POLLING HEALTH DECISIONMAKERS:
Emerging Opportunities and Challenges Across the Healthcare Ecosystem OVERVIEW The healthcare industry is undergoing a profound transformation, driven by advancements in AI, gene therapy, and precision medicine, in addition to pricing pressures from the Inflation Reduction Act (IRA), pipeline stagnation, workforce shortages, and cybersecurity threats. Some of these challenges are faced by companies across industries and others are healthcare industry specific. To better understand the biggest challenges facing leaders across the healthcare industry, Weber Shandwick’s Healthcare practice, in partnership with our colleagues at KRC Research, surveyed nearly 100 long-tenured, senior decisionmakers across the healthcare industry, including:
96
Senior-level Executives
over half (55%) of whom have been in
They represent
Healthcare Providers, Biotech and Pharma, Consumer Health,
their current role for
and
10 or more years
Insurance/Payers
Their areas of expertise include
92% Executive Oversight 85% Operations 84% Finance 74% Marketing 68% Communications 61 % Strategy