Issuu

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REPORT

p u e b l a

index 8 24 38 44 52 58 68

financial stability academic prestige institutional prestige outreach with society and companiescapital organizational capital annexes events

u n i v e r s i d a d

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MESSAGE FROM THE PRESIDENT 2020 was a year of worldwide challenges due to the COVID-19 pandemic. Therefore, Universidad de las Américas Puebla reinvented itself to guarantee the institution’s sustainability, diversifying and using resources efficiently to retain personnel, maintaining the levels of investment in technology and facilities, and extending financial support for students. Organizational units innovated different processes, adapting current activities to contribute to UDLAP’s mission and vi-

sion and continue to be the best private university in Mexico. Without a doubt, the actions implemented backed our institutional prestige while maintaining the academic quality that characterizes our university. For this reason, on this occasion the annual report is aligned with the key objectives defined in the strategic plan that allow us to meet the university’s guidelines, mission, and vision.

FINANCIAL STABILITY

ANNUAL REPORT 2020-2021

One of the university’s strategic objectives is financial stability. Thanks to the efficient use of resources in previous years, we could respond assertively and quickly in 2020. Doubtless, UDLAP not only was able to maintain healthy financials

that guarantee the continuity of academic quality, creation of alternatives for students, and preservation of jobs, but also made important investments in technology, facilities, and sanitary protocols to benefit all members of the UDLAP.

FINANCIAL STABILITY DATA Financial Sustainability New students enrolled

80% in licenciatura programs 20% in graduate programs over

9,500+ Students

8.26%

49.54%

over

PUEBLA

VERACRUZ

of students are from

More than 20 million pesos of income derived from:

Training Consulting Sponsorships Donations industry outreach

over

6.65%

of students are from

MEXICO STATE

and MEXICO

CITY

96.54% student retention

Over 57million pesos in

Sorteo UDLAP awards

FINANCIAL STABILITY

Financial Support Plans

249

UDLAP CONTIGO educational credits

540

million pesos

in credit lines

77% new and returning students benefitted

from the Sorteo UDLAP

FINANCIAL STABILITY

Financial Situation The institution’s financial statements for 2020 (in auditing process) and 2019 (audited) reflect the solid financial stability of the University, even for this complicated year due to the COVID-19 sanitary crisis. There are positive relations in the ability to cover shortterm debt with current assets, while having net positive working capital. Cash and equivalents represent 127% of short-term debt. Considering the solidity of the financial situation and its sound administration, banks have given UDLAP their vote of confidence, providing several credit lines that total 540 million pesos, which allowed the

ANNUAL REPORT 2020-2021

university to respond opportunely and adequately to student’s financial needs, as well as pandemic-related products and equipment. In December 2020, the credit balance was 528.3 million pesos. The 2020 EBIDTA was a net loss of 63.2 million pesos, a lesser amount than was expected because of the pandemic. Even though we lost complementary income from colleges, lottery, and others, we reduced the economic impact because the income from our main activity, tuition, improved due to increased enrollment and we controlled costs and expenses. It is important to point out that the financial statements are audited every year by a prestigious firm, which has issued an opinion without comments every year.

FINANCIAL STABILITY

fundación universidad de las américas, puebla

statement of financial situation to december 31, 2020 and 2019 in thousands of pesos 2020

2019

Income from Tuition Scholarship

$1,862,452 (733,926) $ 1,128,526

$ 1,758,811 (654,305) $ 1,104,506

Auxiliary Activities Financial Products Contributions Received Colleges Lottery Independent Operations Other Income Total Income

$ 9,198 $84,317 $1,531 $22,887 $53,724 $9,343 $89,108 $ 1,398,634

$32,049 $87,427 $12,030 $66,945 $150,211 $ 18,479 $84,895 $ 1,556,543

$432,273 $16,344 $1,527 $53,825 $334,815 $424,454 $41,083 $16,619 $55,277 $82,458 $3,141 $ 1,461,816

$402,394 $ 19,513 $2,048 $60,912 $330,836 $373,046 $36,529 $18,699 $59,248 $99,171 $2,963 $ 1,405,359

$(63,182)

$151,184

Revenues

Expenses Teaching Research Public Administration Academic Support Student Services University Support Auxiliary Businesses Independent Operations Facilities Operation and Maintenance Lottery Other Expenses Total Expenses Profit or loss for the year The 2020 data has not been audited. The 2019 data has been audited.

FINANCIAL STABILITY

fundación universidad de las américas, puebla

statement of financial situation to december 31, 2020 and 2019 in thousands of pesos 2020

2019

$744,931 $23,357 $24,726 $502 $167,019 $719,645 $1,680,180

$551,062 $19,471 $10,365 $379 $124,245 $717,413 $1,422,935

$304,098 $108,202 $123,939 $284,679 $383,999 $1,304,816

$64,737 $94,992 $169,090 $48,155 $120,399 $503,728 $1,001,100

$634,157 $258,793 $375,364

$697,339 $275,504 $421,835

$1,680,180

$1,422,935

ASSETS Cash and Equivalents Accounts Receivable from Students, Net Advance Payments and Other Accounts Receivables Inventory, Net Assets Available for Sale Real Estate, Furniture and Equipment Total Assets

LIABILITIES Accounts Payable Accumulated Liabilities Tuition Advances Long-Term Loans Lease Liability Other Liabilities Total Liabilities

EQUITY Toatal Equity Other Comprenhensive Income (OCI) Total Equity Total Liabilities and Equity The 2020 data has not been audited. The 2019 data has been audited.

ANNUAL REPORT 2020-2021

FINANCIAL STABILITY

Financial Sustainability The world economic situation has motivated us to establish support plans for students’ families, keeping the same tuition and increasing scholarships, thus receiving 2,953 new students for licenciatura and graduate studies from Puebla, Veracruz, Mexico State, and Mexico City. We also established a cautious expense policy that contemplated drafting operation plans that allows the institution to maintain academic quality and efficient services. In this period, the achievements were: ► Student enrollment was maintained at over 9,500 students on average between Spring and Fall. ► 80% of new students enrolled in licenciatura, and 20% in graduate studies. ► Net income from training and consulting was 8.4 million pesos. ► We formed strategic alliances, adding over 11 million pesos in sponsorships and donations. ► A total of 290,000 Sorteo UDLAP tickets were issued, of which 285,000 were printed and 5,000 were electronic. ► The sale of Sorteo UDLAP tickets and promotion was carried out nationwide, especially in the central and southern states with the participation of over 18,600 collaborators that included students, employees, and the general public. ► Sorteo UDLAP, duly registered and supervised by the Secretary of the Interior, raised 129 million pesos gross revenue. We delivered 630 awards with a value of 57 million pesos.

Financial Aid Programs Understanding the economic uncertainty derived from the pandemic, the university created programs that have provided financial support to students and collaborators. ► From Fall 2020, we granted 249 UDLAP Contigo education credits to support students who were affected economically. ► Sorteo UDLAP aided over 77% new and returning students, approximately 7,380 students who have some type of scholarship.

ANNUAL REPORT 2020-2021

KEEPING THE SAME TUITION AND INCREASING SCHOLARSHIPS, THUS RECEIVING

2,953

NEW STUDENTS FOR LICENCIATURA AND GRADUATE STUDIES ► To face the financial aid requirements of our student community (scholarships and credits), we acquired credit lines with several banks for 540 million pesos. ► We implemented free food-service for employees who had to come to campus, as a bonus due to the sanitary emergency.

Technology To continue to excel in academics, we developed the “Hybrid UDLAP” model which lets students attend classes virtually and on campus. We equipped all the classrooms and labs so practices could be recorded and consulted by students online. Working from home made technology the main tool to continue the university’s operations, so we had to adapt in a short period of time to offer innovative solutions with quality and warmth. The most relevant actions are:

FINANCIAL STABILITY

► The faculty designed 2,000 licenciatura courses on the LMS platform for Fall 2020, including learning modules and multimedia resources for students. ► The 2020 Technological Master Plan included projects related to adapting information systems for financial and human resource management, contemplating training processes required to prepare users on their application. ► We redesigned and implemented an institutional continuity process that allows 5 critical systems to operate in case the data center is unavailable. ► We lowered the UDLAP community reported security incidents to fewer than 15 by incorporating commitment indicators to the security management system. ► 400 people attended the online course on information security. ► The Information Technology Department increased by 30% the reach of information security awareness campaigns, compared to 2019. ► We changed the safeguard of mobile and radiocommunication equipment to an electronic signature platform. ► We offered technical support to create over 120 landing pages that worked as a registration and access platform for online events, training personnel on the use of digital tools such as Instapage and Mailchimp, which temporarily allowed the autonomy of this service.

WE REDESIGNED THE LIBRARY WEBPAGE FOR ALL TYPES OF DEVICES TO EASE NAVIGATION

► We redesigned the library webpage for all types of devices to ease navigation. ► We developed over 200 information webpages and registration platforms for online events. ► We installed 130 cameras to broadcast classes and 60 portable cameras for labs. ► As an answer to the need to be online, the area of Online Education, in collaboration with Faculty Training, gave 40 Blackboard introduction sessions to 1,335 new licenciatura students in Fall 2020. ► UDLAP Consultores’ training programs were taught online using Zoom, Blackboard, Telmex, and Microsoft Teams. ► Zoom, Teams, and Telmex Videoconferences were used for 1,200 university online events.

Facilities As part of its strategic guidelines, UDLAP is committed to having vanguard facilities and, even though activities were online, we continued to maintain the campus and make adaptations to meet the regulations established by the authorities for prevention and attention protocols for the community because of the pandemic. Among the facilities projects are: ► Construction of 6 infiltration wells with collection systems that direct rainwater to aquifers, helping to maintain the hydrological level of the area and avoid floods on campus. ► We received from the verifying authorities an outstanding evaluation of the electric and gas installations and the equipment subject to pressure.

