UNILEVER AND SAMSUNG PARTNER TO IMPROVE PROTECTION ON WASHING MACHINES By Wanjiku Thuku
Unilever’s long-heritage brand OMO and Samsung Electronics East Africa with the Ecobubble automatic washing machine have entered a partnership that will grant their consumers a unique washing experience. Known for its unbeatable stain removal prowess, Omo a 65-year-old brand also boasts enhanced fragrance duration as well as improved brightness and color care, a widely sought laundry detergent credential that pairs well with Samsung’s washing machines. Besides sealing a dual endorsement, the partnership between OMO Auto machine wash and Samsung Electronics Ecobubble automatic washing will create awareness of their amazing product offer to the consumers, ensuring they get quality stain removal, long-lasting fragrance and a detergent specifically made for auto machines to enhance their longevity. "For more than six decades, OMO has had an inimitable philosophy for a leading laundry brand that ensures top performance on tougher stains and improves a positive experience for all,” says Henry Muchauraya, Home Care Director East Africa Unilever. “This partnership goes ahead to respond to a consumer need to capitalize on existing