ISSUE 1 May
WEEKLY
Issue 99 - 20 May 2022
YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE
Hotel undergoes gym and fitness overhaul with major investment – page 3 F45 Training launches new David Beckham workout – page 8
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WORKOUT WEEKLY
Hotel undergoes gym and fitness overhaul with major investment HOTEL and spa group Barons Eden has invested £150,000 into refurbishing the gym and modernising the fitness offering at its Staffordshire property, Hoar Cross Hall Hotel and Spa. As part of the renovations, the guest experience has been optimised and streamlined, with the addition of functional fitness equipment to support new classes, the introduction of durable impact resistant flooring, and a dedicated leisure desk at the spa reception. Further elements of the interior have also been updated to increase space and security as well as enhance the class environment. Designed to introduce a more modern approach to group fitness at Hoar Cross Hall, in-line with current trends, a new programme of fitness classes has been developed by renowned master trainer and consultant James Golden. With More than 20 years’ experience in the industry, James has worked with a number of high-profile clients
throughout his career, including George Michael and a member of Coldplay. Launched at the beginning of May,
the new group fitness programme has seen the introduction of a range of classes, including Reformer Pilates, TBT, Tabata and new concept classes
exclusive to the Barons Eden group, LIFT and Hybrid. These classes sit alongside the classics of Yoga, Fitness Pilates, and Ride to form a balanced class timetable. Barons Eden director Edward Law said: “This investment has allowed us to modernise our health and fitness offering at Hoar Cross Hall, and we are thrilled to be able to offer our guests a new range of innovative fitness classes. “We’d like to extend a huge thank you to James Golden, who has played an integral role in developing our group fitness programme and his experience has been invaluable; he has a wealth of knowledge and expertise and we know our members are going to reap the benefits. “We are committed to helping our guests improve their health and wellbeing, and as part of this are always seeking new ways to develop our offering. “We are delighted with the outcome of this investment.”
EMD UK is amongst a group of more than 120 organisations working in partnership with Sport England to level up access to sport and physical activity across the country. The company will receive expertise, support and an investment of £5million in government and National Lottery funding from Sport England to codeliver its 10-year Uniting the Movement strategy. Marcus Kingwell, CEO of EMD UK, said: “I’m delighted that EMD UK has received this support from Sport England for the next five years. It’s a big vote of confidence in our ability to deliver and in the power of group exercise to create healthier communities. “But accepting the funding means we need to step up and accept our responsibilities to Uniting the Movement by working differently.
“We’ve created a new strategy for the next five years which focuses on supporting instructors to be the best they can be by providing leadership, influencing the sector, collaborating with partners, and tackling inequalities. “We will also work closely with CIMSPA and UK Coaching to create a highquality, empowered workforce through appropriate governance and regulation. “We’ve made a lot of changes internally to make this happen, removing services which put us in competition with others and adding capacity for insight, solving problems and sharing good practice. These are exciting times and we’re ready to go.” Sport England research shows that some groups are typically less active – women, people with long-term health conditions, disabled people, people from ethnically diverse communities and
lower socio-economic groups. Right now, the opportunities to get involved in sport and activity – and reap the rewards of being active – depend too much on your background, your gender, your bank balance and your postcode. As the national governing body for group exercise, EMD UK supports instructors to be the best they can be. The Sport England funding will be used to ensure instructors have the tools and skills required to do their job to the best of their ability. These will include the introduction of new CPD soft skills courses and the continuation of educational webinars and resource packs. Working with sector partners and field experts, EMD UK will continue to lead the industry in research and insight. Gathering information from across the nation, EMD UK will be able to provide
more help, support, and advice to activity providers, and ensure that group exercise is accessible to all people. More than £550m is being invested in total, with the partners receiving funding for up to five years. This new funding model from Sport England provides longer-term financial security as organisations recover and reinvent from the Covid-19 pandemic. All partner organisations were selected by Sport England due to their ability to influence change and improvement at the heart of the system they are a part of, no matter how big or small. This is the first step on a journey to revolutionise Sport England’s approach to long-term partnerships as it seeks to partner and collaborate with innovative organisations to deliver Uniting the Movement and build a nation where everyone can get active.
