A brand new 10-year Destination Management Plan (DMP) has been developed for North Yorkshire which sets out our vision for supporting the growth of the visitor economy in a responsible and sustainable way.
The process to develop our DMP started in 2023 with extensive consultation with key stakeholders and the wider tourism industry. We explored what North Yorkshire contains by way of strengths and weaknesses, what its offer is to visitors and how we can align the plan with other relevant council and partner strategies.
The plan outlines the current situation, the current wider landscape of tourism in the UK, existing tourism trends, perceptions and visitor demographics together with Visit North Yorkshire’s aspirations to grow the value of the visitor economy.
The Destination Management Plan will be reviewed annually to ensure changing economic conditions are taken into account and future opportunities are capitalised on.
