2026 SANTA FE MEDIA KIT
Official 2026 Santa Fe Visitors Guide
“The Visitors Guide has upped my enthusiasm for visiting The City Different. I cannot wait to plan our trip!” --2025 Survey Participant
More than 500,000 readers each year see the Official Santa Fe Visitors Guide
Make sure they know about your business!
DEADLINES
October 10, 2025: Space reservation (signed contract)
November 21, 2025: Ad creative
December 5, 2025: Full Payment
10% late charge applied to balance if not paid in full by December 5, 2025
KEY REASONS to advertise in the Official Santa Fe Visitors Guide
In various surveys conducted over the last decade, including one launched in the spring of 2025, more than 95% of respondents expressed satisfaction or high praise for the Santa Fe Visitors Guide’s usefulness. It is seen as a trusted, motivating, and enriching tool for experiencing Santa Fe fully.
• 100% visited Santa Fe or are planning to visit as a result of the Official Santa Fe Visitors Guide, according to the respondents of the 2025 Visitors Guide survey.
• Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions.
• 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out
• Nearly 100% will need a place to stay.
TARGETED DISTRIBUTION
• Promoted on 50% of SantaFe.org webpages
• Guides mailed free of charge in response to orders via Santafe.org
• Delivered weekly to more than 150 locations in the Greater Santa Fe area
• Placed in Visitor Information Centers, Convention and Visitors Bureaus, and Chambers of Commerce throughout the state
• Sent to select tradeshows and hotels throughout the state
• Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, Chicago, Austin, Denver, Colorado Springs
• More than 50% of printed guides are distributed in the regional drive markets of Denver, Dallas-Ft. Worth, Houston, Oklahoma City, locations in Arizona and Albuquerque through Certified Folder
• Monthly promotion via Facebook and Instagram, digital publishing platform Issuu.com, and Tourism Santa Fe’s Newsletters
• Distribution at both Albuquerque Sunport and Santa Fe Regional Airport
INTEGRATED MEDIA
• Readership via digital publishing platform Issuu.com continues to grow by approximately 25% each year.
• Your Full-Page print ad gets you exposure in both the print and digital guides, plus a Featured Listing on SantaFe.org for one full year.
Official 2026 Santa Fe Visitors Guide RATE CARD
Official 2026 Santa Fe Visitors Guide
“We pored over the Guide in our office for days to make sure we knew what to spend our time on.”
--2025 Survey Participant
AD SPECIFICATIONS
REQUIREMENTS CHECKLIST
FILE FORMAT
PDF/X-1a format
Do not include crop or bleed marks.
RESOLUTION
300 DPI
FONTS
Outlined or embedded.
COLOR
Use only 4-color process (CMYK). No RGB files accepted.
SIZE
Design to specifications on the left.
DOUBLE PAGE TRIM
ADVERTORIAL DELIVERABLE TIPS
• Tell a story about your business in a manner that resembles editorial.
• Provide up to 3 images and between 300-500 words per page, including a headline and subhead. (TOURISM Santa Fe will design your page with your input and approval.)
BLEEDS
Keep critical images and elements within the Safety Area specs.
DOUBLE PAGES
Build across two side-by-side pages.
NOTE:
1. Registration of hairline rules or type smaller than 10 point is not guaranteed.
2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
PRINT CIRCULATION: 175,000 copies
DISTRIBUTED: January 2026
SPACE DEADLINE: Fri, Oct. 10, 2025
MATERIALS DEADLINE: Fri, Nov. 21, 2025
PAYMENT DEADLINE: Fri, Dec. 5, 2025
Official 2026 Santa Fe Visitors Guide
Please
“We looked at the Guide for every aspect of our trip and found most of our stops based on the Guide.”
--2025 Survey Participant
ADVERTISING CONTRACT
ADVERTISER (Questions & Contract: advertise@santafe.org) Business Name: _____________________________________________________ Contact Name: _____________________________________________________
(or free with purchase of single/double page feature) RESTAURANT Menu Options
Restaurant Highlight
now 50% now; 50% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) 100% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) (or 10% late fee)
NOTE: Your credit card will be charged according to the total ad cost indicated and payment schedule chosen. Email for Invoice:
This contract serves as an agreement between your business and the Publisher TOURISM Santa Fe (TSF). TSF reserves the right to refuse any ad, including any not paid for by December 5, 2025.. Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Credit card: Visa Mastercard Check Card #: __________________________
Expiration date: _________ CSV #: _______ Amount paid: __________ Name on card: ______________________ Billing address: ______________________
Official 2026-27
Santa Fe Menu Magazine
Potential of more than 200,000 readers will see the Official Santa Fe Menu Magazine
Make sure they know about your business!