EMD UK awarded funding for healthier communities
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Fisikal partners with ACTIV to elevate experience ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with Fisikal, experts in digital management solutions, to create a custom branded experience for its members. When partnering on this project, ACTIV were particularly interested in the Fisikal digital solutions for membership management, group exercise and personal training bookings, payment management and the option to launch live streaming and on-demand workouts in the future. John Greenwood, CEO of Ezdihar Sports, said: ‘We approached Fisikal, whom we had done some work with in the past, at a very late stage in the creation of our ACTIV gym brand. “We knew this project would
require an element of custom developments, and that Fisikal were our preferred partners but we knew the short time frame would present a challenge for any provider. “We needn’t have worried. Fisikal has completely surpassed our expectations and the rapid completion of the project, under such tight time restraints, has been incredible. “In addition to the membership system, Fisikal also managed to have the member app ready on the opening of the first two gyms which was beyond what we had hoped for.” This project included a number of custom developments which had to be built into the project as bespoke functionalities. Culturally, Fisikal had to consider the Arabic translation and navigation
of the member app, plus the gender separation elements that were required. In order to do this, Fisikal built the system to ensure there was no overlap between the male and female members when booking, and vice versa. The team were also able to create bespoke, specific reporting requirements so that men and women are displayed on the dashboards as two separate clubs. In addition, ACTIV needed to be able to use their local payment cards (Mada) through the Fisikal booking systems and comply with recent tax changes and specialised invoicing to meet Saudi legal requirements. In the future, Fisikal will also be tasked to integrate with their local access control partner.
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Advertiser’s announcement
Market leading equipment at a fraction of the price from RAF supplier, Pulse Fitness KITTING out a gym is an extremely costly venture; ensuring that not only is the equipment fit for the job but that it offers everything needed to fully enhance member experience. To offer a helping hand, market leaders in fitness equipment, Pulse Fitness, have launched Pulse Resale. The dedicated division offers a chance to rent or purchase high quality, pre-owned Pulse kit at a fraction of the original retail price. Quality promised As preferred equipment suppliers to the Ministry of Defence for the last eight years, the entirety of Pulse Fitness’ range of equipment is designed with quality and performance in mind.
As each piece of Pulse Resale kit undergoes an extensive service and testing process before heading out to its new home, Resale customers can trust they are receiving this same level of high quality, long lasting equipment. The same Pulse quality is embedded throughout the entire Resale customer journey. Before purchase, Pulse will guide the customer through the range and highlight the best equipment for the facility; from big to small, Pulse will deliver an equipment mix to maximise any space. Once installed, the Pulse team remain on hand for support services and will attend to any issues, with extended warranty options also available.
An extensive range Members will be delighted by the range of pre-owned, award-winning fitness equipment including free weights, functional accessories, sectorised strength lines and cardiovascular equipment that come with the option of console technology to enhance workouts. A flexible model Pulse recognises that there isn’t a ‘one size fits all’ model to fitness installations so have designed Pulse Resale to be as flexible as possible. Customers can choose to rent or purchase select pieces of kit for a timescale that suits their needs; ideal for at-home use or a start-up gym. Alternatively, customers can select from a range of pre-determined kit bundles, perfect for supplying a new facility with all of the essentials.
In good company Pulse kit has been installed in more than 30,000 facilities around the world from Buckingham Palace to the Royal Air Force, so Resale customers can rest assured they are in good company with their Resale purchase. “Pulse offered excellent assistance in planning complete refurbishments of the gym at RAF Leeming including 3D imagery to showcase potential layout of future equipment. The equipment is robust, ensuring longevity, while maintaining the specifics required for individual needs. Their engineers are always courteous and knowledgeable when installing and servicing all equipment. By far the most important aspect of Pulse Fitness is the regular face-to-face contact I’ve enjoyed throughout my dealings with them. This approach encourages contact both ways and ensures customer satisfaction with every installation.” SGT JON PARKHURT, SNCO RAF Leeming Ped Flt
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£42m Moorways Sports Village to open EVERYONE Active will open Moorways Sports Village to the public on Saturday with a grand opening weekend – in time for the half term holidays. Derby City Council has appointed Everyone Active, a leading UK leisure operator, as its partner to manage the new £42million iconic facility and the adjacent Moorways Stadium, with its outdoor athletics track and field facilities, and football pitches. The sporting complex has several attractions, including a state-of-the-art water park, with the only wave-creating wow ball in use in a UK public pool. It also has two four-storey flumes, the first wave rider in England, a racer slide and fun water play area for families. The local community will have access to a 50m pool with moveable floors and booms which can be divided into three 25m length pools of varying depths, offering flexibility for club and leisure use. There is seating for more than 400 spectators. A separate teaching pool, with a depth of one metre, can be screened off for private hire and children’s parties. A spa area with a sauna and steam room complements the swimming offer,
and further attractions include a café area with views over the water park and 50m pool. The café also has a soft play area, with a separate, larger soft playroom by the main reception. There will also be a 120-station gym, meeting rooms available for hire and three fitness studios, one with views across to the Moorways Stadium. Accessibility has been designed into the building, with features including a Changing Places changing room and toilet, in-built steps and a lift into the main swimming pool, and a Poolpod lift to enable independent entry into the water. The teaching pool has a portable iSwim hoist to provide convenient access. Everyone Active’s regional director, Paul Dowling, said: “This is an extremely exciting time for Everyone Active, and we’re delighted to have been chosen to support people in Derby and the surrounding areas with the means and motivation to get active. “As a company that started out 35 years ago by running a single site in the Midlands, it is fantastic to work in partnership with Derby City Council in this area.
