WEEKLY TRENDS REPORT
Friday 28 November 2025
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THIS WEEK’S FORECAST
FOR YOUR INFO
This week’s dates & microtrends
TikTok trend
What line up would you drop for people to guess your birth year?
ICYMI
Have you tried an immersive workout yet? Or perhaps seated salsa? Failing that, you could always get high
Phrase of the week
Rise of the “vibe school” – choosing college based on campus culture. Fully awaiting the Vibe Ranking list.
Digi updates
You can now bet on Labubus and Nike drops X’s about this account feature is…telling.
Tea of the week
Women say their LinkedIn traffic increased when they switched to male.
What we’re loving
Women only raves in Europe.
Happy day off eve everybody! (Unless you’re in the States. In which case, Happy Thanksgiving!). Did you know it's healthier than you think?
Established trends
Kidult themed restaurants that let adults loose with crayons and rubber ducks are getting booked up weeks in advance.
Attached to your phone? Try joining Dumb & Co.
Rising trends
Walk-in acne clinics and scalp care obsession.
Move over feet guys. Meet the hand girls requesting pics to assess stability and dependability.
Insights of the week
Healthcare is now the sexiest profession 26% of Americans now use Reddit. Meta’s noticed
Weekly dose of cute
Lock up your female dogs. Shrimpy is out out.
Community events
The Housekeeping Olympics happened. A cigarette meetup attracted 2,500 people.
Smoke
Immersive workout @indiagants
Kidult
TREND TRACKING
How some of the trends we’ve identified have evolved in recent months
Sleepover ClubLiquid LuxuryPet Pampering
Sleepovers are the new self-care They’re spacious, judgmentfree zones where adults drop the performance and sink into real connection. Culturally, they rebel against hyper-scheduled friendship, proving that unstructured time is the secret engine of intimacy: when there’s no agenda, people finally exhale, reveal more, and genuinely reconnect
Adulting is hard, but your morning coffee doesn’t have to be. The rise of home beverage stations proves that we’ve levelled up from produce as a status symbol, it’s now personalised drink stations. Coffee bars, everything taps and kombucha kegerators, turning kitchens into curated playgrounds. This reflects a hunger for customisation, control, and micro-luxury experiences at home: your drinks, your rules.
Trend: Produce premium
Your dog’s bedtime routine just got better than yours. No more basic toys or kibble, think wellness, comfort and ritualised pampering that rivals your own. Culturally, it shows that our obsession with optimisation has gone fully domestic: every household member, two or four-legged, now deserves longevity, luxury, and self-care. The takeaway? Wellness isn’t just for humans anymore; it’s a household-wide mandate.
Trend: Forever friends
Trend: Pet obsessed
Image: @itsjillianandersonn
Image: @littlemanyu
Image: @omonelizabeth
This week’s long read
Weber Forecast Insight
Millennials are redirecting their resources toward self-investment as traditional life milestones feel increasingly out of reach. Brands can capitalise on this shift by positioning themselves as guides rather than lecturers, focusing on attainable ways to support personal empowerment. By leaning into messaging that is both approachable and aspirational, brands can foster deeper connections with this audience.
THE GLOW-UP ECONOMY
Why Beauty Is Rebranding Your Broccoli
The internet is currently “eating its skincare” which essentially means…eating food. Literally In a world where beauty products sound like prescriptions, calling breakfast “skincare” feels like a playful rebellion. Because at the end of the day, you are what you eat
After years of hyper-medicalised beauty (think retinoids, acids and lasers), we are starting to see a shift towards a more natural, straightforward approach. This includes foods that give you the required glow from the inside out. Content creators know the rules. Don’t say “healthy,” say “collagencoded snack.” It’s de-influencing beauty products, packaged in algorithm-friendly slogans.
But there’s a bigger shift bubbling underneath. Millennials have been redefining their priorities. On average, millennials are spending more money on skincare and aesthetic procedures than any other generation. This is partly because the classic
milestones - such as home ownership, financial stability and kids - feel out of reach. Enter the Millennial Glow-Up.
Millennials are redirecting their resources toward the one investment that feels attainable: themselves.
Hannah Orenstein, Deputy Editor of Lifestyle and Wellness at Bustle, said, “I can’t afford a house, so why don’t I just be gorgeous?”, representing a form of control in a chaotic economy. But what is the result? An industry fuelled by insecurities and excessive spending that encourages consumers to treat beauty as a currency of hope rather than healthcare.
This rebellion to de-influence perfectly fits the moment. It’s beauty and self-investment without the clinical jargon, the debt or the 25-step routine. And in a world where glow-ups double as currency, sometimes that’s enough.
Image: @_angelomarasigan
Image: Bustle
Image: @para_lim
Image: Medium
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