Fiscal Year 2026 – 2027
VISIT WINSTON-SALEM Forsyth County Tourism Development Authority
SALES & MARKETING PLAN
TABLE OF CONTENTS
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VISIT WINSTON-SALEM • SALES & MARKETING PLAN
CONTENTS INTRODUCTION 5
Executive Summary
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Who We Are
SECTION 1: MARKETING 8
Overall Marketing Strategy
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Strategic Priorities & Focus Areas
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FY 27 Target Markets
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Paid Advertising
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Advertising Campaign Calendar
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Website Optimization
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Media Relations
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Email Marketing
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Social Media
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Technology
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Partner Engagement
SECTION 2: SALES
OLD SALEM
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Overall Sales Strategy
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Strategic Priorities & Focus Areas
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State, Regional and National Market Focus
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Experiential Engagement
21
Leveraging Community Assets
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Technology-Enabled Sales
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Sales Paid Advertising
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Conventions & Sports Sales Goals FY 27
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Sales, Sports, Group Tour Tradeshows
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INTRODUCTION
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VISIT WINSTON-SALEM • SALES & MARKETING PLAN
INTRODUCTION
Executive
SUMMARY Winston-Salem earns its hyphen. Two names. One destination with a character entirely its own. Historic streets boast museums and modern craft breweries, Moravian stars glow above a skyline of innovative businesses, and energy can be felt in pulse points in every corner of the city. In Winston-Salem, the past is not a relic but a living, breathing reason to visit. That duality is the soul of Twice as Nice...Come on in, and it is the lens through which every decision in this plan is made. FY 27 is a year of intention. The brand is established. The momentum is real. Data drives the strategy to deliver effective, efficient cross-platform reach. By optimizing the impact of the message, target audiences and leaning on expanded brand awareness, Winston-Salem claims its place on the map of North Carolina tourism. A strategic media relations program puts Winston-Salem in front of the right travel writers, influencers, and audiences through themed media FAMs, paid-to-participate television exposure, and a content creator network that generates authentic coverage month after month. Social media moves beyond posting and into genuine community-building with even more local content creators, short-form video and compelling storytelling. Email marketing works as hard as the open rates deserve, segmented and timed to meet travelers
exactly where they are in the trip planning journey. The group sales team is on the road, in the room earning business the old fashion way – by showing up and building genuine relationships. You can expect to find them going the extra mile, from lunch meetings to after-hours events and national tradeshows; they bring the energy every time. Building the pipeline that fills hotel rooms, the team is focused and ready to support the economic engine that fuels Forsyth County. The venues are ready. The team is focused. The FY 27 plan provides sharper tools, stronger marketing support, and a destination story that makes every sales conversation easier to start and more compelling to close. Woven through all of it is something new: artificial intelligence as a strategic and practical organizational capability. This acts as a force multiplier that expands what our team can produce, sharpening communication and improving workflows, while also ensuring our content is visible in AI overviews and digital spaces where the next generation of travelers is already deciding where to go. This Sales and Marketing Plan is focused on targeting the right audiences with compelling messages to increase overnight visitation to Forsyth County and position Winston-Salem as a top Southeast destination.
LET'S CONNECT There are lots of ways to learn what’s new in Winston-Salem. If you are in the neighborhood, come see us at 200 Brookstown Avenue, or visit us at VisitWinstonSalem.com
@VisitWinstonSalem
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WHO WE ARE Visit Winston-Salem is the official tourism development agency for Winston-Salem/Forsyth County, operating under the Forsyth County Tourism Development Authority (FCTDA) - a quasi-governmental entity established by the North Carolina General Assembly. Our mission is to attract overnight visitors to Forsyth County, generating economic impact for local businesses, tax revenue, and jobs.
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VISIT WINSTON-SALEM • SALES & MARKETING PLAN
SECTION 1
MARKETING
TRADE STREET
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MARKETING
OVERALL
MARKETING STRATEGY Visit Winston-Salem enters FY 27 with a strategic plan to inspire curiosity, engage travelers with compelling content, and convert that interest into overnight visits. What changes is the depth and sophistication of the tools available to execute it. Artificial intelligence accelerates content production and sharpens targeting across every channel. The "Twice as Nice" campaign, introduced in September 2024, has dramatically increased the reach and impact of the marketing efforts. This fall, the campaign creative will evolve to You+, a strategy informed by research and built to reach new audiences in new ways. Bandwango brings digital passport technology to the visitor experience for the first time, transforming trails, neighborhoods, and culinary itineraries into interactive discoveries that keep visitors engaged longer and spending more time and money. SEO and answer engine optimization expand to meet travelers not just where they are searching today, but where search itself is headed in the future. And a growing network of local content creators puts authentic storytelling at the center of the social media strategy.
