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W+M Home Issue 4 : : Celebrating Home Issue

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WEST + MAIN

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LIFEST YLE MAGAZINE WINTER 2022

Celebrating Home Issue BIG IDEAS FOR HAPPY HOMES

compliments of W E S T + M A I N H O M E S


Balance. Become. Breathe.

This year has been a time of finding balance. Balance between the way things used to be...and the way they've become. With some things changing forever, and others just for a moment, I've been learning how to find a place to breathe in each evolving day. To take advantage of sunny skies and easy times, and to relax into the more difficult ones. One place is constant - home. And if you're like me, yours is more important to you than ever. Whether you tackled a big project recently, are looking for ideas, or just taking a moment to breathe in your favorite cozy corner, I hope that you love your home exactly how it is - or for what it could become. Maybe you'll find some inspiration inside this issue, or perhaps you'll decide that it's time to make a move... either way, I hope that you'll consider me a resource. I can't wait to hear from you! Enjoy!

Stacie + Madie FOUNDERS of West + Main Homes @W E S TA ND M A INH O ME S

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A Look Inside the Issue celebrating home P. 6

LIGHT A FIRE

Fireplace revamps bring fresh light P. 1 0

GR ANDMILLENNIAL TREND

Big prints in small spaces P. 1 4

M O U N TA I N D R E A M H O M E

Next level reno at high elevation P. 1 8

FLIPPING THE FLIP

FE AT UR ED

Fire up your living space with a fireplace redo

From builder-grade to fabulous P. 2 0

GIFT GUIDE 21/22

Shop local + shop Etsy P. 2 6

T H R E E K I TC H E N M A K EOV E R S

Rethinking the heart of the home P. 3 2

COLOR STORIES

Meet color expert Kristen Leu P. 3 5

BRIGHTEN YOUR ENTRY

FE AT UR ED

Year-round mountain dream home

With DIY board + batten P. 3 6

BR AND YOUR AIRBNB

How to maximize your rental P. 4 0

E X TERIOR FACE-LIF TS

Curb appeal is everything P. 4 4

STAY TO GE T AWAY

Work...and workout...at home P. 4 8

YOUR HOME HOROSCOPE

FE AT UR ED

Start Shopping! Your 21/22 Gift Guide

Winter updates for your star sign westandmain.co

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Issue

Four

The Team EDITORS IN CHIEF

Madeline Linder Stacie Staub SENIOR DESIGNER

Helen Thompson

@madielindie @staciestaub

@helenthompsondesign

JUNIOR DESIGNER

Julie Robertson I N S TAG R A M FACEB O OK YOUTUBE

COVER IMAGE

BY

Merne Judson III @mernejudsonthethird DESIGNED & PUBLISHED T W I C E A N N U A L LY B Y

West + Main Homes PHOTOGR APHY

Merne Judson III mernejudsonthethird.com Jencen Smith denver.nextdoorphotos.com Sarah Strunk sarahstrunkrepps.com ©W E S TA N D M A I N H O M E S All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

W E S TA N D M A I N . C O / M A G A Z I N E

hello@westandmainhomes.com

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@julierobertzon @westandmainhomes facebook.com/westandmainhomes West and Main Homes

Contributors Rylie Perrault Laurie Shriver Bethany Buchanan Gracie Storey Tina Berg Meghan Pierce Karlye Pokorney Emily Hayduk Chad Green Tami Choe Rachel Cardwell Jarred D. Smith Maire Chew Mary Hatch Kristen Leu Annie Moribato Victoria Stout

@ryliep26 @shriverhomes @bethanybuchananhomes @graciestorey @lovemountainhomes @randis_rugs @karlyelovescolorado @haydukemily @bauenstudios @tamichoe25 @rachelacardwell @jarredsmith @maire_chew @maryhatch_ vibecolorconsulting.com


FIR EPL ACE S A R E HE ATING UP

All Fired

Up

Transform your fireplace into a focal point with fresh paint, new tiling and shelves for display. 6 ISSUE#4


No matter the style of your home, if it was built between 1970 and 2010, your living area could probably get a big boost from a fireplace makeover. It's one of those intimidating projects, because you'll probably be dealing with brick or stone, maybe a gas insert, and a flue...but it's definitely big on ROI, because it's also a focal point. West + Main agent Laurie and her family had their fireplace on their to-do list for several years. "We wanted to get rid of the '90's inset arch' which made the room feel plain and dated. It was always tricky trying to find something to hang to fill the arched space. And we definitely wanted to add value both for us and for when we decide to move in the future." "I had received bids from $1300-$2700 for a custom mantle, and finally found the one we loved at Lowe's through their special order dept....it's real wood that's hollowed out to help with the weight and installation. It's so beautiful and totally exceeded our expectations. Our living room actually looks bigger to us now. It feels warm and cozy with the added tile to the ceiling and mantle, but also looks more modern chic."

