Luxury, Fashion + Beauty
Olivia Rodrigo partnered with Etsy for festival merchandise
Olivia Rodrigo partnered with Etsy to launch an exclusive handmade collection for her Daisy Chain Fields festival. The collection was co-designed with 10 women-owned Etsy shops and featured products including jewellery, flower crowns, journals and playing cards.
Etsy also announced an on-site Creative Village at the festival, where attendees met makers, personalised products and took part in hands-on workshops.
Ilia Beauty launched Thru Line eyeliner and partnered with Jasmine Tookes
Clean beauty brand Ilia launched its Thru Line Waterproof Eyeliner, introducing 10 shades across matte and shimmer finishes. The brand partnered with model Jasmine Tookes to showcase her signature eye look using the new eyeliner alongside Ilia's mascara and shadow stick.
Hailey Bieber fronted Miu Miu’s 2026 campaign
Hailey Bieber starred in Miu Miu’s A/W 2026 campaign alongside Chinese model Xiao Wen Ju shot by photographer Zoë Ghertner and accompanied by a film directed by Renell Medran. The campaign showcased the new collection highlighting ready-to-wear pieces, accessories and the return of the Miu Liu Bubble shoe.
Keke Palmer unveiled second collection with Fabletics
Actress and presenter Keke Palmer released her second collection in collaboration with activewear brand Fabletics. Following their initial partnership earlier in the year, the 27-piece capsule line introduced mix-and-match activewear and lifestyle items designed for everyday layering, including cropped trench jackets, oversized blazers, barrel-leg denim, and signature leggings.
Under Armour named François Arnaud as global ambassador
Under Armour named Heated Rivalry actor François Arnaud as its new global brand ambassador and launched its ‘For When It’s Hot’ campaign to promote the brand’s HeatGear range.
The partnership promoted the brand’s HeatGear collection alongside apparel and footwear, with the campaign featuring Arnaud across digital content, building on his association with the brand after his character wore Under Armour apparel in the series.
Prada Beauty appointed Zendaya as global ambassador for Paradoxe fragrance
Prada Beauty named American actress Zendaya as its new global brand ambassador for its hero fragrance franchise, Prada Paradoxe. The partnership launched alongside a campaign film directed by Oscar-winning director Barry Jenkins to introduce the brand's new scent, Prada Paradoxe Sweet Chemistry Eau de Parfum.
Hailey Bieber Collaborated with Gap on denim capsule
Hailey Bieber partnered with Gap to launch The Hailey Jean, a limited-edition denim capsule inspired by her personal style and 90s fashion. The collection featured two relaxed-fit jean silhouettes in multiple washes, with Bieber collaborating closely on the design, campaign creative and storytelling.
Coach appointed Lola Tung as global brand ambassador
American actress Lola Tung was appointed as Coach's global brand ambassador, after previously serving as an ambassador for its circular sub-brand, Coachtopia. In her new role, Tung was tapped to lead upcoming global campaigns for Coach watches and eyewear, alongside starring as the face of the brand's new fragrance franchise, Coach Forever.
Food + Beverage
Marky’s Caviar partnered with Yahoo for National Caviar Day
Marky’s Caviar partnered with Yahoo to mark National Caviar Day with a limited-edition co-branded giveaway. Built around the message ‘Less bumping emails, more bumping caviar’, the campaign featured exclusive Osetra caviar tins and custom mother-of-pearl spoons, which were offered to the first 100 people who emailed a dedicated Yahoo address.
Johnnie Walker Blue Label appointed Callum Turner as global ambassador
Johnnie Walker Blue Label joined forces with British actor Callum Turner, making him their global brand ambassador in a year-long partnership. The collaboration launched with an intimate campaign featuring candid video content and portraits highlighting Turner's personal celebrations and off-screen rituals, with planned initiatives including a trip to Scotland to document the whisky's heritage and blending process.