JOLO WINERY
The brand strategy engages partners providing opportunities to expand the collective reach with a next level co-op program that gives local businesses additional, effective ways to amplify their visibility alongside Visit Winston-Salem's marketing campaigns.
CAROLINA CLASSIC FAIR
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VISIT WINSTON-SALEM • SALES & MARKETING PLAN
Storytelling is critical to ensure visitors know what all there is to see, do, and experience. The previous content plan focused on expanding the storytelling about Forsyth County's nearby towns Lewisville, Clemmons, and Kernersville, as well as outdoor experiences. In FY 27, the content plan will build on that by enhancing food culture storytelling.
MARKETING
STRATEGIC PRIORITIES & FOCUS AREAS REGIONAL DRIVE MARKET FOCUS Prioritize marketing efforts in high-yield drive markets where Winston-Salem is a proven, convenient getaway.
ELEVATED STORYTELLING Inspire travelers through richer, more intentional content through a growing network of local content creators, Bandwango digital passport experiences, food culture programming, and authentic narratives that reflect the full breadth of what Winston-Salem has to offer. EXPAND SEO & ANSWER ENGINE OPTIMIZATION Meet travelers where they are searching and where search is headed in the future. Strengthen organic visibility through targeted SEO, while ensuring Winston-Salem surfaces in the AIgenerated recommendations that are reshaping how people plan and discover destinations. SEAMLESS, INTEGRATED MARKETING Bring the "Twice as Nice" campaign to life consistently across every channel - paid advertising, media relations, social media, email marketing, and partner initiatives - so every touchpoint reinforces the brand and moves travelers closer to a visit.
PILOT MOUNTAIN
TRIAD ECO ADVENTURES
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MARKETING
THE QUARRY AT GRANT PARK
FY 27 TARGET MARKETS Visit Winston-Salem's audience strategy moves beyond broad demographics to target high-intent travelers through key passion pillars: Events, History, Arts/Culture, Dining, Outdoors, Sports and Entertainment. By segmenting audiences based on specific interests, the campaign delivers tailored messaging that resonates with personal travel motivators, positioning Winston-Salem as the centerpiece of a multi-faceted experience that aligns with each traveler's lifestyle and reaching potential visitors with the highest opportunity for conversion.
PRIMARY MARKETS THE STRATEGY: High-frequency brand awareness and always-on channel CHARLOTTE, NC Dominant across all seasons with high website engagement. Charlotte consistently ranks as the top market by visitation share and digital volume, making it the anchor of the always-on paid media strategy. RALEIGH-DURHAM, NC Consistent visitation volume and growth. A reliable, high-intent market with strong repeat visitation and growing session engagement across all seasons.
ATLANTA, GA Visitation volume is lower than North Carolina markets, but the length of stay is double, averaging 2.2 nights. Atlanta visitors stay longer, spend more, and represent a high-value overnight audience that justifies continued investment.
SECONDARY MARKETS THE STRATEGY: Target for specific seasonal campaigns to increase length of stay GREATER NORTH CAROLINA The broader North Carolina market consistently holds collective volume of visitation and strong site engagement rate with healthy repeat visitation. Includes Chapel Hill, Hickory-Lenoir-Morganton, Wilmington, and Fayetteville among others. SOUTH CAROLINA Between population growth and longer length of stay from key markets in the state, there is significant
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untapped potential. South Carolina is cost-efficient to target and influence. Key markets include GreenvilleSpartanburg, Myrtle Beach, Columbia, and Charleston. WASHINGTON, DC Target Spring/Summer only. Washington, DC delivers high household income, strong repeat visitation, a long length of stay at 2.2 nights, and a high overnight percentage. A Spring/Summer seasonal flight captures the high-value traveler at the right moment.