Virginia and Michael recently bought their home with the help of West + Main agents Sue + Mark. "I started with the mantle, which I copied from an amazing tutorial from bloggers Coco and Jack," said Virginia. "For the built-ins I ended up using builder grade pre-assembled upper cabinets set on top of a 2x4 frame to raise them for the toe kick. The shelves are constructed from 1/2" sanded plywood with 1x2 pine faces to give them a neat finished look. I also removed the plantation shutters which were blocking all the light (something a plant lover like me cannot abide by). I painted the whole room in Sherwin Williams Greenblack to add a dramatic contrast to the rest of my house which is painted white." "My husband plays piano beautifully, and now that we are planning to stay put for a while, we decided to go with a moody library/music room vibe," said Virginia. "Craigslist is full of gorgeous free or nearly free pianos, and we found the perfect one for our space. We did pay for it to be moved, which ran $400, but the piano made it safely and in-tune, so it was PHOTOGR APHY BY MERNE JUDSON III

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well spent! Our whole family has enjoyed playing, and our children are keen to keep learning. I am looking forward to family Christmas carols." "For decor, I am a big fan of high-low. I brought in a warm, mink-colored velvet sofa from France and Co for $1300, and a chair from Target at $80. The rug is from Rugs USA and was $140," said Virginia. "For the shelves, I did some of the curation with items I had already, plants, found objects, Target, and some thrifting, but I discovered the most incredible store called Rogala Design and fell in love with everything. I ended up purchasing some shelf decor alongside the incredible coffee table which had such unique tones and really tied in with the piano and my beloved mid-century mirror. Later, I caved and had her help me with pillows and the rest of the shelf styling. The mix of natural materials like wood slabs and agate, paired with some exceptional curated art like the framed antique Japanese Obi bring so much warmth and interest to the space." "I originally worried that the room would be more decorative than lived-in, but it has become a family favorite for people looking to read in the sun, gather and sing along to piano, and find a quiet restful moment. Plus, it is the show stopper I was hoping it would be when you enter the front door."

V I RG I N I A' S F I R E P L AC E (L E F T )

BUILDER GRADE UPPER CABINETS - HOME DEPOT TILE - FLOOR & DECOR - $25 WOOD - HOME DEPOT FLOORING - LUXURY VINYL PL ANS - $1200 WALL COLOR - GREENBL ACK BY SHERWIN WILLIAMS TOTA L COS T FOR M ATER I A L S ~ $1 0 0 0 ST YLING BY ROGAL A DESIGN VISIT ROGALADESIGN.COM

LAURIE'S FIREPLACE ( RIGHT)

MATER IA L S - LOW E ' S TILES - $2900 BUILDING MATER IA L S - $750 MANTLE - $285 LABOR - TILE + ELECTRICAL - $5163 TOTA L CO S T: $ 9 0 9 8

SEE MORE BEHIND THE SCENES ON THE BLOG: W E S TA N D M A I N .C O/M AG A Z I N E


L AURIE SHRIVER'S LIVING ROOM MAKEOVER

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Get in the groove

Kid's Bath BY BETHANY BUCHANAN

According to West + Main agent Bethany, her kids' bathroom was all beige, with a mediocre vanity, square frameless mirror, and dated 1990’s fake travertine floor tiles. "I decided to brighten it up and honor the home’s 1970’s roots magic mushroom wallpaper and bright turquoise floors," said Bethany.

BEFORE

BATHROOM

"The wallpaper was the most expensive part of the project, but it was SO worth it! My mom and grandma used to wallpaper together, so we continued the tradition," said Bethany. "Since it was paste-on paper, it was messy, time consuming, and a labor of love. But we had a fantastic time problem-solving, matching up the pattern, and laughing the whole time." With no budget for flooring, Bethany pre-treated the existing tile with TSP and one coat of resin-based Fusion Mineral Ultra Grip, and the vanity got the same treatment in a charcoal gray. The unique mirror and pale pink walls brought everything together and gave the space a nostalgic, playful, yet earthy vibe. "When the kids stepped into the bathroom for the first time their eyes lit up. And, I confess...I love it so much I sometimes go sit on the edge of the bathtub with a glass of wine and just hang out in there."

MAGIC MUSHROOM BATHROOM M A K EOV ER TOTA L = $1 0 0 0

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BEFORE + AFTER

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GR ACIE' S B ATHRO OM

"I wanted to do bold statement wallpaper so it would be the focal point of the small bathroom. The larger print makes the bathroom appear larger than it really is and I love how it turned out...especially the vanity, which I made myself!" – Gracie Storey, W+M Agent

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From Mountain Getaway to Dream Home West + Main agent Tina Berg's Vail home has been slowly remodeled over many years with the goal of someday living there full-time, which finally happened last summer!

