Monterey Car Week & Pebble Beach Concours d’Elegance
Event Information 2026
MONTEREY
• Event: Bonhams|Cars The Laguna Seca Auction
Dates: Preview August 11th to August 13th; Auction August 13th, 2026
Quick Facts:
o The Laguna Seca Auction on August 13th will be Bonhams' 29th annual auction during Monterey Car Week — now with an expanded partnership with WeatherTech Raceway Laguna Seca, held during the Rolex Monterey Motorsports Reunion.
o The general public is invited to preview the collector cars on August 11th, 9am–6pm, with complimentary access and parking. Attendees must have RMMR tickets and parking passes for the August 12th preview and August 13th auction.
Event Website: HERE
Media Contact: Jennifer Burns, Head of Operations, jennifer.burns@bonhamscars.com
• Event: Rolex Monterey Motorsports Reunion
Dates: August 12th to August 15th, 2026
Quick Facts:
o WeatherTech Raceway Laguna Seca will debut its first-ever JDM Car Show as part of the 2026 Rolex Monterey Motorsports Reunion, expanding this year’s featured marque celebration honoring Japanese performance.
o In addition to the featured theme "Salute to Japanese Motorsports: A Tradition of Precision & Heritage," Rolex Monterey Motorsports Reunion will also see the return of IROC presented by Chevrolet and a dedicated Historic IndyCar celebration.
Event Website: HERE
Media Contact: Jeanie Sumners, Director of Marketing and Communications, jeanie@laguna-seca.com
• Event: Mecum Monterey
Dates: August 13th to August 15th, 2026
Quick Facts:
o Mecum Auctions returns to the Monterey Peninsula, offering approximately 600 cars and 100 motorcycles consigned for auction live at the Del Monte Golf Course.
o New in 2026: Headlining vehicles for Mecum Kissimmee 2027 will be on display.
Event Website: HERE
Media Contact: Laura Bichanich, Sr. Marketing Manager, laura@mecum.com
• Event: RM Sotheby's Monterey Auctions
Dates: August 13th to August 15th, 2026
Quick Facts:
o 2025's event was led by the record-breaking sale of a one-of-one 2025 Ferrari Daytona SP3 'Tailor Made,' which sold for $26 million, becoming the highest-priced new car ever sold at auction. All proceeds benefited The Ferrari Foundation, a 501(c)3 public charity dedicated to advancing educational programs and community projects worldwide.
o This year's auction will once again feature a Thursday night sale.
Event Website: HERE
Media Contact: Cody Allen, Event Coordinator, allen@monterey.org
• Events: Serata Campioni & Serata Italiana
Dates: August 15th, 2026
Quick Facts:
o Both events celebrate the 60th anniversary of the Lamborghini Miura, hosted by Lamborghini Club USA at The Club at Pasadera.
o In 2025, the events raised $28,000 for Feed the Children and The Children Are Our Future.
Event Website: HERE
Media Contact: Joy Loo, VP Brand Experiential + Partnerships, joy@lamborghiniclubamerica.com
PEBBLE BEACH
• Event: Pebble Beach Concours d’Elegance
Date: August 16th, 2026
Quick Facts:
o This year marks the 75th celebration of the Pebble Beach Concours d'Elegance. To celebrate this milestone, the Concours will revisit some of its most iconic gatherings and pairings of the world's greatest automotive designers and their creations, while introducing an exciting lineup of featured marques and new classes.
o The show field will honor its road-racing heritage with two classes dedicated to cars that once competed in the historic Pebble Beach Road Races.
o 2026 marks the final Concours under the day-to-day leadership of Sandra Button, who has led the event for 40 remarkable years. Following the 2026 Concours, she transitions into a new role as Brand Ambassador & Strategic Advisor. Vince W. Finaldi steps into his new role as Chairman on October 1, 2026.
o For the first time, Pebble Beach Golf Links will open its 3rd fairway during Concours week for a special display curated by Automobili Lamborghini celebrating the 60th anniversary of the Lamborghini Miura — expected to be the largest gathering of Miuras ever assembled.
Event Website: HERE
Media Contact: Camryn Garcia, Media & Marketing Coordinator, camryng@pebblebeachconcours.net
PACIFIC GROVE
• Event: Apex Motorcar Portraits NEW!
Date: By appointment, August 7th–14th, 2026
Quick Facts:
o A brand-new, female-led bespoke portrait studio, adjacent to Asilomar State Beach, featuring the work of published automotive photographer Alex Szcudlo.
o Available by advance appointment, featuring classic cars from Monterey Touring Vehicles for those without their own car during Car Week — the ultimate coastal Monterey Car Week portrait, with options for art prints, holiday and correspondence cards.