“We remain unwavering in our commitment to provide leisure services and facilities that meet the unique needs of individual communities. All our partners share our ambition of improving lives through activity, and we’re excited to support the Council to achieve their health and wellbeing outcomes. This wonderful new facility has an activity for everyone, no matter what your age, interests or ability and will serve the local community for years to come.” A team of top sports stars led by sixtimes Paralympic medallist Kadeena Cox and former world champion swimmer Mark Foster are set to attend the grand opening of the new Moorways Sports Village on Saturday. Claire Davenport, Derby City Council’s director of leisure, culture and tourism, added: “This has been a very exciting project and thanks to a great team, we are able to bring state-of-the-art leisure facilities to the city. We are thrilled that the much-anticipated opening will enable the people of Derby and beyond to get the opportunity to enjoy them. “Working with construction company Bowmer and Kirkland, Faulkner Brown
Architects and Mace we are proud to have delivered this project on time and on budget. This is a great credit to everyone involved given the challenges of Covid and increased costs in the industry. “The high standard of facilities delivered and flexible swimming space at Moorways will accommodate competitions, clubs, lessons and leisure swimmers. We are delighted to have Derby’s first Water Park to draw in visitors to have fun from across the region. The café and soft play areas will enable families to make the most of their time here. “Having Moorways Stadium next door, with its outdoor track capable of hosting national competitions, alongside outdoor pitches, we have delivered a wider vision and have created a real sports village for our city. This flows over into the adjacent park, which has recently had a new BMX track. “We are pleased to have Everyone Active on board as our leisure operating partner, who specialise in encouraging communities to be active, maximising the opportunities these fantastic facilities provide.”
together, with an incredible opportunity to lead the sector into the future and achieve our shared ambition for growth.”
Active Uprising will be followed in the evening by the ukactive Awards, held in partnership with Active iQ, as the sector gathers to celebrate the incredible work and achievements of the sector despite the challenges of the past years. The conference will showcase progress across the sector and help to inspire delegates through motivational speakers and thought leadership, all as part of ukactive’s role to protect, inform and advise our members; to represent and champion our members; and to help our members to grow. The event promises a day of discussion and learning centred around ukactive’s ‘shared ambition for growth’, which outlines the work required to grow the sector’s reach by 2030. It will also offer delegates unique networking opportunities with leaders from across the health, fitness, sport and physical activity sector.
ukactive announces theme for Active Uprising as flagship event returns ACTIVE Uprising will return this year with the theme focused on ‘Leading our sector into the future’, ukactive has announced. After huge success in Manchester in 2018 and 2019, followed by two years of disruption during the pandemic, this year a new venue will host the sector’s flagship conference – the International Convention Centre in Birmingham. The event takes place on Thursday June 30 as the city prepares to host the Commonwealth Games 2022, and tickets are now live on the Active Uprising website. Huw Edwards, CEO of ukactive, said: “We are delighted that Active Uprising is back and we will be heading to Birmingham this year as the eyes of the world turn to the city for the Commonwealth Games. “It is just over a year since the sector’s facilities reopened following the pandemic so this summer’s Active Uprising represents a moment to
Huw Edwards, CEO of ukactive. build on the progress we have made in the face of adversity and harness the unity we have going forward. “It’s an exciting time to come
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F45 Training launches new David Beckham workout F45 Holdings Inc, the fastest growing fitness franchisor in the world according to Entrepreneur in 2022, has announced the launch of its latest workout DB45. Designed by global partner and investor, David Beckham, alongside chief of athletics and renowned Hollywood trainer Gunnar Peterson, this latest addition to the F45 timetable is an 11-station, football-inspired cardio class. David said: “I have loved working alongside Gunnar and the F45 team to create DB45, my first signature workout. For me, training as part of a
team has always been my favourite way to workout and my DB45 programme is influenced by exercises I did as a professional football player. “F45 always brings innovative and effective workouts to the timetable and I’m excited for the F45 community to finally be able to try out mine.” Inspired by his impressive career, DB45 combines exercises David used in past training sessions. Incorporating explosive, power-focused, multidirectional exercises, this 45-minute workout will see F45ers complete two
sets in each station, moving through a “follow the leader,” football-inspired 4:4:2 class formation, with stations representing typical football positions including Goal, Defence, Midfield and Attack. Paying homage to Beckham’s iconic jersey numbers from his football career, the set timings will alternate between 32 seconds work, 15 seconds rest and 23 seconds work, followed by 20 seconds rest. Users will complete the ultimate finisher with seven 30 second
bodyweight exercises. “Working with a professional athlete like David Beckham to create DB45 has been great fun and offers a once in a lifetime opportunity for the F45 community to train like an iconic athlete,” added Gunnar. “DB45 offers something unique to the F45 timetable. It’s the first footballinspired class for F45, which combines the unique functional exercises that makes F45 so great as well as honouring David’s career – the F45 community is in for a lot of fun with this workout.”
