Amplify Impact Report

Impact Report

2025 was our biggest year yet.

As a global creative agency specialising in experience, entertainment + culture, there is rarely a quiet day in any of our offices around the world - and 2025 was certainly no different.

Amplify started as the go-to agency for youth-focused brands, many of whom remain clients today. Since then, we’ve evolved from amplifying live experiences through fedgling social media platforms to creating formatdefning, award-winning campaigns that drive business transformation through the power of culture.

Despite the headwinds facing many marketing budgets, for us, 2025 saw new client wins, new innovations and joining forces with culture-frst collective Common Interest.

Being a creative agency is about pioneering where brand experience goes next, whilst staying true to our responsibility positioning helping us to focus on ways we can better our working practices and output across the agency, providing a strategy to hold ourselves accountable.

This is our second impact report since becoming a Certifed B Corporation™ in October 2023. It ofers a snapshot of our last 12 months, highlighting our key successes across our three responsibility pillars, as well as areas of focus and improvement for 2026.

We hope you enjoy the read.

Amplify founder, Jonathan Emmins

Amplify’s showreel gives the best feel of our work and can be watched by clicking here.

We know a modern world requires an evolved approach to brand building.

Traditional brand building looks inward. Worldbuilding looks outward, treating culture as a living system. We create platforms that go beyond single campaigns, enabling ongoing storytelling, collaboration, and innovation that audiences can actively participate in.

Since launching 'Worldbuilding: The Evolution of Brand Building' at SXSW in 2023, we've expanded through three specialised practices.

Co.Labs, our in-house partnerships agency, builds culture-frst creator collaborations. tomorrow's experiences.

, launched in 2025, our content ofer, unlocking authentic, real-time storytelling.

We became partners in the Common Interest collective, and pioneering a new age of branded entertainment.

In 2025 Amplify, and our sibling agencies Seed and Wonder, joined new culture-frst collective Common Interest, the UK-based collective connecting brands and audiences through culture.

Led by former Havas AUNZ Chair, One Green Bean and Host founder Anthony Freedman, Amplify's leadership became shareholders, providing an ownership stake in Common Interest, putting us frmly in the driving seat.

Agencies already on board include established shops 21st Century Brand and Otherway, as well as growing agencies including Baby Teeth and Culture.Lab, plus more announcements to follow in 2026…

Knock three times

The last 18 months has also seen a period of landmark growth for our US team. Opening our frst US ofce in Los Angeles in 2020, followed by a second in New York in 2023, our 2025 expansion includes key hires across the board, from Creative and Strategy to Client Servicing, Production, and Operations, positioning the agency for continued success and addressing growing client demand.

We believe in the importance of collaboration, collective thinking and transparent disclosure.

2025 marked a year of deepened collaboration across Amplify’s collective network. We took an active role in steering our sibling agencies, Seed and Wonder, through their own responsibility journeys including Seed achieving B Corp certifcation in October 2025.

By sharing our framework and learnings, we have strengthened our collective commitment to using business as a force for good across the group as we prepare for re-certifcation in 2026.

As a global agency, the importance of remaining at the forefront of the evolving responsible business landscape has never been more apparent.

Empowering Consumers for the Green Transition

With a host of regulatory shifts - including the transition toward the UK Sustainability Reporting Standards (UK SRS) as our business scales, and the upcoming EU Directive on Empowering Consumers for the Green Transition (ECGT) - we know we must prioritise transparency. In a complex global political climate, aligning with these frameworks ensures we remain not just compliant, but a leader in business practices.

We are always a work in progress.

As an agency, we’ve learnt a lot since our initial

B Corp certification in 2023 and we pride ourselves on always being a work-in-progress. We are also not afraid to admit when we don’t have all the answers.

Our evolution from sustainability to our responsibility strategy and mission, originally developed in 2023, refects our belief that sustainability goes beyond environmental eforts and the often restrictive, abstract connotations it so often brings.

This belief and mission underpins all aspects of our business and ensures we aren’t reverting to the statusquo or easiest decision. Instead providing a framework to focus on opportunities that unlock solutions and reduce our environmental footprint, whilst amplifying our positive impact on broader social and cultural possibilities.

Culture sits at the heart of our founding philosophy to ‘join the dots between people, brands + culture.' While others have begun to talk 'culture' and chase 'trends', we have always focused on real insight and measurable impact.

