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WESTWORDS NOVEMBER 2021

I AM

I AM PATRICIA MORGAN I AM FOCUSED I AM RESOURCEFUL I AM DILIGENT I AM DETERMINED I AM ATTENTIVE I AM WEST USA

HIGHLY RECOMMENDED

WHAT PEOPLE ARE SAYING I would highly recommend Patricia, from the beginning of my selling process until the very end, she was prudent, precise, and diligent in helping making every step efficient. I appreciated her expertise and will definitely utilize her again in my near future. My wife and I recently decided to purchase our first home together. Patricia’s expertise, guidance and patience helped us decide to have a new home built in Victory. Her diligence and exceptional customer service skills helped us find the perfect Lennar Model. From what we understand, closing will be sometime mid September of this year. We are so excited and want to thank you for all of your hard work that you put in, ensuring we are getting our dream home. Thank you again, you are super. Patricia negotiated our home sale excellently. She communicated with us frequently so we were always up to date. She even helped stage our home so that it showed beautifully. I would highly recommend her!

BROKER BLOG WITH DEAN BECKER

APPRAISALS Appraisals can make or break a real estate purchase contract with many variables that can alter whether a property appraises for the contracted price. Did the appraiser use all the upgrades, use the newest comps, and factor in neighborhood amenities with an independent and unbiased opinion of value? These questions and the unknown answers may make real estate agents nervous. While agents may communicate with the appraiser if done properly, they cannot interfere with the valuation of a property. A person CAN: 1. Ask an appraiser to consider additional property information about comparable properties or subject property. 2. Request that an appraiser provide further detail, substantiation, or explanation for the appraiser’ conclusion about the value of the property. 3. Ask an appraiser to correct errors in the appraisal. 4. Obtain multiple appraisals for the property and select the most reliable valuation. 5. Withhold compensation due to breach of contract or substandard performance of services. 6. Take action permitted or required by applicable federal/state statute, regulation or agency guidance. What do the above items mean for an agent? The agent may provide a copy of the executed contract to the appraiser, provide proof of existing multiple offers, discuss how the market is responding to the property, provide insight into the neighborhood and other market data, and address recent home improvements. Agents should be aware that the Uniform Standards of Professional Appraisal Practice (USPAP), which governs appraisers, prevents the appraiser from discussing the results of the appraisal with anyone other than their lender client.

Accordingly, if the real estate agent would like the appraiser to correct any perceived errors in the valuation, the agent should send the comparables and additional information to the lender.

A person CANNOT: 1. Directly or indirectly cause the value assigned to the property to be based on anything other than the appraiser’s independent valuation. A person may therefore not coerce, extort, induce, bribe or intimidate, compensate or instruct, or collude with the appraiser. Examples that violate this are: A. Seeking to influence an appraiser to report a minimum, maximum or target property value. B. Withholding or threatening to withhold timely payment to an appraiser because the appraiser does not value the property at or above a certain amount or for appraisal services when the appraisal report/services are provided for in accordance with the contract between parties. C. Implying to an appraiser that current or future retention of the appraiser depends on the amount at which the appraiser estimates the value of the property. D. Excluding an appraiser from consideration for future engagement because the appraiser reports a value for the property that does not meet or exceed a predetermined threshold. E. Condition the compensation paid to an appraiser on successful Close of Escrow. 2. Induce an appraiser to misrepresent, falsify or alter an appraisal The laws governing appraisals are intended to ensure that they are free of any influence or pressure by parties that have an interest in the transaction. Anyone who violates this is subject to a civil penalty of $10,000 for the first offense and $20,000 for all subsequent violations.

QUESTIONS, CONTACT: Managing Broker, Dean Becker | 602-942-4200

ARE YOUR CLIENTS OUTGROWING THEIR CURRENT SPACE FAST? We know how important it can be for them to quickly secure a new home, especially if they feel like their current living situation is bursting at the seams in a competitive market.

YOUR CLIENT NEEDS A STRONG OFFER THAT CAN COMPETE WITH CASH! Our Fairway Advantage Pre-Approval program provides just that by allowing them to get conditionally approved for a home loan before they even begin the house hunting process. Help your clients feel confident and secure knowing that the space they need is finally within reach!

