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GLOBAL PLAYSTATION ® 5 LAUNCH CLIENT:
Sony Interactive Entertainment AGENCY:
Amplify ACTIVATION:
November 2020 BRIEF: Celebrate the arrival of PlayStation® 5 around the world, bringing mass awareness and buzz around the most anticipated product release in a decade.
RELEVANT LINKS: Internal Film: https://bit.ly/36AqYrh Global Film: http://bit.ly/2M9RNuV Regional Films: http://bit.ly/3c1yVcv Example show, London: http://bit.ly/3qIvw6n