Sales 2026 Strategy and Content Planner

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A note f rom our Senior Vice President, National Sales Director...

Success rarely comes f rom one big moment. It comes f rom the small, steady choices we make ever y day - how we prepare, how we show up, and how we take care of our relationships. My hope is that this planner gives you clarity and space to focus on what matters most. Let your calendar, your conversations, and your consistency reflect the business you want to build. We get better one intentional day at a time.

Name: Phone: Email:

Planner

YOUR PERSONAL BRAND

“People

don’t buy what you do They buy why you do it ”

- Seth Godin

In a relationship-driven business like ours, your personal brand is more than a logo, a tagline, or a polished prof ile. Your personal brand is the promise you show up with ever y single day.

It’s how you show up in conversations, how you follow through, how you solve problems no one else sees coming. And when built with intention, it becomes one of the most powerful tools in your sales strategy.

This planner was created to help you do just that: to work with purpose, build with clarity, and grow with conf idence Ever y meeting you set, ever y follow-up you send, ever y moment you invest here adds momentum to a brand that sets you apar t.

As you plan your days, don’t just think about what you need to do. Think about who you want to become and how your brand will lead the way

We’re here to suppor t you ever y step of the journey.

— Your Marketing Strategists at MyHome

WHO AM I? | UNLOCK YOUR BRAND IDENTITY

A brand is more than just a logo; it's the customer's perception and gut feeling about a company, product, service or individual.

My Brand Archetype is: My Why is:

WHO AM I TALKING WITH? | IDENTIFY PERSONAS

Personas are a representation of the clients you want to attract The more specif ic you are, the easier content creation will be

Who do you want to attract? What questions do they have? What pain points do they experience?

WHAT ARE WE TALKING ABOUT ? | CRAFT YOUR CONTENT

A content pillar is a key theme around which a brand organizes its content strategy to ensure consistency & relevance.

Information

Promotion

Education Point of View

WHERE ARE WE TALKING? | CHOOSE YOUR MECHANISMS

Your delivery mechanisms (or platforms) will be determined by knowing where your ideal audience/persona pays their attention

Think about the personas you want to attract (noted above) and how they spend their time and focus. Where are they most likely already communicating?

Persona (i e Top Producing Agent)

(Example)

(OTHER:) Email & Text

DAILY SALES HABITS

O F H I G H P E R F O R M E R S

Daily Habits of High Performers

Top-performing sales reps don’t just rely on talent; they succeed because they show up consistently with the right habits According to the Rain Group, high performers are 33% more likely to follow a structured daily routine and 51% more likely to use value-driven follow-up. That consistency adds up over time and separates top reps f rom everyone else

A Salesforce report also found that 79% of high-performing salespeople credit their success to daily routines focused on the customer, not flashy tactics or tools. Soft skills like preparation, follow-up, and communication are what drive real results

Harvard Business Review backs this up: the best salespeople spend more time preparing, reflecting, and adjusting than the rest, proving that daily mindset and behavior are the real drivers of long-term performance

“Success is nothing more than a few simple disciplines practiced every day ” -

Jim Rohn

BUILD THE HABIT

B U I L D T H E R E S U L T

At the beginning of each month, choose one habit to focus on daily.

Plan the Day with Purpose

Start each day by blocking time for outreach, followups, learning, and prep; prioritizing what actually moves the needle

Ask More and Better Questions

Use curiosity as a daily strategy by asking thoughtful, open-ended questions that uncover real needs and roadblocks

Read

or Listen to Something That Sharpens Your Skills

Build momentum by learning for 10–15 minutes daily; podcasts, articles, or sales snippets that challenge your thinking.

Use Market Data or Insight in One Conversation

Work one stat, trend, or case study into a conversation each day to lead with value instead of just checking in

Protect Your Calendar

Schedule prospecting, follow-ups, and client care before anything else so your highest-value work always happens.