5 WAYS TO INTEGRATE

CALL-TO-ACTION BUTTONS IN YOUR REAL ESTATE EMAILS

BY WISE AGENT

There is much to consider when crafting your Real Estate Marketing emails. The best place to start is at the basic question: What Action Do I Want My Reader To Take After Reading My Emails? Wise Agent CRM has made it incredibly easy to create and customize Call-To- Action buttons to include in your emails so that your readers will know exactly what action to take next! INCLUDING A CALL TO ACTION Even the most well thought out and beautiful marketing emails will fall flat unless you include a proper CTA or Call-To-Action. Including a Call-To-Action tells your clients the action that you’d like them to take next. A CTA is a chance to motivate your audience to take steps towards becoming a client. Most importantly, many people depend on that button at the end of the page to take the next step. For example, if you have details about a new listing in your email and a client is interested in seeing more, you can hyperlink your button to a virtual tour of that home for more information about your listing. Adding a CTA button to your newsletter or emails will make it easy for clients to be redirected to any website that you want them to see right from your email! Looking for inspiration for ways to integrate this button into your marketing emails? Here are 5 examples of How To Integrate CTA Buttons In Your Real Estate Emails: 1. Direct Traffic To Your Website Redirecting traffic to your website is important! Your clients need to know what you can do for them and what value will you bring as their agent. Therefore, linking this button to your about me section on your website will allow them to read about your services as an agent and what value only YOU can bring them. 2. Direct Readers to Your Listing Pages Spread the word to the world about what listings you currently have and which are becoming available. You can customize your button text to say “Schedule a Tour” or even “View Virtual Tour” and link it to your virtual tour site. In addition to this, clients will be able to share this email with family members and friends that they know are looking for a home! What is better or more convenient than getting an email with a link to a virtual home?!

3. Include Buttons In Your Monthly Newsletters You are able to utilize the CTA buttons in your monthly newsletters as well. Sending out a monthly newsletter to your clients is a valuable tool that many agents use to keep in contact with their clients and offer helpful home advice. If you include neighborhood market report videos in your newsletter, you could use the CTA button to direct readers to more of your video content on your YouTube channel. Or, if you include a snippet of your Real Estate blog in your newsletters, you can create a CTA button to send readers to read the blog in its entirety. 4. Send Seller Leads To Home Valuation Landing Pages Using a Home Valuation landing page is another great way to use a CTA button. You can combine this button with our Home Valuation landing page tool and insert it right into your email. This is a great strategy for an email campaign for sellers. You can offer them a free Home Valuation and get a conversation started about their home sale needs. 5. Ask Past Clients For A Testimonial After a transaction is complete it is always important to ask for a testimonial from your clients. By using testimonials in text, audio, or video formats on your site, you introduce content that will promote your services in a convincing fashion. A well-executed testimonial immediately shows viewers you’re worth working with, builds a baseline level of trust, and can help drive more traffic to your real estate page over time. Craft an email that goes out at the end of each transaction requesting that they give you a testimonial or review of your services with a button linking to your Google Business Page, Facebook Page, or your preferred review page. You can even create a button for each page you’d like a review on! Are You Ready to Start Using CTA Buttons in Your Real Estate Emails? Check out this video guide on creating and customizing buttons to get started: If you need assistance with creating or customizing your Call-ToAction buttons, please send us an email at help@wiseagent.com or feel free to call us at (480) 836-0345. Our support team will be happy to help you.

TODD MENARD’S REAL ESTATE MARKET STATS OCTOBER 2021

BASKET

AUCTION

NOVEMBER 2021 IN EACH LOCAL BRANCH

DONATE TO YOUR LOCAL OFFICE & HELP FILL BASKETS

ALL BASKETS DUE BY NOVEMBER 15

M O N DAY

T U E S DAY

01 Prostart Training Session 2 9:00am - 4:00pm / Zoom West USA Weekly Webinar 9:00am - 10:00am / Webinar West USA Agent Orientation 10:30am - 12:00pm / Webinar Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar

Prostart Training Session 3 9:00am - 4:00pm / Zoom

West USA Weekly Webinar 9:00am - 10:00am / Webinar Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar

