-peak racket sports, for a 12-month period. After this time, applicants who continue to meet the eligibility criteria can extend their membership for another 12 months. With more than 80 sport and leisure facilities across England and Wales including over 60 gyms and 44 swimming pools, Parkwood Leisure is one of the UK’s largest leisure

operators. As part of the programme, members will also receive guest passes to use their local leisure centre with friends and family. Glen Hall, managing director of Parkwood Leisure, said: “We know that one of the biggest challenges for up-and-coming athletes is not only the availability of facilities, but also the cost associated with using them. “In launching the Promising Athletes Programme, we hope to support local talented athletes enabling them to pursue sporting excellence. “We also believe the programme will help nurture future budding athletes to realise their sporting potential.” The Promising Athletes Programme will open for applications on Wednesday September 1.

INCREASE YOUR MEMBERSHIP INCOME BY £1,000 TO £5,000 PER MONTH IN JUST 4-6 WEEKS. CFM can help your club increase monthly revenue by getting you 150-400 new members in 6 weeks, without any financial outlay from you. We provide the expertise, the marketing and sales staff so all you need to do is look after your new members.

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CFM can help your club increase monthly revenue by getting you 200+ new members in 6 – 8 weeks, without any financial outlay from you. We provide the expertise, the marketing and sales staff so all you need to do is look after your new members. Having worked with hundreds of clubs in the UK we understand the importance of Protecting your brand & building a trusting relationship with our clients.

UK FITNESS SCENE

Don’t let broken gym equipment break your health club forever ON TOP of the list of things that annoy health club members is encountering an unoccupied machine with a sign saying, “out of order.” Today’s equipment is tougher than ever, but it’s also more technologically complex. Having more features and moving parts mean more things can go wrong. Over time, breakdowns are going to happen, especially if you have a high traffic club. Chronic machine failures can cost you more than poor member satisfaction—injury on a faulty piece of equipment is a major liability you can’t risk. Of course, there’s no way to avoid equipment breakdowns. Machines malfunction no matter how proficient you are at maintaining them. It’s how often it happens and how quickly it’s repaired that makes the difference. This is why staying on top of equipment maintenance is one of the

most important requirements for a club operator. Cardio equipment, particularly treadmills are the most vulnerable for the simple reason they’re used more often than any other machine. Nothing gets worn down and abused more than treadmills, particularly the running belts and the deck platform that absorb every

WE ARE powerful as a team. The importance of partnerships is something that’s been highlighted in the past, but the effect of a good team up in practice has never been more relevant than it is now. We’re stronger together, and it comes as no surprise that this has been the best way to tackle almost every challenge that has presented itself over the past year. Whereas many companies would have traditionally been in a ‘never the twain shall meet’ set-up as far as competitors are concerned, ironically physical distancing has often created a professional love-in that is hopefully long to stay in place. Thoughts have been shared on webinars that would have previously been shrouded in secrecy, at least to some extent – at best, they’d be stuck in the boardroom instead of shared with an audience. Plus, businesses have found new ways

of giving each other’s customer base new offers and incentives with genuine joint benefit, instead of solely focusing on their own clients and prospects. Competing gyms have put aside their differences to take their community competitive spirit to the Myzone challenge board, too, earning MEPs and taking titles around the country and the world. While this is often solely fun and games or a source of motivation, what it brings with it is a refreshed sense of community on a greater scale than before. Chat groups may spend a lot of time boasting and baiting each other with tongues firmly in cheek, but they also share the workouts they’ve completed and offer new ideas or ways of moving for others to follow. This joined up thinking has always been the way for some, but it’s a breath of fresh air for many and a ‘new’ approach that can grow this industry like no other. Long may it continue.

footfall. Anticipating equipment breakdowns can be an advantage both in reducing downtime and fixing the machine before the problems get worse. However, you don’t want to play a guessing game with your equipment. You need to protect your investment and maintain customer satisfaction. You can’t take a chance of having

multiple machines being broke or going offline at the same time. The best solution is a partner who can provide technical support along with replacement parts—and do it reliably without breaking the bank. Servicesport provide specialist gym equipment servicing along with replacement parts to reduce downtime and fix machines before the problems get worse. We have a dedicated service and repair team who can diagnose and fix issues on many different makes and models of commercial gym equipment. From small independent gyms to large Government bodies, many of our clients have service and repair plans with us to ensure that their equipment is fixed quickly and efficiently. Book an engineer visit today to ensure that your equipment is in top working condition. Call 01257 264738 or email info@servicesport.co.uk

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UK FITNESS SCENE

Reach Wellness with FIVE Concept at £22m Places Leisure Camberley SURREY County Council’s new £22million Places Camberley Leisure Centre opened on July 1 featuring a fitness suite, 25 metre six-lane pool, learner pool with adjustable floor, splash zone (interactive water confidence area), eight court sports hall, group exercise studios, health suite, and a vibrant Clip ‘n Climb climbing arena. A fun purpose-built adventure play area is also available for families to enjoy. The new gym features seven stations of FIVE Concept equipment (including six ‘Basic Line’ Stations including the

Multi, Splits, Hip, Glute, Calf, Chest & Fascial Stimulator) purposefully located in a dedicated space immediately upon entering the facility. FIVE Concept uniquely provides for movement preparation, mobilisation, recovery, regeneration, flexibility and stretching to supplement and complement conventional strength, cardiovascular and functional training. “We are delighted that Places Leisure has once again included FIVE Concept at Places Leisure Camberley following the proven success at Loughton

Leisure Centre (Epping Forest District Council) and Bulmershe Leisure Centre (Wokingham Borough Council),” said Jeff Davis, managing director of Reach Wellness. “It’s been an absolute pleasure working with Jeff Davis at Reach Wellness to deliver Places Leisure Camberley’s recent equipment install,” added fitness operations manager Sarah Roberts. “We feel that our gym offering is improved and enhanced by including the FIVE Concept equipment. “It’s suitable for a wide range of users

and really allows people of all ages and abilities to benefit from a different exercise experience. “The kit is so intuitive to use, it helps to remove barriers for new people and also assist more experienced users to push their limits and achieve greater goals. “Our members, PTs, health and wellbeing coaches and membership advisor teams love the kit – we look forward to our next project.” For further details and free quotation without obligation, contact Jeff Davis on 01777 711798 or visit www.reach-wellness.com

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New professional register for tutors, assessors and quality assurers launched

Combining fitness with boxing for mass appeal INTRODUCING the main event… BOX12 Fitness, the cutting-edge provider of innovative operator solutions, have cleverly combined boxing with fitness to create experiences with mass appeal. The brainchild of Jamie Cartwright and Jon Eade, BOX12 has become the go-to company for boxing-focused offerings. Setting out to make boxing accessible for everyone, BOX12’s expertly developed solutions are accredited through Hatton Boxing, meaning they are of the highest standard in the industry. Capitalise on one of the fastest growing workout categories by exploring their range of turnkey operator solutions, proven to drive up member engagement and retention. The BOX12 Pod (pictured in

Macclesfield Football Club) packs a real punch. An elegant, freestanding and compact unit with optional screen, it is fully loaded with boxing and functional kit to deliver a high-end boxing experience for gyms, fitness professionals and home use. BOX12’s in-club solution allows you to transform 700 sq ft into a state-of-theart boutique class experience with no additional staffing costs. The 36-minute workout sees your members discover a fun and effective way to reach their physical capacity, achieving both results and variety from their training. Discover more at www.box12fitness.com or email J.Cartwright@hattonboxing.com or call 07468 539281.

