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Interview WITH Hat designer PIERS ATKINSON
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AUTUMN
FR
EE YOUR QUARTERLY FAN MAGAZINE
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GAMLOONG Velvet-Slipper SMH Clutch
BEST OF
Link your shoes with the hashtag #humanicshoes!
...with this new motto we kick off fall 2016. The new Humanic campaign, which is dedicated to the joys of life and style, is featured in our editorial. Here you may glimpse behind the scenes of the Hamburg shoot with our favorite photographer, Wolfgang Zac. In this issue, we have collected everything that fall fashion is all about: the most important trends directly from the world’s catwalks, for men, women and children. In addition, we also undertake a journey through time: very cool vibes come from the 90s-inspired Skate and Street trends, the 70s and 80s are represented by our GET THE LOOK. In the Survival Kit, the editors of NOTORIOUS MAG parade their perfect office look, including the most beautiful shoes of the season. Moreover, in our fall issue: Blogger Paulina from Always Broke as Shopper Of The Season, an Interview with hat designer Piers Atkinson, and a coloring-in picture for the kids.
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In this way, we enthusiastically and wholeheartedly dive into the new season. Enjoy yourself browsing our fall edition!
TRENDSYLVANIA TEAM MEDIA OWNER Leder & Schuh AG
EDITORIAL OFFICE Herrengasse 1–3, 1010 Wien
PRODUCER Lea Ravnjak
ADVERTISING INFORMATION +43 (0)1 5953665
COMPANY ASSOCIATION Shoe Retail, Headquarter: Lastenstraße 11,8020 Graz
PRINTING Universitätsdruckerei Klampfer GmbH, BarbaraKlampfer-Straße 347, 8181 St. Ruprecht/Raab.
DESIGN Emilia López
POSTMASTER Agency 4e7 GmbH, Herrengasse 1–3, 1010 Wien
PROOFREADING www.proofreading.de
Trendsylvania is a quarterly publication, distributed free of charge in all HUMANIC stores in Europe, published by Leder & Schuh AG.
WEBSITE www.HUMANIC.net EDITORIAL POLICY Trendsylvania sees itself as a high-quality medium for fashion and street-style. Changes and errors are possible regarding provided information. MANAGEMENT BOARD DI Thomas Weber, Mag. Werner Weber
EDITOR-IN-CHIEF Selma Schönburg TEXT Franziska Treml LAYOUT Agency 4e7
DIGITAL www.trendsylvania.net WEB PROGRAMMING Agency 4e7 GmbH WEB REDACTION Notorious Mag
Reproduction without permission is prohibited.
Interview Piers Atkinson
Where and when was your passion for hats born? My Mom made hats and my Grandma was an artist. I learned a lot from both of them, but I never wanted to be a hat maker. My first collection was a rather funny project, but people bought it and that is now 8 years ago. What is your main inspiration? It kinda comes from everywhere, like the area in London where I live. It used to be a vibrant, mixed community. School girls wore their hair in buns with lovely jewelry in it. In fact the pompoms cap originated from that. So my inspiration is not from the market place, but more from my emotional state. How do you mix the elements of daring and fun? When we design a collection, we create some pieces that are showpieces, so they are maybe a bit more daring and more exaggerated and would work for pop stars and the press. And then we do a kind of toned down version which works for sales. If a person wears a hat, either he or she wants to kind of party in it or wants to keep the rain off. So we try to go more towards to the have-a-party in the hat.
Why do you think celebrities are in love with your creations? Because they want to stand out and to lead the style either in their music, appearance or performance. Lady Gaga and Rihanna are such artists and my hats ideally suit what they are already doing. What kind of woman do you want or would you like to dress? Women that are intelligent and outstanding, that have made a success of themselves. A businesswomen is often said to be imitating men — but not in my experience. She is a woman who makes money. I want to make hats for these kinds of dynamic, proud, strong, assertive, witty women.
Photo Credits: Morgan White Photography
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Piers Atkinson is a hat designer from London and darling of the stars. We met him to talk about his creations.
