Social media and crowdsourcing play vital roles in helping companies raise awareness and drive engagement for their corporate social responsibility (CSR) programs, according to executives in new research released today by Weber Shandwick’s Social Impact specialty group. The survey of more than 200 corporate executives in large-sized companies with responsibility for philanthropic, social responsibility or community relations was conducted by KRC Research in October 2010. Weber Shandwick released research on the drivers of corporate investment in CSR in December 2010.