► We remodeled the Physical Plant’s electrical substation, changing equipment that was over 25 years old, guaranteeing the correct operation and security of illumination systems, pumping equipment, and administrative buildings such as Human Resources and Physical Plant. ► We accomplished 85% of the Yearly Maintenance Plan in the three areas of hydraulics, electricity, and infrastructure. ► We complied with 2,283 (85%) orders out of the 2,675 ones created by the 7070 system for user areas. ► We gave preventive maintenance to 90% of the university fleet. The pandemic brought different challenges for the institution, prompting the design of action plans to protect employees and students; thus, aligned with official regulations, we purchased personal protection equipment, designed safe spaces by disinfecting all areas and furniture, and provided health services to all who required them through specific COVID-19 protocols. ► We increased the number of Residential College rooms to over 1,200 by including the Macías Rendón building, an investment close to 40 million pesos. ► We installed open study spaces on campus. ► We prepared the campus buildings, creating a COVID-19 medical attention area, open air study spaces in the Agora, improving ventilation, redistributing furniture and equipment to avoid contact (partitions,

ANNUAL REPORT 2020-2021

►

► ► ►

►

hand dryers, soap dispensers, and trashcans), installing signs to promote good practices, and others. We traced routes to avoid cross-traffic of people, installing mosquito nets in classroom windows for better ventilation, and installing physical barriers in the reception area of all residential colleges. We purchased furniture and medical equipment for the second floor of Medical Services and an autoclave for sterilization. To complement the disinfection of academic labs, we purchased cabinets with UV lamps, as well as portable UV lamps and four thermographic cameras in the highest-traffic areas. We developed internal diagnosis, medical attention, nursing, epidemiological, and prevention protocols due to COVID-19. We created and documented over 30 protocols in coordination with UDLAP academic and administrative areas for the eventual return to campus. We met the regulations regarding work safety to keep all persons who study, work, and live at the university safe, and to detect any danger or risk to their physical health or the continuity of operations. We paid immediate attention to all university areas, cleaning and disinfecting according to the recommendations of the World Health Organization (WHO), the Environmental Protection Agency (EPA), and Puebla state authorities. The Medical Services area created a general guideline for a safe return to campus, implementing 5 internal protocols for medical attention, EMS, nursing,

FINANCIAL STABILITY

► ►

PCR, and antigen testing to detect COVID-19, and validated over 60 sanitary security protocols written by the university areas to guarantee a safe return to campus. We carried out 368 PCR tests to detect SARSCoV2-2019 and 675 rapid tests to detect IgG and IgM antibodies to the UDLAP community. We implemented a survey to detect COVID-19 symptoms in the UDLAP community members who entered the campus. This daily survey has a QR code with a traffic light system based on symptoms and risk factors that may result in suspicious cases. There are sanitary filters to enter campus staffed by paramedics to take temperature, oxygen levels, change face masks, and validate the QR code. Pandemic investments included. ● Personal protection equipment (PPE) for employees, which included 21,000 cloth face masks (five-layer) approved by COFEPRIS, disposable material, disinfectants, and antibacterial gel. ● PPE for medical services and special EPP to transport COVID-19 patients to hospitals. ● Biomedical equipment, infrared thermometers, and oximeters for the sanitary filters at the campus entrances. ● Multi-parameter equipment for vital signs and rapid PCR and antigen tests to detect SARS-CoV-2-2019.

► 5,975 medical consultations were given. There were 2,861 respiratory evaluations and 649 suspected COVID-19 cases from April to December. In September and October 144 suspected COVID-19 cases were detected as well as 141 respiratory diseases. ► Epidemiology follow-up and information campaigns

● We implemented an internal epidemiological platform to record COVID-19 cases in the UDLAP community. ● We notified positive cases in the SISVER platform for the Secretary of Health’s Sanitary Jurisdiction 5 to which we belong. ● We created an epidemiological bulletin. ● We created an epidemiological committee to detect and control respiratory diseases due to COVID-19. ● We offered two Webinars: “COVID-19 Epidemiological Vigilance” and “COVID-19 impact on the New Reality,” with the Clinic. ● There were information campaigns in social and institutional media regarding hand washing, use of face masks, and recommendations to avoid contagion.

Decreasing Risk For the university, the care of its community is important; therefore, it has focused its efforts on preventing or mitigating the existing risks with the following actions : ► There were two vaccination campaigns for the UDLAP community, during which 450 doses of pneumococcus vaccine and 1,310 doses of influenza vaccine were applied. ► There were 1,043 COVID-19 tests. ► We handed out over 21,000 cloth face masks. ► We met 100% of regulations of the relevant authorities for franchisees on campus. ► The Department of Franchises and Food Safety supervised that good food practices were met by franchisees. ► We signed 1,167 contracts and 723 agreements that give security to the institution’s activities, while safeguarding UDLAP facilities and interests, to

WE PURCHASED FURNITURE AND MEDICAL EQUIPMENT FOR THE SECOND FLOOR OF MEDICAL SERVICES AND AN AUTOCLAVE FOR STERILIZATION

FINANCIAL STABILITY

comply with law reforms regarding donations and education. ► We purchased 373 fire extinguishers as well as equipment for 4 firemen to maintain the fire equipment in optimal conditions.

Improvement in the Quality of Processes To be more efficient in day-to-day activities, the people responsible for organizational units at the university created new work strategies to fulfill them, improving and innovating processes, decreasing times, increasing savings, and more. ► We implemented over 30% of ISO 9001-2015 requirements to increase quality standards in internal auditing. ► We designed a control panel for 2020 audit reports, to obtain a diagnosis of each audited area. ► We were re-certified by the Management Quality Systems for the Library, meeting the requirements of the work plan established by ISO 9001:2015. ► We decreased wait time and average consultation time in Medical Services. ► We digitized all the physical files of those students who have begun and/or finished their social service. ► We developed two self-learning and digital resource

ANNUAL REPORT 2020-2021

modules to improve services, teaching, learning, and integral formation processes using technological media as tools to aid students and faculty. ► We improved the internal control of transport operations by designing electronic forms for vehicle maintenance. ► We implemented actions for institutional continuous improvement through workshops, programs, and UDLAP mailbox, to reinforce the UDLAP Quality Management System. ► We created comprehensive files for each department with all information related to their processes, evaluations, complaints, and/or suggestions, and a history of improvement programs to identify actions that impact customer satisfaction. Indicators are essential to meet objectives as they determine how goals evolve and show changes in a program to achieve a specific result. ► Program indicators for processes achieved more than 90% compliance to strengthen the UDLAP Quality Management System. ► Over 95% of areas and people had proposed goals that were aligned with institutional indicators.

FINANCIAL STABILITY

community.

FINANCIAL STABILITY

ANNUAL REPORT 2020-2021

ACADEMIC PRESTIGE

ACADEMIC

PRESTIGE 22

ACADEMIC PRESTIGE

ANNUAL REPORT 2020-2021

ACADEMIC PRESTIGE

Universidad de las Américas Puebla, throughout its 80-year history, has strengthened its academic quality and recognition, achieving national and international prestige. It is important to mention that the faculty, through teaching and research, has consolidated today´s institution’s reputation. Clearly, 2020 implied remaking teaching plans. However, thanks to the faculty’s competence, knowledge, and experience, we continued to provide an integral academic formation to students.

We implemented teaching models using technological tools that facilitate online teaching and interactions between professors and students. UDLAP has a faculty with the highest credentials and professional and teaching experience, which, along with national and international quality standards, has allowed the accreditation of its academic programs.

ACADEMIC PRESTIGE

UDLAP Faculty The university continues to promote professor participation in research, consulting, continuous education, and other institutional projects. ► 99% of professors have a graduate degree, and over 86% have a terminal degree. ► Faculty is 42% women and 58% men. ► 23.3% of full-time professors are foreign. ► 50% of full-time professors studied at universities in the top 500 QS World ranking. ► Over 60% of full-time professors have studied abroad. ► There is 93% teaching satisfaction. There was an increase in the average evaluation of professors in Fall 2020, with respect to Fall 2019, and is now at 4.68 on a scale of 1 to 5. ► 40% of full-time professors belong to the National Research System. ► 63.5% of full-time professors participated in research projects. ► There were 268 research projects. ► There was a 10% increase in Scopus publications in the last 5 years. ► 84% of Scopus publications have been collaborations with other institutions, 60% of which are foreign.

► We strengthened research collaboration with top 20 QS World ranking universities; these universities are in the United States, Spain, France, China, UK, Brazil, Canada, Germany, Chile, Argentina, Australia, Colombia, the Netherlands, Japan, and Sweden. ► Two research projects with external financing concluded ● Dra. Ofelia Delfina Cervantes Villagómez, through Universidad de la República de Uruguay, with funds from ANII (National Research and Innovation Agency), did the project “DIIA: Descubrimiento de interacciones que impactan en el aprendizaje,” with funding of MX$174,410.61. ● Dra. Diana Karina Baigts Allende wrote a detailed processing manual to develop products based on criolla apple for Tepexoxuca producers, in the project “Incentivación de la autosuficiencia alimentaria de Tepexoxuca, Ixtacamaxtitlán Puebla mediante la transformación de productos locales y orientación en innovación agroalimentaria para coadyuvar en su activación económica”. CONACYT provided MX$594,888.00. *Annex I lists faculty recognitions.

SNI Researchers per School:

19.79 %

20.49 %

19.79 %

17.31%

ANNUAL REPORT 2020-2021

22.61 %

EDEC EDEI EDAH EDENE EDCS

ACADEMIC PRESTIGE

Accredited Academic Programs

SNI researchers according to level

49.60 % 12.00 %

33.60 % 4.80 %

potencial members

level 1

level 2

level 3

The School of Engineering had the most Scopus publications. Their distribution by school is shown in the following graph

SCOPUS PUBLICATIONS BY SCHOOL

UDLAP offers 52 licenciaturas and 15 master’s programs and doctorates. Having accredited programs guarantees meeting the quality standards in teaching needed to offer excellent courses, therefore assuring that students receive the academic formation required for a successful professional life. To provide the best quality in classes, we taught 7,995 courses in 2020, which represents an increase of 37.67%. Of these, 50% was taught by full-time professors, 24% in English, which is a 2% increase from 2019. ► 100% of nationally accredited licenciaturas belong to COPAES and the Committees for the Evaluation of Higher Education (CIEES). ► 100% of master’s programs are accredited by CIEES. ► We submitted a self-evaluation report and a required follow-up to The Southern Association of Colleges and Schools Commission on Colleges Quality Enhancement Plans (SACSCOC QEP). ► We obtained international accreditation for the School of Business and Economics by the Association to Advance Collegiate Schools of Business (AACSB International), placing it among the 5% of schools in the world with business academic programs that have obtained this certification. ► This year the Licenciatura in Nursing was accredited by the Mexican Council for Nursing Accreditation

36 % 3%

21%

ASSOCIATION TO ADVANCE COLLEGIATE SCHOOLS OF BUSINESS (AACSB INTERNATIONAL)

32 % EDEC

EDAH EDNE

WE OBTAINED INTERNATIONAL ACCREDITATION FOR THE SCHOOL OF BUSINESS AND ECONOMICS BY THE

EDEI EDCS

ACADEMIC PRESTIGE

(Consejo Mexicano para la Acreditación de Enfermería - COMACE), and the Master in Health Services Management by CIEES. ► The programs in Design of Visual Information and Digital Animation maintained their accreditation by the Mexican Council for Design Program Accreditation (Consejo Mexicano para la Acreditación de Programas de Diseño - COMAPROD). ► 139 mixed master’s programs’ structures were designed for their approval by the Secretary of Public Education (Secretaría de Educación Pública - SEP). ► We maintained international accreditations that have an impact on over 1,400 students enrolled in these 8 accredited licenciatura programs. ● Licenciatura in Food Engineering, accredited by the Institute of Food Technologies (IFT). ● Licenciaturas in Civil, Food, Industrial, Mechanical, Mechatronic, and Chemical Engineering accredited by the Accreditation Board for Engineering and Technology (ABET). ● Honors Programs: • •

Licenciatura in Biology accredited by the Royal Society of Biology (RSB). Licenciatura in Nanotechnology and Molecular Engineering accredited by the Royal Society of Chemistry (RSC).

► Over 90% of online and mixed courses were monitored though methodologies and instruments to

ANNUAL REPORT 2020-2021

prepare, teach, and close courses to create an index that measures their quality and user satisfaction according to international standards. ► The area of Distance Education constantly assisted 228 graduate courses (117 on campus master’s programs and 111 doctorate courses) from Spring I 2020, providing support for online teaching to professors in order to maintain the academic quality of graduate programs, given the COVID-19 pandemic.

Rankings For the institution, the academic peer recognition of its programs through university rankings is important. Their evaluation, as well as the opinions of employers and excellence indicators, positioned the following programs by QS World Rankings at an international level, according to ranking by area of knowledge ► UDLAP is the only private university in Latin America with specialized ranking in Hospitality & Leisure Management. ► UDLAP is classified among the best universities worldwide in the specialized ranking of Business & Management Studies. At a national level according to El Universal ► All evaluated licenciaturas were among the best five private universities at a national level.