Write One Intentional Message

Craft one personalized, outcome-focused message each day, whether for a prospect, referral partner, or existing client.

Move

One Deal or Relationship Forward

Choose one opportunity daily (big or small) and take a meaningful action to advance it

Manage Energy Like an Athlete

Guard sleep, movement, and focused work blocks so your brain is sharp when it’s time to generate revenue.

Add it to the Habit line in your planner, and commit to it.

Follow Up with Value

Send timely, relevant follow-ups that advance the conversation. Think insights, tools, or personalized resources

Review Yesterday’s Wins and Gaps

Take two minutes to reflect: What worked well? What needs adjustment? Small daily insights lead to faster course correction.

Protect Time for Prospecting

Treat outreach like an appointment with your future pipeline Set a block, protect it, and show up for it

Turn Every Interaction Into Data

Capture quick notes and next steps after each call or meeting, making every conversation searchable and actionable.

Practice Objection

Handling or Roleplay

Spend 10 minutes a day sharpening key conversations practice a value statement, ref rame an objection, or tighten your intro

Control the First Five Minutes

Focus on your tone, energy, and clarity at the start of every conversation This sets the stage for everything that follows.

Prep Before Every Meeting

Pause before every call to review goals, recent activity, and the person’s priorities It creates control and earns trust

Teach What You Know

Share wins, scripts, and lessons with others each week This reinforces your own skills while lifting the whole team.

PEOPLE TO CONNECT WITH

CONTENT INSPO

The 2026 Market Reset: What’s Really Changing?

Quick insights on 1–2 title or escrow trends to watch this year.

5 Predictions for 2026 That Could Affect Every Closing.

Poll | Are we heading for a smoother market or more surprises?

What Agents Overlook in the Title Process

Bust a common misconception about title timelines or title insurance coverage.

Top 3 Title Oversights That Delay Closings

Polls or quizzes (Do you know this one?)

New Year, New Habits: Title Tips That Save You Hours

Share a workflow or communication tip that helps agents close faster.

Step-by-step “Title Eff iciency Checklist for Busy Agents ”

Question Sticker: Which one will you try f irst?

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9 I commit to...

OVERCOMING OBJECTIONS

Objection #1: “I already have a title company I use and trust.”

Quick Response: Totally respect loyalty That said, even the top agents I work with were surprised by what they didn’t know they were missing, especially around communication and transaction visibility.

Ask: Would you be open to a 15-minute chat to see if there’s even one area you could streamline further?

Solutions: MyHome, WFG Key, Customer Service Team, MyHome Prompts

Days Habits Met:

Solutions Total:

SOLUTION OF THE MONTH

JANUARY - STRATEGIC PLANNING SEASON

“Who’s helping you map out your Q1 & Q2 marketing strategy so it aligns with your business goals? ”

Solution: Marketing Technology Director (MTD) Meeting Why it works: Agents are in planning mode but often lack structured support. This ref rames the conversation f rom tactics to strategy.

Text Script: Have you had a chance to check whether your marketing still supports the goals you set for the year?If not, I can introduce you to a strategist who helps agents realign their plan. Want to connect?

PEOPLE TO CONNECT WITH

PEOPLE TO FOLLOW UP WITH OVERCOMING OBJECTIONS

Objection #2: “I’m loyal to my escrow off icer.”

CONTENT INSPO

R C S Reel Carousel Story

The Domino Effect of Delayed Title Work

Walk through the ripple impact of title delays on closings

See how one missed detail can derail an entire deal

Use a visual metaphor (falling dominoes) with a quote

3 Questions to Ask Before Choosing a Title Company

Frame it like you’re giving insider advice that agents usually learn the hard way.

Red flags vs. green flags in your title partnerships.

Show behind-the-scenes: A day in the life of the team

Behind the Desk: What Happens After You Open Escrow

Quick “day in the life” or timeline breakdown with voiceover

The unseen steps that protect your deal.

