WestWords March 2020
I AM WESTUSA with Maryann Weirick
I AM honest
I AM
I AM helpful
trusting
I AM patient
I AM “Sold for full listing price in about 24 hours!! Cash purchase with a fast close. EVERYTHING was incredibly easy!! You understood the true value of my property. I have already recommended Maryann. Thank you!” - Mary, Phoenix
“We appreciated you always wanting what was best for us! The knowledge of the area and processes made us looking for a house so much easier. We appreciated your knowledge, communication, and customer service. Your vendor recommendations were awesome and everyone was always on the same page. We are so grateful for your team!” - Alisha, Phoenix
“Theresa and Maryann were so incredibly accommodating, she made me feel like family. Even when Theresa was on vacation, she still continued to check in with me, even though Maryann was taking great care of me.” Christina, Tempe “Maryann is the best in the business.” Kara Swartwood, Phoenix
“Always on top of things, easy to reach and 100% knowledgeable! Everything was spot on! Great communication, easy transaction and everything went completely smooth with Theresa and Maryann. They are the best!” (5th Generation client!) Ashton, Phoenix
MARKET STATISTICS Last 30 Days
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any people struggle when it comes to having a tough conversation with another person. Even the savviest of conversationalists can get anxiety when it comes to approaching someone with a topic that may not sit well with them. In Real Estate, these tough conversations can happen daily sometimes as all have had those transactions that nothing seems to go right. These five tips may help you reduce some of your anxiety so you can focus on the conversation:
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Do not procrastinate. This is harder to do than anything else because we hold off and hope things will get better or change. This will only make matters worse. Many people will get more upset if they found out you knew about it and held off on telling them than if you went to them right away. Get straight to the point and do not sugar coat things. This can be very frustrating as bad news is being delivered. You will want to present the most pertinent information first and work backwards with the details to ease the heavy blow. This also allows the other person to fully absorb what you are saying versus trying to figure out where the conversation is heading beforehand. Make sure to bring solutions to the table. You will want to research some options to be able to present to the other person. It may not be desirable options, but it is better to be prepared when they ask the infamous question: what now? You can calmly present some options that will either work or create a thought process between all parties.
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Keep Quiet. Silence is good sometimes and you don’t have to worry about jumping into the rescue. That may make it worse. Let the moment happen. Sometimes they may need to vent or work through some initial thoughts after hearing the news. Just listen.
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Lastly, check in. Make sure to circle back around and reach out to them again. This will help re-build trust with the person, and it will show the other person that you are staying involved. Don’t let them feel alone.
Extra Service For Buyers Extra Service for Buyers This service is offered at no cost to buyers to take the stress and time out of home buying. You can offer a Buyer-Broker Exclusive Employment Agreement, so you do all of the work in finding their home of choice and then, set appointments to show when buyers are available. It also establishes the probability for sellers that the buyers can come up with the money to pay for a seller’s house, that will help get the buyer’s offer accepted. Everything works in concert here and maximizes the buyers time in this project. HOWEVER, you must effectively advertise to make buyers aware of this very fantastic FREE SERVICE that you offer. In getting this 2-page agreement signed, it must be explained very carefully and will probably take about a half hour. You will also explain that if they see, hear or read about anything, they want information on, to call you with the query, so you can investigate the matter. Be sure your response is immediate! This will require answering your phone! Remember, you have been hired to do this work and you do not want other agents or lenders getting involved.
Remember, they have bought into and signed your BBA, which is a lot of income for you as well as your reputation for expediency in getting the job done. There is also no charge to the buyer unless your agreement calls for it. I do know an agent that has a minimum he will agree to work for. This entire program takes practice and skill to carry out and be successful in. Another point: Don’t reveal too much about your personal life and do be concerned with what your clients want to accomplish. - BOB STEPHENS Jan. 12, 2020
BROKER BLOG
Home Searchers: Who Is Coming and Going – And Who Is Staying Put?