VISIT WINSTON-SALEM • SALES & MARKETING PLAN
MARKETING
PAID ADVERTISING
CORE STRATEGY Building on a proven campaign foundation, Visit Winston-Salem will advance a multi-platform advertising strategy that sustains year-round brand visibility while strategically layering seasonal activations. Research guided the evolution of the "Twice as Nice" creative execution into You+, a bold next chapter that speaks directly to the traveler's desire for experiences that are personal, meaningful, and worth the drive. • Guided by research and data, launch the You+ creative through a multi-platform advertising strategy that sustains year-round brand visibility and reaches travelers across the channels where they spend their time. • Maintain an always-on campaign foundation layered with seasonal activations - Fall, Winter/ Holiday, and Spring/Summer - giving travelers timely, compelling reasons to visit throughout the year. • Continuously evaluate the media mix to ensure investment is allocated to the highestperforming platforms, formats, and audiences optimizing for reach, engagement, and conversion at every stage of the campaign.
LONG BRANCH TRAIL
MEASUREMENTS & SUCCESS METRICS • Occupancy tax revenue (+3% YOY). • Increase paid media impressions (+10% YOY). • Increase advertising-attributed website sessions (+8% YOY). ARTIVITY PARK
ADVERTISING CAMPAIGN CALENDAR
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MARKETING
WEBSITE OPTIMIZATION
CORE STRATEGY The way travelers find destinations is changing faster than at any point in the history of digital marketing. Organic search traffic has been shifting, with AI-powered answer engines increasingly resolving travel queries without a single click ever reaching a destination's website. Visit Winston-Salem's website strategy is evolving from a get-the-click approach to a give-the-answer philosophy. The goal is to position the website as the most authoritative, content-rich source for Winston-Salem travel information, ensuring the website feeds Google AI Overviews, answer engines, and AI-generated recommendations with accurate, compelling, experience-driven content that puts the destination at the top of the answer, not just the search result. • Build and continuously expand a library of SEO and AEO-optimized content, including destination stories, curated itineraries, Q&Aformatted pages, and experience-driven landing pages, that positions Winston-Salem as the definitive resource for trip planning and ensures visibility across both traditional search results and AIgenerated travel recommendations. • Anticipate and adapt to the rise of clickless search by creating content designed to be cited, surfaced, and shared by AI answer engines, accepting that success in this environment is measured not only by traffic volume but by the authority and presence the destination commands in the answers travelers receive. • Integrate Bandwango trail experiences, food culture content, and seasonal campaign landing pages directly into the site architecture, ensuring the website tells the full destination story and converts visitor interest into longer stays and deeper exploration. • Continue to elevate the storytelling by adding rich culinary content to compliment the stories on the wine region, outdoor experiences, things to do, historical places to stay, events and other content.
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A/PERTURE CINEMA
MARKETING
MEASUREMENTS & SUCCESS METRICS • Increase organic website traffic (+10% YOY). • Increase website engagement rate (+5% YOY). • AI Overview Growth (+15%).
MEDIA RELATIONS
CORE STRATEGY Every great destination has a story. The work of media relations is to make sure the right people experience it and then amplify it. Visit Winston-Salem's media relations program, developed in close partnership with Hayworth PR, is built around exactly that: identifying the travel writers, creators, and media partners whose audiences are primed for what Winston-Salem offers, and giving them every reason to show up, experience it, and share it. The result is coverage that inspires travel primarily earned, however strategically supported through paid efforts and always grounded in the genuine story of what makes Winston-Salem worth the trip. • Secure national and regional earned media placements through proactive, year-round pitching with a focused emphasis on food and wine culture, outdoor experiences, arts, heritage, and romantic travel as the destination's most compelling and distinctive story angles. • Host targeted media FAMs, individual journalist visits, and signature media days throughout the year bringing the right travel writers and creators to Winston-Salem at the right moment to experience the destination firsthand and return home with a story worth telling. • Strategically invest in paid opportunities that extend the program's reach into high-value markets and audiences complementing earned media efforts with the kind of scale and placement that keeps Winston-Salem visible and top of mind across the region.
MEASUREMENTS & SUCCESS METRICS • Achieve 1.2 billion earned media impressions. • Host 30 travel writers and content creators.
MEDIA TOUR
BROOKSTOWN INN
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MARKETING
THE "5" ROYALES MURAL
EMAIL MARKETING
CORE STRATEGY Email remains one of the most direct and personal ways to reach a traveler who has already expressed interest in Winston-Salem. The program in FY 27 evolves from a single monthly newsletter into a more intelligent, interestdriven communications engine — one that listens to what subscribers care about and delivers content that feels relevant, timely, and worth opening. • Launch an interests form that captures what travelers care about most - food, outdoor adventures, arts, history, and events - and use those signals to deliver targeted drip campaigns that meet each subscriber with content tailored to their passions from the moment they sign up.