ACADEMIC PRESTIGE

► For the second consecutive year, the licenciaturas in Law, Medical Surgeon, and Psychology were positioned among the best programs in private universities in Mexico. ► The licenciaturas in Economics, Robotics and Telecommunications Engineering, and Actuarial Science were positioned as the best program in private universities in Mexico. ► All licenciaturas in the School of Science, Engineering, Business and Economics, were positioned as the best among private universities in Mexico. At a regional level, according to Reforma

► Best private university in ranking according to academics’ opinions. ► First place in Mexico in Marketing and Actuarial Science licenciaturas. ► 17 licenciatura programs were positioned as the best among private universities in Mexico. ► For the tenth consecutive year, the Licenciatura in Chemical Engineering was positioned as the best program in private universities in Mexico. ► For the ninth consecutive year, the Licenciatura in Mechanical Engineering was positioned as the best program for private universities in Mexico. ► For the seventh consecutive year, the Licenciatura in Marketing was positioned as the best program for universities in Mexico. ► For the seventh consecutive year, the licenciaturas in Strategic Finance and Public Accounting, Civil Engineering, and Biology were positioned as the best programs among private universities in Mexico. ► For the fifth consecutive year, the licenciaturas in Industrial Engineering and International Relations were positioned as the best programs in private universities in Mexico ► For the fourth consecutive year, the licenciaturas in Computer Systems Engineering and Business Administration were positioned as the best programs for private universities in Mexico. ► For the third consecutive year, the Licenciatura in Mechatronic Engineering was positioned as the best program in private universities in Mexico.

► The licenciaturas in Business Administration, Communications and Media Production/Communications and Public Relations, Strategic Finance and Public Accounting, and Industrial Engineering were in first place according to the ranking of employers’ opinion. ► UDLAP was the university that had more academic programs in the top 3 positions in 9 of 10 evaluated programs. Master’s Programs Evaluated in University Classifications ► Master in Business Administration was rated as the best graduate online business program taught in Spanish in Latin America, as well as the one with the best reputation according to the ranking of Institutions of Online Higher Education (Instituciones de Formación Superior Online - FSO). ► Master’s programs in Business Administration, International Business, and the MBA were positioned as the best graduate programs in Mexico in the ranking of Latin American MBA by the magazine América Economía. ► According to the ranking of the best graduate programs from El universal ● The Master in Marketing was one of two programs in Mexico classified at a world level by Retail Sales Management & Business Development. ● The Master in Communications and Digital Media was ranked as the best e-business and digital marketing program in Mexican universities. ● The Master in Manufacturing Management was classified in the top 3 best programs in Industrial and Operations Management in Mexican universities.

ACADEMIC PRESTIGE

THE MASTER IN BUSINESS MANAGEMENT WAS CLASSIFIED IN THE

TOP 3 BEST PROGRAMS IN GENERAL MANAGEMENT IN MEXICAN UNIVERSITIES.

● The Master in Corporate Finance was classified int the top 3 best programs in Corporate Finance in Mexican universities. ● The Master in Information Technologies Management was classified in the top 3 best programs in Information Systems Management in Mexican universities. ● The Master in Business Management was classified in the top 3 best programs in General Management in Mexican universities. ● The MBA was classified in the top 5 best programs in full-time MBA in Mexican universities.

and consisted of 33 directive boards, 5 school representatives, a judicial branch, and an executive branch. ► There were 64 student organizations. ► CEUDLAP and student organizations carried out different online integration activities using digital platforms. ► On-site activities such as UDLAP Workshops, UDLAP Trips, and Cineclub de las Américas were changed to online forms to offer the UDLAP community a total of 120 video chatrooms.

Students Through academic formation and activities that complement their professional and personal growth, the institution carried out programs that allow their students to develop competencies and get immersed in the needs of the current context to strengthen their innovative, creative, and critical perspective. ► 637 Honors Program students worked on developing research and artistic creation programs, guided by their mentors. ► There was 31.5% yearly average participation of students attending academic tutoring programs to help their academic development. ► The Sports Representative Teams included 241 students in Fall and 225 in Spring. ► The Cultural Representative Teams had 205 members in Spring and 192 in Fall. ► The UDLAP Student Council was elected virtually

ANNUAL REPORT 2020-2021

ACADEMIC PRESTIGE

► The Department of Student Support offered 280 conferences, workshops, and talks focused on promoting self-care and emotional wellbeing for students and the UDLAP community. ► The program “We Are with You” offered 452 activities to the UDLAP community and the general public during 33 weeks. ► There was a virtual first-contact intervention service for the UDLAP student community. ► All support services at the learning centers are now online. ► Social service is now virtual, and therefore the Department of Outreach and Social Service implemented an online attention, guidance, and orientation program for students. The Integral Online Social Service program facilitated the control and follow-up of students who did their social service.

International Since one of the principles of the university is internationalization, we have conserved a global perspective that promotes multiculturalism and strengthens the university’s world prestige. Distinguishing itself for its hospitality towards foreign students, in 2020 we received students from over 50 nationalities, mostly French, American, and Canadian. ► UDLAP was one of 13 universities included in the first pilot program of online exchange courses of IPBS (International Partnership of Business Schools) and the School of Business, which allowed our students to collaborate globally with students and professors of foreign universities. UDLAP is a pioneer in this program, along with NEOMA Business School (France), Brock University (Canada), and North Carolina State University (United States). ► Due to its academic quality, UDLAP was invited by 2 German universities to participate in a joint program for calls issued by DAAD (German Academic Exchange Service). Both projects, in which professors from the School of Engineering collaborated, were approved by DAAD, which assigned resources to their counterpart to carry them out. ► As an alternative to internationalization, collaborative classes were taught online in Spring 2021 with associated universities in the United States: New Jersey City University NJCU, Grand Valley State University GVSU, and Miami University in Ohio, in programs of law, anthropology, communications, and pedagogy. These classes benefitted over 80

ANNUAL REPORT 2020-2021

THE WORDS THAT DISTINGUISH THE INSTITUTION ARE EXCELLENCE, PRESTIGE, QUALITY, AND NTERNATIONAL UDLAP students and 100 students in agreement universities. ► Foreign universities that have agreements for dual and exchange programs with UDLAP with most mobility in 2020 were: Neoma, France with 51 students, Università Cattolica del Sacro Cuore, Italy, with 29 students, Rennes School of Business, France, with 27 students, Reutlingen University for European School of Business, Germany, with 22 students, and Universidad Complutense de Madrid, Spain, with 18 students. ► There were 37 online continuous education training programs (23% more than 2019) with 548 students from different states and countries, including Germany, El Salvador, Spain, and the United States. *Annex II lists universities with international agreements.

Excellent Graduates Generation 75 had 1,741 graduates, an increase of 5.7% from 2019. They are Orgullo UDLAP professionals who will share the knowledge and tools they learned to successfully carry out their professional life. We also strengthened our bonds with graduates with events to establish their sense of belonging. ► For the last 5 years, the satisfaction mean in the survey of graduates has been 4.3/5. In 2020, graduates gave an evaluation of 4.3/5 as well. ► We created the first exaudlap business directory. ► Recent graduates enter the professional world joining organizations, being entrepreneurs, and continuing with graduate studies. According to the occupational study carried out on their graduation, the following is important

ACADEMIC PRESTIGE

● 97% had a job one year after graduation. ● 24% continued their studies. ● 83% of licenciatura alumni earn a better salary than the national average after graduation. ► Currently there are 2,769 users enrolled in the new Job Search Office. ► 68 companies visited for recruitment. ► According to a study of 1,130 UDLAP students by Universum in 2020, the words that distinguish the institution are excellence, prestige, quality, and international, which shows our commitment to academic quality. *Annex III includes the recognitions of students and alumni.

Publications The university faculty is characterized by writing or participating in different publications in recognized media. These publications were read in all five continents, and included ► Publication of the book Los posgrados en educación en Puebla: trayectoria y prospectiva. Interinstitutional publication. ► Article “Estudiantes” in the digital book Hampones, pelados y pecatrices. Sujetos peligrosos en la Ciudad de México (1940-1960) by Dra. Aymara Flores Soriano, from Education Sciences. ► Mayte Vancini Berra, from the Licenciatura in Archi-

►

► ►

tecture, won best project in the workshop “Utopía proyectual” organized by the twelfth edition of Cátedra Jorge Montes, “Utopía tangible”, by Universidad del Istmo de Guatemala. Professors from the Communication Sciences Department participated in Informe de Libertad de Expresión en México 2020 from the group Colectivo de Análisis de la Seguridad con Democracia, A. C. (CASEDE). The faculty of Actuarial Sciences participated in the research paper which was awarded the Annual Cuban Academy of Science Award 2019 (results in 2020) with the article “Operadores integrales y problemas de frontera para ecuaciones de Dirac de orden superior.” The first bilingual series of literature in indigenous language edited by a private university in Mexico. The series is coordinated by Dr. Charles Pigott, professor of the Department of Letters, Humanities, and Art and Martín Tonalmeyotl, prominent writer and cultural promoter. The book La velocidad de la pausa earned a silver mention from the award a!Diseño 2019 in the editorial category. UDLAP published the book La seguridad nacional en el marco del estado de derecho in coordination with Real Instituto Elcano, the Center for Studies of Transnational Studies of Organized Crime of the Institute of Foreign Relations of Universidad Nacional de La Plata, Argentina, and with the support of the

ACADEMIC PRESTIGE

Center for Strategic Studies of Peru’s Army and the German foundation Friedrich Naumann. ► The work Cambio climático y riesgos hidrometeorológicos, edited by Drs. Polioptro F. Martínez Austria, Benito Corona Vázquez, and Carlos Patiño Gómez, is a publication from Cátedra UNESCO, where experts from Argentina, Colombia, Costa Rica, Israel, Mexico, and the United States analyzed the problem from different areas of knowledge and shared their results. ► Impunity levels in the world, the English version of the book Escalas de impunidad en el mundo: Índice global de impunidad 2020, was published with the support of Fundación Friedrich Ebert, adding to es-

timations of impunity levels in México (2016 and 2018) and Colombia (2019). ► Pandemic restrictions reinvented how to create and promote editorial projects, and we published 18 books, 9 new titles, and 9 e-books. There were 10 presentations (8 online and 2 on-site) and the participation in four national fairs, two of which were online. For the fifth consecutive year, the university participated in the Guadalajara International Book Fair which was conducted online due to the pandemic. Annex IV includes the books published in 2020 by Editorial UDLAP.

THE BOOK LA VELOCIDAD DE LA PAUSA EARNED A SILVER MENTION

FROM THE AWARD a! DISEÑO 2019 IN THE EDITORIAL CATEGORY

ANNUAL REPORT 2020-2021

INSTITUTIONAL PRESTIGE

INSTITUTIONAL

PRESTIGE

ANNUAL REPORT 2020-2021

The ability to be flexible and opportune has allowed UDLAP to advance in prestige, even through this unfavorable situation. We continued positioning the university in Mexico and Latin America, being recognized as one of the best

private higher education institutions because of its academic excellence, for conducting applied research, and as a leader in specialized topics.

