WEEKLY TRENDS REPORT
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THIS WEEK’S FORECAST
FOR YOUR INFO
This week’s dates & microtrends
TikTok trends
Madame Morrible flip it around Wicked Witch!
The ‘So come on Superman say your stupid line’ trend Ours is ‘Have you seen this trend?’
ICYMI
It was in the stars! Robert Irwin won Dancingwith the Stars 10 years after his sister Bindi won.
We’re desperate to get our hands on theMarty Supreme Windbreaker. Size M, thanks!
Phrase of the week
“Hello, Horny Lit-Girl Winter”. Get cosy and get ready for the upcoming slew of steamy book film adaptations.
What we’re loving
Kill Bill gets a second life with an animated short in Fortnite.
Digi updates
The 2025 music apps year in reviews are all out!
(Spotify & Apple) We’re 0.001% of fans of the Severance soundtrack.
Watch out for the cutthroat, clout-chasing world of children’s smart watches.
Tea of the week
The city that doesn’t need sleep. South Korea is grappling with an abundance of coffee shops.
Established trends
Veganism is going extinct with meat consumption on the rise and alternative products disappearing from shelves.
Gen Z is treating cash like fake money and digital money as real money. Will we still need pockets in 5 years?
Insight of the week
Millennial men are prime targets for Gen Z daters as they shun their own generation.
On our radar
Eternity – 12 December
Percy Jackson and the Olympians Season 2 – 10 December
Nas & DJ Premier: Light Years – 12 December
Metroid Prime 4: Beyond – 04 December
Octopath Traveler 0 – 04 December
Weekly doses of cute
Cat tunnels Peppa Pig balloon, and talking toys
Rising trends
Inflammation is being used as a buzzword for everything health related. What does it even mean?
Inside the evolving world of fandom explored through AI, Luigi Mangione and Club Chalamet
The future
Are robots really the future? Or a pipe dream? All we want is a R2-D2 and not a C-3PO.
Stat of the week
American consumers spent $11.8 billion online on Black Friday
1 in 4 men believe no one will ever fall in love with them.
One to watch
Zootopia 2 is on track to join the billion-dollar club with a worldwide opening of $556 million.
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TREND TRACKING
How some of the trends we’ve identified have evolved in recent months
Stone age brain resets
A growing number of young Norwegians are enrolling in folk schools. The 12-month curriculum includes learning how to pitch a tent, staying warm at minus 30°C and driving dog sleds. All activities facilitate a “stone age brain reset”, recalibrating the brain’s prehistoric programming and helping manage modern-day distractions. Unlike mainstream schooling, it’s less focused on outcomes and more around the ethos of “enlivenment” - truly living and experiencing life –as well as building community over individuality.
AI is pushing more young people towards skills-based trades, which could shake up the education system and see the folk school system expand to other countries.
Trend: Modern luddites
The house party era
Gen Z aren’t going to clubs, but they are going to house parties. Research from the UK, Spain and France found over a third of young people think the best DJ set they’ve ever heard was at a house party and many aspiring DJs start out in the house party circuit. The rise of the bedroom DJ on TikTok has made smaller, invite-only gigs more desirable – it’s a form of cultural capital. Users share POVs from ‘behind the house party DJ booth’. As said by Dazed; “[young people] are drawn to the DIY and spontaneous nature of a house party”. It fits their low-key lifestyles, offers privacy and creates a space to call their own – very important for a generation relentlessly scrutinised.
Low ambition hobbies
Last week, a 22-year-old Gen Zer went viral for her take on what she dubbed “puritan culture”, lashing out against the softer aspirations of some younger women who romanticise the soft life and want to be treated like “princesses” without the effort. While it was a very hot take that drew equal amounts pushback and praise, there could be some truth to it. 2025 was the year of the grandma era where hobbies like knitting and baking from scratch reflected a slower pace and more intentionality. One trend forecaster puts it down to adapting to the current economic and social climate, saying; “This isn’t a loss of personality or ambition. It’s an adaptive move”, one where success is redefined not by achievement, but by leisure.
Trend: Pobodys nerfect
Trend: Nostalgic hobbies
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This week’s long read
REMIXING CLASSICS
English Lit syllabus is so back
We’ve entered the era of cultural déjà vu, where classics are suddenly everywhere. Frankenstein and Hamnet are already making waves, while remakes of Wuthering Heights , The Odyssey and Pride & Prejudice are poised to dominate next year’s screens. Taylor Swift referenced Shakespeare, and Tame Impala’s latest album channelled full gothic Dracula energy.
With half of Hollywood’s slate reading like a liberal arts syllabus, myth and folklore are being remixed into a modern canon. High fashion may want to take credit with Schiaparelli naming its SS25 “Icarus” with corsets, dramatic draperies and romantic baroque. But like all great rediscoveries, TikTok got there first. Publishing houses are quietly re-releasing the classics with BookTok-bait covers , daring us to fall in love with Mr. Darcy one more time .
And we’d be remiss not to point out how this revival dovetails with culture’s craving for narrative clarity in a chaotic era – archetypes, quests, tragic flaws, curses…finally, storylines that make sense. Mythology-core makes our messiness feel ancient and cinematic.
Get ready for Mythology-core edits and Gen Z treating gloomy, Byronic heroes like chaotic situationships . Off the record, we’re just curious what the architect behind Saltburn’s infamous bathtub scene will do with the doomed romance of Cathy and Heathcliff.
Weber Forecast Insight
The resurgence of classics provides an opportunity for brands to anchor storytelling in timeless narratives around love, rivalry and family lore –dialing up the drama with cinematic content.
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