As Visit Saint Paul celebrates nearly a century of championing the city, the organization is energized by a year of transformation and new leadership. With a commitment to fostering economic growth and inclusivity, Visit Saint Paul has launched its first strategic plan in over a decade. This bold vision outlines efforts to attract visitors, drive economic impact, and spotlight the vibrant culture and diverse experiences of Minnesota's capital. Through collaboration and innovation, the team is ready to shape the future and invite the world to fall in love with Saint Paul.