PD:Verified is a professional register bringing together qualified tutors, assessors, internal and external quality assurers. Because of their vital role in the learner journey, the aim is to provide these professionals with recognition of their qualified status and ongoing professional development. The register provides both professional recognition and a membership kitemark, underpinned by a code of conduct, and also supports career development which will enhance the learner journey. All members must meet the criteria set out by PD:Verified, and demonstrate how they maintain their status through continuing professional development (CPD) – this will be showcased on the member’s personal profile for all training providers and employers to see. Tom Bell, CEO of PD:Approval, said: “The register has been developed out of a growing need to support professionals in the UK and internationally by sharing best practices industry wide. “Members can be proud to be a part of the register, showing employers that they are committed to being the best they can be whilst maintaining their CPD, raising their profile and getting the recognition they deserve.” PD:Verified supports training professionals globally across fitness and other sectors who may not have the opportunity to gain professional recognition. Members of PD:Verified will have the opportunity to gain further expertise and competence to deliver training with greater confidence. The online community will have access to new and relevant content through a panel of industry experts, regular webinars and a growing bank of online CPD to ensure their continued career development and progression. In addition they will benefit from a stamp of approval to validate their membership and a bespoke online profile showcasing their achievements. Training providers can make their offering more attractive by promoting PD:Verified with a discount to their learners, providing added value. By becoming a PD:Verified partner or supporter, training providers will also receive complimentary listings of their qualifications on the PD:Portal, an online platform for endorsed training

Tom Bell, CEO of PD:Approval providers to promote their qualifications and training, once they have gained the required endorsement. Employees of partners and supporters will also receive their first year’s membership free, promoting greater staff retention and a commitment to best practice across their teams. Awarding organisations are invited to show their affiliation to this new professional register by encouraging their training providers to support employees with development and growth through membership, contributing to raising standards across the industry. Organisations that quality assure training can support learners in their industry by including the requirement for PD:Verified membership in their application process. This would ensure that not only are the tutors, assessors and quality assurers qualified, but that they are also maintaining their ongoing professional development which is monitored throughout their membership. In addition, this is an opportunity for sector bodies to raise awareness of the importance of accredited qualifications for those who are delivering training to their professionals. For more information visit www.pdverified.com or contact pdverified@pdapproval.com

IndigoFitness completes Strive installation IndigoFitness has completed the installation of a new premier health club, Strive, on the island of Jersey. Strive is a 32,000 sqft, world class training facility, with an approach that’s driven by one goal; to provide outstanding service and fitness expertise for all in a space members feel is their own. As well as a health club, the facility also boasts a separate state of the art performance centre which offers specialist services such as altitude rooms, a SwimEx hydrotherapy pool, and a dojo. IndigoFitness has been working closely with Strive throughout the design and build process, ensuring the

correct amount of space is given to the various training areas, as well as advising on correct sub-floor construction for spaces where heavy weights will be

used. Being involved right from the start of the project also meant Indigo could support Strive with 3D gym design layouts as their ideas evolved.

Our in-house design and manufacturing department was also able to create many customised pieces of equipment that are unique to Strive, such as the boxing rig and yoga frame that are fixed directly into the ceiling and walls, freeing up valuable studio floor space. The result is a truly world class space that will not only benefit the residents of Jersey, but also the many elite sports teams that Strive are hoping to attract for training camps. If you’d like to know more about how IndigoFitness can help you create your ideal training space, call 01455 890 100, email info@indigofitness.com or visit www.indigofitness.com

UK FITNESS SCENE

How to stop missed payments

WE ALREADY know that club admin is the least favourite part of a gym owners’ day, but the worst part in particular? Looking at your CRM system and realising you have customers that are late on their payments. This can be for innocent reasons, such as a change in card details or purely life getting in the way. Regardless of the reasons, it’s crucial to keep your missed payments to a minimum so that your business can continue to meet its financial targets and operate smoothly. So, here are our tried and tested methods to collecting missed payments, and preventing them before they happen. Make your pricing clear from the get-go The first step is to make your pricing as clear as possible for your customers. Try to include everything in one price instead of having a number of costs for several different things. Hidden extra costs are certain to put a bad taste in your customers’ Wayne Heath

Payment Due automation to do exactly that: send an email/text/push notification (or all of the above) to members with overdue payments at timed intervals of your choice. For example, five payment due reminders within 28 days after the first failed payment. ProRight even has multiple automation templates that you can use, so the bulk of the work is already done for you.

Collect payments electronically/ online There are many, many benefits to using online payments at your club, from better security to no longer having to go to the bank to deposit your cash. Online payments are particularly good at preventing missed payments from your customers because you can set up a direct debit or recurring card payment, meaning you’re guaranteed to collect the money (as long as there are sufficient funds in the payee’s account of course). If you run monthly rolling

Use automation to prompt payment If you tried both of the above and you’ve still got members with overdue payments, it’s time to start chasing them – a task that’s incredibly frustrating and time consuming for gym owners that are spinning enough plates already. If you didn’t already know, automation is a gym owners’ best friend. Set up your CRM system so that as soon as a customer has failed to pay their membership fee, they receive a communication from your club notifying them that their payment has failed. In ProRight, you can set up a

