CHRISTMAS CAMPAIGN
TheChristmasCampaign
VisitNorthYorkshire,thedestinationmarketingandmanagement servicefromNorthYorkshireCouncil,runsanannualChristmas marketingcampaigntopositionthecountyasamust-visitfestive destination
ThecampaignwillshowcaseNorthYorkshireastheperfect choiceforaChristmasbreakwithawiderangeoffestive markets,daysout,festivalsandevents,andaccommodationon offer.
Itaimstoincreasethenumberofleisurevisitorsandovernight staysinNorthYorkshirebyencouragingvisitorstoplantheir breakintheareaandvisitdifferentChristmasattractionsand events.
ThecampaignbeginsinSeptemberandrunsuntiltheendof December2026. Thecampaignfeaturespromotionacrossarangeofchannels, including:
Print,with20,000Christmasguidesdistributedintarget locations
Digital,includingwebsitepresenceandblogs
Socialmedia,includingorganicandpaidactivity
Videographyandphotographytoshowcasethecountyto visitors
Pressandinfluenceractivityopportunities
Opportunitytobeinvolvedincompetitions
OurAudiences
TheChristmascampaignwilltargetthreekeyaudiences,basedonVisitEngland’s segmentationofdomestictourists.Theseaudienceshavethemostrelevant interestsandbehavioursforthiscampaignandarealsokeytargetmarketsfor NorthYorkshireasavisitordestination.
AspirationalFamilyfun
Thisaudiencearehighearnerswithchildrenathome.Theyregularlytake breakswheretheycanindulgeinactive,family-friendlypursuits,suchas sportingeventsandculturalvisits.Theyregularlyconsumemainstream media,areactiveonsocialmedia,andbrowseholidaywebsitestoevaluate andbooktheiraccommodation.
GeographicMarkets
Thecampaignwilltargetaudienceswithineasyreach(1-2hourdrive)of NorthYorkshire.TotargetthehighearningSouth-Eastaudiences,the campaignwillalsotargetLondontocapitaliseongoodtrainlinkstothearea.
CountryLovingTraditionalists
Thisaudiencehastraditionalvaluesandamoderatehouseholdincome,but fewerfamilymemberstocaterforwhenonholidayastheirchildrenhave “flownthenest”.Thismeanstheirbudgetstretchesfurther,andgoodquality, secureaccommodationisaprioritywhenbookingaholiday.Theyarelikelyto haverecentlytakenacountrysidebreakandenjoyspendingtimeinthe outdoors.
FreeandEasyMini-Breakers
Thisaudienceareyoungwithanaveragehouseholdincomethattheycan spendonawealthofholidayactivitiesastheyarechild-free.Theyenjoy shoppingandvisitingculturalandentertainmentvenues,andfavour destinationswithstrongpublictransportlinksandarangeofdiningoptions.
ThePreviousCampaign
The2025Christmascampaignpartnersbenefittedfromthe followingresults:
Socialmediaviews
2,030,602
Spotify&Radio impressions/listens
280,002
YouTubeImpressions
433,952
Printedguidesdistributed within2hourdrive
20,000
ChristmasCampaignPackages
Digitalandprintpackage
Insidefrontcover intheChristmasGuide-
£1,200
1xfullpageadvertintheChristmasGuide£900
1xhalfpageadvertintheChristmasGuide£600
PLUS:
WebpresenceontheChristmascampaign pagesontheVisitNorthYorkshirewebsite
Inclusioninpaidandorganicsocialmedia andYouTubeactivity Opportunitytobeinvolvedincompetitions
InclusioninChristmasthemedblogsand itinerariesontheVisitNorthYorkshirewebsite
Inclusioninacampaignfocusednewsletter PRandinfluencervisitsasrelevant Videoandphotographyopportunities
Printonlypackage
Fullpageadvert-£625
Halfpageadvert-£325
Digitalonlypackage
DigitalPartner-£400
Includes:
InclusionontheChristmas campaignwebpage
Inclusioninpaidandorganic socialmediaactivity
InclusioninChristmasthemed blogsanditineraries
Inclusioninacampaignfocused newsletter
20,000copiesofourA5ChristmasGuidewillbe distributedtokeylocationsina2hourdriveofNorth Yorkshire.Artworkandrelevanteventdetailsare requiredbyFriday28August2026forinclusioninthe guide.
DesignSpecification
ThispublicationwillbetrimmedandfoldedtoA5, PORTRAIT,148mm(w)x210mm(h)size.
Allartworkneedstobeproducedat300dpiminimum CMYK(4colourprocess).
Pleaseensureyouradvertsarecreatedtothecorrectsize asfollows:
Fullpageadvert:A5148mm(w)x210mm(h)PLEASE
ADD3MMBLEEDMARKS
Halfpageadvert:A6-148mm(w)x105mm(h)PLEASE
ADD3MMBLEEDMARKS
Pleasesupplyalladvertsashi-resolutionPDFfiles.No otherformatswillbeaccepted.
Artworkdeadline:Friday28thAugust2026tobesentto biz@visitnorthyorkshire.com