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CEDAR WOOD FIRED SAUNA FROM COSTCO

"In 2018 we redesigned the outdoor space with new grass, removal of some overgrown trees, gorgeous landscaping, sprinkler system, dry sauna, hot tub + a fire pit to sit around in the cold evenings. Our budget for the outdoor space was $50,000," said Tina. "Then in 2020 we refocused on the inside of the house and decided to just do the entire thing all at once. We hated the outdated flooring, lighting, and how closed off the house felt. We love having people over for dinner parties or to enjoy the weekend in the mountains and wanted an open 'homey' feel." In order to capture the openness, they eliminated three unnecessary doors and opened up the staircase with metal opentread metal railings. "My husband has a hobby of collecting wines and has always dreamed of his own wine room, so we created a new space by building a corner out of the garage into the house. We wanted it to be visible to any guests who enter from the front of the house and with the open tread stairs and all glass walls in the wine cellar, we were able to accomplish this goal," said Tina. Currently the cellar holds 160 bottles and is properly chilled (and a total show-stopper!) The new outdoor deck and nano wall now allow the family to sit outside overlooking the golf course with the perfect indoor/ outdoor living space. One of the biggest changes was actually painting the entire inside and outside of the house: the paint inside had a yellowish hue to it, and by painting it Sherwin Williams "Mountain White", and installing new Pella windows the space was instantly brighter, really brightened up the room. Other renos in the project included switching out the old smashed metal

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baseboard radiator covers with custom white wood ones, a fireplace facelift with new tile, glass doors + black metal mantel, and new exterior doors. "We remodeled because we wanted to live in a home we were excited about, but also for investment purposes - we know the changes we made to the house will dramatically increase the value of the house should we sell it in the future." CONTR ACTOR CRED: SRE O V E R A L L B U D G E T: $ 3 0 0 , 0 0 0

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Flipping the Flip ANNIE + JOE MOR ABITO

When Annie and Joe found their house last year, it had already been renovated by a house-flipper, but with builder-grade finishes and a kitchen that didn't fit their growing family's lifestyle. It was the perfect footprint in their favorite neighborhood, and they had been looking for a while, so they took a leap knowing that they would be re-doing what had just been re-done. Starting with the enormous kitchen and great room addition, they looked at the entire space as a blank slate and created the perfect space to cook, congregate and celebrate! 18 ISSUE#4


CABINET COLOR - BENJAMIN MOORE HUNTER GREEN

"My husband and I have pretty stressful day jobs and a big house project gave us an opportunity for a creative outlet, so we were heavily involved in the design and execution...and we are so happy with the end result!" – Annie

BEFORE

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Stuff we Love R ANDI'S RUGS

PHOTOGR APHY BY SAR AH STRUNK REPS

West + Main agent Megan has a side-hustle...and we're obsessed! Her knack for sourcing one-of-a-kind antique and vintage rugs through her company Randi's Rugs is a wonderful bonus for her real estate clients too!

02

MEGAN PIERCE

W+M Agent

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ANDERSON

DENNIS

Vintage Persian Heriz 8x11 1970's Wool $1,625

Vintage Persian 8x10 Mohajeran Sarouk Rug $1,450

ROGER

Vintage Persian 3x11 Wool Runner $525

FIND YOUR FOR E V ER RUG AT @R A NDIS _ RUGS + E T S Y


Holiday

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featured: O U R F A V O R I T E F I N D S F O R T H E F E S T I V E S E A S O N


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Handcrafted

and Homemade gift inspo We're big fans of shopping small + supporting local artists, crafters + makers...whether we get the chance to wander around the booths at our favorite art markets or explore Etsy looking for the perfect something special for someone we love.

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BESPOKE PROVISIONS

Black Truffle Sea Salt bottle Add a dash and enhance just about everything! $28 bespoke-provisions.com

BEE- OTCH ORG ANICS

Wildflower Honey 11 ounces of pure honey gold from wildflowers up and down the front range of Colorado. $14 @organic_beeoch COLOR ADO COCOA POD

Assorted Bonbons Flavors vary seasonally but include Yuzu,Pandan, Sea Salt Caramel Gold, Cinnamon Cayenne $20 @coloradococoapod BESPOKE PROVISIONS

Holiday Tea This black tea & herbal blend is the perfect complement for a cozy timeout. $40 bespoke-provisions.com 05

COLOR ADO COCOA POD

Dark Chocolate Coal These shiny gems are filled with rich, decadent, and oh-so-delicious dark chocolate ganache! $20 @coloradococoapod


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JUNI MARGRIE CER AMICS

Handthrown Pasta Bowls $55 @junimargrie CARDAMOM DESIGNS

Sprouts Kitchen Towels 3/$30 @cardamomdesigns

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KERNS DESIGNS

Macrame Shelf $80 kernsdesigns.com MAKE & C.