INSTITUTIONAL PRESTIGE

ANNUAL REPORT 2020-2021

INSTITUTIONAL PRESTIGE

University Classifications The university has distinguished itself for positioning the institution in the first places of accreditations and university rankings, both at a national and international level, including the following Rankings ► Per QS Stars, UDLAP ● Only university in Mexico and one of nine in Latin America to have 5 stars. ● 5 stars in “Facilities,” the only one in Mexico awarded this honor. ● 5 stars in “Teaching” and “Academic Development.” ● 5 stars in “Employability,” “Internationalization,” and “Inclusion.” ► Per QS World Ranking ● Top 3 of Mexican universities with highest proportion of foreign professors and top 5 in Latin America for third consecutive year. ► Per QS Ranking América Latina ● First university in Mexico with more professors with doctorate or terminal degree. ● Top 3 of universities in Mexico in research indicators, such as publications, publication by professor, and international research networks. ● Top 20 private universities in Latin America. ► Per América Economía: ● Top 3 private universities in Mexico in internationalization for third consecutive year. ● Top 3 private universities in Mexico with highest number of exchange students. ● Top 3 private universities in Mexico in “research” for second consecutive year. ● Private university in Mexico leading in the category “teacher quality” for fourth consecutive year.

Opinion Leader in Specialized Topics We continue positioning UDLAP in Mexico and Latin America as a leading academic institution in specialized topics, with the participation of students and faculty.

TOP 3

PRIVATE UNIVERSITIES IN MEXICO WITH WITH HIGHEST NUMBER OF EXCHANGE STUDENTS

► We presented the Índice Global de Impunidad, “Regreso seguro al campus”, digital expoUDLAP, Open Doors Day, Mixed Master’s Programs, and “2020 US Elections.” ► Coverage of US elections with 15 pre-election analysis roundtables, 6 roundtables on election day, 5 post-election roundtables, 1 special coverage of events that happened on the US Capitol, and coverage of the US president swearing in, with a total of 67,828 live visits. ► We renewed the Cátedra UNESCO-UDLAP in Hydrometeorological Risks. ► The School of Arts and Humanities created the UDLAP Arts Talk in collaboration with different university areas to promote the arts and artistic knowledge and its proper appreciation in our society.

Sports The university, committed to the physical wellbeing of the UDLAP community and society in general, continued to carry out activities that promoted sports activities. ► 143 live transmissions of physical activity by trainers of the Sports Representative Teams. ► We strengthened our links with sports personalities, Olympic and international, to share their experiences and achievements in sports with UDLAP community students in 10 webinars, with close to 700 viewers.

INSTITUTIONAL PRESTIGE

► Aztecas Schools continued offering their sports programs online, to maintain the physical condition of 160 students from different disciplines, to ease stress, anxiety, and a sedentary lifestyle incurred by the sanitary emergency, to preserve their health and encourage them to stay at home. ► Aztecas FBA School, in its junior category, won the sub-championship in the virtual “COVID Games,” where they faced 12 national teams.

Culture ► Cultural heritage and artistic events are important to promote and boost interest in art. Therefore, we continued the exhibitions planned, changed to a digital format but preserving their essence and the quality that has always characterized the institution. ► UDLAP received in their cultural space, Capilla del Arte, the only individual exhibition of the work of renowned Mexican artist Francisco Toledo, with 760 art and design pieces, 6 artisanal workshops, and 15 collectors from across the country. ► We increased by 40% new artworks donated to the UDLAP Art Collection. ► UDLAP designed and shared new virtual exhibits on the Google Arts & Culture platform to celebrate 50 years in the San Andrés Cholula campus. ► We recorded a Christmas song disc, edited from home, which was included in digital music platforms such as Spotify, iTunes, and SoundCloud. ► In coordination with the Department of Interna-

►

tional Recruitment and the Secretary of Foreign Relations, we achieved the participation of 27 representations of Mexico abroad, positioning the university as a reference for artistic creation, even amid confinement. The Cultura UDLAP Facebook page increased its followers by 57.5%, with 2.4 million people, and on Instagram @CulturaUDLAP by 60.7% with 540,000 people. We created artistic videos for the pandemic in collaboration with the School of Arts and Humanities, TVUDLAP, and media personalities. Among those were Symphonia, with Benny Ibarra, Humanidad con toda la comunidad, and Dios Nunca Muere. Given the sanitary emergency, UDLAP, through Cultural Broadcasting and the Department of Art, maintained its cultural programming virtually, with three theater shows, contemporary dance shows, and music recitals. UDLAP Cultural Summer was also virtual, broadcasting 25 activities, concerts, lectures, and colloquies, with the presence of 12 countries and special guests from Colombia, Costa Rica, Spain, the United States, and France. We launched the campaign Dale play a la cultura to adapt artistic event programming to online theater and concerts, and the cycles 20th anniversary celebration of the UDLAP Chamber Choir, Conversations with Maestro Lozano, and Talks of Symphonic Groups.

AZTECAS FBA SCHOOL, IN ITS JUNIOR CATEGORY, WON THE SUB-CHAMPIONSHIP IN THE VIRTUAL

“COVID GAMES”

ANNUAL REPORT 2020-2021

OUTREACH WITH SOCIETY AND COMPANIES

OUTREACH

WITH SOCIETY AND COMPANIES 42

OUTREACH WITH SOCIETY AND COMPANIES

S ANNUAL REPORT 2020-2021

OUTREACH WITH SOCIETY AND COMPANIES

Company Outreach We continued to strengthen bonds with companies through outreach with new organizations ► We published the 11th, 12th, and 13th edition of Entorno UDLAP magazine, as well as numbers 4, 5, and 6 CNX magazine. ► CNX magazine had 30,000 average visits per month, 67% more than in 2019. ► The Department of University Connection, to position and survey knowledge and academic experience, published 3 issues of CNX: Tendencias en la gestión organizacional magazine, whose topics were focused on the development of Mexican companies, highlighting that the fifth edition was centered on articles on how to face the pandemic. ► The digital repository Contexto, which published 138 new articles, was updated with contributions of the faculty, graduates, and administrative employees. ► The 29 books in Contexto had 22,260 visitors from 92 countries, mostly from Mexico and the United States, followed by Colombia, Spain, Peru, Ireland, and France. ► The magazine Entorno had an average of 1,400 visits per month. ► Over 2,276 students did professional practices, strengthening their academic formation and developing skills.

THE MAGAZINE ENTORNO HAD AN AVERAGE OF

1,400

VISITS PER MONTH ► We provided professionalization tools to 100% of students who did their professional practices by developing a specialized curriculum module per school. ► We promoted and classified the organization that offered professional practices vacancies by developing, updating, and publishing organization profiles on the Department of Professional Practices’ webpage.

students who performed professional practices 2500

2,223

2000 1500

1,238

1,427

2,276

1,744

1000 500

330

2015

2016

2017

2018

2019

2020

OUTREACH WITH SOCIETY AND COMPANIES

► We signed an agreement with Puebla’s State Energy Agency, BlackShiip, and the Executive Secretary of State Anticorruption System, which are organizations that offer practices 100% online. This mechanism helped to adapt the Professional Practices Program so students could have practical experiences in their area even though they were quarantined due to the pandemic. ► We recorded the educational short film Corporate and Professional Responsibility for the Puebla state government and BlackShiip, to raise students’ awareness about the professional environment that UDLAP’s strategic allies face while performing their everyday activities. ► We reached out to 134 external and internal organizations to record 585 online social service projects. ► We implemented the program Soluciones NOM-035, focused on offering support to companies according to what is established in Regulation 035 STPS-2018. ► Institutional Development renewed agreements with Tubos de Acero de México S. A. (TAMSA) and Radiomóvil DIPSA S. A. de C. V. (Telcel). ► We started using equipment donated by Jumex for the Nuclear Magnetic Resonance Lab, which the university will use to analyze the added sugars content in juices. ► We continued the consulting project with Grupo Autobuses de Oriente ADO Puebla. ► We obtained contracts with VW México and Audi México for online training where 22 directors and managers participated.

ANNUAL REPORT 2020-2021

► Two contracts were signed with Audi México for consulting on site with production area directors related to employee performance. ► We consulted with the Metropolitan Premium company regarding real estate in organizational structure and corporate governance. ► We offered consulting on strategic planning to the municipal governments of Mérida, Huejotzingo, and Atlixco. ► We continued collaboration agreements with Samsung, Jumex, BIO Médica de Referencia, and Pisa. ► We strengthened the technological abilities of students of licenciaturas associated with IT, through the telecommunications association of UDLAP with Netjer-Extreme Networks. ► Over 200 companies participated in the Virtual Recruitment Day, with 3,147 people participating. ► There were 68 recruitment visits of hiring companies. ► We retook the Amazon platform and signed agreements with eLibro and Bibliomanager to distribute and sell e-books (PDF y EPUB) directly to libraries and through online libraries.

Outreach with Society and Companies The COVID-19 pandemic created new and multiple challenges for the world economy, for companies, and society in general, which is the reason the university continued to strengthen its links with organizations through free webinars on different topics, virtual events, training, consulting, and business solutions.

OUTREACH WITH SOCIETY AND COMPANIES

THE NUMBER OF FOLLOWERS FOR THE UNIVERSITY SOCIAL NETWORKS ARE ○ FACEBOOK 265,000

○ TWITTER 57,000

○ YOUTUBE 24,000 Academic Associations The university, through its collaborations and social focus, was present in activities that contributed opportune and relevant solutions to academic requirements and the needs of society and its environment. ► We obtained re-accreditation from the U.S. Department of Education Federal Student Aid, with which American students and eligible non-citizens can access subsidized and non-subsidized loans to carry out bachelor studies at UDLAP. ► The university was present at ● FIL Minería ● Feria Nacional del Libro UASLP ● II Feria Universitaria del Libro Universidad Juárez del Estado de Durango ● FIL Guadalajara ► We did ten presentations, eight online, with an average attendance of 47 people per event, from Mexico, the United States, and different countries in Europe and Latin America.

Outreach with Society During this period, links to society grew stronger using digital tools such as social networks, which allowed us to continue interacting with the UDLAP community and society through academic, cultural, and sports activities. ► expoUDLAP Spring 2020 had 1,686 people attending in-person, whereas, for the first time, the Fall expoUDLAP was virtual, with over 2,000 people attending. ► The number of followers for the university social networks are

ANNUAL REPORT 2020-2021

○ INSTAGRAM 32,000

○ LINKEDIN 32,000 ● ● ● ● ●

Facebook 265,000 Twitter 57,000 Instagram 32,000 YouTube 24,000 LinkedIn 32,000

► The content published on social networks had 28 million views on Facebook and 9.8 million views on Twitter. The UDLAP account had 456,000 reactions, 42,000 comments, and 108,000 shares. ► We had 359 live transmissions in Facebook Live TVUDLAP, with 431,486 total visits. ► We had between 400 and 499 positive media news per month in communication media. ► We recorded 10,919 unpaid notices, including information bulletins, events, academic and student participations in radio shows, press conferences, media-requested interviews, webinars, interviews with faculty, students, and graduates who are considered UDLAP pride and talent. ► The 33 webinars, done by Alumni Outreach, had 1,549 participants. ► We increased by 20% the participation of original projects of the UDLAP community in Capilla del Arte events. ► We increased the number of followers of Capilla del Arte and Colección de Arte UDLAP social networks by 10%. ► This was the first year of coverage of the International Toronto Film Festival by TVUDLAP. ► 88 cultural events were transmitted and re-transmitted. Annex V includes the information on memberships, affiliations, and events.

