Luxury, Fashion + Beauty
Vans celebrated 60 years of its Authentic silhouette with ‘Off The Wall’ campaign
Vans launched a global ‘Off The Wall’ campaign celebrating the 60th anniversary of its Authentic silhouette. The campaign spotlighted the shoe’s cultural heritage and introduced new colourways and materials.
The activation featured a variety of talent including SZA, Hayley Williams and Travis Barker, alongside skateboarders and creatives. Shot by photographer Rosie Marks, the campaign referenced the brand’s origins in 1960s California skate and surf scenes.
Solange fronted Nike x Jacquemus Moon shoe relaunch
Solange Knowles fronted the latest campaign for the ongoing collaboration between Nike and Jacquemus, supporting the release of new Moon Shoe colourways for Spring 2026.
The the campaign highlighted three updated versions in brown, sail and pink, combining Nike’s running heritage with Jacquemus’ ballet-inspired design approach. The product was made available through Jacquemus, Nike SNKRS.
Hourglass named Olivia Dean as global brand partner
Hourglass Cosmetics appointed singer Olivia Dean as its new global brand partner, positioning her as the face of its ‘Any Time, Any Place, Any Wear’ campaign.
As part of the collaboration, the artist contributed to curated product edits and participated in campaign activations, aligning with the brand’s focus on skin-first formulas and modern luxury positioning.
Ariana Grande created Swarovski natureinspired capsule collection
Swarovski released its second collaborative capsule collection with Ariana Grande, building on their ongoing partnership and her role as global brand ambassador. The collection was co-created with creative director Giovanna Engelbert and drew inspiration from nature, incorporating motifs including flowers, dragonflies and butterflies.
Supreme and MM6 Maison Margiela released Spring 2026 collaboration
Supreme partnered with MM6 Maison Margiela on a Spring 2026 collection, marking a continuation of Supreme’s strategy of working with luxury fashion houses.
The collection spanned approximately 35 pieces across apparel, accessories and footwear, reworking staple items such as leather jackets, denim sets, hoodies and sweatwear. Some prominent designs included shearling outerwear and items featuring dollar bill and eagle motifs.
Fashion brand Noir Kei Ninomiya unveiled sculptural PUMA Speedcat at Paris Fashion Week
Noir Kei Ninomiya debuted a footwear collaboration with PUMA during its Autumn/Winter 2026 runway show at Paris Fashion Week. The brand reworked the traditional PUMA Speedcat silhouette with three-dimensional floral structures. The design was crated in multiple colourways including black, white and red, and were presented as a key element of the wider AW26 collection.
Levi’s appointed ROSÉ as global ambassador with campaign rollout
Levi's appointed ROSÉ as its newest global brand ambassador, expanding an existing partnership tied to its ‘Behind Every Original’ campaign. The announcement was launched alongside a dedicated ‘Backstory’ campaign video which highlighted the artist’s creative perspective. The collaboration is set to extend into a future co-designed product release.
Gap launched ‘Sweats Like This’ campaign starring Young Miko
Gap launched its Spring 2026 ‘Sweats Like This’ campaign featuring Young Miko, marking the brand’s first Spanishlanguage campaign. The campaign centred on its GapSweats product line and took the form of a music video built around a reworked version of the artist’s track ‘WASSUP’.
The video blended fashion, choreography and music, with a 26-person dance ensemble performing against a minimal set, positioning the collection as a vehicle for self-expression.
Clinique launched first creator-led campaign centred on athlete partnership
Clinique launched its first creator-led campaign, called ‘Unstoppable Together’, which marked a shift towards talent-led storytelling. The campaign featured athletes Tara Davis-Woodhall and Hunter Woodhall, aligning their partnership with the pairing of the brand’s Moisture Surge product range.
Underwear subscription brand The Cheek and slow fashion brand Tummy Ache launched collaboration
THE CHEEK partnered with Tummy Ache on a limitededition underwear collaboration, marking the subscription brand’s tenth creative partnership. The capsule featured reworked versions of the brand’s ‘FILTH’ thong alongside a new ‘FRAGILE’ brief, both designed produced using organic cotton and recycled materials. The campaign for the launch centred on themes of comfort and self-expression at home, aligning with the brands’ shared focus on creativity and conversations around mental health.
YOASOBI partnered with ASICS on GelKinetic Fluent sneaker pack
YOASOBI partnered with ASICS on a three-piece GelKinetic Fluent sneaker collection - marking the duo’s first footwear collaboration and blending music-led storytelling with performance design.
The pack introduced design elements including a zippered tongue and customised accents, and was released in three colourways; black, silver and navy/pink, with the drop launching on 19 March 2026 through ASICS and selected retailers.
Garnier launched ‘The Signature’ film with Gisele Bündchen as global ambassador
Garnier launched its global brand film ‘The Signature’, introducing Gisele Bündchen as its new global brand ambassador. The film followed Bündchen meeting the Garnier team in Miami, with the narrative framing a wellness-led story that aligned her environmental advocacy and lifestyle with the brand’s nature-inspired, science-backed beauty approach. The campaign was rolled out globally across digital and social channels as a long-term brand platform.