That’s why in 2025 we evolved the language of our

Our founding philosophy: We join the dots between people, brands and culture.

Our mission:

We lead with responsibility and adopt considered, conscious-decision making as standard.

We question the little things every day to constantly innovate and fnd the inch of improvement that adds up to something bigger. Through a work-in-progress mentality, we aim to improve the impact we have on our people, the wider landscape our work exists within and the planet we live on.

Three pillars:

PEOPLE

Connect with, enable and champion individuals, from all walks of life.

Our people are our greatest asset. We are committed to creating a workplace where everyone feels seen, heard and supported - creating space that champions diverse talent, fosters personal growth, encourages fresh perspectives and values well-being

PRACTICE

Create inspiring, representative and considered work.

We are committed to making our work more inclusive, accessible and truly representative - shaping decisions from qualifcation and proposals through to production and reconciliation. We work to harness the power of our infuence to drive collaborative, collective behaviour change on an individual, business and industry level.

PLANET

Challenge the status-quo to help make more informed decisions as standard.

As an industry of creative problem solvers, we need to work collectively to fnd ways to minimise the negative impact our work has on the planet. We publicly support a 1.5oC future aligning our targets to reach Net Zero emissions by 2050 at the latest across our entire business operations and client projects globally.

Action areas:

1. Progression + Talent 2. Belonging + Inclusion 3. Transparency + Clarity 1. Representation + Disclosure 2. Creation + Integrity 3. Empowerment + Community

1. Measurement + Reporting

2. Design + Procurement

3. Collaboration + Leadership

Changes incoming and our continuous improvement.

We have been keeping a close eye on the upcoming changes to the B Corp standards.

The new standards will signifcantly raise the bar for certifcation, shifting from the single points threshold to more tailored requirements across seven key areas:

As the new standards come into efect in 2026 and the implications they will bring to Amplify and our sibling agencies Seed and Wonder, we have been using the framework to demand deeper, measurable action, guide our action areas, assess our progress and identify areas for continuous improvement.

Throughout this impact report, you will see our three pillars and corresponding actions, alongside the new B Lab Impact Topics, providing us with a structure to better benchmark our progress and increase transparency.

Three pillars and action areas

Connect with, enable and champion individuals, from all walks of life.

1. Progression + Talent: Create engaging opportunities for learning, collaboration and knowledge-sharing across the collective and industry, looking to inspire and drive positive behaviour change.

2. Belonging + Inclusion: Foster a supportive, inclusive environment where everyone has equal opportunities to thrive and connect meaningfully.

3. Transparency + Clarity: Prioritise an open culture with constructive conversation and a strict code of ethics encouraging 360 feedback and continuous improvement.

Create inspiring, representative and considered work.

1. Representation + Disclosure: Drive diverse representation and transparent disclosure across our work and supply chain, ensuring alignment with society, clients, and their audiences.

2. Creation + Integrity: Harness our creative craft to embed responsible thinking and storytelling across our work, driving cultural progress, positive impact and rigorous integrity for our clients.

3. Empowerment + Community: Create opportunities to give back through volunteering, pro bono work, and charity partnerships - while actively pursuing more purpose-led work that drives real impact.

Challenge the status-quo to help make more informed decisions as standard.

1. Measurement + Reporting: Implement comprehensive and transparent measurement of our emissions globally, aligning with recognised reporting standards to drive our Climate Action Plan in line with Net Zero commitments.

2. Design + Procurement: Design with intention from the outset - making low-impact choices the standard with a focus on circularity, durability and responsible procurement, implementing reviews and audits for key contracted services and products.

3. Collaboration + Leadership: Continue to support the acceleration of our industry transition to a more sustainable future with a focus on collaboration, collective action and increasing climate literacy.

Connect with, enable and champion individuals, from all walks of life.

Create engaging opportunities for learning, collaboration and knowledge-sharing across the collective and industry, looking to inspire and drive positive behaviour change.

Foster a supportive, inclusive environment where everyone has equal opportunities to thrive and connect meaningfully.

Prioritise an open culture with constructive conversation and a strict code of ethics encouraging 360 feedback and continuous improvement.