OUTREACH WITH SOCIETY AND COMPANIES

Congresses and Events ► The university’s flexibility and ability to adapt allowed for the continuity of events, graduate certificates, seminars, and more, reaching through digital tools more participants in and outside the country. ► From April to December 2020, we had 126 webinars using digital platforms such as Online Training by UDLAP Consultores, in which over 5,000 people participated. ► Continuous Education offered courses, graduate certificates, and workshops with 548 participants from 287 companies. ► We signed agreements with Institut D’Ecología Emocional de Barcelona, Santilla UNOi Group, and Asociación Latinoamericana de Endocrinología Ginecológica. ► We developed the course UDLAP sports clinic, Aztecas FBA with the participation of 92 national coaches. ► We taught the Seminar Winning Post-Covid Political Campaign, the Graduate Certificate in City Management, Development, and Government, and the Graduate Certificates of Strategic Studies and Global Governance, which had the participation of students from Spain, Argentina, Colombia, Peru, Chile, Ecuador, Guatemala, and Brazil. ► 14 Nielsen executives broached topics such as consumerization, innovation, marketing effectiveness, the newest topics in market research technology and tools, as well as the most current information about our markets. ► We had a lecture to celebrate World Tourism Day.

FROM APRIL TO DECEMBER 2020, WE HAD 126 WEBINARS

USING DIGITAL PLATFORMS SUCH AS ONLINE TRAINING BY UDLAP CONSULTORES

OUTREACH WITH SOCIETY AND COMPANIES

ANNUAL REPORT 2020-2021

ORGANIZATIONAL CAPITAL

ORGANIZATIONAL

C APITAL

ANNUAL REPORT 2020-2021

ORGANIZATIONAL CAPITAL

2020 changed our collaboration plans and invited us to reformulate how we do things. Truly, the pandemic brought about a new context to working from home, and the university prepared itself to continue working with its employees carrying out their academic and administrative duties from

their own home. The UDLAP philosophy stands out for providing and guaranteeing medical, technological, and administrative support, and opening the communication channels that let us have an informed and safe community.

ORGANIZATIONAL CAPITAL

ANNUAL REPORT 2020-2021

ORGANIZATIONAL CAPITAL

Human Capital (UDLAP collaborators) ► To continue operating and to provide the best service, we strengthened our workforce through hiring and training. ► UDLAP kept its over 1,600 collaborators: 45% men and 55% women. ► There was an increase of 11.3% of part-time professors in Spring and 30.4% in Fall, when compared with the 2019-2020 period. ► We trained 740 full- and part- time professors to use the digital library and all electronic resources as support for the courses taught online. ► IT trained 503 full- and part- time professors on the Hybrid UDLAP platform. ► We trained 500 professors and 37 administrative employees in 60 sessions, 7 days before the quarantine. These courses were taught by the Online Distance Department in conjunction with the Information Technologies Department and Faculty Development. ► We gave in-person training on the correct use and safety of Personal Protection Equipment (PPE) that was delivered to employees and faculty who come to campus for authorized work. ► We wrote return protocols for COVID-19 and, likewise, we supported collaborators who were on call with protective equipment and free food to safeguard their health. ► We provided transportation service using UDLAP Driver, covering 85% of personnel trips for on-site personnel.

ANNUAL REPORT 2020-2021

► We provided route services for personnel, benefitting 2,117 users. ► Medical Services and Human Resources conducted virtual training sessions on the use of Personal Protection Equipment (PPE), and Attention to Emergencies and First Aid on Blackboard for academic and administrative personnel. ► We met what is established on NOM-035, using a questionnaire to identify and analyze psychosocial risk factors and evaluate the organizational environment. ► We adapted collective and individual goals to respond to the situation. The program to propose and evaluate individual goals ended with over 90% employees evaluated.

WE PROVIDED ROUTE SERVICES FOR PERSONNEL, BENEFITTING

2,117 users

ANNEXES

ANNEXES 56

ANNEXES

ANNUAL REPORT 2020-2021

ANNEXES

annex i: faculty recognitions professor

licenciatura/ department

award/scholarship/recognition

Dra. Erika Palacios Rosas

Medical Surgeon / Health Sciences

Received an honorary mention from Watson Caring Science Institute.

Dr. Carlos Badillo Muñoz

Dental Surgeon/Health Sciences

Was re-certified by the Mexican Council for Oral and Maxillofacial Rehabilitation.

Dr. Alejandro Vázquez Reyes

Dental Surgeon/Health Sciences

Received a certificate from the First National and International Virtual Seminar of the Mexican Association of Oral and Maxillofacial Surgery, from the Mexican College of Oral and Maxillofacial Surgery.

Dra. Adriana Vázquez Reyes

Dental Surgeon/Health Sciences

Participated in the 36th Master Course of the Mexican Academy for Pediatric Odontology.

Dr. Marco Antonio Pérez de la Rosa

Actuarial Science, Physics, and Mathematics

Received national awards for the results of his 2019 research, sponsored by the Cuban Academy of Sciences.

Mtra. María del Carmen Morfín Herrera

Tourism

Member of the consulting boards SECTUR-SRE Mexican Tourism Diplomacy, The Institute of Tourism Competitiveness (ICTURSECTUR), and the Mexican Secretary of Tourism (SECTUR). She also contributed to organizing and participating as international guest in Bogotá FESTTUR 2020, Program of Tourism Colleges, Bogotá Node.

Dr. Manuel Francisco Suárez Barraza

International Business Management

Named scientific editor and outstanding evaluator of TQM Journal and International Journal of Quality and Service Science.

Dr. Carlos Edward Juárez

Won the scholarship Consorcio Puentes to be visiting professor International Relations and at the US and Mexico Center of Rice University in Houston, Texas Political Science (October, 2020-July, 2021)

Dra. Viviana Ramírez Ramírez

International Relations and Received a research visiting fellowship for three years at the Political Science Centre of Development Studies (CDS) at the University of Bath.

Dr. Juan Antonio Le Clercq Ortega y Dr. Gerardo Rodríguez Sánchez Lara

Accomplished that the IGI-MEX be integrated to the National International Relations and Human Rights Program 2020-2024 as a specific parameter to Political Science measure how objectives are being met.

Dr. René Alejando Lara Díaz

Engineering

Dr. Víctor Manuel Reynoso Angulo

President of ANFEI 2020-2022

Recognized by Shannan Mattiace and Joe Klesner, editors of the Mexican political section of the Handbook of Latin American International Relations and Studies, for his contribution of “one of the best articles and Political Science books (according to their criteria) that has been published on recent Mexican politics.”

Mtra. Yeajean Choi

Art

Received a scholarship from the South Korean Association for Create Dance Film (The Convenience Store), in collaboration with kNOwBOX dance X D place X Chum zip.

Dr. Juan Carlos Reyes Vázquez

Communication Science

Participated in the direction, edition, and post-production of the experimental short film Absoluto vacío ensordecedor, which is currently participating in several festivals.

ANNEXES

annex ii: universities with international agreements UNIVERSITY

CITY

COUNTRY

NEOMA Business School

Reims

France

Universitá Cattolica de Sacro Cuore

Piacenza

Italy

Rennes School of Business

Rennes

France

Reutlingen University for European School of Business

Reutlingen

Germany

Universidad Complutense de Madrid

Madrid

Spain

ICN Business School

Nancy

France

Lancaster University

Lancaster

United Kingdom

University of Leeds

Leeds

United Kingdom

Toulouse Business School

Toulouse

France

University of Exeter

Exeter

United Kingdom

AVANS University of Applied Sciences

Breda

The Netherlands

ESSCA (École Supérieure des Sciences Commerciales d´Angers)

Paris/Angers

France

Keimyung University

Daegu

South Korea

McGill University

Montreal

Canada

Sciences Po Paris (Institut d’Etudes Politiques)

Paris

France

Technische Universität München

Munich

Germany

The University of Manchester

Manchester

United Kingdom

Groupe Sup de Co Montpellier

Montpellier

France

University of Edinburgh

Edinburgh

United Kingdom

Universidad de Jaén

Jaen

Spain

Universitat de Lleida

Lleida

Spain

San Diego State University

San Diego

United States

Universidad de Salamanca

Salamanca

Spain

Université Grenoble Alpes

Grenoble

France

University of Oslo

Oslo

Norway

ANNUAL REPORT 2020-2021

ANNEXES

annex iii: recognitions for students and graduates ► Graduates Jesús Armando de Ita Solís, David Rojas Báez, and Diego Arceta Lozano presented and passed one of the Society of Actuaries’ exams; Marco Polo Bravo Montiel passed two more exams. ► Javier Ruiz Mota and Richard Navarro Álvarez were national finalists in the 16th Multi Comfort international student contest, where the task was to design a sustainable park that combined residential, educational, and recreational areas, converting the post-industrial area of Coignet Enterprise in Saint-Denis into a green area for living, learning, and recreation, respecting both the area’s heritage as well as the sustainable needs of a modern neighborhood. ► Students Isabel Gómez Álvarez and Ana Sofía Lichtle Prieto won third place int the International Ideas Contest, 110th Félix Candela Anniversary (1910-2020), with the poster Reinterpretación visual. ► Students Valeria Vargas Rodríguez and Gabriela Jiménez Martínez earned an honorable mention with the poster Mímesis conectora. ► The university´s short film Las flores que no puedo ver is a selection of the national cinema festivals Hidalgo Film Fest, Festival de Cine Oro Negro, and Kinostart de Ficmonterrey, and was included in the Filmin Latino. ► The Pamela Ann Marquard Scholarship was digitally awarded to student Diana Paola Granados García in November 2020, with the participation of representatives of the William A. Marquard Family Foundation and other scholarship benefactors. ► Daniela Sena Rojas, International Relations student, participated in the XI edition of the Program to Strengthen Public Function of Fundación Botín. ► Yahveth Cantero Fortiz won the Pfizer-AMFEM prize. ► Sandra Peña Haro won the Paul Coremans award (Premios INAH 2020) for best doctoral thesis in Culture Creation and Theories. ► Graduate Daniela Pérez Leyva obtained the prestigious Santander Financial Institute scholarship granted by Fundación UCEIF to start her professional career in Santander Bank, and study her master in Banking and Financial Markets at Universidad de Cantabria. ► Magda Lizbeth Morales Salas and Luz Leticia Rivadeneya Rodríguez from the Licenciatura in Law

► ►

►

published the essay Propiedad intelectual de redes sociales in the book Libro virtual de la AMPPI in the contest 2020 Research Work in Intellectual Property from the Asociación Mexicana para la Protección de la Propiedad Intelectual, A. C. (AMPPI) Andrea Mora Cruz won second place in the contest organized by PNUMA (United Nations Program for the Environment) 2020. Esteban René Ugalde Martínez, International Relations student, was a speaker at the VIII Congress of the Latin American Association of Researchers in Electoral Campaigns (ALICE) 2020: Polarización discursiva, fake news y social media, representing UDLAP in the panel Observación mediática. Elección de la gubernatura de Puebla, 2019. Santiago Mazoy Romans, Magali Karina Cirilo Alonso, and Scott Rodrigo Venezia Trujillo won the national selection contest in October 2019, obtaining full scholarships (plane tickets, enrollment, hotels, etc.) to attend the Jean Pictet Contest, held in Denpasar, Indonesia, in March 2020. The team of José Fernando Hernández Domínguez, Miguel Roberto Rodríguez Lucas, Itzel Ruiz Chaveste, Karina Deaquino Torres, Rodrigo Rosas Miranda, Raúl Nájera Perea, and Juan José Rojas Villegas obtained the Gold Award granted by the Institute of Industrial & Systems Engineers.