Event Website: HERE
Media Contact: Liana Huth, Principal, liana@theaugustfactor.com
• Events: All Roads Lead to Asilomar (Electric Coast, Night Rider, Luau in the Meadow, Woodies in the Woods)
Dates: August 10th–13th, 2026
Quick Facts:
o NEW! Electric Coast (August 10th and 11th): Explore the future of automotive innovation with an exciting showcase of electric vehicles. Guests will have the opportunity to experience free demo drives of Rivian vehicles.
o NEW! Night Rider (August 11th): Celebrate lowrider culture with custom rides, live vinyl beats, local vendors and great food in Asilomar's one-of-a-kind underground garage.
o NEW! Luau in the Meadow (August 12th): Enjoy an island-inspired evening featuring authentic Polynesian entertainment and delicious cuisine as Asilomar kicks off the second annual Woodies in the Woods.
o Woodies in the Woods (August 13th): Wander among iconic wood-bodied classics displayed beneath the Monterey pines, where timeless craftsmanship meets Asilomar's natural beauty. Plus, Asilomar has teamed up with Other Brother Beer Co. for a limited-edition lager to celebrate the occasion.
Event Website: HERE
Media Contact: Crystal Andon, Marketing and Programs Manager, andon-crystal@visitasilomar.com
• Event: Legends of the Autobahn® Date: August 13th, 2026
Quick Facts:
o Set along the Pacific Grove Golf Links, this all-German marque concours brings together the BMW, Audi and Mercedes-Benz clubs for a single day of German automotive excellence.
o New this year: 40 Years of M3 exhibit.
Event Website: HERE
Media Contact: Jason Kazian, Director of Marketing and Communications, jkazian@bmwcca.org
SEASIDE
• Event: Porsche Monterey Classic Date: August 10th, 2026
Quick Facts:
o This year’s event celebrates Heritage and Horsepower: an exclusive event celebrating the timeless legacy and exhilarating performance of the Porsche 911.
Event Website: HERE
Media Contact: Mika Schultz, Customer Experience Manager, MikaSchultz@lithia.com
• Event: The Paddock Monterey Date: August 14th, 2026
Quick Facts:
o New this year: Enhanced VIP experience and a partnership with Regard Magazine.
o Recognizing the women shaping the automotive industry, including Chairman Tanya Kosta and Events Manager Samantha Tobias, both of whom have held roles at Concorso Italiano for decades. Two new women judges join to support Ferrari and FIAT/Abarth/Lancia judging.
Event Website: HERE
Media Contact: Abbie Ginther, Director of PR, Marketing, media@internationalcarweek.com
• Event: Exotics on Broadway Date: August 15th, 2026
Quick Facts:
o Now spanning Broadway and Del Monte — the free portion is on Broadway, with a new paid Vendor & Hyper Car Pavilion on Del Monte ($40 per person for general admission; kids 12 and under are free).
o In 2025, $20,000 were raised in charitable gifts.
Event Website: HERE
Media Contact: Aimee Shackelford, Owner, aimee@exoticsonbroadway.com
• Event: Concorso Italiano Dates: August 15th, 2026
Quick Facts:
o Numerous anniversary celebrations this year, including Duetto Day by Pininfarina (60th anniversary of the Alfa Romeo Spider, in partnership with the Monterey Motorsports Festival), the 60th anniversary of the Lamborghini Miura (with a new Valentino Balboni award), the 100th anniversary of Ducati (this year's Featured Marque, with a special display of rare Ducatis), plus milestones for the Ferrari 599 GTB, 550 Maranello, 330 GTC/GTS, De Tomaso Mangusta, FIAT 124 & 850 Spider, Vespa, Touring Superleggera and Lancia.
o The Chairman's Award (duPont REGISTRY) will be selected from past Best in Show winners returning to compete.
o Media applications and sponsorship information available at internationalcarweek.com.
Event Website: HERE
Media Contact: Abbie Ginther, Director of PR, Marketing, media@internationalcarweek.com
MARINA
• Event: 2026 Central Coast Poker Rally
Date: August 10th, 2026
Quick Facts:
o The event changes each year — this year's car show at The Dunes Promenade runs 10am–3:30pm, giving out 7–8 Best in Class Awards, a People's Choice Award, Mayor Award, Furthest Driver Award and Best in Show Award.
o Full casino games plus the poker rally game, along with a buffet breakfast and lunch at The Brass Tap. The show ends with the group heading to WeatherTech Raceway Laguna Seca for parade laps and photos on the Corkscrew.