Cutwater teamed up with Parker Posey for summer campaign
Cutwater partnered with actor Parker Posey for its summer campaign, The Longest Island, to promote its ready-to-drink Long Island Iced Tea. The campaign featured a short film and social content focused on summer hosting, with Posey encouraging consumers to spend less time making drinks and more time with guests. The partnership also included influencer content and a social media competition, giving one winner $10,000 to transform their hosting space.
Dunkin’ partnered with Kylie Jenner for King Kylie drink collection
Dunkin’ partnered with Kylie Jenner to launch the limited-edition King Kylie Collection, a trio of pink summer drinks inspired by Jenner’s early ‘King Kylie’ era.
The collection featured the Candy Pink Lemonade Refresher, Vanilla Pink Cloud Latte and Pink Lemon Drop Suncloud Lemonade, alongside a colourful campaign to represent her vibrant persona.
Benny tapped Greta Louise Tomé and Jaz Smith for Cherry Vanilla drink campaign
Drink brand Benny partnered with creators Greta Louise Tomé and Jaz Smith to front a campaign launching its new Cherry Vanilla flavour. Shot by photographer Sophie Sahara, the campaign rolled out across digital channels and live summer events - with the new beverage launched exclusively at Target stores across the United States and online.
Reese's Oreo launched anniversary campaign starring Lindsay Lohan and Amy Sedaris
Reese's Oreo released a creative campaign to mark the one-year anniversary of the Reese's Oreo Cup mashup.
Directed by Oscar-winning actress Patricia Arquette, the commercial starred actresses Lindsay Lohan and Amy Sedaris in a comedic skit that paid tribute to longstanding fan requests for the product combination.
Groove Armada launched Do It Right lager in partnership with Signature Brew and Wildfarmed
Electronic music duo Groove Armada partnered with East London craft brewery Signature Brew and regenerative farming pioneers Wildfarmed to launch a new 5% ABV Czech-style pale lager titled Do It Right. Brewed using Wildfarmed's regeneratively grown malted barley, the sustainable beverage initiative was developed to support British farmers and promote soil health restoration, with nationwide distribution secured across Waitrose supermarkets as well as selected venues.
Instacart tapped Hannah Berner and Antoni Porowski for comedy campaign
Grocery delivery service Instacart launched a satirical micro-drama campaign titled The Male Shopper Project, starring comedian Hannah Berner and television personality Antoni Porowski.
Directed by Paul Scheer, the content series addressed viral internet memes regarding male grocery shoppers getting orders wrong. The narrative featured Porowski acting as a boot-camp instructor training male shoppers on grocery selection techniques, alongside Berner observing as a sceptical customer.
Tech, Sport, Music + Lifestyle
Bang & Olufsen appointed John Legend as global brand ambassador
Bang & Olufsen partnered with musician John Legend as its new global brand ambassador through a two-year partnership. The collaboration featured curated performances, cultural moments and storytelling focused on the connection between music, design and craftsmanship.
Goodwipes launched scented billboard campaign
Goodwipes launched its ‘Scentsational Summer’ campaign with a scented billboard activation on Los Angeles’ Abbott Kinney Boulevard. The billboard released one of the brand’s signature fragrances every 30 seconds and rotated creative featuring three bestselling scents throughout the campaign. The activation was also supported by weekly pop-up sampling events.
Casio tapped Lil Tecca for G-SHOCK brand campaign
Casio America partnered with American rapper Lil Tecca to front its 2026 G-SHOCK brand campaign, titled Shock Yourself. The rollout starred Lil Tecca as a scientist creating timepieces designed to encourage youth culture to push past societal expectations, highlighting hero models including the GA2100-1A1 alongside the brand's Bold Camo line.
Hugh Bonneville appointed as Almshouse Association ambassador
British actor Hugh Bonneville was appointed as an ambassador for housing charity the Almshouse Association. In his new role, Bonneville took on responsibility for highlighting the organisation's work in providing secure, affordable housing and supportive community environments across the UK.
