Issue 137 22.02.23
The weekly online newsletter for the care sector
Group unveils recruitment campaign BLUEBIRD Care has launched a new recruitment campaign that aims to demonstrate how rewarding a care career can be. The campaign, which will run for the duration of 2023, seeks to showcase how working in care can be more than just a job. Underpinned by a national TV advert, over the next several months the homecare provider will be sharing numerous outstanding care assistants’ stories and career journeys from across their network. The campaign highlights the importance of Bluebird Care’s values and ethos, which make care much more than ‘just a career’. Among the individuals is Carl Yee-Lim, a former war hero in the British Army who since joining his local branch has gone from strengthto-strength. Symbolic of his unrelenting care and compassion, in 2022 he earned the honour of Bluebird Care Carer of the Year. “I feel like I’ve broken down the barriers that some customers may have about having a male care assistant, and it’s very important to me to treat my customers with respect and dignity,” he said. “I love my job. I like to see the smiles on the faces of my customers and for me that’s the biggest reward of all.”
Bluebird Care is a network of over 200 home care franchises across the UK and Ireland that provides care to help people to maintain their chosen lifestyle from the comfort of their own homes. These visits cover a variety of services, from personal care and companionship, to home help, 24-hour live-in care and highly personalised care plans. With an increasing ageing population, and with more people choosing to receive care at home, Bluebird Care is eager to attract naturally caring individuals, like those whose stories are set to be shared, to join the care sector and make a real difference in the lives of others. Marketing and communications director Hannah Banfield added: “This integrated recruitment campaign aims to showcase the amazing team of care assistants we have across the Bluebird Care network and highlight that it really is more than just a career in care. “We want to spread the word about how rewarding a career in home care can be and the difference our care teams make to our customers lives, day in and day out. “We would encourage anyone interested in joining one of our teams to visit our dedicated page.”
Residents at a retirement village in Nantwich will be sharing a story with children from a local primary school to mark World Book Day 2023 next week. Richmond Villages Nantwich will be welcoming pupils from Wistaston Academy on Friday, March 3, with residents reading to them their favourite short tale. The retirement village has encouraged its residents to share stories with the children that they were fond of in their own childhood. While celebrating World Book Day, Richmond Villages and its residents hope to help inspire the next generation with a love of books and reading.
Ed Balls joins conference line-up ED Balls has joined a stellar line-up of experts, younger people already working in care and interactive performers at ‘Who Cares?’, the first national care careers conference on March 7at Royal College of GP’s, Euston Square, London. The broadcaster, writer and former politician will talk about his experience working in a care home for a BBC documentary to encourage hundreds of young people aged between 14 and 19 years of age to consider a career in care. He said: “Caring for older and disabled people is one of the most important jobs in our society – and will become even more so as our population ages. “That’s why we need to do more to encourage young people in schools and colleges to plan careers working in care. “Attracting students is key to developing
the workforce of the future and building better care.” The conference and exhibition, which has been organised by Hallmark Foundation and Working Options in Education, aims to highlight the range of jobs available and the different routes into working in care. Current speakers at the event include Professor Deborah Sturdy CBE, chief nurse for adult social care at the Department for Health and Social Care and Liz Kendall MP, shadow minister for care. Exhibitors will show how care is changing and provide first-hand experiences for students planning their career. Many more schools and colleges will also join the event via livestreaming. The national event is sponsored by Advinia Care, Precious Homes, Sahara Care, Regent Group and Hemraj Goyal Foundation.
Book a demonstration today by calling 01925 386800 or visit www.carebeans.co.uk