Add quiz stickers (“When do we record the deed?”)

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

Quick Response: That kind of loyalty says a lot about how seriously you take your business. I’m not here to disrupt anything, but I do work with agents who value having options that align with how they want their clients to be treated

Ask: Would you be open to seeing what’s working for others when it comes to communication and keeping clients informed throughout escrow?

Solutions: MyHome, Customer Service Team, MyHome Prompts

FEBRUARY | NET SHEET CONVERSATIONS BEGIN

“How conf ident are you that your clients fully understand their numbers before they close? ”

Solution: WFG Key

Why it works: April kicks off serious listing activity This positions you as a partner who helps reduce confusion, not just process f iles.

Text Script: When you present offers to sellers, how often do they fully understand their numbers? There’s a tool some agents are using that makes it crystal clear so they can compare offers fast and avoid closing table surprises Want to see how it works?

PEOPLE TO CONNECT WITH

CONTENT INSPO

The Market’s Shifting, But Closings Don’t Have To

Ref rame the market as an opportunity for smarter systems

3 Title Tactics to Keep Momentum in Q1

Share an example of a system you use in your business

True or False: Title Insurance Edition

Fun myth-busting series

5 Common Myths Every Real Estate Agent Still Believes

Use the social media trend of pointing to the right answer.

Would Your Deal Survive This Scenario?

Tell a short “story problem” based on a real-life title hiccup, pause before resolution

Real Scenario → Real Lesson: How We Solved It

Ask followers what they’d do (“You’re the agent what’s your next move?”)

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #3: “I don’t take meetings with title reps.”

Quick Response: Understood, and to be clear, I’m not showing up with a pitch. I’ ve got insight and tools that are helping agents close faster and get fewer panicked calls f rom clients.

Ask: Would you be open to a brief strategy session to see how others are doing it differently ?

Solutions: MyHome, WFG Key, MyHome Prompts

Days Habits Met:

Solutions Total:

SOLUTION OF THE MONTH

MARCH - SELLER PREP & LISTING STRATEGY

“What’s your go-to source for real-time market data when sellers ask, ‘Is now a good time to list? ”

Solution: Altos Research

Why it works: The market is shifting fast This opens a conversation about using live data to earn trust and win listings

Text Script: More sellers are testing the waters right now what’s your go-to resource when they ask, “Is now a good time to sell? ” I’ ve got a tool a few agents are using to show trends in real time instead of relying on lagging comps Want me to send over a sample?

PEOPLE TO CONNECT WITH

CONTENT INSPO

Who’s Really on Your Side During Closing?

Personal insight-style video how your team supports behind the scenes

5 Ways a Great Title Partner Makes You Look Like a Rockstar.

Client success highlight or testimonial clip

The Trust Factor: Why Agents Lose Repeat Clients

Examples of small process mistakes that erode client trust at closing.

3 Ways to Build Invisible Trust in Your Closings Poll | “What’s one detail you never forget before closing?”

The Silent Deal Killer: Title Details Agents Overlook

Share a true story (conf identially) of a deal nearly lost over a small oversight

5 Tiny Title Details with Huge Impact.

Ask followers, “Ever had a deal stall over a missing doc?”

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #4: “I’m too busy right now.”

Quick Response: Exactly why I’m reaching out. The busiest agents I work with save time because they ’ ve eliminated back-and-forths and last-minute surprises during closings

Ask: Would it be worth 15 minutes to see a few ways you could f ree up some time without changing your current process?

Solutions: MyHome, WFG Key, Customer Service Team

APRIL - FARMING & LEAD GENERATION FOCUS

“How are you identifying the most active buyers and sellers in your farm right now ? ”

Solution: Fetch or Flash Farms

Why it works: Spring is approaching, and agents are looking to level up their territory strategies. This question challenges the “spray and pray ” approach.

Text Script: Quick question - how are you spotting the hottest activity zones in your farm this month? Some agents are using a tool that shows where listings are likely to pop up before they hit the market. Want a quick look?

