ISSUE 1 May
WEEKLY
Issue 58 - 16 July 2021
YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE
Inaugural conference and exhibition set to showcase and share latest fitness trends page 2 New Anytime Fitness site for Addlestone page 4
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WORKOUT WEEKLY
Inaugural conference and exhibition set to showcase and share latest fitness trends WORKOUT is excited to be launching a new regional conference and exhibition, “Tomorrow’s WorkOut”, which is aimed at showcasing and sharing the latest trends, equipment and innovations across the fitness industry, with the inaugural event being held this September in the North West of England. Tomorrow’s WorkOut will take place on September 14 at the University of Bolton Stadium. Registration will start at 8.30am, with teas and coffee being served within a fitness exhibition and networking area that will adhere to all Government guidelines on social distancing. The conference will comprise of a morning and afternoon panel, both of which will be aimed at providing gym owners and managers with informative and practical advice and ideas that they can take straight back into their clubs. The morning session will start at 10am and run to approximately 11.20am and will focus on sales and marketing The afternoon session will follow a buffet lunch and further networking and will be focused on predicting consumer behaviour; we will have experts discussing data and behaviour and its importance and relevance for memberships. The afternoon session will run from 2pm to approximately 3.20pm and then refreshments will be served in the exhibition and networking area before the event closes at 4.30pm. The morning session will be chaired by Dave Wright, founder of MyZone and CFM. He will be joined by Sarah Watts from Alliance Leisure, Mike Hind MBE of Mike Hind Fitness and Macro Based Diner, Kate Landers, head of digital marketing at CFM and Jamie Cartwright, owner of Box 12, a former club operator and currently a contender on SAS Who Dares Wins. The afternoon session will be chaired by Graeme Hinde, founder of LFX and LFX Academy. He will be joined by Ian Mullane, owner of Keepme and also a club operator in Liverpool, behavioural scientist Dr Chris Loxley, GM Active chair Andy King and Lynn Wilson, health and fitness manager for Volair Leisure. Tickets cost just £10 per person and the price includes attendance at the panel discussions, networking and the exhibition, a buffet lunch, parking and refreshments through the day. Anybody wishing to book tickets should email tb@scriptmedia.co.uk
of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia. Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries. A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.
Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators. Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms. Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise. His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study. You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.
Sarah Watts Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector. She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer. APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multiactivity new build developments. Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community. Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.
Afternoon session Kate Landers Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owner-operated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors. She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.
Dave Wright – chair
MEET THE SPEAKERS Morning session
Dave Wright is the creator and global CEO of Myzone, the CEO and owner
recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards. His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme. Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry. His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars. But with this, Mike’s main focus is always on the public… In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards. With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done. Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award. In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.
Jamie Cartwright
Mike Hind MBE
Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12.
Mike has been training people for over 12 years, in that time he has been
Graeme Hinde – chair Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors. He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs. In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis. The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online. In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals. Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.
WORKOUT WEEKLY managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise. A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralise them.
Ian Mullane When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane. As the founder and CEO of AIpowered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimisation and transform the way they interact with customers and prospects. Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment
Peter Cleaver
Andy King Andy King is the chair of GM Active, a CIC made up of the 12 leisure operators across Greater Manchester, that was formed to understand how leisure could link better with health. He is also the CEO of ‘Your Trust’ (formerly Link4Life) a Cultural and Leisure charity that serves the GM borough of Rochdale operating leisure centres, theatres, a museum art gallery and various community development
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services. Andy has previously been a director with Serco Leisure and has been CEO of two other leisure Trusts and the northern Regional Director for GLL. He was also Virgin Active’s first ever general manager in the nineties. His early career was as a professional drummer and he is learning to play the guitar so he can try and relive his youth.
Peter has worked in the leisure industry for more than 30 years. On leaving the Army he had no Idea of what job he wanted to do. He knew that he liked sport but never considered it being a career. 30 years on Peter shares some of those challenges. Working part time in Security he transitioned over to the leisure industry initially via work experience, volunteer work and networking. Peter will go over the benefits of NVQ and apprenticeships from a career in sports view, along with some personal tips for employers and employees.
Lynn Wilson Lynn Wilson is health and fitness manager for Volair Leisure, based in the North West. She is an accomplished manager with a strong background in training, group exercise, gym, community projects and children’s fitness. A qualified tutor and assessor, Lynn comes with vast experience in delivering fun, engaging, and impactful training sessions in a variety of fitness disciplines within the industry and school settings. A career history spanning 20 years working in regional, national, and international operations across the fitness sector within various public and private companies. Lynn is passionate about the learning experience and journey of her team, members and students, ensuring there is a transfer of learning and that it is applicable in every day working life.