Event Website: HERE
Media Contact: Marsha Stephens-Taylor, President & Founder, contact@centralcoastpokerrally.com
CARMEL
• Event: 28th Annual Ferrari Event at The Barnyard Dates: August 15th, 2026
Quick Facts:
o A gathering of vintage and new model Ferraris in the beautiful gardens of The Barnyard with curated wine tastings and small bites.
o New local band Ashé Ensemble will provide live entertainment for the event.
o The annual event is both curated by and benefits The Big Sur Food & Wine Foundation, which supports the schools and other non-profits serving the residents of Big Sur.
Event Website: HERE
Media Contact: Elsa Rivera, CFO/Events Director, elsa@bigsurfoodandwine.org
CARMEL-BY-THE-SEA
• Event: Concours for a Cause Date: August 11th, 2026
Quick Facts:
o New this year: More cultural celebrations throughout the event.
o In 2025, $35,000 was raised for local nonprofits.
Event Website: HERE
Media Contact: Nile Estep, CEO, nile@concoursforacause.com
• Event: Astons On The Avenue
Date: August 12th, 2026
Quick Facts:
o Up to 100 Aston Martins on display in downtown Carmel-by-the-Sea; Cirrus Aircraft will bring their prototype plane for display and purchase.
o Kevin Kay Restorations and Mecum Auctions will be present during the show, and Meuse Gallery will be selling automotive art, among other highlights.
o In 2025, $43,000 was raised for the Multiple Myeloma Research Foundation.
Event Website: HERE
Media Contact: Marisa Herrera-Keehn, Show Director, marisa@astonsontheavenue.com
• Event: 4th Annual Carmel Concours
Date: August 13th, 2026
Quick Facts:
o A celebration of Italian craftsmanship and performance in downtown Carmel — encompassing 150+ Ferrari owners and a global luxury audience in one of the world's most prestigious automotive destinations.
o Featuring vintage and modern Ferraris.
o Supporting the Carmel Harrison Memorial Library (Carmel's free public services), The Carmel Foundation (affordable care for seniors) and First Tee Monterey (youth development programs).
Event Website: HERE
Media Contact: Candice Gharakhanian, President, admin@focnorcal.org
CARMEL VALLEY
• Event: Monterey British Date: August 11th, 2026
Quick Facts:
o 80+ classic and modern British marques displayed on a beautiful lawn framed by the Santa Lucia Mountains. Pet-friendly event.
o Local automotive artist Vasken Bederian has created art for the show.
o The oldest car this year is a 1937 Bentley 4¼ Windovers Special, one of only two in the world; the newest is a 2026 75th Anniversary Morgan arriving from the factory in England just in time for the show.
Event Website: HERE
Media Contact: Kristan Neubecker, Monterey British Host, info@montereybritish.com
• Event: An Eve on the Green, A Motoring Gala by The Peninsula NEW!
Date: August 13th, 2026
Quick Facts:
o Making its highly anticipated debut in 2026, The Peninsula invites a select group of automotive collectors and enthusiasts to its inaugural gala celebration commemorating the 100th anniversary of America's legendary Route 66.
o Brings together an unrivaled audience of automotive enthusiasts, collectors and tastemakers for one of the most exclusive events of Monterey Car Week.
Event Website: HERE
Media Contact: Felicia Pfleger, Sr. Manager, Brand Marketing and Communications, feliciapfleger@quaillodge.com
• Event: The Quail by The Peninsula, A Motorsports Gathering
Date: August 13th & 14th, 2026
Quick Facts:
o In its 23rd year, The Quail returns with a meticulously curated collection of automotive debuts, rare and vintage vehicles, Michelin-starred cuisine, and top country music headline entertainment.
o In 2025, over $110,000 was raised through Quail Week events.
Event Website: HERE
Media Contact: Felicia Pfleger, Sr. Manager, Brand Marketing and Communications, feliciapfleger@quaillodge.com
• Event: The Quail Auction by Broad Arrow Auctions
Date: August 13th & 14th, 2026
Quick Facts:
o Broad Arrow Auctions enters an exciting new chapter at Monterey Car Week as the Official Auction Partner of The Quail, A Motorsports Gathering — following four successful years at the Monterey Jet Center.
o The Quail Auction will feature more than 175 outstanding collector cars from across the market, including iconic pre- and post-war automobiles, motorsport legends, rare supercars and highly desirable modern collectibles. The Friday sale coincides with the 23rd edition of The Quail, A Motorsports Gathering.
Event Website: HERE
Media Contact: Ian Kelleher, VP of Marketing, Broad Arrow, ikelleher@hagerty.com