Judi Love launched university award with University of East London
British comedian Judi Love partnered with the University of East London to launch the Dr Judi Love Award. The new funding initiative is designed to offer financial support to university students coming from disadvantaged backgrounds.
Pantalones Tequila partnered with Sheffield Wednesday Football Club
Pantalones Tequila, co-founded by Matthew McConaughey and Camila Alves McConaughey, joined forces with Sheffield Wednesday Football Club as their official tequila partner. The agreement included the launch of a dedicated Pantalones Suite inside Hillsborough Stadium to host matchday guests.
READ MORE HERE
Angel Reese launched signature Barbie doll featuring Reebok collaboration
Basketball star Angel Reese collaborated with Mattel to launch a custom Barbie doll as part of the Barbie Signature line. Designed by Carlyle Nuera, the doll featured a posable body dressed in a pink numbered jersey, a single leg warmer, and miniature Angel x Reebok sneakers. The release also included accessories such as a headband, jewellery, and a mini basketball.
Tyla teamed up with Bratz to launch custom collector doll
Grammy-winning South African singer Tyla collaborated with Bratz to release an official collector doll modelled in her likeness. The doll featured a miniature replica of the custom sand-textured Balmain gown and hourglass clutch bag worn by Tyla during her 2024 Met Gala debut.
The release also included a second stage outfit, gold jewellery accessories, and a mini vinyl record of her selftitled album.
Dunkin' collaborated with clothing brand Parke for drink and apparel line
Dunkin' partnered with lifestyle clothing brand Parke to release a co-branded collection spanning limited-edition beverages, merchandise, and apparel.
The collaboration introduced the Parke Daydream Refresher alongside app-exclusive drinks across Dunkin' stores, while Parke launched signature mockneck tops, hair accessories, and stainless-steel drinkware featuring Dunkin's signature pink and orange colour scheme.
Jake Shane partnered with Alo Yoga for fourpart workout series
Content creator and comedian Jake Shane teamed up with activewear brand Alo Yoga to star in a digital workout campaign. The humorous four-part series featured Shane taking part in a range of fitness sessions clad in Alo Yoga apparel, designed to showcase the brand’s performance activewear. READ MORE HERE
Monzo partnered with Olivia Colman for global brand platform
Monzo launched its first global brand platform, titled Get Busy Living. Narrated by Oscar-winning actress Olivia Colman, the integrated campaign featured ten cinematic single-shot films directed by Daniel Wolfe that focused on everyday personal moments while highlighting Monzo's automated features quietly running in the background. The roll-out spanned television, cinema, radio, digital channels, and large-scale out-of-home takeovers across London.
Creator + Influencer News
‘Melissa’s Wardrobe' launched rosé wine brand Aseyie
Stylist and influencer Melissa Holdbrook-Akposoe, known online as melissaswardrobe, partnered with business winemaker Yohann Pinol to launch a new rosé wine brand named Aseyie. Crafted and bottled in the Côtesde-Provence region of France, the wine was named after Holdbrook-Akposoe’s Ghanaian middle name, which translates to praise and thanksgiving.
Gab Waller launched Found By Gab on Condé Nast commerce platform
Fashion sourcer and creator Gab Waller introduced
Found By Gab, a digital shopping hub featuring her curated selection of favourite fashion pieces and seasonal trends. Powered by Vette, a creator-led commerce platform developed by Condé Nast - the hub allowed consumers to purchase Waller's recommendations directly through the website.
Lewis Hamilton launched Card Culture trading card venture and Frankfurt store
Seven-time Formula One world champion Lewis Hamilton partnered with trading card retailer Dave & Adam’s Card World to launch Card Culture by Lewis Hamilton.
The joint venture officially opened its first flagship retail store in Frankfurt, featuring products from brands such as Topps, Panini, and Pokémon alongside hosting community trade events. The launch marked the start of an international rollout, with further store openings planned across West London, Sydney, Asia, and the Middle East over the next five years.
Work with Us!
Culture-first collaborations leveraging
the power of creators to drive business impact.