Progression + Talent

1. Learning and development

2. Celebrating success

We know the importance of providing development opportunities for our team, and when teams are busy and resources are tight it can often be an area that is neglected. Despite that, in 2025 our global teams took part in a huge variety of external professional training days, hands-on skills-based training, internal sharing sessions and attended industry events covering topics including gender equity, leading with empathy, understanding mental health in the workshop, mastering AI, accessible event planning as well as funded CIPD and CIMA qualifcations.

We believe in championing talent already within our walls and aim to prioritise internal progression. In 2025 we made over 15 internal promotions and staf received an average salary increase of 11%.

3. Fair pay and comprehensive benefts

4. Upgrading Employee Assistance Programme

As well as being accredited by the Living Wage Foundation for 3 years ensuring our salaries refect the real cost of living, we also provide comprehensive benefts packages including private health insurance and competitive paid time of for all our team globally.

We worked with our EAP partner to access how we might better support our people. We upgraded our membership to include increased therapy sessions, leadership and life coaching, access to a private GP and fnancial coaching.

Belonging + Inclusion

1. Employee Resource Groups

UNITY is our steering group made up of a crosssection of people from across the agency and exists to inform, educate, and inspire meaningful action, helping us move towards greater inclusion for everyone in our team. In 2025, UNITY organised events and shared resources for Pride and Mental Health Awareness week, lead a charity hike for Young Urban Arts Foundation, collected coats for Wrap Up London and introduced on-site code of conduct guidance for our team guidance as part of our wellbeing policy.

WOAh is a community formed by the Women of Amplify, committed to counteracting gender misrepresentation across the creative industries. In 2025 we welcomed our sibling agencies Seed and Wonder to share resources and support more widely. Moments to connect included a morning breath work session, summer sports day and webinar sharing on investing and managing fnances.

Our culture calendar ensures that we are strategically pre-planning moments to continually keep our team engaged. In 2025 this included breakfast inspiration meetings, summer and winter parties, the ofcial opening of The Amplify Arms and ad-hoc opportunities to connect outside of the ofce.

Amplify is purposely built from a tapestry of talent, an unexpected and diverse breadth of lived experiences, skillsets, work backgrounds, ages, personalities, and passions.

218

54% Female representation in global leadership

24.5% Team currently identifying as underrepresented global majority

67% Entry-level recruits identifying as underrepresented global majority

20%

Transparency + Clarity

2. Regular share sessions

Our annual company survey provides an opportunity for the team to share feedback on the workplace culture covering topics including work satisfaction, development, communication, wellbeing and belonging. This ofers a great opportunity for us to better understand the areas we are succeeding in, and equally as important the areas we know we need to work on.

Our aim is to prioritise an open culture allowing for constructive conversations and transparent feedback. Alongside our quarterly company meetings and monthly agency breakfasts, in 2025 we ran an ‘ask me anything’ session with our Global Leadership Team where we asked the team to submit anonymous questions to be answered honestly, truthfully and openly. Topics covered including fnancials, transparency on team structures, client strategy and company vision following the Common Interest partnership.

We launched our Culture Commitments purposely developed by the team for the team. They are embedded in all aspects of Amplify life including recruitment, job specs and development sessions.

ambitious.

considerate.

JEDI Action Plan

What is our JEDI Action Plan?

Our JEDI Action Plan outlines specifc and intentional ways to adopt principles of justice, equity, diversity and inclusion within our workplace and communities.

It keeps us accountable to channel energy towards positive impacts for all - and particularly for those systematically disadvantaged.

Why is it important?

Systems of inequality, both historic and ongoing, sustain and worsen disadvantages faced by certain groups. To combat this, companies including ours need to take strategic and restorative action to ensure every individual is treated with respect and lives with dignity.

Stakeholder involvement

Efective JEDI work incorporates diverse perspectives that represent the company’s context.

Our plan has been developed using stakeholder feedback and is inherently linked to other areas of our responsibility positioning. The following social identities have been considered in the development of our JEDI Action Plan: sex, gender identity, race, ethnicity, age, sexual orientation, lived experiences, parental status and difering abilities. This list is non-exhaustive.

Living roadmap

We know JEDI work is about continuous improvement and evolution, not a destination. Our fve-year JEDI Action Plan provides us with a clear framework for accountability: we celebrate our successes, but more importantly if we don’t make the mark, we’re committed to understanding where and why so that we can continue to improve.

Year 0: embedding and expanding our foundational systems

Years 3-5: scaling impact through deep-rooted change

The full fve year action plan is available on request.