In partnership with
Friday 26th November 2021, The Athena,Leicester NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021. WWW.NATIONALFITNESSAWARDS.CO.UK
SPONSORSHIP PACKAGES ARE AVAILABLE Call 01226 734605 or email tb@scriptmedia.co.uk for details
WORKOUT WEEKLY
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New Anytime Fitness site for Addlestone THE newly opened 6,000 sq ft Anytime Fitness Addlestone is director Nimesh Vatsa’s first franchise, alongside business partner Dipen Patel. The site, which opened in May, is fully equipped by Precor, and includes the new Resolute selectorised strength line alongside a mix and match blend of cardio kit. Nimesh and Dipen acquired the site from a local charity-run operation in January. “The site used to be a gym but it had experienced some challenges and the equipment wasn’t at its best,” said Nimesh. Anytime Fitness has opened seven new clubs across the UK so far during 2021 – in Addlestone, St Helier (Jersey), Epsom, Newark, Fulham, Solihull and Daventry, taking the UK
portfolio to in excess of 180 clubs. “We wanted to create somewhere we would enjoy turning up to work each day, so that members would enjoy turning up too,” Nimesh added. “We get to work with an energetic and inspiring team and positive, happy members – they come to us because they want to develop themselves and that’s made getting the project off the ground even more fulfilling.” The 60-station gym opened with a database of 4,000 prospects. “This was thanks in part to Precor’s design visualisations, which included a fly-through video, which we used with great success in our pre-sales marketing and on our social media platforms,” said Nimesh. The site already has 700+ members. Keen to get ahead of the curve,
Nimesh selected Precor’s new Resolute Strength, making Addlestone the first Anytime Fitness franchise to carry this line. “Resolute has a real feeling of quality and luxury, something you wouldn’t expect outside of a very high-end gym,” he added. “It affords us the opportunity to offer our clients something with a premium look and feel, but a robust and longlasting design. “Members of the previous gym have come in and instantly they see the difference, the quality and the value for money.” The club also includes a large, multi-purpose fitness studio, which is used for Spinning and group exercise classes, including body conditioning, yoga and combat fitness, with Pilates coming soon.
A functional fitness area boasts body powered equipment including an Air Bike Elite, Air Rower Elite and Air Runner, kettlebells and functional mats, while a smaller break out area has a selection of weights and machines, such as inner and outer thighs and a glutes machine, which lend themselves to more privacy. A separate boxing room with a heavy bag and pads also proves a draw for members, with one of the club’s PTs running fitness-based boxing classes, and one-to-one and group combat fitness class are also run by a professional Muay Thai fighter on site. “We’re always trying to go above and beyond for our members, to exceed our member expectations and ensure their sentiment to us, and our brand, is strong,” concluded Nimesh.
SEPTEMBER
2021 BOOK NOW
Single delegate rate £10 per person Lunch & refreshments included Goody bag & attendance certificate
The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm SALES AND MARKETING
PREDICTING CONSUMER BEHAVIOUR
Dave Wright Chair – CEO My Zone Kate Landers – Digital Marketing Director CFM Sarah Watts – CEO Alliance Leisure Jamie Cartwright – founder of box 12 Mike Hind MBE – Owner MAS and Mike Hind Fitness
Grahame Hinde Chair – MD – LFX Academy Ian Mullane - Owner Keepme and club operator Andy King - Chair of GM Active and CEO at Your Trust, formerly Link4Life Peter Cleaver - The Sports Group
Tea and Coffee will be served upon arrival and exhibition viewing, mid morning break will be served in the main exhibition area. Lunch will be served to all delegates with a further opportunity to enter the exhibition and networking areas. The final Tea and coffee break will be served in the exhibition and networking room with raffles and prize draws taking place on the stands. In accordance with government guide lines this will be a ticket only event with a limited number of delegates, tickets must be purchased in advance to secure your attendance at the event, tickets can be purchased via the website or by emailing directly to Tony Barry at tb@scriptmedia.co.uk
Register now as numbers for the conference and exhibition are limited at: www.tomorrowsworkout.co.uk
The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine
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BOOKING CONDITIONS
All places booked must be paid within 15 days of booking and before the conference unless otherwise agreed with Script Events. A telephone or fax booking must confirm when and how payment will be made A refund will be given, less £20 admin, fee for cancellations received more than 15 days prior to the conference. No refunds will be given with less than 15 days to the conference. However, delegate substitutes will be accepted to the day of the event at no extra cost. Where invoices are requested and agreed, payment must be received within 15 days from the invoice date. We understand and will exercise out statutory rights to claim interest and compensation for the debt recovery costs under the late payment legislation if we are not paid according to agreed credit terms. An interest rate of 8% above base rate will apply for late payment. Script Media Group is committed to protecting your personal data. By attending our events, we provide you with an opportunity to meet and engage with our exhibitors. Our events create business to business relationships and give access to relevant industry people, products and services. We share your business information with the exhibitors and speakers so that they can review the companies that have attended today’s event, we DO NOT share personal information without your consent.
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Workout Conferences, Script Media Group Ltd, 47 Church Street, Barnsley, South Yorkshire, S70 2AS Tel:01226 734412 Fax: 01226 734478