LAZZARINI City Bag 6111231689
FUNKY SHOES Sneaker 1241108334
SMH Clutch 6131223701
FUNKY SHOES Sneaker 1241108312
GAMLOONG Velvet-Slipper 1241205488
Tam ne
LAZZARINI Suede-Boot 1523611610
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SMH Suede-Boot 1643614266
uv
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VIGNERON Suede-Boot 1133602380
Viv
This trend presents itself in as multifaceted a way as the view through a kaleidoscope. In a re-interpretation of the patchwork design, panels of fabric in different geometrical forms and colors are composed asymmetrically. Designers such as Tory Burch break away from formal, straightforward conventions to create an elegant version of the pastiche in coats, accessories and shoes!
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Luxury and opulence are now declared suitable for the streets: gemstones, embroidery and royal prints on splendid materials add the perfect touch of extravagance to sporty items such as sneakers. Street Fashion meets Haute Couture — the result proves that glamor and coolness are not contradictory.
Photo Credits: WGSN
Alexa nde
rW a ng
We proclaim (Fashion) Statements this year, not only by wearing exceptional items, but also by bold lettering, like the one flaunted on the tops of VFILES. Inspired by a blend of Grunge and Hip Hop, this trend appeals to our inner Punk girl. Cheeky sayings or brash brand names are the cherry on top of Used-Jeans, casual sneakers and studded purses.
# Just Saying
iiJ in SMH Backpack 6131223610
U&ME Sneaker 1711126724
NIKE Sneaker 1713511155
FUNKY SHOES Suede-Boot 1543714734
LAZZARINI City Bag 6111231527
LAZZARINI Suede-Pumps 1121426737
VIGNERON Leather-Shopper 6121222687
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Ma iye t
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The typical rust and berry tones of fall are superseded on the catwalks this season by a new color palette: mauve and aubergine are the current favorites of labels such as J. Crew and others. In-between shades of vibrant fuchsia and dark violet, as well as hues of beige and grey are intermixed. This fall is going to be everything but monotonous.
survival kit by notorious mag
What does a GIRLBOSS need in order to be forearmed for daily office life? Ladies from NOTORIOUS MAG – the Online Fashion & Lifestyle Magazine – present their personal Survival Kit.
RED VALENTINO perfect in terms of work and style
www.notorious-mag.com
NIKE Air Max Siren 1711121740
s kn o th ow at s eve w ho ryo ’s ne th e bo ss
Believe in
TF
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your inner
Beyoncé
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OU
TTI Belt VANZE t fit! perfec for the
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r fo dy se la ur ss H s p ine SM es us sin y b bu end e th e tr th
Bildquelle: Olga Rubio Dalmau, Hersteller
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ER
T IT
RON VIGNE ssities e nece h t l l a e to hav t hand a readily
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cQueen
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Biker Jacket M
GET Skirt Proenza Schouler
LOOK Saint
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ies
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Belt Marni
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80s 70s Jumper Topshop Unique
S. OLIVER Crossover Bag 6111231170
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Shirt McQ Alexander McQueen
erg e nb urst on F Diane v
Culottes Iris and Ink VAGABOND Suede-Boot 1543611600
LAZZARINI Hat 7107401030
Photo Credits: WGSN, Hersteller
70s
DO IT BIG DO IT RIGHT DO IT WITH STYLE Fred Astaire
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SMH City Bag 6131223489
LAZZARINI City Bag 6111231527
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LAZZARINI Suede-Ballerinas 1121309604
Photographer: Wolfgang Zac // Art Direction: Agency 4e7 // Photos: Lea Ravnjak, Megan Werther // Make-Up: Maiken Arndts // Styling: Max Märzinger // Models: Ric Wersig (m4 Models), Emma Brandstrup (Select Model Management)
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PAT CALVIN Leather-Lace-up
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Tweed & Twill raise men‘s fashion this fall to a new business class. The classic English bespoke suit with finely lined checks is upgraded by combining it with sweaters and modern design lace-up shoes. The Checked Up trend reflects the neat lifestyle of today’s smart individualist. Classy? — Yes! Stuffy? — No!