YAHVETH CANTERO FORTIZ WON THE PFIZER-AMFEM PRIZE

ANNEXES

► Adriana Cervantes Ojeda, Daniela Barraza Inzunza, Alberto Alatriste Domínguez, Zyanya Barcena Maasberg, Alejandro Hans Guerra Vega, Daniela Chávez Jiménez, María Ventosa Ortiz, Yara Arizmendi Bustamante, Roberto Sanz Camacho, Daniel Gonzalez Carmona, and Diana Paulina Sucar Escamilla earned the distinction of Best Engineering Graduates of the Country, granted by The National Association of Engineering Schools and Faculties (Asociación Nacional de Facultades y Escuelas de Ingeniería A. C. - ANFEI), 2019. ► Diana Xóchitl Pérez Meneses, student of the Licenciatura in International Relations, published La violencia contra la mujer comienza con el Estado and La pornografía es nuestra: el porno a la luz de la ciencia política in Es de Politólogos, and Femicides

ANNUAL REPORT 2020-2021

Increase in Mexico: The disappointing policies of 2020 and Mexico Keeps Bleeding, so Women Strike in Girls Globe. ► Carlos Luis Merino Ayala, International Relations student and Dr. Gerardo Rodríguez Sánchez Lara, Academic Director, wrote the article “Fuerzas Armadas mexicanas, ayuda humanitaria y responsabilidad internacional ,” in Revista Internacional de Cooperación y Desarrollo. ► Students of the Licenciatura in Marketing presented innovative projects in the Innovation and Creativity Fair for Nestlé’s Carlos V. ► Around 200 students participated in marketing innovation proposals for Gapsa company in the Fall 2020 Innovation and Creativity Fair.

ANNEXES

annex iv: udlap publications Below are the books published in 2020 UDLAP Editorial:

authors

program or academic department

Dr. Polioptro F. Martínez, Dr. Benito Corona, and Dr. Carlos Patiño (editors)

Department of Civil and Environmental Engineering and Department of Finance and Accounting

Dr. Polioptro Martínez Austria, Dr. Carlos Patiño Gómez, Dr. Paul Hernández Romero, and Dr. Einar Moreno Quezada (authors)

Honors Program and Department of Health Sciences

Center for the Study on Impunity and Justice (Centro de Estudios sobre Impunidad y Justicia - CESIJ) and UDLAP Jenkins Graduate School

Dr. Gerardo Rodríguez Sánchez Lara and Dr. Juan Antonio Le Clercq Ortega

Department of International Relations and Political Science

Center for the Study on Impunity and Justice (Centro de Estudios sobre Impunity levels in the October, 2020 Impunidad y Justicia world (PDF) - CESIJ) and UDLAP Jenkins Graduate School Fundación Friedrich Ebert

Dr. Gerardo Rodríguez Sánchez Lara and Dr. Juan Antonio Le Clercq Ortega (coordinators.)

Department of International Relations and Political Science

publication

date

Cambio climático y riesgos September, hidrometeorológicos 2020 (impreso y PDF)

El plato del mejor comer (PDF e impreso)

Escalas de impunidad en el mundo (PDF)

departments and institutions involved

Cátedra UNESCO in Hydrometeorological Risks

January, 2021

August, 2020

ANNEXES

In xochitl in kuikatl: 24 poetas contemporáneos en lengua náhuatl (PDF e impreso)

September, 2020

La seguridad en el marco del Estado de derecho (EPUB)

Real Instituto Elcano, Center for Studies on Organized Transnational Crime of the Institute of International October, 2020 Relations of Universidad Nacional de La Plata, Center for Strategic Studies of Ejército del Perú, and Fundación Friedrich Naumann

Dr. Charles Pigott (coordinator) Fátima Muñoz Pérez (illustrator)

Department of Letters, Humanities, and Art History and Department of Fine Arts

Dr. Gerardo Rodríguez Sánchez Lara and Dr. Juan Antonio Le Clercq Ortega

Department of International Relations and Political Science

Mi encuentro con el kaizen: Diez lecciones de management desde March, 2020 la óptica de un samurái mexicano (impreso e impresión bajo demanda)

Dr. Manuel Francisco Suárez Barraza

International Business Administration

Muchas cuentas, pocos cuentos: el PIB September, de México y más allá 2020 (impreso e impresión bajo demanda)

Dr. Miguel Hakim Simón

School of Business and Economics

Nasiá racaladxe’ / Azul anhelo (PDF e impreso)

September, 2020

Dr. Charles Pigott (prologue) Anna Lucía Gutiérrez Figueroa (illustrator)

Department of Letters, Humanities, and Art History, and Department of Fine Arts

¿Público para quién? La performatividad October, de los límites en 2020 el espacio público (EPUB)

Dra. Astrid Helena Petzold Rodríguez

Department of Architecture

Abejas silvestres de un cafetal orgánico en Veracruz, México (EPUB)

Dr. Carlos Hernán Vergara Briceño

Department of ChemicalBiological Science

September, 2020

ANNUAL REPORT 2020-2021

ANNEXES

Colección de Arte UDLAP: Catálogo conmemorativo (PDF)

July, 2020

ABC de la acción comunitaria (EPUB)

Department of Cultural Spaces and Artistic Heritage

Dra. Laurence Le Bouhellec Guyomar, and Marie France Desdier

Department of Letters, Humanities, and Art History

August, 2020

Dra. Bertha Salinas Amescua

Department of Education Science

El cerebro en reposo a través de la óptica (EPUB)

August, 2020

Dr. Edgar Guevara Codina

Department of Computer, Electronic, and Mechatronic Engineering

Memorias 19402015: Universidad de las Américas Puebla (PDF)

July, 2020

María Elvia Morales Juárez and Arturo Valentín Library Arrieta

Panorama de la administración en México (EPUB)

March, 2020

Dr. Raúl Bringas Nostti, Dr. François Bernard Duhamel, Dr. Jorge Alberto Durán Encalada, Dr. Dídimo Antonio Dewar Valdelamar, Dra. Marilú Fernández Haddad, Dra. Isis Olimpia Gutiérrez Martínez, Dr. Luis Felipe Luna Reyes, Dra. Rebeca María Martínez Merino, Dr. Héctor Montiel Campos, Dr. Marco Antonio Morales Castro, Dra. Rocío del Carmen Moreno Sanabria, Dr. Sergio Picazo Vela, Dr. José Luis Agustín Rodal Arciniega y Dr. Juan Manuel San Martín Reyna

Rupturas en el vértice: Análisis del Partido Acción Nacional a partir de sus principales escisiones o salidas. Desde su fundación hasta 2015 (EPUB)

July, 2020

Department of Dr. Víctor Manuel Reynoso International Relations and Angulo Political Science

UDLAP verde: Patrimonio forestal (PDF)

July, 2020

Rodolfo García Alonso (coordinator)

Department of International Relations, Department of Business Administration, and Department of Marketing

Environment and Sustainable Development

Note: Printing of some of the titles marked as “printed” will be done when the university returns to campus activities.

ANNEXES

annex v: memberships, affiliations, and events GLAS

ASSOCIATION

AAA

American Anthropological Association

AACSB

Association to Advance Collegiate Schools of Business

ABET

Accreditation Board for Engineering and Technology

AMAAC

Asociación Mexicana del Asfalto, A. C.

AME

Asociación Mexicana de Estadística, A. C.

AMEI

Asociación Mexicana de Estudios Internacionales AMEI, A.C.

AMESTUR

Asociación Mexicana de Centros de Enseñanza Superior en Turismo y Gastronomía

AMIGOS

Red de Instituciones Mexicanas para la Cooperación Bibliotecaria

AMPAL

Asociación Mexicana de Profesores de Alemán, A. C.

ANFADE

Asociación Nacional de Facultades, Escuelas de Derecho, Departamentos de Derecho e Institutos de Investigación Jurídica, A. C.

ANFECA

Asociación Nacional de Facultades y Escuelas de Contaduría y Administración

ANFEI

Asociación Nacional de Facultades y Escuelas de Ingeniería

ANFEM

Asociación Mexicana de Facultades y Escuelas de Medicina, A. C.

ANUIES

Asociación Nacional de Universidades e Instituciones de Educación Superior

ASINEA

Asociación de Instituciones de Enseñanza de la Arquitectura de la República Mexicana

CEAS

Colegio de Etnólogos y Antropólogos Sociales, A. C.

CGS

Council of Graduate Schools

Chatham House Chatham House, the Royal Institute of International Affairs CHEA

Council for Higher Education Accreditation

CHRIE

International Council on Hotel, Restaurant & Institutional Education

CLADEA

Consejo Latinoamericano de Escuelas de Administración. Latin American Council of Management Schools

CMNCTN

Colegio Mexicano de Nutrición Clínica Terapia Nutricional

CNEIP

Consejo Nacional para la Enseñanza e Investigación en Psicología. National Council for Teaching and Research in Psychology

COMECSO

Consejo Mexicano de Ciencias Sociales, A. C.

CONAC

Colegio Nacional de Actuarios. National Council of Actuaries

CONEICC

Consejo Nacional para la Enseñanza e Investigación en Ciencias de la Comunicación National Council for Teaching and Research in Communication Science

CONPEHT InterConfederación Panamericana de Escuelas de Hotelería y Turismo nacional EFMD

European Foundation for Management Development

ENCUADRE

Asociación Mexicana de Escuelas de Diseño Gráfico

ENIDAM

Asociación Mexicana de Instituciones de Enseñanza del Interiorismo y Diseño AMID, A. C.

FEMAFE

Federación Mexicana de Asociaciones de Facultades y Escuelas de Enfermería, A. C.

IMIQ

Instituto Mexicano de Ingenieros Químicos, A. C.

SMM

Sociedad Matemática Mexicana. Mexican Mathematical Society

ANNUAL REPORT 2020-2021

EVENTS

ANNUAL REPORT 2020-2021

EVENTS

Presentation, forum or event

Keynote address “The Fintech sector in Mexico, before and after the Fintech Law”

Keynote address

Keynote address “Water Quality and Treatment in Mexico»

Keynote address

Keynote address “¿Quo Vadis Mexico?”