Prevent entry for customers with overdue payments If your club operates from physical premises, you’ll likely already use some form of access control; it might be turnstiles or something as simple as a barcode scanner to register attendance. Whatever your setup, your software should not be letting in customers with overdue payments. This allows you to address the issue at your premises and come up with a solution for your customer to get their payments up to date there and then. In a nutshell, there are plenty of ways to avoid missed payments and even a couple of solutions for when a small number of individuals slip through the net. The most important thing is to implement a process that’s not only effective but works for you too. You don’t want to spend hours writing emails and making phone calls to members that might have missed a payment when you can bypass all of that by using automation, for example. For more advice on making sure customers pay on time contact enquiries@clubright.co.uk

you achieve your optimal fitness level and improve your health and wellbeing). The innovative app’s dashboard shows both metrics, and graphs helping you to visibly monitor your health, updating the app with your results each time you use a Corevue kiosk. The app also offers the opportunity to set individual targets, making it easier to set goals and therefore achieve them. It’s no wonder the health focused Corevue kiosk and it’s new app, is becoming a popular choice for many celebrities such as Faye Brookes, who used Corevue throughout her training for ITV’s Dancing on Ice. Actress Daisy Wood-Davis was also spotted trying out the Corevue kiosk in Manchester’s House of Evelyn. Also, the high profile Barry’s boot camp personal trainer Joe Davis has documented on his social media, how Corevue has shown that his muscle mass has depleted during lockdown and the gyms being closed, using the kiosk to monitor his new fitness goals. Healthcheck Services director Eric Peake said: “We take pride in being

at the forefront of innovation and are constantly investing in research and development to ensure our customers are provided with the latest in weighing and body composition technology. “This, in turn, will naturally lead to a healthier nation, more aware and more engaged in their health.” Healthcheck Services supply and install leading health kiosks throughout the whole of the UK and the Republic of Ireland and have been operating for more than 25 years. “We aim to provide an effective and efficient health solution,” Eric added. “Whilst we believe we have eyecatching and robust health kiosks, we very much view the kiosk as just part of the package, where the additional/ wraparound services are critical to any meaningful long-term changes to health and lifestyle improvements.” Track your health and wellbeing at more than 4,500 locations using one of our many types of health kiosks. Download the app in the App Store. Visit www.healthcheckservices.co.uk and www.corevuekiosk.com

Actress Faye Brookes used Corevue throughout her training for ITV’s Dancing on Ice.

mouths. If your price list is long and confusing then (not only do you run the risk of losing the customer before they’ve even signed up), the customer might be charged more than they were expecting, making them less likely to complete the payment. Our advice? Keep it simple and straightforward to avoid confusion.

memberships that are paid via Direct Debit or card, that’s money guaranteed to be in your pocket every month. No more, “Oh sorry, I left my wallet at home today. I’ll pay next time I’m in” from your cash customers!

Healthcheck Services aims to help public with its new Corevue app THE Corevue 360 kiosk by Healthcheck Services offers the very latest technology in intelligent body composition measurement. It provides the perfect solution for public and private fitness, health and leisure operators as well as elite sports teams and universities. It uses Multi Frequency Bioelectrical Impedance Analysis, a safe and accurate way of providing insight into your customer’s health and fitness. Among other things, it shows their body fat percentage, muscle mass, visceral fat, hydration level and metabolic age. This allows it to deliver a full body composition analysis in approximately 15 seconds. The new app along with the Corevue kiosks, have grown in popularity throughout the last two years, as the very real threat of Covid-19 has motivated the nation to take a long hard look at their health and fitness levels. With the Corevue 360 you can find out exactly what you are made of, set your goals and use the new and improved Corevue app (which is free to use to help

UK FITNESS SCENE

Nutty about plant based products

MET FOODS the award-winning plant based, dairy-free people are an AA BRC allergen free facility, with two separate factories producing a range of gutfriendly coconut and almond based yoghurts and spreads for food service. A family owned, British business, Met Foods Ltd are passionate about creating dairy-free products that prove dairy-free doesn’t have to be bland or boring. Made with the finest ingredients sourced from ethical suppliers to create free-from products that not only taste good but are good for you too. They have been revolutionizing plant-

based products since 2011; launching the UK’s first ever coconut milk yoghurt to market followed by the UK and Europe’s first almond milk yoghurt, giving consumers a healthy and delicious product that wasn’t soy or dairy based. Not only are their products a tasty relief for those who are lactose intolerant (approx. 15 per cent of the UK population) but also caters to the evergrowing vegan community satisfying the appetite for dairy free plant-based products that can be enjoyed every day. Since the COVID pandemic one in four Brits has reduced the amount of animal

products they are consuming. Veganuary had a record 500,000 people sign up in 2021 which is up 100,000 on the previous year and double the number from 2019. In the last 12 months the number of vegans has increased by 445,000 people (40 per cent). It is predicted that by 2025 vegans and vegetarians will make up 25 per cent of the British population. When Met Foods Ltd wanted to make their packaging more environmentally friendly, they worked closely with National Flexible to launch recyclable

yoghurt alternatives for Nush and COYO Organics. A spokesperson said: “We are really pleased with the packaging; not only does it look bright and eye catching it is recyclable. “Sustainability is important to us and our customers, we want to ensure our products are easily recyclable and as kind to the planet as possible. “National Flexible helped us make this as easy as possible for our customers wanting to reduce their packaging waste.”

Why has it taken the fitness industry so long to get it’s own comparison site? IT’S SHOCKING but nearly half of all businesses will die in the next 10 years if they don’t accommodate digital transformation and new technology. Luckily the fitness industry finally has its own comparison site – FitnessCompared. The commercial gym equipment comparison site is here and growing by the minute due to its user-friendly nature and quick route to super savings. For the first time gym operators can compare thousands of products in one hit. The unique “search by product and features” tool is super easy to use and saves so much time. Former Technogym product manager Kate Fearon says the days of big trade shows and hours spent on the road and in meetings no longer provide a cost-effective business model. “FitnessCompared is a game changer and a gift for gym operators, even giving suppliers a percentage score versus the buyers chosen

requirements,” she said. “It also provides an alternative vehicle for suppliers to develop sales and opportunities using very few resources.” Daniel Jones, CEO of Orbit4, parent company to FitnessCompared, said there are a number of factors which have led to a more cautious approach to digital transformation in the fitness industry. He added: “Our industry is a very close-knit and personable community. We like to talk and buy from people we know and see. “This could be behind why many of us have been a little slower than others at getting on board with digital transformation. “But we know this and that is why FitnessCompared offers a money and

time saving solution via our digital comparison site with the added benefit of personal service. “We don’t just find you the equipment at the best price. Our team of experts will help you design and develop your gym in person. Its digital transformation with a friendly face.” Understandably, gyms are always on the lookout for new members. But this makes it easy to forget that you also have to take care of the existing members and the equipment they use. Your existing customers are up to 50 per cent more likely to purchase additional services compared to new members. It can cost up to seven times as much to gain a new member than to

keep an existing one. Keeping your members satisfied not only helps you with client retention, but it could also actually help you gain new members as well so you would do well to take care of your existing clients with the best equipment. FitnessCompared is a part of Orbit4 – the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment. Orbit4 is the first digital ecosystem that fully automates the entire commercial fitness equipment journey. Once assets are uploaded into the system, the platform auto-populates each quadrant within the dashboard with real-time quotations from suppliers and service providers. Saving thousands of hours of earlystage procurement every year for the industry. In addition, WeBuyGymEquipment provides an accurate residual value of the gyms existing asset at any time during the asset cycle. This allows gym operators to make informed decisions when to upgrade their products. Understanding the true cost of ownership is critical and the ecosystem delivers true, live data so operators can recognise the sweetspot of decision making.