Fusion Lifestyle announces contract extension and redevelopment work in Charnwood CHARNWOOD Borough Council’s three leisure centres will receive a £1m investment following the signing of a new contract with long-term partner Fusion Lifestyle. The Council and Fusion Lifestyle have worked together since October 2011 and the extension means the partnership will carry on for a further five years. The contract will see a £1million investment in Loughborough, Soar Valley and South Charnwood leisure centres including improvements to gyms and studios. A further £150,000 will be invested in LED lighting at all sites to help reduce carbon emissions. Anthony Cawley, CEO of Fusion Lifestyle, said: “We are delighted that we will be continuing to work with Charnwood Borough Council to provide comprehensive leisure facilities to residents. “We believe in providing quality sport, leisure and fitness activities to the community and the planned redevelopment programme will ensure the centres offer top of the range facilities for many years to come.” The sport and community development programme which facilitates a range of health and wellbeing activities including the GP Exercise Referral, dementia and parkinson programmes will also continue. In addition, several activities in partnership with Leicester City in the Community will continue including the Football for Weight loss programme
Justin Henry, Charnwood Council’s strategic director for commercial development, asset and leisure; Stephen Rose, senior business development manager at Fusion Lifestyle; Councillor Leigh Harper-Davies, Charnwood Council’s lead member for community support; Councillor Jonathan Morgan, leader of Charnwood Borough Council; Matthew Smith, business manager at Fusion Lifestyle, and Kevin Stanley, Charnwood Council’s leisure contract and business manager. and the Junior Bootcamp and Urban across the three leisure centres a week to our three leisure centres Foxes sessions which are aimed at with an average of 56,000 visits per over the past 12 months which youngsters. month. demonstrates how much people have Facilities available across the three Councillor Leigh Harper-Davies, enjoyed getting back to the gym, leisure centres include a pool and a the Council’s lead member for exercise classes and the swimming gym at each site, fitness studios, a community support, said: “It is great lanes. dedicated indoor cycle studio, sports our long-term partnership with Fusion “The improvement works which are hall, squash courts, Astro turf pitch to deliver high-class leisure facilities being planned through the £1million and an indoor soft play. will move forward during the next five investment will ensure each site Over the last 12 months, years. continue to offer residents high around;672,000 visits took place “There were nearly 13,000 visits quality facilities and value for money.”
WORKOUT WEEKLY Advertiser’s announcement
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Yooserv installs Matrix Fitness gym to enhance its premium workspace YooServ, experts in premium serviced offices, have worked with Matrix Fitness at their No.5 site in Weybridge to create Edge Athletic, a bespoke, state-of-the-art gym within the building’s fitness centre. CEO Benjamin Willmore said: “We are always looking to change the way things are done and bring a new, fresh focus to businesses and its customers. “The last few years have shown us that a good work-life balance has never been more important, and by bringing Edge Athletic into the workspace at No.5 we are providing an all-round, customer-care offering to our members.” With collaborative spaces, a private lounge and a fully equipped bar, No.5 also introduces a sophisticated courtyard, The Enclosure which provides a stylish courtyard workspace. On this design, Benjamin added: “It was essential that The Edge seamlessly transitioned into our other facilities at No.5. “Matrix Fitness were fantastic at helping us design the right look and feel for the gym, whilst ensuring that the equipment matched our high expectations.” Key Matrix Fitness equipment installed included the Endurance Series Touch Console CV machines and the new Performance Plus Touch Console Treadmill. The gym also hosts an S-Force Performance Trainer and an S-Drive Performance Trainer, helping members take high-intensity interval training (HIIT) to the next level.
On the strength side, the installation included an Exigo Rig, a Magnum Half Rack, and equipment from the Versa Series, which incorporates advanced biomechanics for a natural, smooth, efficient strength workout. “Sprint 8 on the Matrix Fitness cardio equipment has proved especially popular with members.” Benjamin added. “They have been using the in-built, efficient, fat-burning HIIT workout to get an effective cardio exercise experience in just 20 minutes, the perfect quick-blast workout to fit in
between work commitments. “Matrix Fitness has an outstanding reputation in the fitness industry which goes a long way and the standard of equipment speaks for itself. “They are always looking at new ways to take training to the next level with a vast amount of equipment options that tick all the boxes.” To find out more visitwww.yoooserv.com or to discover how Matrix Fitness can help to transform your fitness offering, visit www.matrixfitness.co.uk
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