Big Cities Get the Least Interest from Outsiders
By Jeff Tucker
In general, bigger cities see a smaller share of page views of their listings coming from outsiders. Chicago, America’s “Second City” but third-largest metro area, landed in last place on this measure, with just 16% of page views coming from within the metro area.
The tens of millions of homeowners, buyers, sellers, renters and plain dreamers that visit home listings on Zillow each month offer a unique window into the aspirations and interests of the nation’s home shoppers. Whether our users are in the thick of the hunt for a new home, or just looking before they leap at an opportunity to relocate, their traffic on our site provides a small signal into which directions moving truck traffic might be headed in the near future. Using the rough locations of users’ internet service provider and the ZIP codes of listings they’re viewing, we can define two ways of looking at how attractive a given locale is:
New York City, the nation’s most populous MSA, isn’t far behind: 17% of NYC home listings’ page views originate from outsiders potentially looking to move in. In third, somewhat surprisingly, was the Minneapolis-St. Paul metro area, where 24% of listings traffic originates from afar – much less than the market’s relatively modest size would suggest.
At the other extreme, six of the 50 biggest metropolitan areas get a majority of their page views from non-residents: Las Vegas • Outside appeal: The share of page views (60.7% of listing views come from outside on listings in a given metro that originate the area), Jacksonville (56.2%), San from users located outside that metro area Antonio (55.2%), Riverside-San Bernardino (54.7%), Raleigh (54.1%) and New Orleans • Stickiness: Among page views originating (52.5%). This robust outside interest in from users inside that metro area, this is the these relatively affordable sunbelt share that are browsing Zillow listings also inside that metro area.
cities reflects a national trend of migration out of some of the more-expensive and/or chillier parts of the country. America’s “Stickiest” Cities Are All Over the Map Another way of considering a city’s appeal is to consider what share of its residents’ search traffic is oriented closer to home, a metric we call “stickiness.” St. Louis tops the charts by this measure, with 74% of web traffic originating nearby staying focused on home listings nearby. Other sticky cities include Detroit (69.1% of page views are from users within the MSA), Jacksonville (67.3%), Phoenix (66.7%) and Cleveland (66.4%). The least sticky market among the 50 largest is Nashville, where just 30% of local web traffic is directed at home listings nearby. Other less-sticky places include Salt Lake City (31.1%), San Jose (35.3%), Orlando (37.2%) and Charlotte (39%).
Every city’s listings data tells a different story of who is interested in moving in, or where residents are looking at moving to. Visit zillow.com/research for more data on home searches, buyers, sellers and renters.
March 2020 SUNDAY 1
MONDAY 2 • Corporate Orientation 10:30am 12:30pm @ Corporate / North Phoenix Branch • Corporate Orientation- Chandler 10:30am - 12:30pm @ Corporate Office Training Center • Corporate Orientation- Surprise 10:30am - 12:30pm @ Corporate Office Training Center
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TUESDAY 3 • REACT Training 9:00am - 4:00pm @ Corporate / North Phoenix Branch • Tech Support In Ahwatukee Office 9:00am - 12:00pm
10 • Tech Support In Surprise Office 8:00am - 12:00pm • Surprise Office Meeting 10:00am 11:30am @ Surprise Office • Saving or Dumping Real Estate-Foreclosure, Receivership, Partition Actions & Bankruptcy (3LI) 1:00pm 4:00pm @ Great American Title Surprise Facility