Discover…. the largest collection of commercial outdoor fitness equipment & turnkey all-year, 24-7 outdoor fitness solutions in the UK Plate loaded & variable plate load strength.

Rigs & racks, benches & storage. Boxing & suspension training equipment.

Fitness trails & Activity gyms.

Flooring, canopies & winter ready solar lighting. Calisthenics equipment

It’s time…. time to redefine your relationship with exercise. T: +44 (0)330 122 8207

E: sales@outdoorfitnessconcepts.com

www.outdoorfitnessconcepts.com

UK FITNESS SCENE

Advertiser’s announcement

Outdoor Fitness Concepts launches at pace with cornerstone investment By Steve Perrins

THE idea had been buzzing around my head for the best part of five years and wasn’t driven by the Covid restrictions, but my need to fill a huge void in the market for a credible year-round outdoor fitness offering, which wasn’t being met by existing suppliers. Redundancy, lockdown, and a catch up with an old friend were all the motivation I needed to move the idea forward. That said, it’s been a difficult 12 months, but securing cornerstone investment earlier this year was an incredible step for us, more so, considering both Adam Bellamy and Jacques de Bruin were both former board members of Pure Gym during the initial growth of the brand. They have an incredible knowledge of the industry and are consistent source of advice. Since the lifting of restrictions and the re-opening of gyms we have moved at pace and interest from all segments has been incredibly high. We are excited to have secured outdoor projects with leading European Health Club Chain Holmes Place.

Steve Perrins established health and fitness market, the passion and dedication Steve and his team have for this business will be an asset to operators across the world. “The need for outdoor training is ever increasing and has been accelerated during the last 15 months and Steve and his team have a product that not only serves this need but also challenges the status quo of traditional gyms. The experience of the team puts them in a great position to succeed and I am glad to be on this exciting journey with them” Jacques de Bruin – investor

“Outdoor Fitness Concepts have a very unique offering that is well positioned to bring sustained innovation to the

Outdoor equipment supply is very one sided. Its either activity based, the type you see in public parks, or performance

based functional training rigs. Whilst they both have a place in the fitness eco system there is a massive void left in between these two areas. We calculate that these outdoor facilities are either unusable or undesirable for up to 90% of the population and club memberships We have addressed this and approached the challenge head on and we believe we now have the largest selection of commercial outdoor fitness equipment and turnkey outdoor fitness solutions in the UK, if not Europe, with over 200 outdoor fitness products. The foundation of our equipment is a range of innovative and intuitive outdoor variable plate loaded strength equipment that can rival those of indoor products. We can provide a huge selection of standard and custom designed outdoor equipment lines for the broadest cross section of abilities and age groups. These include boxing, small group PT, functional training, suspension training, equipment storage, fitness trails, adventure courses on-demand group exercise equipment and a wheelchair range, suitable for any public, commercial, corporate, or home outdoor spaces. Outdoor equipment has a limited effectiveness if the space is only useable seven months of the year.

Our aim from the start was to redefine what is possible with outdoor gyms, through a range of canopies, all-weather flooring, solar powered winter ready lighting and security measures. We can now turn any outdoor space in to an all-year, all-weather, 24-7 fitness space. Venues now have the ability to provide credible outdoor fitness spaces, increase member capacity at a fraction of the capital costs of developing indoor facilities and with almost zero operational cost. Our turnkey Training Parks® solution is our flagship multi-use outdoor fitness area primarily designed for public parks and outdoor spaces and provides a huge variety of equipment and unsupervised training options that when positioned around areas of population could significantly improve exercise uptake. Whilst it’s disappointing to have seen many outdoor spaces gathering dust recently, help is at hand. We can use our expertise to help our customers reframe any of their current outdoor spaces and turn them in to desirable, all year, 24-7 workout spaces suitable for all abilities. For information on how we can help you with your outdoor fitness space, visit www.outdoorfitnessconcepts.com or call Steve or Rob on 0330 122 8207. n Steve Perrins is the founder and CEO of Outdoor Fitness Concepts.

UK FITNESS SCENE

Power Plate teams up with Myzone POWER Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move. As the global leader in whole body vibration, Power Plate is embracing Myzone’s MZ-Remote platform to host classes live online in addition to using MZ-Instruct to educate communities in the gym. Together these initiatives are set to bring big benefits to class participants’ strength, endurance, circulation, mobility, bone health and weight loss goals. “With the Power Plate community able to access products both at home and in the gym, this new class offering means they can continue to reap the benefits

of vibration technology and heart rate training, wherever and whenever they want to work out,” said David Stalker, CEO of Myzone EMEA. “It is the perfect way to cement the link between movement in the gym and at home. Flexibility is key to unlocking the next chapter in our great fitness and physical activity sector. The way we approach classes and programming has not changed, but the way that we measure investment and spend has, both as a business and as a participant. “Now the Power Plate community can reap the benefits of joined up thinking within their wider community. “The better the digital experience, the better the engagement is going to be all round.” Power Plate understands how

combining physical and digital spaces reaches more of the community as part of a movement that continues to grow. “With so many people adapting to find new ways of exercising during the pandemic, taking part in online classes such as MZ-Remote, going for daily walks, or exercising with their family, Power Plate recognises the importance of being able to track and monitor these workouts both at home and in the gym,” added Sandy Kolkey, chief marketing officer at Power Plate. Power Plate’s community will be able to get the Myzone class experience from any location, with full access to personal statistics and constant contact with their class instructors. Gyms and fitness studios will also benefit from the ability to incorporate

Power Plate into their training sessions and group exercise classes, connecting with members from any location – building loyalty and trust. By monitoring an individual’s progress, instructors can provide valuable feedback – keeping members engaged for longer. Transition Zone in London will be the first fitness studio to implement the Power Plate x Myzone combination. Owner Claire Finlay added: “I am really excited to further strengthen our sense of community. “Myzone facilitates this by tracking and rewarding all forms of activity be it walking the dog, playing football with the kids or a 25-minute Power Plate class. “Technology and community sit side by side, and for me it’s the future.”