PEOPLE TO CONNECT WITH

CONTENT INSPO

The 3 Most Misunderstood Parts of the Title Process

Quick breakdown of each and why it matters.

Agent Misconceptions vs Title Reality

Quiz - “How well do you know your title terms?”

How to Read a Title Report (Without a Headache)

Simplify one page of a title report in under 30 seconds

The Fast-Track Guide to Understanding Title Reports

“Save this next time you get a title packet”

2026 Closing Delays: What’s Behind the Bottleneck?

Discuss new state, lender, or underwriting trends affecting timelines Where Closings Got Stuck And What’s Changing This Year Poll Sticker | “What delays your closings most; Financing, Title, or Docs?”

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #5: “What makes WFG any different? ”

Quick Response: Fair question. From the outside, title companies sound the same. But WFG’s client communication tools, data insights, and seller experience enhancements are a game-changer for agents who value speed and transparency.

Ask: Want to take a quick look at how it’s working for other top agents in our market?

Solutions: MyHome, Customer Service Team, MyHome Prompts, Customer Service Team

SOLUTION

MAY - LISTING MARKETING & NEIGHBORHOOD PRESENCE

“What are you doing right now to stand out in your farm or neighborhood? ”

Solution: Corefact

Why it works: With competition heating up, this question helps you guide agents to better lead capture and seller conversion strategies.

Text Script: Now that signs are going up everywhere, what’s your strategy to stand out in your farm? A few agents I work with are using smart direct mail that tracks engagement and drives seller leads straight into their inbox. Want to take a peek?

PEOPLE TO CONNECT WITH

CONTENT INSPO

Why ‘Clear to Close’ Doesn’t Mean What You Think

Explain the real meaning and hidden steps behind the phrase.

The 4 Checks Still Needed After ‘Clear to Close.’

“Ever celebrated too soon?”

Chain Reaction: How A Missed Signature Shifts an Entire Escrow

Step through a visual cause-and-effect reel

The Anatomy of a Title Delay

Share an example with a “Before/After ” format

How a Great Title Partner Makes You Look Like a Market Expert

Share behind-the-scenes moments of proactive communication or problem-solving

How We Help You Protect Your Reputation Deal After Deal

Shoutout an agent who worked seamlessly with your team

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #6: “I’ve had a bad experience with WFG in the past.”

Quick Response: Thanks for being honest. I can’t speak to the past, but I can say our current team and tools are nothing like what WFG looked like a few years ago

Ask: Would it be worth a short call to see what’s different today ?

Solutions: MyHome, WFG Key, Customer Service Team, MyHome Prompts, T& E Process

SOLUTION

JUNE - ESCROW VOLUME + TRANSACTION VISIBILITY

“How often are you the one chasing down updates on your own deals? ”

Solution: MyHome

Why it works: This ref rames a common pain point as something completely solvable, giving you the chance to introduce a better experience.

Text Script: How much time are you spending chasing title or escrow updates lately ? I’ ve been showing agents how to use a tool that puts the entire transaction timeline in one place for clients, so you’re not stuck being the middleman. Want me to show you?

PEOPLE TO CONNECT WITH

CONTENT INSPO

The 2026 Homebuyer Shift: What Title Data Reveals

Discuss generational or geographic buyer trends.

Homebuyer Insights You Won’t See in the MLS

“Who do you think is buying most in Q3?”

When Is the Best Time to Audit Your Systems

Walk through a mid-year checklist

Make the Second Half of 2026 Soar with Faster, Smarter Closings.

Checklist style post “Which of these can you improve?”

(Use the This or That Trend)

Speed vs Accuracy in Title Work What Matters More?

Pose the tradeoff and your professional stance.

Why Faster Isn’t Always Better (But It Can Be Smarter)

“Be honest are you Team Speed or Team Accuracy?”