YEAR 0 ACTION PLAN:

EMBEDDING AND EXPANDING OUR FOUNDATIONAL SYSTEMS

JEDI commitment statement

We will share our JEDI commitment statement and action plan progress publicly.

Accountability for our commitment and progress is established at Board level and applies to all our stakeholders.

Policy review

We will review key policies to refect our JEDI commitment statement.

This review will cover:

- Terminology used in policies

- Impact the policies have on people

- Relationships to JEDI principles

ERGs

We will continue to support a minimum of two employee resource groups associated with diferent social identities including but not limited to:

- Women of Amplify (gender identity)

- Fabric (sexuality)

- The Sauce (ethnicity)

- Parent’s of Amplify (parental status)

Inclusive language

We will develop an inclusive language guide to support internal and external communications, including but not limited to:

- Terminology

- Managing content ethically

- Representing social identities

- Use of AI for creative content generation

PRACTICE

Create inspiring, representative and considered work.

1. Representation + Disclosure:

Drive diverse representation and transparent disclosure across our work and supply chain, ensuring alignment with society, clients, and their audiences.

2. Creation + Integrity:

Harness our creative craft to embed responsible thinking and storytelling across our work, driving cultural progress, positive impact and rigorous integrity for our clients.

3. Empowerment + Community:

Create opportunities to give back through volunteering, pro bono work, and charity partnerships - while actively pursuing more purpose-led work that drives real impact.

Representation + Disclosure

We are committed to sharing our climate and controversial conficts in the form of our annual client disclosure report. Our report is built from a framework established by Futerra and discloses the industries, topics and controversial sectors within our portfolio of clients. The full report is available on request.

Our client screening tool is used to help us have more open, transparent conversations about new business opportunities, acting as a resource that forms part of our brief-qualifcation process. In 2025 we screened 73 new potential clients helping us to interrogate briefs through a social and environment lens using externally verifed resources and globally recognised standards.

Our supplier audit forms part of our new supplier procurement process as well as annually identifying our top suppliers by spend, to help us better understand our supply chain’s social and environmental impacts. Questions include a focus on understanding ownership, workers, policies, accreditations and climate commitments.

In 2025 we audited 453 suppliers in total and approximately 28% of our total spend that year.

Creation + Integrity

We developed our frst AI charter that sets out 10 guiding principles alongside our sibling agencies Wonder and Seed. It outlines our commitment to using AI as a tool to enhance human capability rather than replace it, emphasising ethical, secure and transparent practices. We also established our AI task force, set up to drive responsible AI adoption. It is made up of a dedicated collective of individuals from across the agency group, established to action our AI charter with a focus on our People, Practice and Planet pillars.

Our ‘Culture Brief audiences and trends to better understand landscapes that are relentlessly Our team produced spanning topics from women’s sport to the comeback of communal viewing - embedding to ensure our work drives positive impact for our clients.

Nobody watches women’s sports. Or do they?

What marketers can learn from the meteoric rise of women’s basketball.

The experience edit: Gen Alpha

How brands engage Generation Alpha by creating immersive, cocreative experiences that bridge digital and physical worlds.

Empowerment + Community

1. Young Urban Arts Foundation (YUAF)

2. Amplify H.E.R x Milk Honey Bees

3. Amplify Australia x Thread Together

4. Expanding our UK ofce network

We grew our relationship with YUAF alongside our sibling agency Seed, working with them to develop their business and funding strategy as well as our Brand Experience 101 programme. The programme was a sixweek youth-led initiative that introduced a cohort of seven young people and six young hosts to brand experience through mentoring, workshops and live project challenges, building confdence and industryready skills. Following the programme we have further supported the young people through job applications, mentoring and received wonderful feedback.

In 2025 we began development of a six-month programme dedicated to empowering six young Black women at the start of their creative journeys, by providing them with the tools and support to build successful careers in the industry. Working with partners Milk Honey Bees, this programme ofers work experience, mentorship, and therapeutic support through monthly facilitated sessions.

Since 2024, our Australian team has partnered with Thread Together - a charity established to tackle fashion waste and clothing poverty. In a country where one-third of new clothes head to landflls while millions go without essentials, Thread Together redirects brandnew surplus stock to those in need. We support their mission through annual group volunteering - packing orders for nationwide distribution - and fnancial donations.

We welcomed like-minded partners Human After All and The Fitting Room to our London ofce space to increase creative collaboration and foster a shared, cross-disciplinary community.