WISE MAN BREWING
• Grow the email database through strategic partner contests and promotions that convert social audiences and website visitors into engaged subscribers, while repurposing the destination's best blog content, videos, and campaign assets. • Distribute a refreshed monthly e-newsletter that reflects what Winston-Salem offers across every season, featuring event roundups, culinary stories, trail highlights, and inspiration drawn from the destination's most compelling content.
MEASUREMENTS & SUCCESS METRICS • Increase the email subscriber database to 55,000. • Maintain an average open rate of 35%+ across all consumer email sends.
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VISIT WINSTON-SALEM • SALES & MARKETING PLAN
THE K ATHARINE
MARKETING
SOCIAL MEDIA
CORE STRATEGY Position Visit Winston-Salem's social media presence as the region's most engaging destination account, a platform for authentic storytelling, genuine community interaction, and content that moves people from passive scrolling to active trip planning. The FY 27 strategy expands the content creator network, and puts short-form video, trail content, and food culture at the center of the strategy. • Grow and deepen the Visit Winston-Salem social media presence through an expanded network of local content creators putting authentic, community-driven voices at the center of the strategy and generating consistent, nichetargeted content across platforms month after month. • Use paid and organic social strategies in tandem amplifying high-performing content, driving seasonal campaign conversions, and growing the audience across platforms with a disciplined focus on engagement, reach, and website traffic. • Lead with short-form video across all platforms — Reels, TikToks, and YouTube Shorts - celebrating the culinary stories that define Winston-Salem's food culture alongside the outdoor experiences and scenic trails that make Forsyth County worth exploring. Bandwango trail content rounds out the strategy, inspiring discovery and driving user-generated content that extends the brand's reach organically.
MEASUREMENTS & SUCCESS METRICS • Grow total social media following across all platforms (+18% YOY). • Increase total social media impressions (+10% YOY).
K ALEIDEUM
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MARKETING
TECHNOLOGY
CORE STRATEGY Visit Winston-Salem enters FY 27 with a technology strategy as ambitious as its marketing vision, using artificial intelligence and an expanding suite of digital tools to produce and reach more, while telling the destination's story with greater precision than ever before. • Implement AI tools company-wide to accelerate content production, streamline research, sharpen email personalization, and ensure Winston-Salem surfaces prominently in the AI-generated travel recommendations that are reshaping how travelers discover and choose destinations.
MEASUREMENTS & SUCCESS METRICS • Complete company-wide AI training and establish documented workflows across all departments.
PARTNER ENGAGEMENT
CORE STRATEGY The businesses and organizations that provide visitor experiences in Forsyth County are what travelers come to discover, and the stronger those partnerships are, the stronger the destination becomes. In FY 27, the partner engagement program deepens in meaningful ways, giving local businesses more access to tools, data, and opportunities to grow alongside Visit Winston-Salem's marketing efforts. • Conduct a thorough data scrub of the partner database to ensure all listings, contacts, photos, and information are current and accurate, creating a clean foundation for communications. • Launch an evolved partner advertising co-op program that gives local businesses affordable, accessible opportunities to extend their visibility within Visit Winston-Salem's campaigns, reaching travelers in regional drive markets who are already primed to visit. • Host partner engagement events throughout the year, including the Summer Social, Holiday Social, Winter Educational Workshops, and the Annual Tourism Meeting, keeping the partner community informed, connected, and invested in the shared success of the destination. • Establish leadership roundtables at hotels for general managers and restaurant operators. • Host partner forum workshops in Lewisville, Clemmons, and Kernersville. • Implement the initiatives adopted in the Imagine Winston-Salem Strategic Action Plan.
MEASUREMENTS & SUCCESS METRICS • Greater partner collaboration and event attendance.