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #7: “My title company helps with marketing.”

Quick Response: That’s awesome, real support matters. I’m curious, are you seeing measurable results f rom that help, or just checking the box?

Ask: Would it be helpful to compare what you’re getting now with what some agents are doing to drive actual engagement?

Solutions: Corefact, MyHome Prompts, Fetch/Flash Farms, MTD

SOLUTION

JULY - CLIENT EXPERIENCE DURING MOVING SEASON

“Do you offer anything to your clients after closing to simplify their move? ”

Solution: MyHome Move

Why it works: Most agents go quiet after close. This question positions you as someone who helps extend their service and deepen referrals.

Text Script: Now that clients are moving in droves, are you offering anything that helps them get settled post-close? A few agents are using a move concierge service that takes care of things like utilities, mail, and more, without adding work to your plate. Want to check it out?

PEOPLE TO CONNECT WITH

CONTENT INSPO

Reel Carousel Story

The Hidden Role of the Title Rep Most Agents Don’t See

Give a behind-the-scenes look at what you actually handle

A Day in My Life: Beyond Documents and Deadlines

Post a “day in the life” style clip or photo

Preventing Panic: Guiding Buyers Through Confusing Title Fees

How to break down fees simply

Script for Explaining Title Costs in Simple Terms.

“ Would this explanation help your next client? ”

Why Strong Agents Are Leaning Harder on Their Title Teams

POV on the Power of Experts in a Real Estate Agent’s Business.

What Top Producers Expect From Their Title Partners.

Ask, “What’s the #1 thing you value in a title partner?”

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #8: “All title companies are the same.”

Quick Response: Totally get why it feels that way. Most of the difference is behind the scenes, in how f iles are managed, how clients are updated, and how quickly problems are resolved when things get off track

Ask: Can I show you how our agents are closing faster and getting fewer last-minute issues?

Solutions: MyHome, WFG Key, Customer Service Team

AUGUST- EMD & EFFICIENCY CONVERSATIONS

“How are your clients delivering earnest money, and how often does it cause a delay ? ”

Solution: Zoccam

Why it works: Agents are stretched thin this time of year You’re giving them a faster, more secure process that removes a nagging logistical issue

Text Script: Do earnest money deliveries ever hold up your f iles? Some agents are using a mobile deposit tool that lets buyers send funds securely f rom their phone, no handoffs, no bank runs Want to see it?

PEOPLE TO CONNECT WITH

CONTENT INSPO

How Title Insurance Actually Protects Agents (Not Just Clients)

Real-world example where it saved an agent’s reputation

Hidden Protection You Didn’t Realize You Had.

Quick “did you know?” graphic

The Tech Tools Changing How Title Work Gets Done in 2026

Share one new platform or automation process

5 Tools Making Closings More Eff icient.

Day in the Life Showing the WFG Tools You Use

The Power of Communication: How One Update Saves Days in Escrow

Example of one timely email or call preventing a delay

Communication Touchpoints That Keep Deals Alive

“What’s your biggest pet peeve in deal communication?”

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #9: “My broker wants me to use their preferred title company.”

Quick Response: Totally understand, and I respect brokerage policies. That said, many agents choose to work with WFG because they want a title partner who puts their clients f irst and makes the process smoother f rom contract to close It’s not about going against off ice norms; it’s about doing what’s best for your business and your buyers and sellers.

Ask: Would it be helpful to have another expert available when things get complicated?

Solutions: Customer Service Team, MyHome, WFG Key

SEPTEMBER - INVESTOR & MOVE-UP CLIENTS

“How often are you working with investors or sellers who could benef it f rom a 1031 exchange? ”

Solution: WFG 1031 Exchange Services

Why it works: September brings more strategic sellers into the mix This positions you as a resource beyond basic closings

Text Script: Do you work with any investor clients or sellers upgrading their portfolio? We’ ve got a 1031 team that supports agents through those transactions so they stay compliant and smooth Worth having in your back pocket?