Challenge the status-quo to help make more informed decisions as standard.

1. Measurement + Reporting:

Implement comprehensive and transparent measurement of our emissions globally, aligning with recognised reporting standards to drive our Climate Action Plan in line with Net Zero commitments.

2. Design + Procurement:

Design with intention from the outset - making low-impact choices the standard with a focus on circularity, durability and responsible procurement, implementing reviews and audits for key contracted services and products.

3. Collaboration + Leadership:

Continue to support the acceleration of our industry transition to a more sustainable future with a focus on collaboration, collective action and increasing climate literacy.

Measurement

+ Reporting

1. Measuring our operations

We carried out a full appraisal of our operational Scope 1, 2 and 3 emissions for all ofces globally to help us better identify key hotspot areas and the end-to-end scope of the impact of our business. As a business, the last 18 months has seen a period of landmark growth, particularly for our US team. As part of our climate action plan, we will be determining KPIs to reduce our carbon intensity as a focus, whilst also embedding longer-term absolute reductions into planning. We prioritise the importance of disclosing our impact transparently and honestly. The full report is available on request and includes full data from our initial 2022 assessment, our 2023 baseline and 2024, 2025 data. CARBON INTENSITY

88.65 Per employee +100%

baseline comparison

2023 baseline comparison CARBON INTENSITY

2023 baseline comparison

2. Measuring our work

Gathering data has the power to transform behaviours and infuence the way our projects are delivered in the future. In 2025, we measured the carbon footprint of jobs equating to approximately £15.8million in client spend. Our accurate and targeted measurement approach tracks data across the supply chain with transparent disclosure of results focusing on accountability and opportunities for continual improvement.

Design + Procurement Collaboration + Action

1. isla waste action group

2. Innovation and materials

1. Responsible travel perk

As a member of isla’s action group focusing on waste management and measurement, we worked alongside other industry leaders from agencies, venues and suppliers to produce a waste code of conduct that will launch to the industry in Q1 2026. The guide helps event professionals move beyond the take-make-waste approach with simple, practical actions to reduce waste and better material use.

In an industry where 'perfectly sustainable' materials are a rare reality we instead focus on responsible sourcing. In 2025, our materials database and environmental playbook was strengthened with the introduction of isla’s materials library developed as part of their working groups. The library currently has 9 materials vetted by the criteria developed by the working group and verifed by the manufacturers.

Our responsible travel perk that reimburses additional time when choosing lower impact transport, with up to two extra holiday days per year supported our team to travel to Poland, Germany and the South of France.

Alongside Clean Creatives and Creatives for Climate, we signed an open letter with over 120 organisations, calling for a tobacco-style ban on fossil fuel advertising. The letter was published ahead of the frst ever debate in UK parliament on fossil fuel advertising and sponsorship taking place on July 7. It began with a petition by Chris Packham that became the 19th mostsigned petition in UK history, surpassing 110,000 signatures.

Advertised Emissions

What is Advertised Emissions?

Advertising is one of the world’s most powerful industriestouching nearly every human on the planet daily and shaping demand for products, services, and behaviours. But with that infuence comes responsibility. Advertised Emissions measure the uplift in greenhouse gas emissions (GHGs) driven by the increased sales that result from advertising. In other words, it accounts for the climate impact of the consumption advertising helps generate.

And what about Serviced Emissions?

Developed by Oxford Net Zero and Race to Zero, the Serviced Emissions framework looks more widely to help professional service frms in general - including law, accounting, business management, PR and Advertisingunderstand how to reorient their businesses toward the climate transition. It provides a structured approach to identify where organisations infuence client emissions and how they can reduce risk while creating value.

Joining the working group

In 2025 we joined Purpose Disruptors Advertised Emissions working group alongside industry leaders from Publicis, Dentsu, Havas, Lucky Generals, Iris, Channel 4 and The Guardian. Originally set up in 2022, the working group wanted to revamp its goals for 2025 and beyond with the aim of evolving Advertised Emissions into a global industry standard and presenting a collective learning opportunity for climate leaders in the advertising industry to be at the forefront of the transition to the low-carbon economy.