Madhappy and PUMA released second Speedcat-focused collection in March
PUMA and Madhappy released their second collaborative collection in March 2026, which included a reimagined Speedcat Plus sneaker in jacquard satin. The collection dropped via Madhappy on 6 March, followed by a broader release through PUMA and select retailers from 12 March. The trainers came in pastel-inspired colourways and cobranded tracksuits, shirts and knitwear underscoring a spring-ready aesthetic.
Adidas Originals and Molly-Mae launched limited-edition Superstar and Samba trainers
Adidas Originals partnered with Molly-Mae Hague on a limited-edition trainer collection, reworking the Superstar II and Samba silhouettes in line with her minimalist aesthetic. The designs featured neutral, drink-inspired colourways including ‘iced latte’ and ‘matcha’, alongside details such as double laces, with the influencer taking a hands-on role in the creative process. The collection launched on 9 April 2026 via adidas stores, online and selected retail partners, with both styles priced at £100.
Guinness and JW Anderson launched second capsule collection
Diageo-owned Guinness collaborated for a second time with fashion designer Jonathan Anderson to release a seventeen-piece apparel collection for the fashion brand.
The range expanded upon their 2024 debut, featuring denim workwear inspired by vintage brewery uniforms alongside dungarees and signature twisted jeans.
The accompanying marketing campaign featured actor Joe Alwyn and musician Little Simz, focusing on the shared Irish heritage and craftsmanship central to both brands.
Ffern cast Claire Foy in nature-led campaign for Spring 26 fragrance
Ffern launched its Spring 2026 fragrance campaign starring Claire Foy as the voice of a nature documentary titled ‘This Wild Land’. Written by Max Porter; the film was released to coincide with the spring equinox and formed part of a wider collaboration with Knepp Wilding in Sussex. This collaboration linked the scent’s development to a rewilding project, with the campaign combining storytelling, film and fragrance as part of the brand’s seasonal release model.
Food + Beverage
Château du Tertre and Ulysse Cazabonne launched unconventional white blend
Bordeaux estate Château du Tertre partnered with Ulysse Cazabonne to release a new white wine titled Alba by Tertre. The blend deviated from traditional rules by combining Chardonnay, Sauvignon Blanc and Viognier.
Produced from a 2.5-hectare plot, the inaugural 2024 vintage was limited to 2,500 individually numbered bottles. The collaboration aimed to showcase an innovative approach to winery, utilising varied fermentation and ageing techniques including French oak barrels and concrete eggs.
Vera Wang and Dunkin’ collaborated on bridal campaign and collection
Bridal designer Vera Wang partnered with Dunkin’ to launch a wedding-themed campaign titled ‘I Dough’ to mark National Proposal Day. The collaboration featured a limited-edition merch collection including glass tumblers and embroidered robes, alongside a social media contest where the winner received a bespoke bridal experience at a Vera Wang flagship salon.
As part of the partnership, Dunkin’ introduced Wedding Cake Munchkins and distributed branded ring boxes at participating locations across the United States. The designer also assumed the honorary title of Chief Proposal Officer for the campaign.
Kiehl’s and Spritz Society debuted nonalcoholic wellness beverage
Skincare brand Kiehl’s partnered with beverage company Spritz Society to launch a limited-edition non-alcoholic drink named Ultra Berry. The sparkling refresher was formulated with electrolytes and antioxidants, taking inspiration from the ingredients in Kiehl’s signature Ultra Facial Cream.
This collaboration represented the first food and beverage venture for Kiehl’s. The launch included a bundled ‘Ultra Hydration Kit’ featuring both the beverage and the moisturiser, marketed as an internal and external approach to hydration.
Penfolds and Troye Sivan announced multi-year creative partnership
Australian wine producer Penfolds entered into a longterm collaboration with singer-songwriter Troye Sivan, marking the brand’s first major venture with a global musical artist. The partnership launched with a limitededition gift box for the Bin 389 Cabernet Shiraz, designed by Sivan.
Each bottle was hand-wrapped in tissue paper printed with one of twenty personal photographs from the artist’s own archives. The release debuted at a private event during Paris Fashion Week and secured an exclusive retail listing at Selfridges in the United Kingdom.
Tech, Sport, Music + Lifestyle
Netflix and Warner Music Group struck multi-year documentary partnership
Netflix and Warner Music Group signed an exclusive multi-year first-look creative partnership under which Netflix agreed to develop and produce documentary series and films exploring the lives, music and legacies of Warner Music’s roster of artists and songwriters. the agreement included a production collaboration and was positioned as a strategic expansion of music-led longform content on the streaming platform.
Apple Music partnered with Ticketmaster to power new concert discovery feature
Apple Music partnered with Ticketmaster to integrate Ticketmaster’s event listings into its Concert Discovery feature, enabling users to find and explore live music events and ticket links directly within the Apple Music app based on listening habits and preferences.
