SAMSUNG ELECTRONICS GLOBAL LAUNCH OF THE GALAXY S23 SERIES By Wanjiku Thuku
Samsung Electronic announced recently the global availability of its industry-leading Galaxy S23 smartphones following impressive preorder results. Preorders for the previous year’s Galaxy S22 series had already been a remarkable success, with numbers more than double that of the Galaxy S21 series within the first week. This year, preorder results were even higher than those of the Galaxy S22 series, with 60% of consumers opting for the most premium Galaxy S23 Ultra. "The great momentum we’re witnessing speaks to customers’ excitement about products that push the envelope and give them the freedom to express themselves creatively,” said TM Roh, President, and Head of Mobile experience Business at Samsung Electronics. “This year’s preorder numbers echo our customers’ strong trust in our brand and demonstrate how our commitment to ground-breaking innovation and sustainability continues to resonate with consumers.”