Desert Goddess Candle $32 @makec.handmadegoods westandmain.co

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GOOD FIT

Celebration Day $32 @goodfit.us LASER LAB

Hex Honeycomb with Air Plant $36 @laserlab.io

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GOOD FIT

Savage Nature $32 @goodfit.us AUTUMN JOURNEY

Root Vase $38 @mandalina_love


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Horseshoe

Market

Meet many of these vendors at one of our fave markets! "Horseshoe came out of my love for vintage and handmade, and ultimately, the search for–and love of– the ‘lucky find!’ It’s that moment when you go to a market, thrift store, or an estate sale and you stumble upon something that inspires you, makes you happy, and that you ‘must have.’" – West + Main agent/Horseshoe co-founder Doug Yetman @HORSESHOEMARKET

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DANTE PEROZZI

Salus Cuff Brass Named for the Roman goddess of prosperity, health & safety, this cuff resembles the layering of bricks. $124 @danteperozzijewelry CARDAMOM DESIGNS

Hummingbird Bandana Skillfully hand block printed on 100% cotton with azo free dyes. Small batch, ethically made. $28 @cardamomdesigns 03

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PFITZ SEW WELL

Murano Bag Made from Italian bovine leathers + waterproof canvas lining. $259 pfitzsewswell.com DANTE PEROZZI

Madie Studs Simple gemstone studs in a unique a+ elegant setting. Daily wear. Forever wear. Customizable. $450 @danteperozii jewelry CARDAMOM DESIGNS

THROW QUILT Generously sized for cuddling on the couch or throwing on the bottom of the bed. Hand block printed + stitched. $135 @cardamomdesigns westandmain.co

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K A R LY E P O KO R N E Y ' S K I TC H E N

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n e h c t i K r u o y p m a

Rev

"From the moment my husband Grant and I walked in the door we fell in love with the layout of this home," said Karlye. It had an open floor plan that you would find in a modern home, combined with the quality construction of a 1950's brick ranch." However, the finishes were dated and the kitchen lacked the storage space their growing family needed. "I cook ALL the time," said Karlye. "I immediately had a vision for sprucing it up and improving the functionality. When we started shopping for materials I was tempted to go with a classic modern renovation vibe - we thought it made sense to design with future buyers in mind instead of injecting too much of our own personal taste." But one day she was browsing a local tile and stone warehouse and stumbled across this unique "fantasy satin zebra" slab of marble and fell in LOVE.

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heart of our home! I love when people tell me my house is comfortable and livable – I want it to be welcoming and not feel like a showpiece! Our fave special touch: the canisters and the metal bread box were Emily's Grandma's (the original Lexie!)

When Lexie and I bought our house last year I was in love with the original cabinets in the kitchen, as well as the corner window by the sink and the giant window in the dining area," Said West + Main agent Emily Hayduk. "Adding thick wood butcher block counter tops, a large tile design for the floor, and painting the cabinets a deep navy blue with gold hardware, along with a deep apron front sink and black faucet completely transformed the

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E M I LY ' S K I T C H E N LABOR - SINK + COUNTER IN S TA LL - $1 , 2 5 0 FLOORING AND WALL DEMO AND FINISHING - $2,200 MISC MATER IA L S (BRUSHE S , NAILS, FLOOR TRIM, ETC.) $500 LARGE CER AMIC TILE – HOME DEPOT0 - $540

BEFORE

WHITE WA SHED WOOD FOR WALL – HOME DEPOT – WE ABER 4X4 W HITE WA SH W E ATHER ED BOARDS - $33.50 BUTCHER BLOCK SLABS IN EUROPE AN WALNUT – HOME DEPOT – $600 VERY NAV Y BEHR PAINT FOR CABINETS – HOME DEPOT - $42/ GALLON GOLD KNOBS AND PULLS – HOBBY LOBBY - $60 FA R MHOUSE SINK , FAUCE T + HANGING DINING LAMP – WAY FA IR - $ 50 0 PROJEC T TOTA L : $ 5 , 8 59

AFTER K A R LY E ' S K I T C H E N

Chad Green purchased his home with the help of West + Main agent Joy Opp and had a pretty clear vision of what he wanted almost immediately. "I wanted the main living and kitchen space to be beautifully integrated and to have a seamless flow for how we would live and function in our day to day lives," said Chad. "There were large windows in place that brought in so much of the outdoors and I wanted to play off of that so that it all felt connected." Building the table that seconds as an island, the floating kitchen shelves and a fireplace mantel from light woods, Chad then added green plants of different varieties and sizes to help with visual connectivity. "I put a lot of effort into all of the little details, as I wanted to find pleasure in all the time and activity taking place in our home," explained Chad. "It’s wonderful knowing each design decision, furnishings selection, etc. was thoughtful and intentional – smaller parts that made up the greater whole. I plan on raising my children here so this all had way more to do with creating the space we wanted to live and create memories in as opposed to making decisions based on future retail value."