The integration formed part of a broader iOS 26.4 update aimed at creating a seamless path from music streaming to live event discovery and ticket purchase.
American Express became official payments partner of the National Football League
American Express signed a multi-year agreement to become the official payments partner of the National Football League starting with the 2026 season, replacing Visa after its long-standing sponsorship.
Under the deal cardholders were set to receive exclusive access to ticket presales, on-site experiences and promotions at major NFL events including the Super Bowl, the NFL Draft and league-owned international games. The partnership also included plans to launch a co-branded NFL Extra Points American Express credit card as part of the broader fan engagement strategy.
Harvey partnered with Paris Saint-Germain to deploy legal AI
Legal AI platform Harvey entered into a multi-year partnership with French football club Paris SaintGermain. The agreement involved the integration of the AI platform into the club’s in-house legal department to assist with research, drafting and decision-making workflows.
The deal also secured Harvey matchday visibility through in-stadium and broadcast-visible branding at the Parc des Princes. This collaboration coincided with the company’s planned office opening in Paris and followed similar sports-focused ventures with Fulham FC and the US Open.
Tubi
and TikTok
launched incubator for long-form creator content
Streaming service Tubi announced a partnership with TikTok to establish the Creatorverse Incubator, a program designed to transition digital creators into premium longform storytelling.
The initiative focused on identifying successful TikTok talent to develop original scripted and unscripted series exclusively for Tubi’s platform. TikTok committed to using its "Spotlight" feature to drive fan discovery and conversation regarding the new shows, while Tubi provided creative direction and production support.
Uniqlo and Los Angeles Dodgers announced historic field naming deal
The Los Angeles Dodgers and Uniqlo entered into a fiveyear partnership, marking the brand’s first major sports sponsorship in the United States.
Under the agreement, the playing surface at the ballpark was renamed Uniqlo Field at Dodger Stadium, while the venue itself retained its original name. The deal included prominent branding above the batter’s eye, beneath the press box and along the baselines.
Both Uniqlo and the Dodgers also committed to hosting fan events and community-impact initiatives in the Los Angeles area as part of the collaboration. Reports indicated the contract was valued at approximately $125 million.
Uber celebrated the ‘Irish exit’ with St Patrick’s Day campaign featuring Maura Higgins
Uber partnered with creative agency Mother New York to launch "IrishXit", a campaign focused on the social tradition of leaving a gathering without saying goodbye.
The initiative featured Irish reality television personality Maura Higgins in a hero film where she abandoned a commercial set to relax at home.
Aimed at positioning Uber as a hassle-free solution to holiday chaos, the campaign offered users a 17% discount on UberX rides throughout the celebratory period.
Creator + Influencer News
Sky Sports and Jake Paul’s Most Valuable Promotions agreed broadcast deal for women’s boxing
Sky Sports entered into a multi-year broadcast partnership with Jake Paul’s promotion company - Most Valuable Promotions (MVP), to air all-female boxing events in the United Kingdom and Ireland. The agreement committed Sky Sports to televising two dedicated female fight cards per year, with the inaugural event scheduled for the London Olympia. The aim of collaboration is to increase the visibility of women’s professional boxing. The partnership also included the broadcasting of international MVP events, including world title defences hosted at Madison Square Garden.
Alix Earle launched dermatologistdeveloped skincare brand Reale Actives
Social media creator Alix Earle transitioned from brand partner to founder with the launch of her acne-focused skincare label, Reale Actives. Developed over two years in collaboration with dermatologist Dr Kiran Mian, the initial four-product range included a cleansing balm, an exfoliating gel cleanser, a mandelic acid serum and a barrier-boosting moisturiser.
The brand, backed by venture capital firm Imaginary Ventures and led by former Kiehl’s executive Andrea Blieden as CEO, aimed to simplify overcomplicated acne routines through clinically validated, non-comedogenic formulas. To mark the release, Earle hosted a high-profile "get unready" event atop the Empire State Building, which was illuminated in the brand’s signature mint green to celebrate the launch.
George Clooney launches non-alcoholic beer with Casamigos co-founders
Hollywood actor George Clooney reunited with his Casamigos Tequila co-founders, Rande Gerber and Mike Meldman, to launch a non-alcoholic beer brand named Crazy Mountain. The product line debuted with two varieties: a classic American-style lager and a limeinfused alternative, both containing approximately 65 calories per can.
This venture followed the trio’s successful sale of Casamigos to Diageo in 2017 and aimed to capitalise on the rapidly expanding global market for non-alcoholic beverages.
Kendall Jenner’s 818 Tequila and Salt & Stone launched limited-edition deodorant
Kendall Jenner’s spirits brand, 818 Tequila, collaborated with high-performance body care label Salt & Stone to release a co-branded natural deodorant. The deodorant scent was inspired by the agave plants and earthy notes associated with the tequila production process.
The limited-run item was made available through Salt & Stone’s digital storefront and selected boutique retailers, supported by a social media campaign featuring Jenner to highlight the crossover between the two brands.
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