From Vision to Viability: Creating Sustainable Service Lines in Academic Medical Centers by Wendy Horton
Wendy Horton believes that academic medical centers play a unique role in healthcare, combining patient care, education, and research under one roof. While this mission-driven model brings great value, it also creates complexity when building service lines that must remain clinically excellent and financially sustainable. Long-term success depends on aligning strategy, operations, and culture around a shared vision of value. Sustainable service lines begin with a clear understanding of community and patient needs. Academic medical centers often have access to advanced clinical expertise, yet sustainability requires focusing that expertise where it delivers the greatest impact. By using data to assess demand, outcomes, and resource utilization, leaders can prioritize service lines that support both the mission and long-term financial health. This approach helps avoid overextension while strengthening core offerings. Clinical leadership is another essential factor. Service lines thrive when physicians, nurses, and administrators work together toward common goals. Strong governance structures encourage collaboration across departments, reduce silos, and support consistent decision-making. When clinicians have a voice in operational planning, service lines are more likely to evolve in ways that protect both quality and efficiency.