Advertiser’s announcement

Premium strength manufacturer HOIST Fitness Systems launches in UK with new distributor THE Devon based fitness start up Indoor Fitness Concepts has been appointed as UK distributor for US premium strength equipment manufacturer HOIST Fitness Systems. The agreement will see Indoor Fitness Concepts promote and distribute the full range of HOIST commercial, light commercial, home and LeMond Series Indoor products to customers across the fitness segments. Since HOIST Fitness Systems was first established in 1977, the San Diego based company has been dedicated to delivering superior strength and fitness products with standards that have become the benchmark for excellence in strength training equipment. Known for its innovation and exceptional quality, HOIST’s unique products such as the ROC-IT lines, Motion Cage and LeMond series of indoor cycling products have become industry favorites. Today, HOIST products are sold around Rob Thurston the globe and can be found in fitness centres, hotels, universities, professional sports facilities, corporate fitness sites, government facilities, schools, hospitals, and holiday resorts everywhere. Rob Thurston sales director for Indoor Fitness Concepts, said: “The brand has an incredible following around the globe and it’s great to be working with HOIST

Fitness to bring their premium range of commercial, light commercial and home equipment to the UK market. “We have a strong growth strategy for the next three years including the introduction of a commercial showroom in the East Midlands. “I look forward to discussing the incredible range of HOIST equipment

with both new and former customers from within the industry.” For more information on the full HOIST Fitness range, visit www.hoistfitness.co.uk or to view our full range of Element Fitness functional equipment, Iron Grip dumbbells and Fitness on Demand products visit www.indoorfitnessconcepts.com or call Steve or Rob on 0330 122 8207.

UK FITNESS SCENE

Branching out is a win/win scenario for gyms By Jamie Owens

COLLABORATING with thousands of gym operators across the UK enables Hussle to create partnerships with brands keen to introduce fitness to their customers. It’s a win/win scenario – the brand partner can provide customers with variety and genuinely national reach; participating gyms benefit from the new customers these companies bring. McDonalds it not just any old partner though. Last month, we announced we’re collaborating with McDonald’s to offer a fitness-based prize as part its annual MONOPOLY promotion, played by more than seven million people. The deal will give McDonald’s customers the chance to win access to any of Hussle’s 2000+ partner health clubs and leisure centres. As arguably the world’s leading fast-food chain, people have strong opinions on the merit of a fitness brand collaboration. You only have to think back to Cristiano Ronaldo and his interaction with a bottle of Coca-Cola at the Euros to get an idea of the polarised views people have, and accusations of ‘sport-washing’ often come with the territory. When deciding to work with McDonalds, Hussle had to take all of this into consideration; it wasn’t a decision we took lightly. Our conclusion was that, ultimately, we support ukactive’s goal to get more people, more active, more often and it’s in this spirt that we feel the partnership has such merit. To truly reach more people we, as

Jamie Owens a sector, must be willing to test new channels. If we continue to present broadly the same message through broadly the same channels, we’ll only ever reach the same people. MONOPOLY at McDonald’s is one of the UK’s largest consumer marketing campaigns. It therefore presents a unique opportunity for our industry to reach a lot of people quickly. People we may not reach otherwise. Traditional mainstream marketing campaigns have prioritised rewards such as free coffee or cheap cinema tickets. We felt it was about time fitness benefited from the investment brands make in these campaigns. Hussle wasn’t the only fitness brand to think this way. As part of a highly competitive tender

process, we had to prove the national reach of our gym partners was a more compelling offer than a single gym chain collaboration. Our argument was that each time a McDonalds customer won the opportunity to visit a gym, it was crucially important there was a viable gym nearby. Without this, the offer would go unused and the opportunity to increase activity would be missed. The open question to this campaign is whether any lasting changes in activity levels will really be achieved. It’s not a question Hussle can answer alone as, ultimately, we rely on the service provided by the gym partners

that McDonald’s customers go on to visit. But with calls for a ‘work out to help out’ initiative gathering momentum, and a rallying call from ukactive Chair Tanni Grey-Thompson for the UK to become the most active nation in the world by 2030, partnerships with mainstream brands like McDonald’s have an ever more important place in the sector. In fact, we believe they are crucial to reach more people and to help them become more active, more often. To find out more about how Hussle could provide you with a low-cost, new member joining channel, visit https:// www.hussle.com/list-my-gym} n Jamie Owens is the director of fitness partnerships at Hussle.

UK FITNESS SCENE

‘Perfectionist’ Dan hopes gym offers members all they need DAN Tough has a vision for his new gym proposal… that no-compromise plan is to offer members everything they could possibly want and need from a fitness facility. Blackpool-based TUFF V2 is due to open next month and is the next step in Dan’s quest to provide the perfect gym. Back in 2017, after many years working in the fitness industry as a personal trainer, Kirkham-born Dan opened Tuff Training and worked hard to provide a first class facility. While Dan was satisfied with the way Tuff Training developed, he was keen not to standstill and still harboured a pipe dream to open a gym that didn’t just appeal to bodybuilders but to a much wider demographic. “I believe Tuff Training is the best bodybuilding gym in Blackpool but having worked, in the past, for many

gyms including corporates, I still had an idea to create a family-owned independent gym that offered the personal touch – I wanted a gym that was classy and offered everything members could want.” When the first lockdown came along, Dan saw how people’s attitudes changed – they appreciated what gyms offered more and realised the value of a gym after they were forced to rely on home workouts. All the grants he received were ploughed back into his business and once it re-opened the gym started to turn a profit for the first time since it opened. “I’m a perfectionist and this is when I realised that my dream to make a bigger, better gym could become a reality. “I found new premises which were better – it’s a new build, with great

parking facilities, close to the motorway and stone’s throw from our current location. “I decided to take a punt as there were massive gaps in the market after other gyms had closed for good.” Dan has been grafting endlessly on TUFF V2 – with handpicked equipment, a much larger team, full disabled facilities, new branding and double the capacity of Tuff Training, he is determined that it will cater for everyone with a classy, personal feel. “TUFF V2 will offer a member experience like no other. Tuff Training members will be able to transfer at the same rate and I am confident that the new equipment will wow everyone,” said Dan. Dan has worked with Panatta to ensure that it’s only the best for TUFF V2 members.

“I came across Panatta during lockdown and I was completely blown away by the service. It really is the most exclusive gym kit and it has been amazing working with them. “I absolutely love their equipment and the attention to detail is second to none. I can see myself getting more and more Panatta kit and while I have invested in some other specialist kit, I will always look to Panatta first. “We already have the largest and most varied selection of equipment in the area but we don’t want to stop there. In the first 12 months of being open we plan to introduce something new every single month. “We have already placed orders for three new pieces of equipment to be added in the first three months.” Good luck to Dan … when the going gets tough, TUFF V2 gets going!

