CLIENT:
Hugo
LEAD CREATIVE AND ACTIVATION AGENCY:
Amplify BRIEF:
Kickstart the global social conversation about HUGO to drive brand awareness amongst Gen Z - leveraging Coachella as the vehicle to do so THE IDEA:
HUGO HOUSE A multi-channel content engine that breaks the format of typical festival activations and doesn't even show up at the festival RELEVANT LINKS:
Case study lm: [click here] Teaser lm [click here]
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CONFIDENTIAL