APPLIANCES - GAS RANGE, DISHWA SHER , MICROWAVE + FRIDGE - $3478 CABINETS - $8355 GAS LINE PLUMBING - $625 PAINT - $ 411 ELECTRICIAN - $1065 COUNTERTOPS - $8526 TILES - $4062 PROJEC T TOTA L : $ 26 , 52 2

CHAD'S KITCHEN + LIVING AREA SOFA - INTER IOR DEFINE COFFEE TA B LE - ROTH CABINETS - CONTR ACTOR FORT COLLINS I S L A N D, F L OAT I N G S H E LV E S CHAD DIY - BAUEN STUDIOS BAUENSTUDIOS.COM

S EE M O R E O N TH E B LO G AT W E S TA N D M A I N .C O/M AG A Z I N E

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C 3H0A IDS SGUREE# E4 N ' S K I T C H E N + L I V I N G R E N O V A T I O N


Color

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BENJAMIN MOORE COLOR DECK

Stories


CO LO R CO N S U LTA N T - K R I S T E N L EU

Meet your color expert Q: We’re curious, how did you get into this very specialized niche?

Q: What is the biggest challenge that you see when it comes to color selection…

I came out of school with an interior design degree, but as I started working in the industry, I really found my calling in color. Working for Benjamin Moore for several years allowed me to hone my skills in paint & color.

Choosing paint colors is hard! Those tiny little paint swatches are hard to visualize in application. There are so many factors to consider when choosing paint colors: lighting, surrounding design elements (flooring, furniture, window covering), and use of space. But lighting is probably the biggest challenge. From natural daylight (or lack of), to what type of light bulbs are being used in the space, lighting can change the look and feel of the paint color.

Q: If there was one color, or color family that you wished people would NEVER use… I don’t have any color “no’s”. But, I may steer my clients away from using a specific color for their walls and instead try it as an accent for a pillow, rug, or other design feature.

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Q: Do you have a favorite project? I don’t have a favorite project, but what I love about my work is helping people find colors that will speak to who they are and make them feel great in their space.

Q: What is going to trend over the next year or two? It’s fun to watch other industries, such as fashion, to see what is going to be hot in paint colors. The trends I’m seeing from Benjamin Moore and Sherwin Williams

are earthy, baked colors paired with some nice neutrals. I think green is going to come in strong: from the calming SW Color of the Year 2022 Evergreen Fog to the deep evergreens and olive green.

Q: Are there a few favorite colors… I definitely have some favorites in my paint bucket! For neutral walls: Benjamin Moore’s Pale Oak and Classic Gray. Favorite trim colors: Chantilly Lace and White Dove. Deeps: Salamander, Hale Navy and Onyx.

Favorite Picks NEUTR AL

NEUTR AL

TRIM

TRIM

Pale Oak OC-20 Benjamin Moore

Classic Gray OC-23 Benjamin Moore

Chantilly Lace OC-65 Benjamin Moore

White Dove OC-17 Benjamin Moore

DEEPS

DEEPS

DEEPS

POP OF COLOR

Hale Nacy HC-154 Benjamin Moore

Salamander 2050-10 Benjamin Moore

Onyx 2133-10 Benjamin Moore

Persimmon 288-40 Benjamin Moore

R E A C H O U T T O K R I S T E N A T vibecolorconsulting.com

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DIY entry

+ bench

When West + Main agent Tami Choe's family bought their home, she knew the pastel green paint in the entryway had to go. After a temporary fix with peel + stick wallpaper, she finally got around to installing board + batten...and the results were worth the wait! When she couldn't find the perfect bench to fit the small-ish space, she decided to build that, too!