Date and place

March 4, 2020, Guillermo y Sofía Jenkins Auditorium

March 9, 2020 Guillermo y Sofía Jenkins Auditorium

March 10, 2020 Guillermo y Sofía Jenkins Auditorium

March 12, 2020 Guillermo y Sofía Jenkins Auditorium

Number of participants

Presenter or institution

School or organizing area

Type of event

90 people

Emilio Rivero Coello, specialist in risks and corporate affairs BITSO

Department of Business Administration and International Business Administration, Deanship of the School of Business and Economics, and the Academic VicePresidency

On site

70 people

Beatriz Manrique Guevara, Secretary of the Environment, Sustainable Development and Territorial Statutes of Puebla State

Department of Civil Engineering, Deanship of the School of Engineering, and Academic VicePresidency

On site

Dra. Blanca Jiménez Cisneros, general manager of CONAGUA

Department of Civil Engineering, Deanship of the School of Engineering and, Academic VicePresidency

On site

Dr. Rodrigo García Verdú, chief economist at the International Monetary Fund

Department of Economics, Department of Banking and Investment, Deanship of Business and Economics, and Academic VicePresidency

Presencial

Dr. Alejandro Valenzuela del Río, general manager of Banco Azteca

Department of Economics, Department of Banking and Investment, Deanship of Business and Economics, and Academic VicePresidency

On site

701 people

250 people

EVENTS

First UDLAP Arts Lecture “Topographies”

September 17, 2020

68 people

Jan Hendrix, Plastic Artist

Department of Cultural Promotion

Virtual

Second Art Lecture “A New Way to Make a City”

September 24, 2020

58 people

Enrique Norten, founder and director of TEN Arquitectos

Department of Cultural Promotion

Virtual

Third Art Lecture “Nationalism and Music”

October 1, 2020

66 people

Jesús Arturo Márquez Navarro, Mexican composer

Department of Cultural Promotion

Virtual

Fourth Art Lecture “Photographs of Graciela Iturbe”

October 15, 2020

61 people

María Graciela del Department of Cultural Carmen Iturbide Guerra Promotion

Virtual

Fifth Art Lecture “Dance to See”

October 29, 2020

66 people

Claudia Lavista Fernández, choreographer and dancer

Department of Cultural Promotion

Virtual

Deanship of the School of Business and Economics and Academic VicePresidency

Virtual

Keynote address “Business News and Lifestyle for Mexican Leaders”

November 11, 2020

124 people

Dr. Marco Landucci Lerdo de Tejada, Forbes director for Mexico and Central America

Sixth UDLAP Art Lecture

November 12, 2020

55 people

Fernando Lozano, orchestra director

Department of Cultural Promotion

Virtual

Seventh UDLAP Art Lecture “The Road to Theater”

November 26, 2020

74 people

Luis de Tavira, director, actor, and playwright

Department of Cultural Promotion

Virtual

Eighth UDLAP Art Lecture “After COVID-19: Art for Grieving and Congregation”

December 3, 2020

74 people

Rafael Lozano Hemmer, Department of Cultural Interdisciplinary Artist Promotion

Virtual

Ninth UDLAP Art Lecture “Creativity and Writing”

December 10, 2020

74 people

ANNUAL REPORT 2020-2021

Juan Villoro Ruiz, Mexican writer

Department of Cultural Promotion

Virtual

EVENTS

EVENT

MONTH/ DATE

AUTHORITIES

MODALITY

Conference “Challenges to the EU in the Wake of Brexit and Irish perspective”

January 20, 2020

Mr. John Bruton, former Irish Prime Minister

On site

Talks with the Artist

January 30, 2020

Lic. Luis Canseco, artista visual

On site

Computer, Electronics, and Mechatronics Congress “Create”

February 11, 2020

Dra. Irma Nayeli Ángulo Sherman, professor from Universidad de Monterrey, participated with the presentation Transcranial Stimulation with Direct Current for Neurorehabilitation; Dr. Enrique Sánchez Lara, director of Information Technologies and Communications Management (UPAEP), presented AzTechSat-1; Dra. Julia Urbina Pineda, consultant who specializes in cybernetic risk management presented Information Security Awareness; Dr. Ramsés Galaz Méndez, professor of the School of Engineering and Science (EIC-CCM), presented Design and Development of Medical Devices; Dra. Grissel Trujillo de Santiago, SNI I professor at Tecnológico de Monterrey, presented Bio Printing; Dr. Wilfrido Calleja Arriaga, researcher in the electronic area at INAOE, presented Microelectronic Technologies and MEMS; Dr. Héctor Simón Vargas Martínez, professor at the Faculty of Electronics at UPAEP, presented Nanosatélite AzTechSat-1 Flying Software: Herberth Bravo, president of SOMIB, presented SOMIB, 42 years of Biomedical Engineering in Mexico; Dr. Aurelio Horacio Heredia Jiménez, researcher at the Faculty of Electronics at UPAEP, presented AzTechSat-1; and Dr. Óscar Marrufo Meléndez, professor at Tecnológico de Monterrey, Mexico City campus, presented Principles and Applications of Functional Cerebral Magnetic Resonance.

On site

Lecture “The future of Red Hat”

February 13, 2020

Javier Cordero Torres, general manager of Red Hat México

On site

Inauguration of the Spring 2020 cultural season “Bombyx Mori: micro weaving”

February 13, 2020

Dra. Siglinde Langholz, Mexican artist

On site

Inauguration of “Jenkins + Jenkins, Life Legacy”

February 13, 2020

Christopher Landau, US ambassador to Mexico

On site

EVENTS

Congress “I am Marketing”

February 18, 2020

Gabriela Delgado, Communications and Strategy director at the association A favor de lo mejor A.C, Arturo Ortiz Núñez, general manager of Birth México; Diego Plaza, general manager of FCO Group; Guillermo Garza García, creative director of Federación Mexicana de Esports; Enrique Espinosa de los Monteros, general manager of Nielsen México; Jeremi Ross Miller, creator of the digital marketing company Inspired Blue Media; Diego Pérez Banuet, senior marketing and communications manager for Bridgestone Latinoamérica; Humberto Polar, former creative director of Coca-Cola Company, Edgar Casal Álvarez, general manager of Seat México; Marcelo García Almaguer, local independent congressman of the LX Puebla Congress; and Javier Salinas, ex-president of the Mexican Baseball League.

Talk with the artist Fabiola Menchelli

February 20, 2020

Fabiola Menchelli, Mexican visual artist

On site

Congress “Emotional Ecology: a university for life” by Ecología Emocional MX

February 24, 2020

Mercè Conangla Marin, founder and president of Fundación Àmbit Ecología Emocional, Jaume Soller Lleonart, founder and honorary president of Fundación Àmbit Ecología Emocional

On site

XXXI National Actuarial Science Congress

February 26, 2020

Dra. Ana María Ramírez Lozano, president of the National Actuarial College, with the lecture I Am an Actuary: My vision of actuarial science; Andrea Vives Delgado, general manager of Instituto para la Protección del Ahorro Bancario (IPAB), with the lecture The Role of Probability of Default in Analyzing the Financial Condition of a Bank; and Dr. Francisco García Castillo, full-time professor of the department of Actuarial Sciences and Mathematics at UDLAP, with the lecture Understanding Credit Risk in Financial Investments

On site

Tenth Physics and Mathematics Congress

February 26, 2020

Dr. David Hughes, director of the research project and main researcher of the INAOE millimetric telescope, with the lecture Determining Redshifts of Galaxies in the Early Universe

On site

February 27, 2020

Dr. Sergio García Ramírez, emeritus professor at UNAM´s Instituto de Investigaciones Jurídicas, María del Carmen Novoa Cancela, coordinator of the Mexican Justice Program “Evalúa”, Dr. Luis Daniel Vázquez Valencia, research professor of the UNAM´s Instituto de Investigaciones Jurídicas, Dr. José Pablo Abreu Sacramento, associate director of the Law Department of the Instituto Tecnológico y de Estudios Superiores de Monterrey, Mexico City campus.

On site

Presentation of the book Rebuilding the State Institutions

ANNUAL REPORT 2020-2021

On site

EVENTS

Talk with the philosopher Miguel Cereceda

February 28, 2020

Dr. Miguel Cereceda, professor of aesthetics and art theories of the Department of Philosophy at Universidad Autónoma de Madrid, philosophy professor of art sociology at Facultad de Bellas Artes de Cuenca in Universidad de Castilla-La Mancha

On site

Talk: Myths and Realities of COVID-19

March 2, 2020

Dra. Indiana D. Torres Escobar, director of the Faculty of Medicine at Benemérita Universidad Autónoma de Puebla

On site

First Congress of Business Administration and International Business Administration: Trial & Error

March 4, 2020

Honorina Arroyo Gómez, with the talk The great taste of Tlaxcala.

On site

First Congress of Business Administration and International Business Administration: Trial & Error

March 5, 2020

Christian García Rosas, expert in e-commerce Nike, with the talk #How to Start an e-commerce

On site

Spring Expo UDLAP

March 7, 2020

Department of Student Incorporation, and graduates

On site

From the 9th to the 11th

Dr. Humberto Marengo Mogollón, member of the Academy of Engineering and the Mexican Academy of Science, with the talk Cycle of Life in Dams and Hydraulic Works: Experience in Mexico and the world; Tito Guillermo Fenech Cardoza, continental representative of America before the WCCE, presented The Job of a Civil Engineer in the Construction of Sustainable Development Objectives; José Humberto Ramírez Leyva, general manager of Drinking Water in San Andrés Cholula, with the presentation Treatment Plant for Residual Water of San Andrés Cholula; Alejandro Guevara Castañeda, president of the XII Council of the Mexican Federation of Civil Engineering Colleges, with the talk Challenges of the Industrial Engineering Trade Union and Associations; Ismael Couto Benítez, environmental director of the Puebla City Council with the presentation Climatic Reality, Impacts and Solutions; Dr. Rodolfo Valles Mattox, general manager of WSP in México with the presentation Torre Reforma: The history of a building; and Luis Rojas Nieto, general manager of Freyssinet de México, with the presentation Bridge Resilience

On site

XV International Civil Engineering Congress: CIDIC

EVENTS

First Congress of Business Administration and International Business Administration: Trial & Error

March 12, 2020

Alberto López Gómez, designer and weaver

On site

Third Economics, Banking and Investment Congress: Breaking Point

March 12, 2020

Dra. Emma Boswell Dean, assistant professor at Miami Herbert Business School, with the presentation Poverty & Cognitive Function and Dra. Patricia Armendáriz, general manager of Financiera Sustentable, with the presentation Towards Sustainable Banking

On site

Third Economics, Banking and Investment Congress: Breaking Point

March 13, 2020

Santiago Salinas, head of Institutional Relations and Government Issuing of the Mexican Stock Market and Mario Valle Reyes, founding partner of Altered Ventures, with the presentation Stock Market Education for All

On site

Webinar “Hospital Reconversion before the COVID-19 pandemic”

April 24, 2020

Dr. Francisco Javier Soberanes Velarde, expert in hospital quality.

Virtual

Webinar “Energy Markets: Aftereffects of the OPEC agreements and implications for Mexico”

May 4, 2020

Leonardo Beltrán Rodríguez, member of the board of SEforALL (UN initiative) Fundación por México, WEF’s partnering for Sustainable Energy Innovation, World Bank consultant, and non-resident fellow at Institute of the Americas; Montserrat Ramiro Ximénez, global fellow at the Wilson Center and former commissioner of the Energy Regulatory Commission; Eduardo Prud’homme, copartner at Gadex and correspondent of the magazine Natural Gas Intelligence; Rosanety Barrios Beltrán, independent energy analyst, international energy lecturer, founding board member of Voz Experta, editorial board member for the energy sector in Grupo Reforma, and columnist in magazines Energy & Commerce and Energía Hoy

Virtual

Webinar “From Creativity to Numbers: Industries and culture”

May 7, 2020

Santiago García Galván, executive producer of Itaca Films

Virtual

Webinar “Food Recommendations in Times of COVID-19”

May 8, 2020

Dra. María del Pilar de Haro, Universidad de Murcia and Fernanda Zerón, Universidad de Barcelona

Virtual

Webinar “Petroleum in Contango: How much does it cost us for them to take it?”

May 15, 2020

Manuel Guzmán Moreno, Global VP of Strategic Business at SamurAI, and José Pablo López Calva, commercial director of Petróleos Mexicanos (2003-2017)

Virtual

ANNUAL REPORT 2020-2021

EVENTS

Webinar “How Does COVID-19 Affect the Food Supply Chain?”

May 20, 2020

Dr. Juan Valiente Banuet, research professor at ITESM, campus Querétaro.

