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SUMMER 2017

GR F RA ETEI S

YOUR QUARTERLY FAN MAGAZINE

10 THINGS YOU

POWERED BY

NEED TO KNOW BEFORE SAYING YES!

BASKET PURSES –

The must-have accesories for the beach

MEN’S SHOES WITH TRADITION

FROM CLASSIC TO SUPERHIP

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The Trends Of The Season


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LAZZARINI Crossover Bag LAZZARINI Slipper

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IN THE SUMMER TIME ... ... WHEN THE WEATHER IS HIGH YOU CAN STRETCH RIGHT UP AND TOUCH THE SKY…

With this happy approach to life celebrated by Jerry Mungo in his joyful song, we rush into summer! True to the motto “Enjoy Life & Style”, we wish to accompany our readers with fashion expertise in the most beautiful moments of life. Whether on a beach vacation, a city trip or at a summer wedding – with Humanic you are in the game for anything, together with the perfect shoes! All the trends from the fashion capitals are covered and waiting to be explored in this issue, from the most important classics to the very extraordinary. In addition: Tips on the subject of marriage, this summer’s nails trend, gorgeous street- style inspirations, the most beautiful beach bags and much, much more! After that, there’s nothing to stop you having an idyllic summer!

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Have fun with this issue of Trendsylvania!

PUBLICATION OWNER

Leder & Schuh AG

MANAGEMENT BOARD DI Thomas Weber, Mag. Werner Weber

LAYOUT

WEB REDACTION

COMPANY ASSOCIATION

EDITORIAL OFFICE

PRODUCER

ADVERTISING INFORMATION

PRINTING

DESIGN

POSTMASTER

PROOFREADING

Trendsylvania is a quarterly publication, distributed free of charge in all HUMANIC stores in Europe, published by Leder & Schuh AG.

DIGITAL

Reproduction without permission is prohibited.

Shoe Retail, Headquarter: Lastenstraße 11, 8020 Graz

Herrengasse 1–3, 1010 Wien

www.HUMANIC.net

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EDITORIAL POLICY

EDITOR-IN-CHIEF

WEBSITE

Trendsylvania sees itself as a high-quality medium for fashion and street-style. Changes and errors are possible regarding provided information.

Selma Schönburg TEXT

Franziska Treml

Agency 4e7 Lea Ravnjak Emilia López www.proofreading.de www.trendsylvania.net WEB PROGRAMMING

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Notorious Mag

+43 (0)1 5953665

Agency 4e7 GmbH, Herrengasse 1–3, 1010 Wien


TRENDS S/S17 1

Anna October

SANDALS & METALS Metallic, but light at the same time - the new trend for elegant summer sandals is particularly sophisticated. Refined details such as impressive eyelets and shiny hues are real eye-catchers on sandals with midi height block heels and on classic, flat versions. New materials are for example crashed patent leather, thereby elegance and classic are interpreted in a completely new way!

2

Atelier Paulin

1. GUESS Leather-Sandal – 1342820429 / 2. TAMARIS Crossover Bag – 6111233587 / 3. OMG! Sandal – 1342820536

Bildquelle: Strassengerecht

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3


SKECHERS.at

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TRENDS S/S17

Sensi Studio

MEXICAN ETHNO

Talitha

Hippie-style opulence with tassels, pompoms, embroidery and jewelry details. This folkloric inspired trend knows no limits to color mixes and patterns. The Latin American influence has made it into every nook of fashion: caftans, straw hats, earrings and high heels in the Ethno look are the fun and loud “It” items of this season.

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Ranjana Khan

1

3

Bildquelle: Strassengerecht

2

1. ALISHA Suede-Sandal – 1342820939 / 2. KATE GRAY Crossover Bag – 6131225397 / 3. OMG! Sandal – 1342820830


TRENDS S/S17

Frame

ALL KIND OF SLIDES

1

Freedom of the heel is this summer’s motto – but not only on the beach or at home, because cool slippers are now taking over the streets and thereby also our hearts. Flamboyant styles include plush and gemstones; more casual is the monochrome rubber version from OMG! that reminds of the Adidas slippers.

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Closed

Bildquelle: Strassengerecht

2

Acne Studios

1. OMG! Slipper – 1442608180 / 2. KATE GRAY Slipper – 1342604474


THINGS YOU NEED TO

WEDDING

1› The marriage is more likely to last, If you wait until

you’re 23 to commit.

2› The ‘in love’ phase lasts about a year. The secret is

fall in love with husband every single day.

3› The happiest marriages are between best friends. 4› If you get excited for your partner’s good news,

you’ll have a better relationship.

5› Resentment builds quickly in couples who don’t

tackle chores together.

6› If you’re moving in for a “trial” relationship,

you’re probably not so confident in it.