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a Vene
ta
Boglioli
Botteg
BURLINGTON
Salvatore
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o Ferragam
CATWALK TRENDS WALTER BAUER Leather-Boot 2623507482 BURLINGTON
Masculine and wild, but with a soft core, this is the how the seemingly big city cowboy presents himself. The casual style with biker jacket and leather laced boots, as seen on the catwalks such as at Topman, arouse a feeling of freedom and the untamed thirst for action. Let’s get up and go towards an adventurous fall!
ROWLAND BROTHER Leather-Boot 2633500813
Photo Credits: WGSN
Topm an D e
sign
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Bret
Coach
t Joh
nson
get the
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American Apparel Beanie
Saint Laurent
Skateboard Wheels From Dirt To Dust
This fall, we get sporty — at least with regard to men’s fashion: The cool Skater style of the ‘90s is starting to roll! Logo sweaters, hoodies and skating sneakers are now compulsory gear also off the half-pipe. The only thing still missing are the skating skills!
Carhartt Jeans
Nixon+Star+Wars+Rebel Watch
ADIDAS Varial Mid Sneaker 2713511025
PUMA Icra Trainer 2711123618
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NIKE Court Borough Mid 2713511030
Zero American Punk 7.75” Skateboard
VANS Backpack 6701508864
Champion Hoodie Billionaire Boys Club Vehicle T-Shirt Photo Credits: Hersteller
THE SUEDE
UP YOUR GAME WITH CLASSIC COOL IN SOFT SUEDE.
#CROSSTHELINE
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B. cool
catwalk trends kids Bleak and grey is definitely not what this fall is all about for our kids! Even though the school bell is ringing again, nothing keeps them staying in their seats. Either in the playground, in the woods or wherever else: the new lace-ups and ankle-length boots are good companions in any eventuality. They correspond to this season’s fashion, which is creative and playful and comes in a variety of colors.
RICHTER Leather-Boot 3223503430
FRANK WALKER Boot 4223504803
e v i t a cre pop FRANKE WALKER Nubuck Leather-Boot 4223505053
FUNKY GIRLS Boot 3623710670
FRANK WALKER Suede-Boot 4223505068
GEOX Leather-Boot 3223503070
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Your coloring-in page for the ultimate picture fun — get out your crayons and go!
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16 adidas AG
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Visit Paulina! alwaysbroke.de @_alwaysbroke_
Store FINDER
WWW.HUMANIC.NET/INT/STOREFINDER
AMERICAN APPAREL
FROM DIRT TO DUST
PROENZA SCHOULER
store.americanapparel.net
via www.blue-tomato.com
www.proenzaschouler.com
BILLIONAIRE BOYS CLUB
IRIS AND INK
RED VALENTINO
www.bbcicecream.com
via www.theoutnet.com
www.redvalentino.com
CACHAREL
MAC
SAINT LAURENT
www.cacharel.com
www.maccosmetics.at
www.ysl.com
CARHARTT
MANISH ARORA
TOPSHOP UNIQUE
www.carhartt-wip.com
www.manisharora.com
via www.net-a-porter.com
CHAMPION
MARNI
URBAN OUTFITTERS
www.champion-eu.com
www.marni.com
www.urbanoutfitters.com
DIOR BEAUTY
MCQ ALEXANDER MCQUEEN
YSL Beauty
www.dior.com
www.mcq.com
via www.douglas.com
DRIES VAN NOTEN
NIXON
ZERO AMERICAN PUNK
www.driesvannoten.be
www.nixon.com
via www.blue-tomato.com
FIND THE NEAREST SHOP
WGSN // SHUTTERSTOCK // OLGA RUBIO DALMAU // ALWAYS BROKE // MORGAN WHITE PHOTOGRAPHY // MEGAN WERTHER // LEA RAVNJAK
Want to be featured in the next Fanzine? Get in touch!
INFO@TRENDSYLVANIA.NET
HUMANIC.NET – 19
Blogger Paulina gives proof that fashion and style are not automatically related to spending much money. On her blog with the revealing name always broke, she presents her latest thrift store and vintage finds. By mixing them with current items, shoes and accessories, she creates gorgeous outfits with a vibrant touch. This Berlin girl of Polish origin has styled her favorite HUMANIC ankle-length boots in three different ways for us!
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NIKE Court Borough Mid NIKE Wmns Court Borough