OUR BRAND
2021
STEVE BONTHRONE - Our Brand August 2021
OUR VISION We want to help as many people as we can to lead healthier, happier, more active lives. We offer people a wonderful, proven opportunity to reinvent themselves and shed the baggage (physical and mental) that they’ve carried around for a long time.
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THE BRAND PYRAMID The brand pyramid is a visual framework that helps us to define the characteristics of our brand. Building from the bottom up, it shows us:
Our Clients Who we are offering our services to
ESSENCE
Our Services
OUR PERSONALITY
The key services that we provide to clients
Our Purpose What we set out to do that makes us different to our competitors
OUR VALUES
Client Benefits OUR PROMISE
The benefits that our clients get from choosing us
Reasons To Believe CLIENT BENEFITS
REASONS TO BELIEVE
What proof do we have that we deliver these benefits?
Our Brand Promise What do our clients expect in their interactions with us?
OUR PURPOSE
Our Values SERVICES
CLIENTS
What standards and beliefs do we hold ourselves accountable to?
Our Personality If our business was a person, how would we describe them?
Our Brand Essence What is the core characteristic that defines our brand? 4
OUR SERVICES
We offer a unique journey to improved health and wellbeing
We train the individual in front of us
What we don’t offer...
We don’t make promises we can’t keep
We foster an enjoyable experience for all We create positive habits to get better results
We don’t beast, bully or torment We don’t overcomplicate things
STEVE BONTHRONE - Our Brand August 2021
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OUR CLIENTS Our clients are looking to make positive improvements in their lives.
More energy to enjoy life A greater sense of self, perspective and balance Achieving personal goals - whether that’s running a marathon or running after the kids
WHY CHOOSE US? We have over 20 years of experience of helping people make positive differences to their lives We only work with people who we know we can help We have a range of testimonials from happy clients to inspire you on your journey
STEVE BONTHRONE - Our Brand August 2021
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OUR PURPOSE
We actively improve your motivation, mindset and movement 7
OUR PROMISE We will guide you through every stage of your journey as you become the person you wish to be.
STEVE BONTHRONE - Our Brand August 2021
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OUR CORE VALUES
We are passionate Always learning, always looking for ways to improve efficiency and quality
We are candid Honest with our customers, honest with ourselves – it’s how we build friendships and trust
We are supportive We’ll come alongside and cheer you on, walk on this path together
We spread joy and positivity Because happy and motivated people embrace long-term life changes
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OUR PERSONALITY
FLEXIBLE We research, we refine, we seek the most effective way to help you achieve your goal.
ENCOURAGING
We guide, we mentor and support everyone - there’s no ego or personal glory in what we do
INFECTIOUSLY ENTHUSIASTIC Because we know that anything is possible – and that’s truly exciting!
STEVE BONTHRONE - Our Brand August 2021
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OUR ESSENCE
Actively helping people to reach their goals 11
OUR BRAND DEVICE
This is the Bonthrone Connector. It stands for our values , illustrating how we connect with a client to create a n unbreakable bond. We feature it prominently on all of our external communications.. STEVE BONTHRONE - Our Brand August 2021
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H THEIR C AC
S AL O
ACT IV
brand essence
L Y HE PING EL
E OPL TO RE PE
FLEXIBLE
our personality
ENCOURAGING INFECTIOUSLY ENTHUSIASTIC
PASSIONATE
our values
CANDID SUPPORTIVE SPREAD JOY & POSITIVITY
our promise
WE WILL GUIDE YOU THROUGH EVERY STAGE OF YOUR JOURNEY AS YOU BECOME THE PERSON YOU WISH TO BE More energy to enjoy life
customer benefits
A greater sense of self, perspective & balance Achieving personal goals - whether that’s running a marathon or running after the kids
our purpose
our services
20 years of experience We only work with those we can help We have a range of testimonials from
reasons to believe
happy clients to inspire you
WE ACTIVELY IMPROVE YOUR MOTIVATION, MINDSET AND MOVEMENT
We offer a unique journey to improved health and wellbeing
Our clients are looking to make positive improvements in their lives
our customers
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1 Glendevon Rd, Perth, PH2 0AS 07834 243253 stevenbonthrone.com