7› Don’t expecte your partner to change. 8› Communicate consistently and communicate

about everything.

9› The closer a couple is in age, the less likely they

are to divorce.

10› Marriage is a work in progress. Alexander McQueen

SUMMER

1

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GLAMOUR

NEEDLE & THREAD

2

1. PAT CALVIN Leather-Sandal – 1422814416 / 2. KATE GRAY Suede-Sandal – 1342820454 / 3. OMG! Pumps – 1141420654 / 4. LAZZARINI Clutch – 6119004731


KNOW BEFORE SAYING

3

CLASSIC

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4

Galvan


Bildquelle: Frederick Nilsson

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KATE GRAY Shopper 6133801469

KATE GRAY Bast-City-Bag 6133801522


F FASHION

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The Viennese Blogger Trio from “The Ladies” present the hippest street-style trends for summer. To be one of the party: colorful bast and basket purses, embroidered espadrilles and short dungarees. These styles are worth copying!

KATE GRAY Bast-City-Bag 6133801527 ALISHA Sandal 1342820947


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PAT CALVIN Suede-Slipper

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WHERE QUALITY IS MADE…

TRENDS S/S17

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Traditionalproduction productionof ofhigh highquality qualitymen’s men’s Traditional shoes–- Humanic Humanic is is proud proud to to include include some some shoes exclusive,extraordinary extraordinarybrands brandsin inits itscollection. collection. exclusive, It has become very rare that are being Nowadays, it has become veryshoes rare that shoes crafted in a traditional way nowadays. One of are crafted in the traditional way. One of those those is the well-triedistechniques is the art of well-tried techniques the art of welting. welting. Thisyields styling an advantage by This styling theyields advantage of avoiding avoiding of a stitching the By inner That way stitching the innerofsole. thissole. method, waterisisnot notable ableto toget getinto in the water theshoe. shoe.The Theresult? result? Incomparable high quality models. A must for Incomparable high quality models. A must for theclassic classical men’s look! the men’s look!

1

2

1. PAT CALVIN Suede-Slipper – 2121208928 / 2. PAT CALVIN Suede-Lace Up – 2121135794 3. LLOYD Leather-Lace-up – 2121136102 / 4. KALMAN&KALMAN Leather-Lace-up – 2321101060

3

4


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LITTLE HEROES In summer, our little champions make their appearance. Extra outdoor fun is guaranteed when the sun is shining and the vacation is tempting with various adventures! Fitting for the warm season, kids’ fashion is playful and diverse, with many colors and patterns. Pretty, functional sneakers and sandals are waiting on the shoe rack to be called into action!

TRENDS S/S17

2 3

3

1

FRANK WALKER Sneaker 4731201308

1

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2

3

1. TOM TAILOR Sneaker – 4731101368 2. CONVERSE Chuck Taylor AS II – 4731101334 3. FRANK WALKER Sneaker – 4731201348

GIRLS

BOYS

FUNKY GIRLS Sandal 3422812997

1. NATURA Sandal – 3422812778 2. NATURA Sandal – 3422812764 3. FUNKY GIRLS Sandal – 3422813054


B

NAIL IT!

BEAUTY

all the wave

When it comes to manicure and pedicure, there is one specific trend that is leading all the way this summer: nail polish in pastel marine and cream tones. DIY at home or professional – we definitely have to try these polishes! The coolest colors for a hot summer! strike a pose-itano

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chillato

1

2

1. PAT CALVIN Sandal – 1422814428 / 2. KATE GRAY Sandal – 1442814948 / 3. KATE GRAY Sandal – 1342821158

3


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#DOYOU


BEST OF @humanicshoes INSTAGRAM Inspiration needed? On Instagram our customers share the joy of their latest purchases from Humanic with the hashtag #humanicshoes. Simply post, tag and stop by at @humanicshoes!

NOW WE GIVE OUR PARTICIPANTS

CREDITS

SHOP FINDER WWW.HUMANIC.NET/INT/STOREFINDER

ACNE STUDIOS www.acnestudios.com

CLOSED www.closed.com

NEEDLE & THREAD www.needleandthread.com

ALEXANDER MCQUEEN www.alexandermcqueen.com

ESSIE www.essie.com

RANJANA KHAN www.ranjanakhan.com

ANNA OCTOBER www.annaoctober.com

FRAME www.frame-store.com

SENSI STUDIO www.sensistudio.com

ATELIER PAULIN www.atelierpaulin.com

GALVAN www.galvanlondon.com

TALITHA www.talithacollection.com

PHOTO CREDITS Strassengerecht - Manuel Kandlbauer // Frederick Nilsson // Juja Han // Biel Morro // Shutterstock


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KATE GRAY Shopper KATE GRAY Sandal

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