Issue 195 21.08.24
The weekly online newsletter for the care sector
Older people feel cancelled, research finds
A NEW survey from Home Instead has been carried out to better understand the hopes, fears and aspirations of the UK’s population towards retirement and later life. The findings of this latest piece of consumer research from the homecare provider are captured in a report, ‘The New Ageing Index’. Residents of a dementia care home in Plymouth were charmed to receive a visit from two The results show that many Macaws, brought in to visit them by Adrian Lowther of Plymouth Parrots. The visit by Toni, older people feel excluded and a 17-year-old blue and gold macaw, and five-year-old Zazu, a green winged macaw, to marginalised, leading to an Butterfly Lodge in St Budeaux was arranged by Tania Dorey whose father, Davis Harris, lives increased sense of isolation and Martin Jones MBE at the home. Tania liaised with Plymouth Parrots and organised the visit as a treat for her loneliness. be involved. The image we may dad and the other residents, and a ‘thank you’ to staff for the care they provide. Resident Ivy The survey of 1,000 adults also have of retirees whose horizons Christopher-Walsh is pictured with Toni and Zazu. found that traditional stereotypes have shrunk to just a bit of daytime about retirement and old age have TV and a cup of tea simply doesn’t become outdated with older people stand up to scrutiny.” embracing sport and dating in later Some of the key findings from the life as well as espousing an active, survey included: OPERATORS wanting to put themselves Awards – nominations are coming in healthy and dynamic lifestyle. n More than a third of respondents forward for recognition have been and our events team is already busy It also showed this group’s believe being old is like being urged to enter the Caring UK Awards in ensuring that this year’s event is bigger eagerness to learn about, and use, cancelled and this rises for women partnership with Virgin Money. and better than ever. technology in their daily lives. aged over 75. Nominations for this year’s event are “Obviously, our main aim is to Home Instead CEO UK and n Older generation’s dynamic now open at www.caringukawards. recognise and honour the best in our International Martin Jones lifestyles start with fitness – with 89 co.uk wonderful care sector and showcase MBE said: “We urgently need to per cent of the UK’s oldest people The awards, organised by Script the innovation and dedication that challenge how older people are now espousing an active lifestyle. Events in partnership with Caring UK, goes on every day so please share your both perceived and treated in this n Rather than fearing tech, people recognise excellence and achievement successes and tell us about your hard country. increasingly embrace it and want in all corners of the care industry. work and initiatives by sending in your “Traditional stereotypes have more products aimed at them And with more than 20 categories nominations … it’s a real privilege to become completely outdated. including AI to combat loneliness. up for grabs, there’s something to suit read them.” Older people can make a huge n Independence is a priority – every type of care business. A shortlist in each category will then contribution and it’s clear from our people are more concerned about These include everything from be drawn up, with winners chosen by research that they want to embrace the prospect of ending up in a care Quality in Housekeeping and Catering an expert industry panel. life and be catered for at every level. home (44 per cent) than they would Team of the Year to Best Outdoor Trophies will be handed out at a “This research shows that we need be about the death of a partner (36 Environment and End of Life Team of glittering ceremony at the Athena in to bin the stereotype and rethink per cent). the Year. Leicester on Thursday, December 5 what it means to old in Britain The research will be repeated Event director Dominic Musgrave presented by television personality today. quarterly across a full calendar year said: “We are really excited to be Emma Jesson. Closing date for “Today’s older generation want looking into new aspects of age and 00057 Carebeans CaringUK January 2024.qxp_Carebeans CaringUK Ad 23mmx80mm 15/12/2023 16:08 Page 1 Caring UK introducing the seventh nominations is September 2nd. to be active, to have fun – and to ageing each time.
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