TURN UPTHE HEAT.
HUNGER FOR BIG FEELING IS TAKING US TO EXTREMES – FROM WHAT WE EAT TO THE WAY WE DO IT.
AGAINST THE NUMBING EFFECTS OF DIGITAL MEDIATION, WE CRAVE SENSORY EXPERIENCE THAT PUTS US BACK IN OUR BODIES AND RECONNECT US TO THE MATERIAL.
STEAMY
A European tradition of sweating it out and sharing a meal taps into craving for community (and gets remixed in weird and wild ways).
‘Soup and steams’ at Big Towel Spa offer a spicy, sweaty antidote to snowy upstate NY.
Back in the city, Othership immerses sauna-goers in steam and a custom scent.
In London, Saunos floats on the river beside indulgent fine dining restaurant Caravel.
SIGNAL II
SENSATIONALIZED
Sour, spicy, springy, foamy – snacking is all about take-it-to-the-limit taste and dreamy texture.
X-treme spice challenges
Elevated jell-o shots
Gravity-defying matcha floats
FROMTHE SOURCE
Millennial farm-to-table concepts are evolving, serving a desire to get our hands in the dirt.
Farm is Table seats diners at a table carved directly into the field their food was grown in.
Fine dining experiences invite you to eat what you forage.
STYLIZED SIGNAL IV
Courses as scenes, servers as actors, food as the star.
Dinners are restaged as multisensory experiences by Care of Chan x Resy
The ritual of drinking turns having tea into an event.
1.
Feedthe need
Design for all five senses. What does your brand world feel like?
4.
Create spaces forpresence, not performance
2. Make food do more
From what’s on the plate to how it’s served, F+B can be its own headline.
3.
Sharethetable
Need inspiration? Engage creators to elevate your offering and connect with valuable communities.
Intimacy, atmosphere, and immersion over spectacle.
IMAGE CREDIT: GUCCI COSMOS,2023
IMAGE CREDIT:FARM IS TABLE CLAIRE ESPARROS PHOTOGRAPHY