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SECTION 2
SALES
BENTON CONVENTION CENTER
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SALES
OVERALL
SALES STRATEGY The foundation of Visit Winston-Salem's sales success has always been relationships. Behind every convention booked, every sports championship secured, and every motorcoach tour that rolls into Forsyth County is a connection that was built over time, nurtured through consistent outreach, and cemented by a team that shows up, follows through, and delivers on its promises. In FY 27, the team will continue to build on this momentum. The FY 27 sales strategy is built around three enduring pillars. Relationship management remains at the core, fostering existing client connections while actively developing new ones with the decision makers who determine where meetings, sporting events, and group tours are held. Experiential engagement puts WinstonSalem's best foot forward through site visits, FAM tours, and industry events that enable decision makers to get a taste of the destination. One of Winston-Salem’s strongest assets is its vibrant downtown, which offers authentic dining and entertainment options. Visit Winston-Salem leverages community assets to secure group business throughout Forsyth County, from meetings at the Benton Convention Center, to competitions at sports facilities, and curated group tour itineraries at area attractions. Visit Winston-Salem, along with our hospitality partners, ensures that all events are positioned for success by providing top-tier service customized to address event needs and reinforcing the community’s reputation as a dynamic welcoming destination for conventions, meetings, sporting events, and group tours. After hosting their events in Forsyth County, our goal is for clients to become advocates of the community by sharing their experiences with industry colleagues and rebooking their event. This relational approach is instrumental in securing both new and repeat business in the conventions, sports, and group tour markets.
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VISIT WINSTON-SALEM • SALES & MARKETING PLAN
THE GRAYLYN ESTATE
WINSTON-SALEM OPEN
SALES
STRATEGIC PRIORITIES & FOCUS AREAS REGIONAL AND NATIONAL MARKET FOCUS Prioritize regional drive markets and local business development while actively pursuing national association, corporate, sports, and faith-based opportunities through targeted outreach, tradeshow participation, and third-party planner relationships. EXPERIENTIAL ENGAGEMENT Bring decision makers to Winston-Salem through site visits, FAM tours, and industry events that let the destination's venues, hospitality, and community assets make the case firsthand, creating brand advocates who return and bring others with them. COMMUNITY ASSET LEVERAGE Activate the full strength of what Forsyth County has to offer, from the Benton Convention Center and sports facilities to the Twice as Nice Rewards program, giving the sales team the tools and incentives to secure new business, encourage repeat bookings, and build lasting client relationships. The NCAA bid cycle for 2028-2031 national and regional championships will open in August. WinstonSalem is home to universities and colleges that compete in NCAA Division I, II, and III. The past and upcoming success of NCAA championships hosted by Wake Forest University and Winston-Salem State University - in collaboration with community partners and venues including JDL Fast Track, Ivey Redmon Sports Park, and Bermuda Run Country Club position Winston-Salem well to be considered for future championships
BENTON CONVENTION CENTER
TANGLEWOOD PARK
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SALES
STATE, REGIONAL AND NATIONAL MARKET FOCUS
CORE STRATEGY The sales team's passion and commitment to the community and the clients are the most valuable asset. Sales is built around relationships that are developed and deepened over time through purposeful outreach, presence at tradeshows, industry events, and client meetings. • Strategically sell Winston-Salem at 30 targeted industry tradeshows and events. (See Program of Work Timeline) • Prioritize direct outreach to state and regional associations, corporate meetings, faith-based groups, and sports organizations through sales calls, presentations, and sales missions in key drive markets, while continuing to pursue national group business through strategic tradeshow participation and third-party planner relationships with organizations like HelmsBriscoe, Meetings Made Easy, and Arrowhead Events. • Target meeting and event planners through quarterly segment-specific email communications ensuring Winston-Salem stays top of mind with the decision makers who influence where business is placed. • Promote the Twice as Nice Rewards program, which packages hotel incentives through customized amenities and authentic experiences that are positioned to secure group business and encourage multi-year booking.
BUTCHER & BULL
KIMPTON CARDINAL HOTEL
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SALES
EXPERIENTIAL ENGAGEMENT
CORE STRATEGY Winston-Salem offers an authentic experience rooted in history, arts, entertainment, culinary experiences, and culture. Throughout the sales cycle, it is important to showcase the destination’s offerings that differentiate it from its competitors. Out of market, the team shares the Winston-Salem story with dynamic presentations that can include a taste of Winston-Salem with Krispy Kreme Doughnuts, Moravian cookies, sugar cake, or Texas Pete Popcorn. A greater sampling of Winston-Salem can be shared when decision-makers experience the destination through site visits, familiarization tours, industry meetings, and planning visits. • Host two familiarization tours targeting association planners, corporate meeting professionals, and group tour operators, giving decision-makers a curated, firsthand experience of Winston-Salem's venues, accommodations, dining, and attractions. • Partner with key industry organizations including HelmsBriscoe, Arrowhead Meetings and Events, and the Meeting Professionals International-Carolinas Chapter to host meetings and destination site tours that deepen relationships and advance sales conversations. • Conduct strategic individual site visits with qualified meeting planners and sports organizers, customizing each visit to showcase the specific venues, facilities, and community assets most relevant to their event needs.