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WEDNESDAY 4 • REACT Training 9:00am - 4:00pm @ Corporate / North Phoenix Branch • Tech Support In Kierland Office 9:00am - 12:00pm • Canva Basics for Real Estate Professionals 10:00am - 11:30am @ West USA Chandler • Kierland Office Meeting 10:00am 11:30am @ Scottsdale Kierland Office • Rewired Wednesdays- Agent Mastermind Group 10:00am - 11:00am @ Arrowhead Office
11 • ProStart Training Classes 9:00am - 4:00pm @ Corporate Office Training Center • Tech Support In Goodyear Office 9:00am 12:00pm • Focus Group 10:00am - 11:30am @ Surprise Office • Goodyear Office Meeting 10:00am 11:30am @ Palm Valley Community Center • Rewired Wednesdays- Agent Mastermind Group 10:00am - 11:00am @ Arrowhead Office • Facebook Ads Manager for Real Estate Professionals 1:00pm - 2:30pm @ Corporate Office Training Center
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• ProStart Training Classes 9:00am - 4:00pm @ Corporate Office Training Center
• ProStart Training Classes 9:00am - 4:00pm @ Corporate Office Training Center • Broker Roundtable 10:00am - 11:30am @ Surprise Office
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• ProStart Training Classes 9:00am - 4:00pm @ Corporate Office Training Center • Transaction Desk Training 9:00am 11:30am @ American Title Arrowhead
• ProStart Training Classes 9:00am - 4:00pm @ Corporate Office Training Center • Coffee w/ Justin 10:00am - 11:00am @ Surprise Office • FHA & VA Loans- What agents need to know! (3 CE- Legal Issues) 10:00am 1:00pm @ Scottsdale Kierland Office • Are You Being Fair? (3FH) 1:00pm 4:00pm
• Mastering the Residential Purchase Contract- (3 hours CE- Contract Law) 9:00am - 12:00pm @ West USA Chandler • Broker Round Table 10:00am - 11:00am @ Ahwatukee Office • North Phoenix Office Meeting 10:00am 11:30am @ Corporate / North Phoenix Branch • Rewired Wednesdays- Agent Mastermind Group 10:00am - 11:00am @ Arrowhead Office • Find Your Why! 11:30am - 1:15pm @ Mesa Office
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• Tech Support In Chandler Office 9:00am 12:00pm •Chandler Office Meeting 10:00am 11:30am @ West USA Chandler Office • Lunch & Learn- Transaction Desk 10:00am 12:00pm @ Scottsdale Kierland Office • Rewired Wednesdays- Agent Mastermind Group 10:00am - 11:00am @ Arrowhead Office • The Libation Club: East Side Best Side Happy Hour 5:00pm - 7:00pm @ Pita Jungle
THURSDAY 5
FRIDAY
SATURDAY
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• REACT Training 9:00am - 4:00pm @ Corporate / North Phoenix Branch • Tech Support In Arrowhead Office 9:00am - 12:00pm • Arrowhead Office Meeting 9:30am 11:00am @ Arrowhead Office • Food Trucks for West USA Cares Charity (Arrowhead Office Parking Lot) 11:30am 1:30pm @ Arrowhead Office • How to Prospect Through CoStar 11:30am - 1:00pm @ Scottsdale Kierland Training Room
12 • ProStart Training Classes 9:00am - 4:00pm @ Corporate Office Training Center • Broker Round Table w/ Dean Becker 10:00am - 11:30am @ West USA Chandler Office
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• ProStart Training Classes 9:00am - 4:00pm @ Corporate Office Training Center • Broker Round Table w/ Dean Becker 10:00am - 11:30am @ Mesa Office
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• Goodyear Lunch & Learn- Advertising, Contract & New Laws 11:30am - 1:00pm @ Palm Valley Community Center • Agency Jeporady - (3 CE - Agency Law) 1:00pm - 4:00pm @ Corporate / North Phoenix Branche
26 • Surprise Office Happy Hour 5:15pm 8:00pm
• Mesa Office Meeting 10:00am - 11:00am @ Mesa Office • Tech Support In Mesa Office 9:00pm 12:00am
• State of the Property Management Division 10:00am - 2:00pm @ Herberger Building (2000) • Understanding Your Credit Score- (3 CEGeneral) 10:00am - 1:00pm @ West USA Chandler Office
Employee of the Month!
Congratulations to Kim Evans our Employee of the Month for March! Kim is in her 16th year as an employee of West USA. She is the office assistant at the West USA Realty Arrowhead Branch. She always has a smile on her face and loves helping her family of agents. We are very thankful to have Kim apart of our family!