TOMORROW’S WORKOUT

Conference and Exhibition – September 14

Running order Registration opens 8.30am 08.30am to 09.50am Tea/Coffee served in the Exhibition and Networking suite 10am to 11.40am Morning conference panel chaired by Dave Wright – Myzone & CFM 11.40am to 1.50pm Tea/coffee and lunch served in the Exhibition and Networking suite 2pm to 3.30pm Afternoon conference panel chaired by Graeme Hinde – LFX 3.30pm to 4.30pm Tea/Coffee served in the Exhibition and Networking suite Conference and exhibition closes

Premier Suite University of Bolton Stadium Burnden Way Bolton BL6 6JW

TOMORROW’S WORKOUT

Meet the speakers

Morning chair – Dave Wright, founder of Myzone and CFM Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia. Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries. A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

Sarah Watts, founder of Alliance Leisure

Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector. She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer. APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multi-activity new build developments. Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community. Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.

Jamie Cartwright, co-owner of Hatton Boxing and co-founder of BOX12 Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12. Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators. Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms. Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise. His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study. You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.

Kate Landers, Advertising accounts manager at CFM Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owner-operated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors. She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.

Mike Hind MBE, CEO of MAS Body Gym and founder of Macro Based Diner Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards. His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme. Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry. His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars. But with this, Mike’s main focus is always on the public… In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards. With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done. Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award. In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

TOMORROW’S WORKOUT

Meet the speakers Afternoon chair – Graeme Hinde, founder of LFX

Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors. He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs. In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis. The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online. In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals. Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.

Ian Mullane, owner of Keepme and gym operator

When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane. As the founder and CEO of AI-powered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimisation and transform the way they interact with customers and prospects. Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise. A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralise them.

Andy King, chair of GM Active Andy King is the chair of GM Active, a CIC made up of the 12 leisure operators across Greater Manchester, that was formed to understand how leisure could link better with health. He is also the CEO of ‘Your Trust’ (formerly Link4Life) a Cultural and Leisure charity that serves the GM borough of Rochdale operating leisure centres, theatres, a museum art gallery and various community development services. Andy has previously been a director with Serco Leisure and has been CEO of two other leisure Trusts and the northern Regional Director for GLL. He was also Virgin Active’s first ever general manager in the nineties. His early career was as a professional drummer and he is learning to play the guitar so he can try and relive his youth.

Peter Cleaver, owner of The Sports Group Peter has worked in the leisure industry for more than 30 years. On leaving the Army he had no Idea of what job he wanted to do. He knew that he liked sport but never considered it being a career. 30 years on Peter shares some of those challenges. Working part time in security he transitioned over to the leisure industry initially via work experience, volunteer work and networking. Peter will go over the benefits of NVQ and apprenticeships from a career in sports view, along with some personal tips for employers and employees.

Lynn Wilson, health and fitness manager at Volair Leisure Lynn Wilson is health and fitness manager for Volair Leisure, based in the North West. She is an accomplished manager with a strong background in training, group exercise, gym, community projects and children’s fitness. A qualified tutor and assessor, Lynn comes with vast experience in delivering fun, engaging, and impactful training sessions in a variety of fitness disciplines within the industry and school settings. A career history spanning 20 years working in regional, national, and international operations across the fitness sector within various public and private companies. Lynn is passionate about the learning experience and journey of her team, members and students, ensuring there is a transfer of learning and that it is applicable in every day working life.

TOMORROW’S WORKOUT

Meet the exhibitors BOX12 by Hatton Boxing CREATING THE ULTIMATE BOXING SOLUTIONS BOX12 was born in 2019 and is the brainchild of best friends and entrepreneurs Jamie Cartwright, ‘SAS Who Dares Wins’ contestant in 2021 and Jon Eade, owners of Hatton Boxing. BOX12 is a boxing focused company producing expertly developed full turn key solutions designed for in-club use. The range also has a consumer option as the company expands to make boxing accessible for everyone to enjoy. Developed by a professional team who know health and boxing inside and out. BOX12 is the go to company for boxing solutions that are innovative and easy to use for trainers, club members and home use.

Gym Equipment Medics

We have over 20 years of experience of repairing and servicing most types of commercial gym equipment so you know you get peace of mind with our expertise. Appointments can be made so you don’t have to hang around all day. We also offer a trade in service against refurbished and ‘as is’ fully serviced machines. We supply warranties if required on our refurbished and serviced machines due to our confidence in our expertise in engineering. Delivery is available (please contact us for further details). Service plans are also available. Please see our service and repair section for prices or click on ‘book an engineer’. Email info@gymequipmentmedics.co.uk or visit www.gymequipmentmedics.co.uk

Healthcheck Services

ClubRight Our passion is to do everything better and give you back the time to grow your business simply and harmoniously. ClubRight’s products are packed full of features that will benefit your fitness business from the minute you get started with ClubRight. Our award winning product range means that we have the right features to reduce your admin, is simple to use and gets your customers spending more by making it easy using the Member App. We have a collaborative approach with fantastic integrations across the fitness industry meaning a gym owner can make ClubRight the hub of everything they do in their business all in one place with Direct debits, Card Payments, Accounting, Marketing and Member engagement all working seamlessly together. ClubRight is outstanding value for money with a range to suit all your business needs today and beyond starting from only £69 per month plus Vat. Visit www.clubright.co.uk or email enquiries@clubright.co.uk

Creative Fitness Marketing A marketing agency with over 30 years’ experience specialising in membership drives for health clubs. TYPICAL RESULTS On average, we bring in 200+ new members for our clients in 4-6 weeks which results in an increase in direct debit income by £1,000 to £5,000 per month. MARKETING SOLUTION Our marketing campaigns are designed to attract the hard to reach, inactive segment of your local community to become members of your facility. Our campaigns include digital, direct mail, outdoor, outreach and guerrilla marketing. WHO DO WE HELP Hotel Leisure Centres, Health Clubs, Gyms and Leisure Trusts. Our clients include: Rena Spa within the Leonardo Royal Hotel, Juvenate Health & Leisure within Jury’s Inn, Champneys Resorts, YMCA, Crowne Plaza, Choices Health Club, Solutions Health & Fitness and many more. COST TO YOU There is no financial outlay required from you. We upfront the costs for the marketing which are subsequently recuperated through the membership fees generated by the campaign. Call 0115 777 3333, email uk@cfm.net or visit www.cfm.net