PEOPLE TO CONNECT WITH

CONTENT INSPO

What I’ve Learned from Real Estate Marketing

Cross-discipline insights on communication and branding.

Similarities I Share With an Agent’s Mindset.

“What is the best business book you’ve read this year?”

5 Title Terms Every Agent Should Know

Def ine one term per clip (changing camera location with each clip).

Translate Legalese into Client-Friendly Language

“Which one do clients misunderstand the most?”

From Offer to Record: What Happens Behind the Scenes

Animate or visualize the journey of one f ile

Your Deal’s Secret Timeline

Behind the Scenes - Show and Tell Around the Off ice

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #10: “I’ve never heard of WFG.”

Quick Response: Totally fair, we’re growing fast, and some of the best-kept tools in real estate fly under the radar But the agents who do work with us often say they had no idea title could be this smooth or this client-focused

Ask: Want to take a look at what’s working for agents who’ ve made the switch?

Solutions: MyHome, WFG Key, Customer Service Team

OCTOBER - FILE SUPPORT & COMMUNICATION

“What’s your current title team’s response time when you have an urgent f ile issue? ”

Solution: WFG Customer Service Team

Why it works: Agents are pushing hard toward year-end and want reliability This creates contrast if their current team is reactive

Text Script: When something urgent pops up in escrow, how fast does your title team actually get back to you? I’ ve been partnering with agents who need fast, proactive service, and they ’re noticing a huge difference Want to see what that looks like?

PEOPLE TO CONNECT WITH

CONTENT INSPO

The New Standards for Client Communication in 2026

Share updated expectations and tools (texts, portals, etc.).

How to Communicate Like a 2026 Pro.

Poll | “How do your clients prefer updates text, call, or email?”

Real Estate Risk Factor: How Title Safeguards the Transaction

Explain with real examples why title insurance is important

What Could Go Wrong Without Title Protection

Quiz - How do you guide your clients to safely deliver their funds to escrow?

The Unseen Heroes of Every Closing

Shine light on your escrow off icers, title examiners, or recording team

Meet the Team Working Behind Your Closings

Photo carousel introducing the team.

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

HABIT I commit to...

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #11: “My TC handles title stuff.”

Quick Response: Makes total sense. That said, when clients feel confused or something falls through the cracks, you're still the one they call What we offer helps you stay protected f rom those f ire drills, without stepping on your TC’s role

Ask: Want to see how we’re helping agents stay focused on deals, not deal problems?

Solutions: MyHome, WFG Key, Customer Service Team

NOVEMBER - DEAL-SAVING CONVERSATIONS

“When something in escrow goes sideways, what’s your current team’s f irst move? ”

Solution: WFG Title & Escrow Teams

Why it works: This highlights risk during high-stakes months You’re introducing WFG as a strategic safety net, not a backup vendor.

Text Script: When things get messy in escrow, what’s your team’s f irst move? I work with a group built to protect deals and solve fast, and it’s made a real difference for agents heading into Q4 strong. Want me to show you how we work?

PEOPLE TO CONNECT WITH

DECEMBER 2026

CONTENT INSPO

Reflection: What Worked, What Didn’t, and What’s Next

Share a personal look back at the highs and lessons in 2026

3 Questions Every Real Estate Pro Should Ask Before Planning 2027

Question box “What’s one win you’re most proud of this year?”

Building a Smarter Strategy for 2027

Walk through how to align goals, systems, and partnerships for faster closings next year.

Your 2027 Game Plan for Seamless Transactions

Poll | “What is one thing you plan to implement in your business in 2027?”

The Mindset Shift: From Busy to Intentional in 2027

Reflect on how to replace “hustle mode” with strategic focus in your business

5 Ways to Work Smarter (Not Harder) Next Year

“What one change will you make to protect your time in 2027?”