M ATER I A L S FROM LOW E' S

See how to build this bench yourself on the blog: westandmain.co/magazine

S TA I N + S CR E W S

BEFORE

WOOD PA INT SA NDPA PER WOOD GLUE NAIL GLUE NAILS TOTA L COS T - $ 8 0

AFTER

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Building

BY

the Brand

JULIE ROBERTSON

The personal branding narrative in your short term rental is more important now than ever. In this day and age, short term rentals are becoming a popular way to boost your side hustle and income. However, it must be strategically thought out as to how you market your short term rental on Airbnb. Creating a great marketing scheme for your short term rental will, in the long term, completely benefit you. A property that really looks like a “brand” will build

far more brand confidence and trust in the guests that stay there. Branding your property will also create a much more “professional” look for the host. In the points to come, you will be able to figure out how to most effectively brand you short term rental to not only bring in the max amount of income. And have fun doing it! VAIL TREE HOUSE

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H OW TO B R A N D YO U R S H O RT-T E R M R E N TA L

1. Choose your name

4. Use social media to reinforce the brand

Think about where your rental is. Is there historical significance? Do you have a personal tie to the area? Could there be a play on words? Try to keep the name 1-4 words.

Create an Instagram account for your property. Additionally, create a hashtag that guests can use to tag photos of their adventures with. For Bethany's rental, #VailTreeHouse is the hashtag that the guests use to post with. Not only does this give promotion to the property , but it gives you, the host, content to use for Instagram as time goes on.

2. Come up with a logo In Bethany Buchanan's "Vail Tree House", designer Julie Robertson came up with an all-encompassing logo design signifying what Bethany wanted shown. The logo can be used on notecards throughout the property showing rules + directions on how to operate things in the property. They can also be used on mugs, tote bags, koozies, and wall art.

FO L L O W AT @VA I LT R EEH O U S E

INVITING SPACES

3. Bring the branding into the website listing Once you have your name + logo, make sure this branding is consistent on the website listing for the property. Using similar wording, phrasing, and imagery ties the brand to the listing.

BR ANDED VAIL TREE HOUSE ITEMS

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FE ATUR ED A IR BNBS

Rachel Cardwell's Castle Rock Airbnb Listed as Castle Rock Hideaway $243/night Bethany Buchanan's Vail Tree House Listed as Boho Chic Studio in the Village $204/night Jarred D. Smith's Oklahoma City Airbnbs Listed as The ACE2 Paseo $82/night Listed as The Uptowns1 on 23rd $103/night

HIDDEN SPACES IN JARRED AND B E T H A N Y ' S R EN TA L S

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Including photos from unique angles + highlighting the interesting spaces that your guests should check out can show off special features of your property and align with your branding.

Photos are everything Your short term rental listing will definitely be judged by its cover...the photos.! Investing in professional photos will pay off immensely in the long run. Make sure to include images that go along with your rental's branding. W+M OK founder Jarred D. Smith was able to capture all the fun and playful spaces throughout the property to invite the guest in and get comfortable in the space!

D E TA IL ED SPACE S IN J A R R ED + R A C H E L' S R E N TA L S

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It's what's on the outside that counts

FE AT UR ING S T UNNING E X TER IOR S FROM SUZ A N PRUIT T + C A R E Y SK A INS

Curb appeal is everything...and West + Main agents Carey and Suzan definitely made the most of theirs with these chic exterior makeovers! Whether you DIY or go with a pro, you'll almost certainly receive a huge return on your investment with improvements you make outside...and your neighbors will love you a little more, too.

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BEFORE

BEFORE

CAREY'S DIY EXTERIOR SUCCESS

SUZ A N ' S E X TER IOR FACELIF T

"With the time I had on my hands and a little DIY experience, I decided I would tackle the exterior myself. I quickly researched paints to use for the brick and decided I wanted to go with a clean black and white look."

"When we moved into this house in October 2019, I knew that one of the things that I had to replace was the vinyl siding on the exterior. This cute little 100 year old bungalow deserved better than ugly vinyl siding!"

Carey worked tirelessly for several months to master her exterior to the point she wanted to get it to.

Over time, Suzan and her husband pulled off the vinyl siding and went with stucco to revamp the outside of the house.

"A month and a half later of using three different types of paint, working a sprayer for the first time along with a brick painting brush amongst other tools, many fearful roof and ladder moments all while completing the job during my 2 year old’s nap time and in the evenings, it was finally done. Every inch of paneling, brick, trim, soffit, facial boards, and gutters were painted."

"We hired the contractor, put the deposit down and the work began a few days later! To say I was nervous is an understatement!" The nerves paid off!

