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DK_LP Co Brand Guidelines_0625_SHARE

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USE CASES

The Diamond Kote® Siding System brand pillars below guide every Diamond Kote® marketing piece. Depending on which pillar is being emphasized for a particular asset, the inclusion of LP® SmartSide® branding should follow the hierarchies listed. The LP® SmartSide® branding will not be included when Wausau Supply Company is being emphasized as the distributor of Diamond Kote, or when Diamond Kote is marketed alongside the rest of Wausau Supply’s manufactured brands.

Limitless Customization | Color & Texture

1. Color Offerings

2. Texture Offerings

3. Custom Color

4. Built on LP® SmartSide®

Superior Durability | Finish & Substrate

1. Proprietory Finish

2. Patented Substrate (LP)

3. Fade Resistance

4. Warranties (DK + LP)

Architectural Craftmanship | Accessories

1. Rabbeted Trim

2. RigidStack™

3. RigidMount Blocks

4. Color Matched Accessories

5. Built on LP® SmartSide®

CONSUMER CATALOG | BACK COVER

CONSUMER CATALOG | DURABILITY SPREAD

Superior Durability

Diamond Kote®’s quality finish combined with LP® Smartside®’s substrate technology work in unison to protect your home.

Expertly applied finish, made from natural, metal oxide pigments, keeps colors vibrant— backed by a 30 year no-fade warranty.

Proprietary finish resists the buildup of dirt and debris for a stunning exterior without the maintenance.

Patented engineered wood technology offers protection against hail and moisture, while resisting fungal decay and termites.

Backed by LP® SmartSide® 5/50-year prorated limited warranty.

#1 RECOGNIZED BRAND OF PRE-FINISHED

Shown: Emerald Lap with RigidStack and Starter Board; White Trim

PRODUCT LAUNCH FLYER (BACK)

(FRONT)

(BACK)

SOCIAL MEDIA POST

SIDING SAMPLE JACKET

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DK_LP Co Brand Guidelines_0625_SHARE by Wausau Supply - Issuu