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Visit Bucks County 2025 Annual Report

Page 1


8.4 Million Visitors welcomed

29,397

Jobs in the leisure and hospitality industry

$1.3

Billion dollars generated in Economic Impact

A Message From the President/CEO Paul Bencivengo

Tourism and Hospitality Businesses, Local Officials, Stakeholders, and Residents,

Visit Bucks County marks 2025 as a year of momentum and reflection, building on recent success while positioning ourselves to focus on the future.

Following a strong year of visitation in 2024, Bucks County’s tourism economy sustained growth in 2025. Although performance varied throughout the year, lodging occupancy still increased 1% year over year, reinforcing the resilience of Bucks County’s travel industry.

Tourism and hospitality continue to serve as a powerful economic engine. The visitor economy supports local businesses, creates jobs, and strengthens community vitality. These results reflect a collective effort by the Visit Bucks County team, our Board of Directors, hospitality professionals, local officials, and partners who recognize travel’s role in economic development.

In 2025, Visit Bucks County also looked inward, working with our Board and Team to establish an updated mission, new vision, and new values to guide the organization forward.

As we look ahead, our focus remains on sharing compelling stories, reaching new audiences, embracing innovation, and capitalizing on the opportunities 2026 will bring.

Board of Directors & Team

Bucks County Commissioners

Diane M. Ellis-Marseglia, LCSW, Chair

Robert J. Harvie, Jr., Vice Chair

Gene DiGirolamo, Secretary

Visit Bucks County Team

Paul Bencivengo

Megan Connelly

Rose Driscoll

Tristan Foerster

Jenna Giuliani

Kelley Keeling

Claudia Murtha

Kaitlin Nasevich

Lisa Paglaiccetti

Shannon Rinker

Jenna Scull

Vanessa Shubert

Louise Trucks

Don Veon

Heather Walter

Destination Ambassadors

Tami Casey

Merideth Corley

Tim Covone

Bobby Hoechner

Amy McGahran

Laurie Ann Moore

Ashley Snyder

David Weidner

Jeff Yoder

Jo Zera

Visit Bucks County Board of Directors

Doug Miller, Chairperson

Christine Triantos, Vice Chair

Bob McGowan, Treasurer

Moses Reidenbach, Secretary

Peter Borowsky

Anna Kate Dale

Steven Dougherty

Kyong Ha Growney

Emily Harris

advocacy and economic development initiatives that strengthen Bucks County’s visitor economy. Through collaboration with the County of Bucks, economic development partners, local and state policymakers, and industry businesses, VBC supports business growth, workforce development, and investment while helping to cultivate innovative tourism experiences and a diverse, competitive tourism product portfolio.

Carrie Nork Minelli

Linda Salley

Marjan Shirzad

Jonathan Snipes

Albert Giagnacova, Emeritus

Bucks County Tourism Grant Program

The 2025 Bucks County Tourism Grant Program, facilitated in partnership with the County of Bucks, distributed $597,463 to 58 local organizations for tourism-related projects.

PRLA Legislative Day Advocacy &

VBC attracted visitors to Bucks County through strategic owned, earned and paid media efforts.

Driving Engagement with Powerful Content and Eye-Catching Visuals

Making Headlines

Bucks County topped more than 25 national headlines in 2025.

Social media inspires travel decisions, converting interest into overnight visits to Bucks County.

Digital advertising strategy including search, streaming and social media advertising drove more than 5.2M pageviews to VisitBucksCounty.com, an increase of 23% vs. PY. 3.1M +8% vs. PY Overall Social Media Engagements

139K Impressions

9.9M Impressions 111M Impressions 15.7M Video Views 1.4M Video Views 156K Impressions

3,368 miles driven!

Weddings, Groups and Meetings Market Outreach

In addition to leisure travel, the VBC team targets the weddings, groups and meetings markets. This mix ensures a diversified approach that drives impact across multiple travel segments.

14,500 Visitors connected with at 70 events

745 Phone Calls

99,400 Destination Guides Distributed

6 Wedding Shows making 2,691 Touchpoints

5 Group Tour Shows making 1,572 Touchpoints

5 Meeting Shows making 115 Touchpoints

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Visit Bucks County 2025 Annual Report by Visit Bucks County - Issuu