M ATER I A L S

M ATER I A L S TOOLS AND TOTAL PAINT - $400-500

CONTR ACTOR: STUCCO/PAINTING TRIM/ SHAKER SHINGLES/PAIN FRONT PORCH -

BEHR MARQUEE PAINT

$16,500

COLOR: JUST BLACK

EXTERIOR LIGHTS

BRICK COLOR: ROMABIO LIMEWASH PAINT

CEILING PAINT - $100

COLOR: BIANCO

NEW ROCKING CHAIRS

AFTER

- $350 - $150

AFTER

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Home Offices with Style THREE WORK FROM HOME SPACE S FULL OF CHA R AC TER

42 ISSUE#4


BEFORE

AFTER

Just as we thought home offices + gyms were going out of style, the pandemic inspired a big-time return. We saw builders adding them back into floorplans, buyers requesting them when shopping for their next place, and retailers bringing them back into focus with furniture + accessories designed to support those long hours studying, working out + zooming at home! We're so inspired by these stylish spaces created by West + Main agents across the country!

GR ACIE'S HOME OFFICE

F LO O R I N G , PA I N T, WA L L TEXTURE - $1500 C U S TO M B U I LT I N S BY A F F I N I T Y WOODWORK - $4500

T O TA L P R O J E C T: $ 6 , 0 0 0

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"I've always been a fan of dark offices and thought that going monochromatic on the look would make it sleek", said West + Main agent Gracie Storey. "I wanted to maximize storage and have space to display all of my "office' items. This is probably the most used space in my house. Although the deep green paint color is very masculine, I tried to girl it up with feminine touches." For the most part this was a DIY project. Gracie removed the wallpaper, textured the walls and ceiling, installed the flooring, and painted the entire room. Her brother in law, owner of Affinity Woodworks built the dramatic custom built in, where the unique deigned doors are the real show-stoppers!

DESIGN TIP

Adding touches of greenery can bring in life to your office. Fresh flowers, or houseplants are a great way to bring in the outdoors. If your office is low light, try an artificial plant in a fun container.

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MAIRE'S BASEMENT OFFICE + GYM

FLOOR S, DRY WA LL , PA INT - $8000 S TA N D I N G D E S K + CH A I R - $ 1 5 0 0 DECOR - $500 LABOR - $0 / DIY T O TA L P R O J E C T: $ 1 0 , 0 0 0

MARY 'S OFFICE + GYM

BOOKSHELF - $1100 WALL, CONSTRUCTION, ELECTRIC AL, FR A MING , PA INTING - $ 4500 REFRESH WOOD FLOORS - $600 ANTHROPOLOGY MUR AL - $400 CB2 CHANDELIER - $350 T O TA L P R O J E C T: $ 6 9 5 0

S EE M O R E O N T H E B LO G AT W E S TA N D M A I N .CO/M A G A ZI N E

West + Main agent Maire Chew wanted her own space to work and feel like she was in an office even while working remote...and she and her husband also wanted a gym downstairs to be able to workout at home. "The goal for the office design was maximize space and make it feel like an office inside of a co-working space feels which is modern, light hearted and creative," said Maire. "And the goal for the gym was for it to feel organized, functional and to be able to do as many types of workouts as possible. This currently includes cycling, yoga and weights! It's wonderful." Major perk is Maire's husband has his own general contracting business (Urban Oak Builders) so they were able to maximize the budget in that way too!

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"This house was a make me move house," admitted West + Main OK founder Mary Hatch. "I went on a listing appointment to list the home and made a verbal offer before I left the appointment." "We lived one block away in a Historic Cape Cod Bungalow, but I had also loved the architecture of a Tall English Tudor!"

46 ISSUE#4

The home was a built in 1931 and the floorplan had a large addition in the back of the home the was a large bonus room that Mary's family did not need. Their goal was to take the space and divide it into some great flexible fun spaces that they could enjoy. "The home had a great open arch that was already there so we decided to put a wall up with floor to ceiling shelves to create an open library," said Mary.


PHOTOGR APHY BY SAR AH STRUNK

"We painted the walls and shelves in the same color for a moody look (Blue Note by Benjamin Moore) and the entry wall wallpaper was actually an Anthropology mural." Behind the wall is a home gym, home office and a full bathroom. Mary and her family couldn't be more happy with the new footprint and all the fun spaces they created!

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Horoscopes

for home

If you’re reading this - congratulations! You’ve almost made it through 2021. For a sneak peek into what to expect for the rest of this year, look straight to the sky.

SCORPIO

AQUARIUS

ASTRO HOME ST YLE - MIDCENTURY

A S T RO H O M E S T Y L E - COT TAG E

MODERN

In these coming months, you will find many opportunities to utilize your potential. Along with this, you will realize your ability to lift up others. Your home is a place for you to enjoy this season + state of mind, so be sure to keep it tidy and allow yourself to relax in your space.

You will soon see a number of opportunities for growth. You should take these opportunities in stride, but be sure to wrap up your previous projects before pursuing new ones. Aquarius will also find that these next months will favor good relationships, further contributing to this period of growth.

