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2026 Travel Professionals Guide

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MEET Find out why National Geographic named Milwaukee “Best of the World” Discover a great place on a Great Lake! A city where art museums fly, where Harley-Davidsons roar, and where good things are always brewing. In Milwaukee, you’ll find everything from James Beard Award-winners to mouthwatering food truck dinners, championship-caliber sports teams to a top-flight theater scene, and world-class amenities to endless festivals. See for yourself why more travel professionals are choosing the Cream City for their next adventure.

Milwaukee Theater District

Pabst Mansion

Fiserv Forum

Harley-Davidson Museum

12 REASONS

Milwaukee is perfect for your traveler! Milwaukee is the largest city in the state of Wisconsin and ranks in the top 35 in the U.S.

WINNIPEG

Located at the confluence of three rivers and Lake Michigan, Milwaukee really is a great

6-HOUR DRIVE

place on a Great Lake. The Brew City has over 70 original breweries and beer attractions throughout the Greater

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Milwaukee area.

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There are over 17 downtown museums and

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Thomas Dambo’s Mama Rosa

TORONTO

Milwaukee Art Museum’s iconic lakefront

GREEN BAY

wings to the Milwaukee Public Market’s local

MILWAUKEE IA DES MOINES LINCOLN

MADISON

flavors. GRAND RAPIDS

SPRINGFIELD

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ST� LOUIS JEFFERSON CITY

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LOUISVILLE

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Did you know? •

Milwaukee is just a 90-minute drive or an Amtrak Hiawatha ride north of Chicago.

The city sits five hours from Minneapolis by car or via the Amtrak Borealis.

It’s within a day’s drive of one-third of the U.S. population.

Milwaukee Mitchell International Airport is highly ranked and only 10–15 minutes from downtown.

• America’s Black Holocaust Museum

• Lynden Sculpture Garden

• Sightseeing Cruises

• Antiques/Art Galleries

• Marcus Performing Arts Center

• Sprecher Brewery

• The Basilica of St. Josaphat

• Miller Brewing Company

• Ten Chimneys

• Best Place at the Historic Pabst Brewery

• Milwaukee Art Museum

• Villa Terrace Decorative Arts Museum

• Boerner Botanical Gardens

• Milwaukee Ballet

• Wisconsin Black Historical Society

• Cave of the Mounds

• Milwaukee County Zoo

• Charles Allis Art Museum

• Milwaukee Historical Society

seats located in a

• Deer District

• Milwaukee Public Market

walkable cluster.

• Thomas Dambo’s “Mama Rosa” Troll

• Milwaukee Public Museum

Milwaukee is home to over 150 state and

• Discovery World

• Milwaukee RiverWalk

county parks.

• East Troy Railroad Museum

• Milwaukee Symphony Orchestra

There are 100+ public and private golf

• Fireside Dinner Theatre

• Milwaukee Theater District

courses in Southeast Wisconsin, including

• Forest Home Cemetery

• Mitchell Park Domes

dozens of public courses within a few minutes’

• Frank Lloyd Wright’s Burham Block

• Museum of Wisconsin Art

• Great Lakes Distillery

• National Bobblehead Hall of

There are more than 200 locally owned restaurants in downtown Milwaukee

CINCINNATI KANSAS CITY

• Sherman Phoenix

Summerfest, the world’s largest music festival.

INDIANAPOLIS

Travelers can arrive by plane, train, car, ferry, or bus, making the city incredibly accessible.

Squeeze the most out of Milwaukee with these activities and attractions. • Latino Arts, Inc.

seasonal and ethnic festivals, including COLUMBUS

EXPERIENCE THE

• 3rd Street Market Hall

Milwaukee is home to more than 100+

DETROIT

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dozens of regional attractions, from the

The Milwaukee Theater District ranks No. 1 in the United States for the highest number of theater seats per capita, with over 15,000

drive of downtown Milwaukee has become a top port for Great

• Grohmann Museum

Fame and Museum

• Guided City Tours

• North Point Lighthouse

• Harley-Davidson Museum Campus

• Old World Wisconsin

• Henry Maier Festival Park

• Pabst Mansion

• Holy Hill Basilica

• Potawatomi Casino | Hotel

• Jewish Museum Milwaukee

• Racine Art Museum

• John Michael Kohler Arts Center

• River Kayaking Tours

charm with dazzling lights, cozy markets and

• Lake Michigan Sailing/Fishing

• Schlitz Audubon Nature Center

group-friendly shows.

• Lakefront Brewery

• Sculpture Milwaukee

Lakes cruises, welcoming dozens of ship visits and thousands of passengers each year. Milwaukee is the city for sports fans with nine professional sports teams across the NBA, MLB, AHL and MASL. During the holidays, Milwaukee radiates festive

and Museum • Wisconsin Museum of Quilts and Fiber Arts • Wisconsin State Fair Park

THE CITY FOR SPORTS FANS Milwaukee has nine professional sports teams: • Milwaukee Bucks (NBA) • Milwaukee Brewers (MLB) • Milwaukee Admirals (AHL) • Milwaukee Wave (MASL) • Milwaukee Milkmen (AAPB) • Lakeshore Chinooks (NWL) • Lake Country DockHounds (AAPB) • Milwaukee Monarchs (PUL) • Milwaukee Torrent (NPSL)


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2026 Travel Professionals Guide by Visit Milwaukee - Issuu