Beyond the chaos COP30 report

We contributed an in-depth case study on the work we have been establishing at Amplify to a report that launched at COP30 in Brazil. The report shows how organisations can apply the Serviced Emissions framework, measuring the climate impact of what we advertise, not just how we advertise it, and de-risk in turbulent times. This work was further covered in an opinion piece with the World Advertising Research Centre (WARC) available here and co-hosting a masterclass to help others in the industry embed the framework.

Utilising the Serviced Emissions framework

The Serviced Emissions framework provides guidance across six action areas helping to better understand climate related risk. By mapping our progress against these areas, we were able to formalise a lot of the work we were already doing as well as establish future targets.

Understand your status quo: Mapping our client portfolio annually through our disclosure report

Establishing governance: Dedicated Head of Responsibility & Impact role reporting into Board

Climate due diligence: Introducing considerations and restrictions to working with high carbon clients

Leverage relationships: Embedding client screening tool into all qualifcation conversations

Track progress: Calculated our 2024 Advertised Emissions to test the methodology, building on learnings for 2025

Systems change: Advocate for change through relationships including Clean Creatives, Purpose Disruptors and the B Corp movement

EMISSIONS EXPLAINED

SOURCE: ADVERTISING EVOLUTIONARY MOMENT, PURPOSE DISRUPTORS REPORT (2024)

SOURCE: BEYOND THE CHAOS, PURPOSE DISRUPTORS REPORT (2024)

Amplify

Global Advertised Emissions

FY2025 top 80% of annual revenue 1.51 times higher than Operational Emissions

What’s next?

WE ARE ALWAYS A WORK IN PROGRESS

2026 Plan

1. Learning and development planning

The development of our 12-month learning and development plan across all our ofces globally will ensure we continue to provide training opportunities for our teams. This will include both utilising internal skills through hosted expert training workshops as well as external training and wider development opportunities.

2. Strengthening leadership development and comms

PRACTICE

We are conducting 360 feedback sessions of our global leadership team. By requesting feedback from individuals across the business, the purpose is to understand perceptions of the team’s shared leadership, how they collaborate, align with one another, and collectively set direction in support of our agency’s vision, strategy, and ways of working. This is a developmental process intended to help the team continue to evolve how they lead together.

3. Development structure revamp

We are evolving our annual development planning session’s to better refect our Culture Commitments providing more clarity and clearer direction, as well as refocusing our goal setting around our wider business vision and strategy.

2025 saw the evolution of our New Wave development programme with the goal of creating meaningful early career opportunities for young people from underrepresented communities. In 2026 we are developing a calendar of touch points across diferent pillars, designed to be adaptable to ensure relevance across all our ofces globally, all whilst increasing our involvement with partners to help kick-start careers in the creative industry.

2026 Plan

Gathering information on our suppliers is only useful if this is reviewed, analysed and actioned upon. We are presenting market specifc results to each ofce to help provide better transparency and clarity on our supply chain.

We are expanding our client impact reports from solely environmentally focused to incorporate analysis on our suppliers and partners. This will help us look more granularly at projects throughout the year providing a better view of our collective impact.

As AI continues to evolve, our dedicated AI task force remains central to our 2026 strategy. We have formalised fve key workstreams - Exploration, Education, Experimentation, Endorsement, and ciencies - to ensure our adoption of technology is both purposeful and measurable. To further enhance our internal momentum, we are exploring partnerships with specialist AI consultants. This collaboration will combine bespoke training and solution engineering, ensuring we adopt AI in a way that is true to our responsibility mission.

2026 Plan

We are committed to addressing the climate crisis and mitigating our business impact. Through the development of a climate action plan we will provide specifc, measurement, achievable, relevant and timebound (SMART) targets to track performance. This plan will defne resource allocation, detail stakeholder engagement strategies and undergo Board approval with a formal review at least every 36 months.

2. Materiality assessment

Our climate action plan will be guided by a formalised materiality assessment, designed to capture the diverse perspectives of our stakeholders across our value chain. This assessment will allow us to focus our eforts on the areas where we can drive the most meaningful change.

3.

The Serviced Emissions framework provides recommendations on how to further build targets around the six action areas. In 2026 we are committed to:

3-1. Better defning a strategy for targeting industries that are committed to the green transition

3-2. Exploring targets and incentives that align with our climate action plan

The Serviced Emissions framework 2026

3-3. Advocating for regulatory and policy changes

3-4. Reporting our progress transparently, being honest about the evolving narrative that will emerge with the benefts and learning ofered by better data over time