S A G I T TA R I U S

PISCES

ASTRO HOME ST YLE - FRENCH

ASTRO HOME ST YLE -

COUNTRY

MEDITERR ANEAN

Your last months of 2021 will be full of action, however, you might not have the energy to follow up with these opportunities. At this time, it’s important to focus on your health. Make sure that you have a space in your home that belongs to you, where you can fully control the energy.

Pisces, this season will bring significant change in your life. You may find that a new career opportunity will lead you to relocating, or maybe your dream home will finally go on the market. Whatever happens, accept this change graciously and charge ahead.

CAPRICORN ASTRO HOME ST YLE - TUDOR

ARIES ASTRO HOME ST YLE -

This is the perfect time for you to start new projects, Capricorn. The small changes you make in your home, such as an accent wall or new living room decor, can make a big difference in the harmony of your space.

48 ISSUE#4

CONTEMPOR ARY

Aries, your relationships are thriving in this final part of the year. Now is the perfect time to host a big get together and spend time with loved ones. If you’ve been thinking about buying that gorgeous new dining set or sectional - this is your sign.


TAU RU S

LEO

A S TRO HOME S T Y LE - FA R MHOUSE

A STRO HOME ST YLE -VIC TORIAN

Professional growth is written in the stars for you, Taurus. If your home office is where you’ve been spending most of your time, hang some art to bring new energy into the space. There are no limits as to what you can accomplish in the last months of 2021.

Nothing can stop you, Leo. Now is the time to try new things and go on every adventure possible. Between events, make sure that your home is a place where you can recharge for whatever comes next.

VIRGO GEMINI

ASTRO HOME ST YLE - R ANCH

ASTRO HOME ST YLE - COLONIAL

You’re itching for change right now, Gemini. A big move is in your near future, whether it be finding a new lease, buying your first home, or upsizing. If you’ve been spending your time scrolling through houses online, it’s time to get out there and start looking.

December will be a memorable month for you. Relying on yourself + your own skills will bring you happiness this season. A great way to channel this is with a DIY project in your home, that you can admire every day.

LIBR A A S T RO H O M E S T Y L E - M O U N TA IN CONTEMPOR ARY

CANCER ASTRO HOME ST YLE -CAPE COD

Cancer, now is the perfect time for you to slow down and relax. Looking for one last home project for the end of the year? A new fireplace or spa bathroom could be just what you need to sit back and prepare for 2022.

You can expect to achieve your goals this season, Libra. It’s time to sit down and figure out exactly what those goals should be. From cleaning out your basement to saving for your first down payment, now’s the time to set your sights high.

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M A S H mansion

apartment shack

house

Your favorite childhood game is back with a West + Main twist. TO PL AY: DR AW A SPIR A L IN THE BOX AT R IGHT UNTIL YOUR FR IEND S A Y S S T O P. C O U N T T H E N U M B E R OF SPIR ALS. THIS IS YOUR MAGIC N U M B ER ! S TA RT IN G AT M , CO U N T OU T YOUR FAVOR ITE NUMBER AND CROSS OUT THE OPTION YOU L AND ON. CONTINUE UNTIL YOU H AV E O N LY O N E O P T I O N L E F T I N E ACH C ATEGORY !

B ED/B AT H

REGION

0/1

3/4

Mountain

City

6/1

2/2

Beach

Rural

DECOR ST YLE

B O NUS F E AT UR E

Coastal

Eclectic

Scandinavian B ACK YA R D F U N

Classic

Greenhouse

Pool

Greenbelt

Holiday Events

Outdoor Kitchen

Wildlife

Street Parking Only

Snow Removal

50 ISSUE#4

Home Gym

Wine Cellar NEIGHBORHOOD

Library

No Air Conditioning


APPLEWOOD, COLORADO

DENVER, COLORADO

LITTLETON, COLORADO

OKL AHOMA CIT Y, OKL AHOMA

NEW MARKETS SOON!

EDMOND, OKL AHOMA

COLORADO SPRINGS, COLORADO

LOUISVILLE, COLORADO

WINTER PARK, COLORADO

NICE TO MEET YOU. People often ask, what does the name West + Main mean? To us, West + Main represents the balance between heart + home. It means unlimited inclusivity, unbounded by assumptions. It means that all are welcome + appreciated. And it means that we're here to help you make your dreams come true, regardless of price point or neighborhood. West + Main is where Real Estate meets local artists, activists, makers + doers, and where innovation + creativity are not stifled, but supported. What will West + Main mean to you? We're here to

WESTandM AIN .CO


WEST + MAIN HOMES 2010 Youngfield Street Lakewood, CO 80215 (720) 240-4484 hello@westandmainhomes.com

LOOKING FOR A NE W PL ACE TO C ALL

home?

WES TandM AIN .CO

W E C A N H E L P.


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