The Corevue 360 kiosk by Healthcheck Services, offers the very latest technology in intelligent body composition measurement. It provides the perfect solution for public and private fitness, health and leisure operators as well as elite sports teams and universities. It uses Multi Frequency Bioelectrical Impedance Analysis, a safe and accurate way of providing insight into your customer’s health and fitness. Among other things, it shows their body fat percentage, muscle mass, visceral fat, hydration level and metabolic age. This allows it to deliver a full body composition analysis in approximately 15 seconds. The new app along with the Corevue kiosks, have grown in popularity throughout the last two years, as the very real threat of Covid-19 has motivated the nation to take a long hard look at their health and fitness levels. With the Corevue 360 you can find out exactly what you are made of, set your goals and use the new and improved Corevue App (which is free to use to help you achieve your optimal fitness level and improve your health and wellbeing). The innovative app’s dashboard shows both metrics, and graphs helping you to visibly monitor your health, updating the app with your results each time you use a corevue kiosk. Visit www.healthcheckservices.co.uk or www.corevuekiosk.com

Hydrow Hydrow is the Live Outdoor Reality (LOR) rower, created with inclusivity in mind – for anyone, at any level of fitness. Hydrow delivers a live, on-river, outdoor rowing experience in the gym or at home that engages 86% of your muscles, compared to other forms of cardio such as biking or running. World-class athletes, lead live workouts from scenic locations around the world to allow for a fully immersive experience within the Hydrow Community. Hydrow’s Live Outdoor Reality (LOR)TM rowing experience brings balance and peace to the minds of the Hydrow Community, offering an excellent, lowimpact workout. Hydrow engages 86% muscles vs. 44% on a biking or running so you burn more calories in less time. Our Hydrow Athletes are authentic competitors at the forefront of their sport. They are skilled inspirational coaches_pulling out of you more than you thought you had to give. The Hydrow Community is built upon encouragement and support. From pushing each other through milestones to celebrating victories together, we are a team.

Indigo Fitness WE CREATE TRAINING SPACES We can design your training space from the ground up, giving you expert advice on everything from flooring types, to equipment mix, to the best utilisation of space. Designs are presented as 3D layouts or video walkthroughs, giving you a realistic idea of how your space will look and feel before you go ahead. We also complete the installation, providing the full service from design to reality. WE ARE A UK MANUFACTURER We have been designing and manufacturing strength equipment in the UK for over 20 years. Our in-house design team and manufacturing plant gives us full control over the whole end-to end process, giving us the flexibility to create and deliver tailored strength and functional training equipment. We use high quality British Steel, produced to British Standards, and wherever possible we keep our supply chain local – supporting British business and British jobs. WE ARE FLOORING EXPERTS We understand there’s no ‘one size fits all’ approach when it comes to flooring. With Indigo Fitness, you’ll benefit from all our experience and technical knowhow, gained from years of creating and installing fitness flooring solutions. We’re also exclusive distributors of the industry leading DuraTRAIN and DuraSOUND flooring tiles, and PaviFLEX turf and tiles.

Instyle Clothing Instyle Clothing is part of the ServiceSport (UK) Group. We are a professional team, who specialise in embroidery and personalised workwear. We can create and deliver all your embroidery needs. We pride ourselves in high quality garments, with thousands of lines to choose from. With our extensive knowledge of materials and embroidery, our dedicated team can find the best suited garments to fit your company’s needs. We are proud to be trusted with the clothing demands of businesses of all sizes and across all sectors. From builders’ workwear to equine clothing and horse numnahs, we cater for a variety of different companies. We also offer vinyl printing and screen-printing processes for t-shirts and other garments which is an efficient way to print your company’s logos or designs. This process is also quick and efficient, especially if you are looking for a fast turnaround. With increasing costs and hassle, finding the right place for your custom branded clothing can be very difficult. We aim to make the process as easy as possible. Helping to reduce stress and increase productivity. Call 01257 447338 or email info@instyleclothing.co.uk

Johnson Reed Rip up the old fashioned approach, Johnson Reed Fitness Finance is a common sense dynamic forward thinking lender. 15 years established, specialist at supporting the UK fitness sector. Studios, new starts, budget, chains, franchises; we fund them all. JR lead the sector with our forward thinking ‘common sense’ lending approach that can also be used for fitout and equipment including functional and flooring. Talk with an experienced ‘adult’ to guide you through the process , we keep it simple. Expanding / relocating /upgrading; get in touch we’d love to help, this is our thing. https://www.johnsonreed.co.uk/fitness-finance

TOMORROW’S WORKOUT

Meet the exhibitors Matrix Fitness Matrix Fitness is the commercial fitness brand of Johnson Health Tech Co. Ltd. (JHT) which was founded in 1975. Preferred by some of the world’s finest health clubs, hotels, and resorts, Matrix supplies a complete range of premium, commercial grade cardiovascular and strength training equipment, and integrated technology solutions to enable you to create an inspirational fitness environment for your guests, with minimal effort for you, regardless of size or budget. The Matrix ethos spurs innovation and values creative problem solving, and we strive to offer equipment that will captivate your guests, is easy to maintain, and delivers the best return on investment. With over 45 years of industry experience, and a deep understanding of user behaviour, we know what is expected from commercial fitness equipment, and our company’s goal is to help you to deliver that and more. For sales enquiries contact: Christian Porrino, Area Sales Manager, North – 07964 057717 For Marketing enquiries contact: Lucy Bowyer-Hill, Head of Marketing – 07595 432623

Precor Precor Incorporated, a unit of Peloton and headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC and operates two U.S.-based manufacturing locations. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training, and connected solutions. In 2020, Precor reached the milestone of recording one billion workouts in its Preva® fitness cloud. That number represents more than 140,000 connected units in over 13,000 facilities. On average, Precor exercisers record more than 20 million minutes of workouts each day as recorded by the Precor digital platform Preva®. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate, and Education.