DEADLINES
February 16: Space reservation (signed contract)
March 2: Content delivery
March 13: Ad creative
March 30: Final payment
WAYS TO PARTICIPATE
• Restaurant Menu Feature: Spotlight the signature dishes on your standard menu in a single- or double-page spread
• Restaurant Highlight (20 words, phone, website)
• Catering/Private Spaces Spotlight (50 words, logo, image, phone, website)
• Business Advertising: Purchase full-page ad space and get in front of engaged visitors
KEY REASONS TO PARTICIPATE
• A beautiful, glossy book to further orient visitors to the breadth and depth of Santa Fe’s incredible culinary scene
• A cost-effective way to showcase your menus and promote your business
• Limited advertising spotlights highly relevant, businesses, preserving restaurant focus
• Promote your community partnerships with Reunity Resources and the Santa Fe Margarita Trail
DISTRIBUTION & PROMOTION
• Available in May of 2026
• 50,000 copies distributed in hotels, Visitors Centers, and other select high-visitation locations, including the historic Plaza
• Directs visitors to the restaurant and advertiser websites
• Available in an interactive digital format via publishing partner ISSUU
• Promoted to millions of visitors via santafe.org, santafenm.gov, santafechamber.com, and other top sites used for trip planning
• Participating restaurants (with an existing business listing presence on santafe.org) added to an interactive dining map on santafe.org
Double Page Feature
Single Page Feature
Official 2026-27
Santa Fe Menu Magazine
“It’s one of the most asked-for publications we have and our concierge staff use it frequently to help guests decide where to make reservations.”–Rik Blyth, President, La Fonda Hospitality Group
RESTAURANT OPPORTUNITY RATES
• SINGLE/DOUBLE Menu Feature
$500/$900 Includes logo, up to 4 images per page, up to 50 descriptive words, one standard menu of signature dishes, category type, physical address, social media outlets, phone, website, neighborhood.
• RESTAURANT HIGHLIGHT
$50 20 words, phone, website (free with feature purchase)
• CATERING/PRIVATE SPACES SPOTLIGHT $250 50 words, logo, image, phone, website
Click here to upload your assets: santafe.org/dining-guide-questionnaire/
BUSINESS ADVERTISING RATES
• Limited advertising availability; first come, first served
SOLD
DEADLINES
February 16: Space reservation (signed contract)
March 2: Content delivery
March 13: Ad creative
March 30: Final payment
*Your restaurant feature or ad is subject to removal if payment is not received by Monday, March 30, 2026.
Official 2026-27
Santa Fe Menu Magazine
“A great vehicle to communicate, with visitors and locals alike, the breadth of Santa Fe’s amazing culinary scene!”
–Bonnie Bennett, co-owner, Kakawa Chocolate House
AD SPECIFICATIONS
REQUIREMENT CHECKLIST
FILE
FORMAT
PDF/X-1a format
Do not include crop or bleed marks
RESOLUTION
300 DPI
FONTS
Outlined or embedded.
COLOR
Use only 4-color process (CMYK). No RGB files accepted.
SIZE
Design to specifications on the left.
BLEEDS
Keep critical images and elements within the Safety Area specs.
DOUBLE PAGES
AD DESIGN AND VERBIAGE TIPS
• Include a clear call-to-action
• If possible, include a coupon, discount or special offer
• Include an image—preferably a photo
• Keep your message simple
• Share what makes your business unique
• Include the basics: website, phone number, address
Build across two side-by-side pages.
NOTE:
1. Registration of hairline rules or type smaller than 10 point is not guaranteed.
2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
ADVERTISING CONTRACT
ADVERTISER (Questions & Contract: advertise@santafe.org) Business Name: _____________________________________________________ Contact Name: _____________________________________________________
(or free with purchase of single/double page feature) RESTAURANT Menu Options
Restaurant Highlight
now
now; 50% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) 100% by Dec 5, 2025 (VG) or Mar 30, 2026 (MM) (or 10% late fee)
NOTE: Your credit card will be charged according to the total ad cost indicated and payment schedule chosen. Email for Invoice:
This contract serves as an agreement between your business and the Publisher TOURISM Santa Fe (TSF). TSF reserves the right to refuse any ad, including any not paid for by December 5, 2025.. Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Credit card: Visa Mastercard Check Card #: __________________________
Expiration date: _________ CSV #: _______ Amount paid: __________ Name on card: ______________________ Billing address: ______________________