LEVERAGING COMMUNITY ASSETS
CORE STRATEGY Winston-Salem's variety and quality of what the destination has to offer is a competitive advantage. From a convention center that anchors a vibrant downtown to sports facilities that attract championship-level competition, from world-class universities to a business community that generates its own demand for meetings and events, Forsyth County is rich with assets that the sales team activates on behalf of the destination every day. The work of leveraging community assets is based on collaboration and promotion to connect destination offerings with decision-makers and influencers to secure business. • Proactively engage local universities, corporations, and community organizations including Greater Winston-Salem Inc., Innovation Quarter, and Wake Forest University, Winston-Salem State University, and Salem College (NCAA Division I, II, & III institutions) to uncover new opportunities for conventions, corporate meetings, group business, and sporting events. • Position Forsyth County as a premier sports destination by actively promoting the region's upgraded facilities including JDL Fast Track, Ivey Redmon Sports Complex, and Tanglewood Park to sports organizers and governing bodies, pursuing high-return events in golf, basketball, tennis, soccer, track and field, dance, and cheer. • Build on the momentum of being the German Men’s Football Team (DFB) base camp for the FIFA North America 2026 World Cup. • Partner with local attractions, restaurants, and retailers to enrich the group experience and showcase the full depth of what Winston-Salem offers beyond the meeting room, reinforcing the destination's appeal as a place where attendees want to be.
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SALES
TRUIST SPORTS PARK
TECHNOLOGY-ENABLED SALES
CORE STRATEGY Visit Winston-Salem will expand its use of digital tools and artificial intelligence to expedite administrative work and allocate more time for relationship building and selling. • Implement AI tools across the sales department to sharpen prospect research and reporting, giving the team more time to focus on relationship touchpoints, qualifying opportunities, and customizing solutions to win business. • Maximize Sendsites for dynamic, visually compelling destination presentations and deepen the email marketing program through Act-On and Simpleview CRM to deliver targeted, segment-specific communications that keep Winston-Salem top of mind with planners at every stage of the decision-making process. • Fully leverage Cvent and PlayEasy to expand Winston-Salem's visibility and build a stronger, more consistent lead pipeline in the meetings and conventions market and the sports tourism market respectively.
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VISIT WINSTON-SALEM • SALES & MARKETING PLAN
SALES
SALES PAID ADVERTISING
CORE STRATEGY Group sales advertising supports Visit Winston-Salem sales team’s efforts in developing new relationships and business opportunities. The group advertising program is built around a performance-based strategy that targets meeting planners, sports organizers, and group tour operators as a touchpoint between interactions with the team and destination. Every tactic is measured, every channel is evaluated, and every investment is held accountable to maximize results. • Execute a targeted paid advertising program across meetings, group tours, and sports markets, implementing full-funnel tactics that build destination awareness among planners early in the research process and drive qualified RFP submissions as they move toward a decision. • Expand the LinkedIn strategy to position the Visit Winston-Salem sales team as knowledgeable destination experts and Winston-Salem as a compelling host city, while integrating CRM data into email marketing to deliver relevant, timely communications to planners before, during, and after their events. • Strengthen the meetings, groups, and sports sections of VisitWinstonSalem.com to improve search visibility, enhance the user experience, and convert planner research into direct leads, supported by a comprehensive photo and video asset library that brings the destination to life in every sales touchpoint. • Expand content marketing through increased photo and video assets by leveraging signature events such as the International Black Theatre Festival and industry events such as the Meeting Professionals International-Carolinas Chapter meeting, Southeastern Museums Conference Annual Meeting, and the Visit North Carolina Tourism Conference. These events hosted and supported by Visit Winston-Salem will provide additional marketing opportunities that showcase the meeting appeal, downtown, and area attractions. This footage will be used in future Act-On emails, Sendsites proposals, social media promotions, advertising, and on the website where applicable.
THE CREST
EMBASSY SUITES
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SALES
KÖRNER'S FOLLY
CONVENTIONS & SPORTS SALES GOALS FY 27
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SALES
SALES, SPORTS, GROUP TOUR
TRADESHOWS
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SALES
JDL FAST TRACK
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SALES
MRS. HANES' MORAVIAN COOKIES
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