Reach Wellness

MT3 Fitness Working with Torque Fitness in the USA has allowed MT3 Fitness to bring to the UK an extensive range of functional strength and free weights equipment. Exceptionally designed and manufactured, we provide our clients the best equipment for their facilities. The award winning Tank all surface sled is one of our best sellers and is the choice of World Champions, Premier Football Clubs, Rugby Clubs and now Crossfit boxes across the globe. For more information visit www.mt3fitness.co.uk

Myzone Reward effort not ability, with an immersive fitness experience that gives your members results they can see. Myzone levels the playing field with unique and fun experiences based on accurate heart-rate technology. Build a supportive squad, then watch as they come back for more every month. Sound good? Getting set up is simple. We’ll guide you through the whole process, so you know you’ll get the best out of Myzone in your club. Once you’re up and running, get ready to add a competitive edge with live workout data your members can see on the big screen, and in-the-moment feedback. Watch as beginners race ahead of gym bunnies through the zones and earn MEPs (Myzone Effort Points) based on their personal heart rate. Join our squad – we’re 1.5 million people strong in over 7500 facilities and 84 countries. Let’s get more people moving. Call 0115 777 3333, email marketing@myzone.org or visit https:// www.myzone.org/contact

Reach Wellness was established in 2003 to provide innovative World Class equipment to the fitness and wellness industry. With 35+ years experience in developing and establishing leading brands and together with a global network and reach, we are ideally positioned to source cutting edge technology to provide a USP for your fitness facility. Whilst we supply standard fitness equipment (including cardiovascular, resistance and free weights) from all the major manufacturers, we specialise in innovative ‘niche’ products that will supplement and compliment your existing provision. Reach Wellness are exclusive distributors for UK & Ireland for FIVE Concept (mobilization & movement preparation), Sensopro & Core-Tex (balance and coordination) and Solid Infinity System (wall mounted space saving functional training solution). All our equipment is manufactured to the highest specifications utilizing the best quality materials. Reach Wellness Clients include David Lloyd Leisure, Nuffield Health, Third Space London, Places Leisure, Everybody Sport & Recreation. Visit www.reach-wellness.com

ServiceSport ServiceSport is the leading service provider for servicing, repairing and maintaining commercial gym equipment in the UK. We’ve played a major role in the fitness industry for more than 20 years, working with the MOD, Nuffield Health, GLL, Gymbox, Bannatyne Health Clubs, 3D Leisure, Anytime Fitness, CBRE, Sodexo, Manchester United, hotel groups, colleges and universities. Our aim is to prolong the life of your gym equipment, ensuring it continues to operate to its full potential once the original warranty period has expired. This is achieved through ad-hoc servicing and repair or by way of a service contract that ensures your equipment is expertly maintained by the team at ServiceSport all year round. Over the years we have positioned ourselves as the only service provider to deliver this and all of this too: n Parts supply. n Upholstery repairs. n Electronic repairs. n Custom branded workwear. n Remanufactured and refreshed gym equipment. n New gym equipment. Visit www.servicesport.co.uk for further information.

Shapemaster Shapemaster is a British designer and manufacturer of power assisted exercise equipment with over 30 years of engineering knowledge and excellence. We supply equipment to leisure and rehabilitation facilities around the world. Our power assisted exercise technology provides a ‘helping-hand’ in a low impact, full-body workout circuit for exercisers who demand to work smart and effectively. Our equipment attracts older adults and those living with long-term conditions. It is safe for all as users do not need to provide the motive force to overcome inertia. For exercisers, Shapemaster is: n Fully inclusive exercise. n Intuitive, safe and effective. n An exercise and social lifeline. For leisure operators, health clubs and councils Shapemaster brings: n A new type of membership income and product for older exercisers. n Leadership and shared knowledge for active ageing and LTCs. n Social inclusion and opportunities to get and keep older people active, reducing the impact of ageing and associated health condition. Email info@shapemaster.co.uk, call 01484 667474 or visit www.shapemaster.co.uk

SkinnyBrands Premium Lager SkinnyBrands Premium Lager are making positive waves in the beer market. A 4% full flavour lager at only 89 calories per bottle. ‘Skinny Lager’ is also Vegan, Gluten-Free and Kosher certified. What sets Skinny Lager apart from the rest is that it does not reduce the ABV compared to other lower calorie counterparts. Skinny Lager is unique because it reduces its carb count instead. 1 bottle of Skinny Lager is 35% fewer calories and 72% fewer carbs than other premium lagers. Skinny Lager is the most loved lower calorie lager on Amazon UK (With over 1950 reviews at a 4.6-star rating). By switching to Skinny Lager from other premium lagers drinkers can save 48 calories (on average) for every bottle or can that you consumed. At 0.9% Carbs and 0.4% Sugars per bottle, SkinnyBrands Premium Lager has gained a cult following with A list celebrities, sports teams and personal trainers who want to enjoy a full flavour lager without the high calorie consumption. SkinnyBrands Premium Lager is available on draught, bottles and cans from all major UK wholesalers. The 12 pack and 4 pack bottles are available nationwide at Tesco (freefrom), Morrisons, Asda, Ocado and Amazon UK. Contact info@skinnybrands.com and reuben@skinnybrands.com with email subject Tomorrows Workout Enquiry.

Your Personal Training YOUR Personal Training are the UK’s largest and most successful Personal Training Management company working with over 450 leisure facilities cross the UK. YOUR Personal Training supports Personal Trainers and Gym operators alike to instil integrity, passion and commitment as part of a world class service delivery. We work hand in hand with our trainers and gym partners to ensure each Personal Trainer can become the ultimate fitness service provider whether that’s face to face or digital.

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Snap Fitness expands relationship with Premier Global NASM SNAP Fitness, the global 24/7 fitness franchise business with more than 1,000 clubs worldwide and 75 clubs in the UK and Ireland, has appointed Premier Global NASM as its preferred UK education provider. The partnership extension will see Premier Global NASM, the leading global provider of training and education for fitness professionals, deliver a preagreed, pre-scheduled, programme of ongoing fitness and nutrition education content to the network of UK Snap Fitness franchisees and personal trainers. In addition, new Snap Fitness franchisees will be encouraged to complete the world renowned and CIMSPA endorsed Premier Global NASM Level 3 Diploma in Personal Training certification. Dan Rees, managing director at Premier Global NASM, said: “Snap Fitness is a forward-thinking brand, focused on fitness innovation and supporting all members to reach their fitness and wellness goals. “This new partnership will give Snap Fitness personal trainers and franchisees free access to our world leading education content helping ensure

professionals, much of the content will be available online via a mix of live tutorials and pre-recorded sessions, supported by in-person workshops conducted at various Snap Fitness locations throughout the UK.” The partnership will begin in September. Paul Stephenson, head of learning and development at Snap Fitness, added: “Our mission is to help people create positive lifestyle habits that make them feel fantastic. We recognise that there is no one way

to do this. The support members want varies and our personal trainers are an integral part of our network. “They are key to providing 1:1 support for members starting out or those who want to take their training to the next level. In addition, our PTs have expressed a thirst for continued learning and development opportunities. “They want to stay ahead of the game to deliver best-in-class training that helps members reach their goals. “Our partnership with NASM provides a solid platform to achieve this.”

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members continue to be supported every step of the way.” “A full content schedule will be agreed, in advance, empowering individuals to plan ahead, creating their own, annual, Continued Professional Development plan. To ensure accessibility for busy

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