West USA Weekly Webinar 9:00am - 10:00am / Webinar

Lunch & Learn 10:00am - 1:00pm @ Corporate Office

W E D N E S DAY

Prostart Training Session 2 9:00am - 4:00pm / Zoom Broker Round Table w/ Dean Becker 10:00am - 11:00am / Zoom Presentation by Taylor Earl, J.D. from Earl & Curley: “What Every Broker Should Know About Zoning” 11:30am - 1:30pm @ Kierland Office iFound Agent Quick Start Training 1:00pm - 2:00pm / Zoom

FREE LIVE CE CLASS Mastering the AAR Listing Contracts 3 Hrs Contract Law 9:00am - 12:00pm @ Mesa Office Prostart Training Session 3 9:00am - 4:00pm / Zoom Training for CoStar Agents 10:00am - 10:30am / Zoom Transaction Desk & Authentisign Class 10:00am - 11:30am @ Surprise Office West Valley Market Update w/ Tina Tamboer 1:00pm - 2:00pm / Zoom

Company Wide Office Meeting 10:00am - 11:30am / Zoom

Kierland In-Person CE Class 10:00am - 1:00pm @ Kierland Office

Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar

Team Leaders Monthly Mastermind 11:00am - 12:00pm @ Chandler Office

FREE REMOTE CE CLASS High Fiduciary Representation 3Hrs Fair Housing Law 9:00am - 12:00pm / Zoom

Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar

F R I DAY

04 Arrowhead Office Meeting 10:00am - 11:00am @ Arrowhead Bullpen

Zoom & Learn 10:00am - 11:00am / Zoom

FREE LIVE CE CLASS Duties to Clients and Customers, 3Hrs Commissioner Standards, 10:00am 1:00pm @ Chandler Real Estate Business Training Center Maximize Your Social Media Presence with Facebook Business Pages w/ Keith Flynn 10:00am - 11:00am / Zoom Stay in Front of Your Clients 11:00am - 11:30am / Zoom

ALL OFFICES CLOSED Veteran’s Day

Kierland Office Meeting 10:00am - 11:00am @ Kierland Office

ARMLS Training - Monsoon 1:00pm - 2:00pm / Webinar Mesa Happy Hour 5:00pm - 7:00pm @ Bobby Q

FREE REMOTE CE CLASS Advanced Contract Writing 3Hrs Contract Law 9:00am - 12:00pm / Zoom

Chandler Office Meeting 10:00am - 11:30am @ Chandler Office Surprise Happy Hour 4:30pm - 6:30pm @

Surprise Office Meeting 10:00am - 12:00pm @ Surprise Office

T H U R S DAY

03 FREE REMOTE CE CLASS Disclosure and the Law 3Hrs Disclosure Law 9:00am - 12:00pm / Zoom

Chandler Happy Hour 5:00pm - 7:00pm @ The Local Chandler

West USA Weekly Webinar 9:00am - 10:00am / Webinar

NOVEMBER 2021

FREE REMOTE CE CLASS To Be or Not To Be Paid, That is the Question (3Hrs Contract Law) 9:00am - 12:00pm / Zoom

**FREE REMOTE CE CLASS** The NAR Code and the AZ Law (Triannual) 3Hrs RE Legal Issues 9:00am - 12:00pm / Zoom For the Love of Lending 10:00am - 11:00am Goodyear Coaches Meeting 10:00am - 11:30am @ Goodyear Office Let’s Get Creative with Canva - Holiday Edition w/ Keith Flynn 10:00am - 11:30am / Zoom Ahwatukee Office Meeting 10:30am - 11:30am @ Ahwatukee Office

ALL OFFICES CLOSED Thanksgiving Day

Lunch & Learn 10:00am - 1:00pm @ Chandler Office

ALL OFFICES CLOSED Day After Thanksgiving

FREE LIVE CE CLASS Best of Instanet-Tools for Risk Reduction & Compliance for ADRE 3Hrs Contract Law 9:00am - 12:00pm @ Chandler Office

**FREE REMOTE CE CLASS** The NAR Code and the AZ Law (Triannual) 3Hrs RE Legal Issues 9:00am - 12:00pm / Zoom

Prostart Training Session 1 9:00am - 4:00pm / Zoom

West USA Weekly Webinar 9:00am - 10:00am / Webinar Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar

• CE- Continuing Education Renewal Training • Luxury Division Event

• Commercial Division Event • Office Meetings