Virtual

Webinar “Fintech, its Regulation in Mexico and its Implications”

May 21, 2020

Rocío Robles, partner in Tenet Consultores, S. C. and Ernesto Ibarra, Vice-President of FIADI

Virtual

Webinar “Big Data for Business”

May 21, 2020

Mtro. Hugo Sosa, managing director de Big Data 4 All

Virtual

Webinar “Challenges, Opportunities, and Applications of Big Data Analysis”

June 3, 2020

Dr. Esteban Castillo Juárez, exaudlap from the Doctorate in Computer Science (2017), specialist in data science, and research scientist at Rensselaer Polytechnic Institute.

Virtual

Webinar “Challenges to Medical Technologies during the Pandemic”

June 5, 2020

Omar Damián Blanco, exaudlap from the Licenciatura in Electronics and Communication (1992) and manager of Digita DM S. A. de C. V.

Virtual

Webinar “Water Services and COVID-19”

June 10, 2020

Juan Carlos Valencia Vargas, professor at Universidad Nacional Autónoma de México, former executive secretary of the State Commission for Water from Morelos and independent expert.

Virtual

Webinar “Energy Efficiency and Network Code”

June 17, 2020

David Gabriel Romero Gómez, general manager of ETAP, S. de R. L. de C. V. of the Regional Latin America Office and Dr. Luis García Santander, special professor in Analysis of Electric Systems at Universidad de Concepción Chile

Virtual

Webinar “Mathematical Modeling of Epidemics”

June 24, 2020

Dr. Miguel Ángel Vargas Valencia, engineering professor at Universidad Santiago de Cali and Jendry Nairobi Arguedas Flatts, doctoral candidate in Mathematical Science at UNAM

Virtual

July 1, 2020

Dr. José Orlando Gomes, associate professor from the Department of Industrial Engineering and the Graduate Program in Information Technology at Universidad Federal de Río de Janeiro, and of the International Doctoral Program in Global and Occupational Health and International Cooperation in Migrant Populations

Virtual

“Resilience Engineering to Adapt to New Challenges such as COVID-19”

EVENTS

“Reviewing NIF›S for Accounting Effects in 2020”

July 8, 2020

Gilberto Torija Bretón, partner of Mazars Auditores and member of the Instituto Mexicano de Contadores Públicos, A. C.

Virtual

“Basic Hygiene Food Handling for Businesses: Micro, small and medium”

July 15 2020

Dra. Ofelia Aracely López Mejía, professor at Instituto Tecnológico del Altiplano de Tlaxcala and Dra. Alicia Reyes García, professor at Universidad Autónoma del Estado de México

Virtual

“The Future of North America after 2020”

July 21, 2020

Christopher Landau, US ambassador to Mexico and Dr. Santiago Nieto Castillo, head of the Financial Intelligence Unit of the Mexican government.

Virtual

Webinar “Life after COVID-19, Recuperate, Restart and Reinvent”

August 4, 2020

Dr. Ioannis Theodorakis, professor at INSEEC School of Business & Economics, Paris campus and visiting professor of the Marketing Department at UDLAP, and Enrique Espinosa de los Monteros, general manager of Nielsen México

Virtual

Webinar “Future of Recent Graduates in the PostCovid Reality: When I finish, what do I do?”

August 6, 2020

Jorge Quiroz Amézaga, CEO of Dulcería La Josefina, S. A. de C. V.

Virtual

Webinar “Effects of Credit Grading Changes of Mexican Debt”

August 18, 2020

César David Vives Flores, exaudlap from Licenciatura in Accounting and Finance and general manager of Finance at Instituto para la Protección al Ahorro Bancario (IPAB)

Virtual

Webinar “Essays on Ethnographic Theory, Central America”

September 10, 2020

Ethnologist Iván Pérez Téllez, area of indigenous affairs at the Secretary of Culture of Mexico City, Dr. Gabriel Kruell, researcher of the Instituto de Investigaciones Históricas at UNAM, and Dr. Pedro Pitarch, Universidad Complutense de Madrid.

Virtual

Webinar “Thinking of Creation and Cinematographic Practice from other Places”

September 10, 2020

Gabriela Domínguez Ruvalcaba, director of documentary cinema, Ilia Espinosa Pacheco, producer and academic, Iliana Hernández Valdivia, distribution at Tulip Pictures, and Paulina Salazar Terán, international sales at Cinépolis Distribución

Virtual

ANNUAL REPORT 2020-2021

EVENTS

Webinar “Political Platform of 2020 of the two Political Parties in the US and their Health and Economic Response to COVID-19”

September 17, 2020

Dr. Tom Sutton, full-time professor of Political Science at Baldwin Wallace University in Berea, Ohio

Virtual

Webinar “SOFOMs during Pandemic Challenges”

September 22, 2020

Dra. Margarita Isabel Sánchez Meneses, public broker, specialist in economic, corporate, and business law, and Dr. Raúl Valencia del Toro, public broker and partner at the legal firms Valencia del Toro & Professionals and Valencia del Toro Abogados

Virtual

Webinar “The 2020 US Election and its Consequences for Democracy”

September 24, 2020

Dr. Luis de la Calle Robles, visiting researcher at CASBS in Stanford University and political science professor at CIDE (Mexico City)

Virtual

Webinar “Re-thinking Cybersecurity in the Age of Digital Transformation”

September 30, 2020

Juan Pablo Castro, Technological Innovation director at Trend Micro

Virtual

Webinar “How is the US Presidency Won? Analysis of the first presidential debate”

September 30, 2020

Eduardo Ruiz-Healy, journalist and specialist in interviews and commentary on political, economic, and social topics.

Virtual

Webinar “Mexico Facing the Future: The bases for recovery”

October 1, 2020

Dra. Irma Adriana Gómez Cavazos, executive director at Ascend Consulting and member of the consulting board at the UDLAP School of Business and Economics, and Richard P. Wells, president of The Lexington Group

Virtual

Webinar “Neuro-pedagogy of Movement”

October 6 2020

Bárbara Angie Pineda Vicke, CEO of Neuromecánica México and founding director of WASalud

Virtual

Presentation of the magazine UDLAP, issue 12

October 7, 2020

Dr. José Ramón Valdés Parra, president of the editorial board of Entorno UDLAP

Virtual

Fall Expo UDLAP

October 10, 2020

Department of Student Incorporation, and Graduates

Virtual

October 14, 2020

Fernando Olivera Rocha, Tourism Secretary of Tamaulipas, Eduardo Yarto Aponte, Tourism Secretary of Zacatecas, María Teresa Solís Trejo, expert in the tourism industry and regional development at Deloitte México, and Lourdes Berho, president of Grupo de Comunicación Marketing Alchemia and Regional Manager of Brand USA for Latin America.

Virtual

Webinar “Flipping the Tourism Narrative: Repairing strategies for tomorrow’s destination”

EVENTS

Presentation of the book Water Resources of Mexico

October 16, 2020

Dr. Vijay P. Singh, professor at Texas A&M University and editor-in-chief of Water Resources of the World; Dr. Felipe Ignacio Arreguín Cortés, vice-president of the School of Civil Engineers in Mexico, member of UNESCO’s Regional Water Safety Center, and professor-researcher at Universidad Nacional Autónoma de México; Dr. Carlos Díaz Delgado, research professor at Centro Interamericano de Tecnología y Recursos del Agua of the Faculty of Engineering at Universidad Autónoma del Estado de México; and Dr. José Ángel Raynal Villaseñor, certified surface hydrologist by the American Institute of Hydrology and co-author of the book.

Webinar “Sick Hertz Wavelengths of COVID-19”

October 19, 2020

Gonzalo Araya Santana, journalist and editor of Radio Cooperativa Regiones in Chile and Chile correspondent for Mexico at MVS Radio

Virtual

Webinar “Legal Practice in the New Business Law”

October 27, 2020

Liliana García Saldaña, Legal Director of Cámara Nacional de la Industria de Transformación (CANACINTRA) Puebla

Virtual

Presentation of the book La seguridad en el marco del Estado de derecho

October 28, 2020

Dra. Sonia Alda Mejías, main researcher and director of Observatorio de Tráficos Ilícitos y Redes Criminales del Real Instituto Elcano, and Dra. Carolina Sampó, Conicet-IRI researcher at Universidad Nacional de La Plata

Virtual

November 4, 2020

Sandra Rossano Rivera, CEO of Rossano Networking Group, with the presentation Leadership, Ana Patricia Montero, director of Tribuna Comunicación, with the presentation Myths about success, and Aldo Edgar Arias Varela, Marketing and Communications at Volkswagen México, with the presentation Creativity and motivation

Virtual

November 5, 2020

Susana Muñoz Enríquez, managing partner at GBA LATAM Trade and Investment Advisors Ltd, Jorge Morales Guerrero, doctoral student in Sustainable Energy at Arizona State University, and María Cicero Benítez, Metropolitan Market in London.

Virtual

Congress I Am Marketing Graduates

Webinar “The Anthropology Department in the World”

UDLAP 2020 Business Challenge

Dr. Niels Bosse, Human Resources and Organization vicepresident at Audi México, with the presentation International Leadership and Organizational Aspects; Rafael Jiménez, general manager and partner at Good Rebels México, with the workshop Digital Experiences; Héctor Duarte, retail merchandising manager for México, Central America, and the Caribbean at Prada, with the presentation Luxury and Brand From the 11th Management; Joan Segura, founder and CEO of Play Business to the 12th of México, with the workshop You Don’t Need to Be a Millionaire November to Invest, but you Have to Invest to be a Millionaire; Juana Ramírez, CEO and founder of Grupo Sohin, with the presentation Social Entrepreneurship; Rafael Anaya, director of Sura HSBC, with the presentation New Reality in Business and Challenges of the future: Innovation, technology and security; and Dr. Alejandro Valenzuela, director of Banco Azteca and Azteca Servicios Financieros

ANNUAL REPORT 2020-2021

Virtual

EVENTS

Webinar “Tourism in Mexico, What’s Next?”

November 18, 2020

Rodrigo Álvarez y Jiménez, general manager of Casareyna

Virtual

Webinar “Leadership and Human Strategy for Architects, Designers and Urban Developers”

November 18, 2020

Fernando Sánchez Arias, chief people officer and head of learning at Diversity & Innovation

Virtual

Presentation of the book Historia Nacional de la Infamia. Crimen, verdad y justicia en México

November 20, 2020

Dr. Pablo Piccato, History Department at Columbia University

Virtual

Webinar “Protecting the Digital Life of People and Companies”

November 25, 2020

Roberto Martínez, senior security analyst at Kaspersky América Latina

Virtual

Webinar “Digital Commerce: e-commerce and omnichannel”

November 27, 2020

Rodrigo Maza Stern, head of e-commerce and omnichannel at Zx Ventures

Virtual

Presentation of the book Cambio climático y riesgos hidrometeorológicos

December 9, 2020

Dr. Eric Alfaro, Universidad de Costa Rica, Dra. Cecilia Conde, Universidad Nacional Autónoma de México, and Dr. Miguel Lovino, Universidad Nacional del Litoral en Argentina

Virtual

Lecture “First Steps towards Information Security”

December 16, 2020

Raúl I. Romero Báez

Virtual

Virtual UDLAP Christmas Concert

December 17, 2020

Department of Cultural Promotion

Virtual

EVENTS

ANNUAL REPORT 2020-2021

FINANCIAL STABILITY