PEOPLE TO FOLLOW UP WITH

MEETINGS WITH MYHOME

Mark each day on the calendar that you accomplished your habit

SOLUTION OF THE MONTH

Enter the number of times each day that you shared the solution of the month 9

OVERCOMING OBJECTIONS

Objection #12: “Not interested.”

Quick Response: Appreciate the directness. Just curious, is that because you’re completely satisf ied, or haven’t seen a reason to try something new ?

Ask: If it’s the latter, I’ ve got a quick market insight that could shift the conversation Can I send it over?

Solutions: Altos Research, WFG Key, MyHome Prompts, Corefact

DECEMBER - REPEAT BUSINESS & CLIENT RETENTION

“What’s your strategy for staying top-of-mind with buyers after closing ? ”

Solution: MyHome Prompts

Why it works: The Holiday season is a time for reflection and pipeline protection This focuses them on post-close retention without extra effort

Text Script: As the year winds down, how are you staying connected to past clients? There’s a system that sends branded, automated touchpoints at key milestones, and it’s helping agents generate more referrals on autopilot Want a quick demo?

SOCIAL MEDIA KEY

R E S O U R C E S

This reference section contains essential information to help you maximize your social media presence Use it to quickly check platform specif ications, understand key terms, and apply best practices Refer back to this guide whenever you're creating content or optimizing your prof iles.

Information

Market updates, process explanations, FAQs, industry insights, common mistakes to avoid

Education

Client testimonials, closed transactions, professional achievements, case studies, certif ications

Promotion

WFG Tools & Resources spotlights, charity involvement, team celebrations

Point of View (POV)

Behind-the-scenes, personal story, hobbies, day-in-thelife, weekend activities, your perspective on topics

Facebook

Bio | 155 characters

Post | 63,206 characters (first 120 visible)

Best times | Wed-Fri, 9am-1pm Frequency | 3-5 times per week

Instagram

Bio | 150 characters

Caption | 2,200 characters (first 125 visible) Hashtags | 3-5 recommended (30 max)

Best times | Mon-Fri, 11am-2pm Frequency | 4-7 times per week

LinkedIn

Bio | 2,600 characters

Post | 3,000 characters (first 140 visible)

Headline | 220 characters

Best times | Tue-Thu, 9am-12pm Frequency | 3-5 times per week

SOCIAL MEDIA KEY

R E S O U R C E S

CTA (Call to Action): A prompt that encourages your audience to take a specif ic action, such as "DM me for details" or "Comment below with questions."

Story: Temporary content (24 hours) on Instagram and Facebook that appears at the top of feeds Great for behind-the-scenes, quick updates, and polls

Carousel: A multi-image or multi-slide post that users swipe through horizontally. Ideal for step-by-step guides, lists, or telling a visual story Available on Instagram, LinkedIn, and Facebook

Reel: Short-form vertical video content (up to 90 seconds) on Instagram and Facebook Reels often use trending audio, text overlays, and quick cuts to capture attention and reach new audiences.

B-Roll: Supplemental footage that adds visual interest and context to your main content Examples include shots of your off ice, neighborhood scenes, documents being signed, or action shots that support your narrative

Prof ile Optimization

Use a professional headshot with good lighting

Write a clear bio that states what you do, why you do it and who you serve

Include contact information and a call to action

Add relevant keywords for searchability

Visual Content

Use high-quality images and videos

Maintain consistent colors and style

Clean your camera lens EVERY time before you record

Include faces when possible (increases engagement)

Ensure text overlays are readable on mobile Videos should be 30-90 seconds for best performance

Post Guidelines

Lead with value: educate, inspire, or entertain

Use the f irst sentence to hook attention

Include a clear call to action

Add 1-2 relevant emojis for personality

Proof read before posting

Engagement Strategy

Respond to comments within 24 hours

Ask questions to spark conversation

Share and comment on others' content

Use DMs to build genuine relationships

Celebrate client wins and community milestones

NOTES

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.